101 HubSpot Marketing Statistics To Not Miss Out On In 2023!

Hey, did you know that according to HubSpot Marketing statistics, marketing automation can boost sales productivity while lowering marketing costs by 12.2%!

Now with statistics like these, it’s clear that HubSpot is a game changer for businesses looking to scale their marketing efforts while increasing revenue.

Keeping up with the latest trends and statistics is essential for staying ahead of the curve in the ever-changing marketing world. And in this article, we’ll dig deep into 101 HubSpot marketing statistics and look at the most recent marketing data on everything from email marketing and social media to lead generation and customer retention.

Not so surprisingly, businesses that use HubSpot’s inbound marketing platform generate three times more leads than those that do not. Don’t we already know that businesses that prioritize blogging have a 13-fold greater chance of seeing a positive return on investment?

HubSpot is one of the fifteen companies in the 50 Biggest Public SaaS Companies in the U.S. that has an app marketplace with user reviews. Joe Kevens, Founder of B2B SaaS Reviews and Director of Demand Generation at PartnerStack.

HubSpot’s research has revealed a plethora of fascinating statistics. I am here to provide you with a one-stop collection of those amazing stats to help you improve your marketing strategy and achieve superior results, whether you are an experienced marketer or a beginner. So, now it’s time to embark on our adventure and delve into the world of HubSpot marketing statistics!

Table of Contents HubSpot Facts HubSpot B2B Content Marketing Statistics Video Marketing Stats Social Media Marketing Statistics Email Marketing Statistics Sales & Revenue Statistics SEO Statistics Lead Generation Statistics Advertising Statistics Customer Relationship Management (CRM) Statistics Customer Experience Statistics Wrapping Up

But before we begin with the statistics, here are some

Facts about HubSpot

• HubSpot has 135,000+ clients in over 120 countries. Its easy-to-use integrations and powerful tools attract, engage, and delight every customer.
• HubSpot has a hardworking staff of more than 5.9 thousand globally.
• The Glassdoor Employees’ Choice Award named HubSpot the #2 Best Place to Work in 2022.
• HubSpot’s App Ecosystem now has over 1,000 integrations, demonstrating the company’s commitment to platform expansion.
• HubSpot invests $7.5 million in minority depository institutions to help black businesses, communities, and families thrive economically. Back in 2020, HubSpot made a $20 Million social impact investing commitment.
• HubSpot ventures announced a new $100 Million Fund to support scaling businesses in their endeavors.

HubSpot Content Marketing Statistics

Content marketing is a marketing strategy that attracts, engages, and retains customers by utilizing relevant articles, videos, podcasts, and other media. This strategy fosters expertise, raises brand awareness, and keeps your company at the forefront of customers’ minds when it comes time to buy what you sell.

Here are 10 HubSpot marketing statistics for content marketing in 2023:

1. Companies that blog generate 55% more website visitors than those that don’t. (Source: HubSpot)

2. Furthermore, video content is speculated to make up 82% of all traffic by 2023. (Source: Cisco)

3. Marketers who invest in blogging are 13x more likely to achieve a positive ROI on their efforts. (Source: HubSpot)

4. At present, 93% of B2B marketers use content trends to reach customers. (Source: Content Marketing Institute)

5. Personalized content experiences drive a 20% increase in sales on average. (Source: HubSpot)

6. In context to Inbound marketing statistics, content marketing generates 3x more leads than traditional outbound marketing, but costs 62% less. (Source: Demand Metric)

7. Concurrently 61% of consumers are more likely to purchase from a brand that delivers unique content. (Source: Content Marketing Institute)

8. Companies that publish 16+ blog posts per month generate 4.5x more leads than those that publish 0-4 monthly posts. (Source: HubSpot)

9. 72% of marketers say that content marketing trends increase engagement. (Source: Content Marketing Institute)

10. Visual content has 40x more probability to be shared on social media than other types of content. (Source: Buffer)

Target These Content Types for Higher Conversion on Content Marketing Stats

These HubSpot marketing statistics highlight the importance of content marketing in today’s digital landscape. By creating high-quality, engaging content that resonates with your target audience, you can drive more traffic to your website, generate more leads, and ultimately increase sales.

As we move forward into 2023, it’s clear that content trends marketing will continue to be a critical component of any successful marketing strategy.

HubSpot Video Marketing Statistics

Video marketing is the use of video content to promote or inform audiences about your brand and products. Video can be used by brands on their own website, social media marketing, programmatic advertising, and other digital channels and formats.

Here are 10 HubSpot video B2B marketing statistics for 2023:

11. Video is expected to make up 82% of all internet traffic by 2023. (Source: Cisco)

12. 72% of customers would rather learn about a product or service through video. (Source: HubSpot)

13. Video marketers get 66% more qualified leads per year. (Source: Optinmonster)

14. Video increases organic search traffic by 157%. (Source: Brightcove)

15. Including video on a landing page can increase conversion rates by 80%. (Source: Eyeview Digital)

16. 94% of marketers say video has helped increase user understanding of their product or service. (Source: Wyzowl)

17. 81% of businesses now use video as a marketing tool, up from 63% in 2017. (Source: HubSpot)

18. Consequently, video on social media generates 1,200% more shares than text and images combined. (Source: Wordstream)

19. 87% of video marketers say video has increased traffic to their website. (Source: Wyzowl)

20. 96% of people watch an explainer video to learn more about a product or service. (Source: Wyzowl)

These HubSpot marketing statistics demonstrate the growing importance of video marketing in 2023. With video expected to dominate internet traffic, it’s clear that businesses that don’t include video in their marketing strategy will fall behind.

By incorporating video into your marketing efforts, you can increase leads, conversions, and overall engagement with your audience. Whether it’s through social media, landing pages, or explainer videos, there are countless ways to incorporate video into your marketing strategy and stay ahead of the curve in 2023.

HubSpot Social Media Marketing Statistics

SMM is marketing that uses social media platforms like Facebook, Instagram, and TikTok to promote brands, grow target audiences, drive website traffic, and increase sales.

Here are 10 HubSpot social media marketing statistics for 2023:

21. There are expected to be 4.41 billion social media users worldwide by 2025. (Source: Statista)

22. Social media ad spend is expected to reach $155 billion by 2023. (Source: Statista)

23. 54% of consumers use social media to research products and services before making a purchase. (Source: GlobalWebIndex)

24. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador)

25. HubSpot Instagram marketing statistics display that 90% of Instagram users follow at least one business on the platform. (Source: Hootsuite)

Short-form videos and influencer marketing lead the way in marketing investment. SEO grabs the third position, with 29% of marketers using their websites for discovery and conversion.

Tony Angeleri, VP Business Development at Lone Wolf Paintball

26. Facebook is the most popular social media platform among marketers, with 94% using it for advertising. (Source: Social Media Today)

27. 91% of all social media users access social channels via mobile devices. (Source: Hootsuite)

28. 73% of marketers say that social media marketing has been “somewhat effective” or “very effective” for their business. (Source: Buffer)

29. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. (Source: Lyfe Marketing)

30. 80% of social media users prefer to connect with brands through HubSpot Facebook advertising. (Source: Sprout Social)

These statistics demonstrate the importance of social media marketing in 2023. With billions of users worldwide and a growing trend towards social media for HubSpot research and recommendations, businesses that don’t include social media in their marketing strategy risk falling behind.

By leveraging the power of social media advertising, businesses can reach a wider audience and engage with customers on a more personal level. Whether it’s through Facebook, Instagram, or other social media platforms, there are countless ways to incorporate social media into your marketing strategy and stay ahead of the curve in 2023.

HubSpot Email Marketing Statistics

Email marketing is a form of direct marketing in which you use email to promote the products or services of your company. It can help you inform your customers about new products or special deals. It can also help educate people about your brand or keep them interested in between purchases.

Here are 10 HubSpot email marketing statistics for 2023:

31. The number of global email users is expected to reach 4.6 billion by 2025. (Source: Statista)

32. Email marketing has an ROI of $44 for every $1 spent. (Source: Campaign Monitor)

33. Personalized subject lines increase open rates by 50%. (Source: Campaign Monitor)

34. 35% of email recipients open email based on the subject line alone. (Source: Convince and Convert)

35. Email open rates are highest on Tuesdays (18.3%) and lowest on Saturdays (14.4%). (Source: Campaign Monitor)

36. 59% of email recipients say they have made a purchase as a result of a marketing email. (Source: SaleCycle)

37. Emails with social sharing buttons increase click-through rates by 158%. (Source: Campaign Monitor)

38. 91% of consumers check their email daily. (Source: Campaign Monitor)

39. Email click-through rates are highest for emails with 3-4 links. (Source: Campaign Monitor)

40. Welcome emails have an average open rate of 82%. (Source: GetResponse)

These statistics show the continued importance of email marketing in 2023. With billions of email users worldwide and an impressive ROI, email marketing remains an effective way to reach customers and drive conversions.

Personalization and social sharing can increase engagement, while understanding the best days and times to send emails can maximize open rates. By incorporating email marketing into your overall marketing strategy and continually optimizing your campaigns, you can stay ahead of the curve in 2023 and beyond.

HubSpot Sales & Revenue Statistics

Sales and Revenue marketing is a strategy in which marketing data and sales collaborate to directly attribute their campaigns to improving organizational revenue goals and engaging leads even after sales reps take over.

Here are 10 HubSpot sales and revenue statistics for 2023:

41. Global e-commerce sales are expected to reach $6.54 trillion by 2023. (Source: Statista)

42. By 2023, 70% of all e-commerce transactions are projected to be conducted on mobile devices. (Source: Shopify)

43. Inbound marketing generates 3 times as many leads as outbound marketing and costs 62% less. (Source: HubSpot)

44. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Source: Forrester Research)

45. Salespeople spend only about 33% of their time actively selling. (Source: HubSpot)

46. 71% of salespeople say that sales enablement technology is important or very important to their ability to close deals. (Source: HubSpot)

47. Companies that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Source: HubSpot)

48. 44% of salespeople give up after one follow-up call. (Source: Scripted)

49. Companies with strong sales and marketing data alignment achieve 20% annual revenue growth. (Source: HubSpot)

50. 82% of companies that exceed revenue goals have documented sales processes. (Source: Vantage Point)

These statistics highlight the importance of strategic sales and content marketing revenue planning in 2023. With the explosive growth of e-commerce, it’s essential for businesses to optimize their online presence and capitalize on mobile sales.

Effective lead nurturing and sales enablement technology can help sales teams close more deals, while marketing automation can generate a significant increase in qualified leads. By aligning sales and marketing efforts and documenting sales processes, businesses can achieve significant revenue growth and stay ahead of the curve in 2023 and beyond.

Need some tips on how to increase sales? Here’s How To Use HubSpot Lifecycle Stages To Excel Your Business Sales!

HubSpot SEO Statistics

The practice of directing your website to appear higher on a search engine results page (SERP), resulting in more traffic, is known as search engine optimization (SEO). Typically, the goal is to rank on the first page of Google results for important search terms to your target audience.

Here is an excellent representation of keyword usage in blog title for effective SEO by firstsiteguide –

And now, 10 HubSpot SEO statistics for 2023:

51. Google dominates the search engine market, with a market share of over 90%. (Source: Statista)

52. 53.3% of all website traffic comes from organic search. (Source: BrightEdge)

53. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (Source: HubSpot)

54. 70-80% of users ignore paid search results, choosing to only click on organic search results. (Source: MarTech)

55. 53% of mobile website visitors will leave a page if it takes longer than 3 seconds to load. (Source: Google)

56. Long-tail keywords make up 70% of all search queries. (Source: Ahrefs)

57. Companies that publish 16+ blog posts per month generate 4.5X more leads than companies that publish 0-4 monthly posts. (Source: HubSpot)

58. 50% of search queries are four words or longer. (Source: Wordstream)

59. Websites that load in less than 2 seconds have an average bounce rate of 9%, while sites that take 5 seconds to load have a bounce rate of 38%. (Source: Google)

60. 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)

These HubSpot stats display the continued importance of SEO in 2023. With Google continuing to dominate the search engine market, it’s crucial for businesses to optimize their websites for organic search results and prioritize improving their organic presence.

Mobile optimization and page speed are also important considerations, as users increasingly access websites via mobile devices and expect quick load times. Correspondingly, by focusing on long-tail keywords, regularly publishing blog content, and optimizing for local search, businesses can drive more traffic to their websites and generate more leads.

HubSpot Lead Generation Statistics

In the marketing world, lead generation is the initiation of consumer interest or enquiry into a company’s products or services. A lead is a customer’s contact and, in some cases, demographic information who is interested in a specific product or service.

Here are 10 HubSpot for lead generation statistics for 2023:

61. 61% of marketers say generating high-quality leads is their top marketing challenge. (Source: HubSpot)

62. Companies with effective lead generation practices generate twice as many sales-ready leads at 33% lower cost. (Source: Forrester Research)

63. 74% of companies say converting leads into customers is their top priority for their website. (Source: HubSpot)

64. Companies that automate lead management see a 10% or greater increase in revenue within 6-9 months. (Source: Gartner)

65. Only 25% of leads are legitimate and should advance to sales. (Source: HubSpot)

66. Companies with more than 40 landing pages generate 12 times more leads than those with 1-5 landing pages. (Source: HubSpot)

67. 78% of salespeople using social media outsell their peers who aren’t using social media. (Source: Forbes)

68. Businesses that publish 16+ blog posts per month generate 4.5 times more leads than those that publish 0-4 posts. (Source: HubSpot)

69. Video marketers get 66% more qualified leads per year. (Source: Aberdeen Group)

70. Personalized CTAs convert 202% better than default versions. (Source: HubSpot)

These statistics highlight the importance of effective lead generation in 2023. With high-quality leads being a top marketing challenge for many companies, it’s critical to prioritize lead management automation and personalized CTAs.

Generating more landing pages and blog content can also help generate more leads, as can leveraging social media and video marketing. By focusing on these lead generation strategies, companies can generate more qualified leads and drive more revenue in 2023 and beyond.

Wait, now that you have come so far, here are some bonus lead generation statistics coming straight from an seasoned digital marketer specially for you:

Here are some key statistics to keep an eye out for in 2023:

• Conversion Rates – HubSpot’s conversion rates are predicted to increase by an average of 20%, due to their capacity for optimizing and personalizing customer experiences.
• Retention Rates – By leveraging automated messaging, onboarding programs, and customized content, businesses can expect to see retention rates rise by up to 25%.
• Reach – Using targeted segments and personalized content, HubSpot can help businesses to reach more customers, leading to a 10% increase in web traffic.
• Lead Generation – Utilizing automated lead scoring, businesses can expect to see an average of 20% more leads with HubSpot in 2023.

Serbay Arda Ayzit, Digital Marketing Expert

HubSpot Advertising Statistics

An advertisement is a type of public display or distribution of communication that promotes a product, service, brand, or event. To some, the definition is even broader, embracing any paid communication intended to inform or influence.

Here are 10 HubSpot marketing statistics for advertisement marketing in 2023:

71. Global digital advertising spend is projected to reach $605 billion in 2023. (Source: eMarketer)

72. 64.8% of users click on Google Ads when they are looking to buy an item online. (Source: AccuraCast)

73. Display advertising is expected to account for 51% of global digital ad spend by 2023. (Source: eMarketer)

74. 52% of global internet users say they have purchased a product after seeing an online advertisement. (Source: GlobalWebIndex)

75. In 2023, US mobile ad spending is projected to reach $161 billion. (Source: eMarketer)

76. Facebook ads with images have an average click-through rate (CTR) of 0.84%, while video ads have an average CTR of 1.45%. (Source: Wordstream)

77. Google Display Network reaches 90% of internet users worldwide. (Source: Google)

78. Forthwith, retargeting ads have a click-through rate that is 10 times higher than normal display ads. (Source: Wishpond)

79. LinkedIn ads have an average conversion rate of 6.1%. (Source: HubSpot)

80. Video ads are projected to account for 50% of all global advertising spend by 2023. (Source: Zenith)

These targeted marketing statistics highlight the continued importance of advertising in 2023. With digital advertising spend projected to reach new heights, businesses will need to leverage various channels, including Google Ads, Facebook ads, and retargeting ads, to reach their target audience.

Display advertising and video advertising are also becoming increasingly popular, and businesses should consider incorporating these formats into their advertising strategy. With LinkedIn ads boasting a high conversion rate, HubSpot B2B companies may find success using this platform to reach their target audience.

Did you know? LinkedIn members can now view the sponsored LinkedIn Marketing Ads that are running on the LinkedIn feed from the past 6 months by the advertisers. Besides that, they won’t charge for the engagement if the members click on these ads. And also these clicks won’t affect the campaign reporting. Read more: LinkedIn is Making Advertising More Transparent

HubSpot Customer Relationship Management (CRM) Statistics

Customer relationship management (CRM) is a technology that enables you to manage all of your company’s interactions and relationships with current and prospective customers. The goal is to improve business relationships. A CRM system helps businesses stay connected to their customers while also streamlining processes and increasing profitability.

Here are 10 HubSpot CRM customer marketing statistics for 2023:

81. 91% of businesses with 10 or more employees now use a CRM system. (Source: CRM Magazine)

82. Furthermore, 47% of surveyed sales teams said their CRM system improves customer retention. (Source: HubSpot)

83. 74% of businesses that use a CRM report improved customer relationships and satisfaction. (Source: Salesforce)

84. 47% of salespeople said manual data entry into a CRM is their biggest challenge. (Source: HubSpot)

85. Explicitly 70% of salespeople using a CRM say it helps them close more deals. (Source: Salesforce)

86. By 2023, the global CRM market is projected to reach $114.4 billion. (Source: Statista)

87. 56% of businesses use a CRM to track customer interactions and sales opportunities. (Source: HubSpot)

88. 58% of businesses say their CRM is critical to their business success. (Source: Salesforce)

89. Evidently, companies that automate their sales process see a 10% or greater increase in revenue within 6-9 months. (Source: Gartner)

90. 39% of salespeople using a CRM say it helps them spend more time selling.(Source: Salesforce)

These HubSpot statistics show the importance of a CRM system in 2023. With a vast majority of businesses already using a CRM, it’s clear that this tool has become essential for managing customer relationships. Consequently, businesses that use a CRM report improved customer satisfaction and retention, and sales teams that use a CRM are more likely to close deals.

However, manual data entry remains a challenge, and companies should explore ways to automate their sales processes to drive revenue growth. With the global CRM market projected to continue growing, businesses that invest in their CRM systems can gain a competitive advantage and improve their bottom line in the years to come.

Customer Experience Statistics

Customer experience can be defined broadly as a customer’s or a company’s perception of a brand. Every interaction contains it, and each interaction has the potential to strengthen or weaken the bond between the company and the customer.

Here are 11 HubSpot customer experience statistics for 2023:

91. By 2023, 72% of customers will choose a brand based on customer experience alone. (Source: Walker)

92. Subsequently, 60% of customers are willing to pay more for a better customer experience. (Source: Salesforce)

93.  86% of buyers will pay more for a great customer experience. (Source: Oracle)

94. By 2023, 98% of business leaders plan to compete primarily on customer experience. (Source: PwC)

95. In light of companies with a strong omnichannel customer experience, they see a 91% higher year-over-year increase in customer retention compared to those without. (Source: Aberdeen Group)

96. 67% of customers say they have become more loyal to a brand during the pandemic due to positive customer experiences. (Source: PwC)

97. 52% of customers say that companies need to take action on feedback provided by customers. (Source: HubSpot)

98. 58% of customers say that customer experience is more important than price when choosing a brand.(Source: Salesforce)

99. 86% of customers are willing to pay more for a better customer experience, even if it means shopping elsewhere. (Source: PwC)

100. By 2023, customer experience is expected to overtake price and product as the key brand differentiator. (Source: Walker)

101. According to Statista, 59% of all internet traffic worldwide now comes from mobile.

These HubSpot statistics focus on the growing importance of customer experience in 2023. Customers are willing to pay more for a better experience, and businesses that prioritize customer experience are likely to see higher customer retention rates and increased revenue. That being said, a strong omnichannel customer experience is particularly important, as customers expect a seamless experience across all channels.

Wrapping Up

In conclusion, the HubSpot marketing statistics for 2023 reveal the ongoing evolution of digital marketing statistics and the critical role it plays in the success of businesses across industries. So, from the importance of content marketing growth to the growing impact of video marketing, social media marketing, email marketing, sales and revenue, SEO, lead generation, advertising, CRM, and customer experience, these statistics provide valuable insights into the key trends and shifts shaping the marketing landscape.

Ultimately, the HubSpot marketing statistics for 2023 serve as a call to action for businesses to stay informed, remain agile, and continue to innovate to stay ahead of the curve in the ever-changing marketing landscape. By doing so, businesses can build lasting relationships with their customers, drive revenue growth, and achieve their goals in the future.