HubSpot Marketing Hub: All You Need To Know!

HubSpot Marketing Hub – What occurs when you refer to this phrase? Probably something related to HubSpot? HubSpot Integration with marketing tools? Right?

Being a marketer, we all use endless marketing tools. Some regularly, while some are waiting to be explored. That is to say. What if I tell you that the HubSpot marketing hub is one roof with all marketing tools under it? From social media tools to data automation tools. Just everything!

Yet another reason, Why Go HubSpot?

Businesses’ growth is maximizing and marketing surely has a major role to play. In fact, according to Mashable, inbound marketing expenses per lead are 62% lower than conventional, outbound marketing.

Therefore, let’s get started with every single thing you need to know about HubSpot Marketing Hub! 😉

What is HubSpot Marketing Hub: Here’s an Overview

With Marketing Hub, your marketing information and tools are accessible on a single, effective platform. Moreover, you’ll gain all the information you need to deliver a tailored experience that efficiently attracts and converts the correct clients while saving your time.

Additionally, it is a simpler option to launch all your marketing activities. As your business grows, HubSpot marketing Hub matches your level.

HubSpot brings plans that grow with you, both free and premium. We will discuss detailed pricing further in the blog. Here’s an outline. Editions priced at

• Firstly, $0 per month (Free)
• Secondly, $45/month (Starter)
• Thirdly, $800/month (Professional)
• Fourthly, $3,200/month (Enterprise)

The Five HubSpot Hub

HubSpot basically has 5 hubs. It’s like one dedicated to its functions. These are

• Firstly, Marketing Hub, for combining all marketing activities.
• Secondly, Sales Hub, introduces frictionless sales from your business, manage your pipeline & deepen customer relationships.
• Thirdly, HubSpot Services Hub, for driving team efficiency, and making customer service management better for your support teams.
• Fourthly, HubSpot Operations Hub, for data quality automation, and customizing customer data in HubSpot.
• Finally, HubSpot CMS Hub, to create a beautiful website easily whether you’re a business or a blogger!

What is a Marketing Software?

Marketing software is a group of web-based tools and programs that assist companies in reaching new customers through successful marketing initiatives.

There are many different kinds of marketing software. Still, most of them are for resource optimization and campaign management, providing functions like data collecting, branding, event planning, content distribution, lead nurturing, and conversion.

For example, Monday.com, Semrush, and HubSpot are popular marketing software. Moreover, if you go through these marketing statistics, HubSpot sales was recognized as the #1 CRM by G2’s Spring 2022 CRM Grid.

How is Marketing Hub Different from Other Marketing Software?

Unlike many software that has been pieced together through acquisitions,

• Firstly, Marketing Hub was designed from scratch as a part of HubSpot’s full CRM platform – to help our customers grow better.
• Secondly, you won’t have to juggle many point solutions or waste time piecing together reports using Marketing Hub because all your marketing tools and data are in one location.
• Thirdly, its application is both incredibly simple and extraordinarily powerful.
• Finally, you can easily integrate Marketing Hub with more than 1,090 custom integrations so your marketing team can use all of its preferred tools on a single platform.

What are the Benefits of HubSpot Marketing Hub?

With CRM-powered marketing, there are so many other features that come in handy and are useful for your businesses. Here are some benefits of using HubSpot Marketing Hub:

• Create engaging content using goals aligning with your prospects to attract customer attention
• With a personalized yet scalable strategy, you can convert more leads.
• Create better reposts via direct data translation to effective strategy and built-in custom reporting.

HubSpot Marketing Hub Features

Without leads, it is impossible to chase sales, manage clients, or plan marketing operations. Marketing is clearly at a turning moment right now. Advanced marketing strategies are now more accessible than ever.

1. CRM for Marketing

Almost all of the products in Marketing Hub have CRM-powered marketing. You can vitally use HubSpot custom objects. Additionally, you get access to customer behavior tracking. Sales teams and CRM users can use these custom objects. The custom object feature, however, applies to the Marketing Hub enterprise plan.

With the help of this new object, you can collect all of the HubSpot data characteristics pertinent to your company (such as Services) and use them for more in-depth segmentation. Thereafter, pursue your marketing and run a highly personalized cross-sell and upsell campaign.

You can have properties and information linked between HubSpot and another CRM, such as Salesforce if your team doesn’t intend to utilize HubSpot’s CRM. This will allow you to access HubSpot’s database of information.

A greater return on investment for marketers, a more customized and interesting customer experience, and quicker growth are all benefits of being able to target cohorts precisely for campaigns.

2. Interactive Landing Pages

Source: HubSpot

HubSpot makes spinning the basic designs, content, and modules of your landing without the involvement of a developer or designer. Without web designers you can now change templates and page designs, performing AB testing for different landing pages.

Moreover, you can choose from templates with a mobile-first approach that has been shown to increase conversions or even create pages from scratch.

3. Email Automation

Users of HubSpot’s email marketing function can send mass emails that are personalized with calls-to-action, links, and photos. Before sending your emails. You may use the tool to test them on various email clients and mobile devices. Additionally, HubSpot’s drag and drop email builder allows marketers to use email templates.

Moreover, HubSpot email automation has email reporting and analytics tools allowing you to check different metrics for different emails. For instance, email click-through, bounce, open rates, etc.

Above all, if you use any third-party application to send emails, you can check for its available integration too. Utilize ABM technologies like company scoring, properties, templates, and pre-built reports to benefit from business-based automation.

You can effectively include simple automated emails that lead flow submissions. Use these emails to communicate with prospects further and establish a relationship.

4. Social Media Management Through Integration

You can create comparative asset reporting for marketing. That is to say, up to 10 marketing emails, forms, campaigns, or social media posts can have their performance numbers compared side by side.

Stop failing to notice critical encounters on your social media. Using the HubSpot marketing hub, to develop campaigns, you can prioritize and monitor conversations and distribute content to social networks.

5. HubSpot Workflows

A 451% increase in qualified leads will benefit users of marketing automation tools (Oracle, 2021).

With HubSpot automated workflows, you can grow your efforts and save time. Lead nurturing and scoring, mass data management, scaled personalization of marketing across channels, and automated cross-functional operations.

Workflows can be used by marketers for the following purposes:

1. List segmentation & creation
2. Email nurturing programs
3. Re-assigning and assigning contacts
4. Transmitting internal notifications

Moreover, create sophisticated, automated campaigns across email, social media, advertisements, your website, and chat by utilizing user-friendly visual workflows and bot builders. Utilize HubSpot integrations to develop campaigns for a variety of other platforms.

6. List Segmentation

Using attributes in your HubSpot database, create static or dynamically updating contact lists based on various criteria. Additionally, you can utilize them to drive more individualized content in email, the web, and other places.

You can track individual customer behavioral events. That is to say, utilize the HTTP API to track analytics from any application or track when visitors take particular actions on your website. Thereafter, it can be used for reporting, marketing automation, and list segmentation.

7. Ads Management & Retargeting

Connect your HubSpot account to accounts from supported ad networks. Moreover, you might create audiences using the contacts in your HubSpot database, then check to see which ads are bringing in business.

It entails opening native accounts and making ad purchases across each unique ad network. Additionally, each ad network’s terms and restrictions apply, and access to contact list audience capability depends on the quality of your account as assessed by HubSpot.

Any supported network can only support two connected accounts—just audience building for websites. Subsequently, users who have visited your website should see advertising—retargeting advertising on LinkedIn, Google, or Facebook.

8. Reporting Dashboard

Get detailed, individualized information on your marketing performance so you can assess how you’re doing and identify areas for improvement. Moreover, to read and analyze HubSpot, custom, and attribution reports more easily, you can add them to a dashboard.

Users can email those dashboards to one another, change them to choose different dates, or even keep them private to restrict access. Above all, dashboards make accessing and consulting your customer and prospect data simple.

Most importantly, accessing that data easily and using it frequently will help you become a more knowledgeable and well-rounded marketer.

9. Live Chat

85% of B2B businesses and 74% of B2C businesses use live chat for sales. By 2023, the size of the global live chat software market is projected to reach $987.3 million, growing at a CAGR of 7.3% over the forecast period.

HubSpot users can create a shared inbox for all incoming emails, live chats, and other communications so that your entire team can use it to manage one-on-one communications at scale.

Additionally, with the use of interactive bots, you can scale live chat on your website. They can qualify leads, gather and keep contact information, schedule meetings, and route leads to the appropriate salesperson.

As visitors browse your website, engage them in 1-on-1 live chats and provide them with the information they need to become qualified leads. Furthermore, you can recognize logged-in website users who can directly send you live chat messages so your team can quickly respond with tailored live chat responses.

10. Video Management & Hosting

Host and manage video files within HubSpot. Then incorporate them into emails, social media posts, and website pages. Add CTAs and forms to the videos, then use the custom report builder to monitor their effectiveness.

Therefore, utilize the performance of video to increase the impact of your material. Easily embed files into social media postings, web pages, and blog articles by hosting and managing them inside HubSpot.

There it is. These are the top features and benefits of the HubSpot marketing hub.

HubSpot Marketing Hub Pricing

HubSpot Marketing Hub is available in three editions: Starter, Professional, and Enterprise. There is a base price for all these levels. You can select a plan according to your business type. Refer to the table below for marketing hub pricing.

Marketing Hub Edition	Contacts
HubSpot Marketing Hub Starter Begins $50/month	All non-marketing contacts are free Includes 1,000 marketing contacts Overall 15 million contacts (marketing + non-marketing)Monthly pricing per 1K marketing contacts: 1-1,000: Included in your subscription of $50/mo. 1,001-3,000: Additional $50 3,001-5,000: Additional $45 5,001+: Additional $40
HubSpot Marketing Hub Professional Begins at $890/month. Contact us for onboarding pricing & HubSpot marketing hub setup.	Includes 2,000 marketing contacts All contacts are free (marketing + non-marketing) Overall limit of 15 million contactsMonthly pricing of 5K marketing contacts: 0-2,000: Included in your annual marketing hub subscription 2,001-22,000: Additional $250 22,001 – 42,000: Additional $225 42,001 – 62,000: Additional $200 62,001 – 82,000: Additional $175 82,001+: Additional $150
HubSpot Marketing Hub Enterprise Begins at $3,200/month Contact us for onboarding pricing & HubSpot marketing hub setup.	Annual billing Includes 10,000 marketing contacts Overall 15 Million free contacts (marketing contacts + non-marketing contacts).Monthly pricing of per 10K marketing contacts: 0 to 10,000: Included in your annual hub subscription 10,001-50,000: Additional $100 50,001-100,000: Additional $90 100,001-200,000: Additional $80 200,001-500,000: Additional $70 500,001+: Additional Additional $60

HubSpot Marketing Hub Reviews

A few reviews by users on G2.com mentions the following

Conclusion

Well, that’s not just it when it comes to HubSpot marketing Hub. HubSpot’s CRM platform includes the Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub to aid in your improvement.

Additionally, your data is automatically integrated on the platform when you use two or more hubs, allowing you to quickly (and effectively) follow your complete customer journey, from the first website visit through the concluded sale to the satisfied client.

So, that’s it. We just covered the HubSpot marketing hub features and pricing. If you decide to buy HubSpot and want to discuss any doubts, contact us right away. Moreover, we are HubSpot platinum solution partners and experienced HubSpot onboarding assistants. Above all, you will find your match of HubSpot services with us in no time.