LinkedIn is Making Advertising More Transparent

Soon LinkedIn, will show all the content advertiser their LinkedIn Marketing Ads. Which they have run in the past 6 months through new “Ads” tabs.

To bring transparency to ads on LinkedIn. They are introducing a new “Ads tab” on LinkedIn pages, similar to Facebook’s Ads tab for Pages. As stated by the company this change will bring transparency to the LinkedIn Ads.

At LinkedIn, we are committed to providing a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers. Increased transparency to both our customers and members is critical to creating this trusted environment.

LinkedIn member can now view the sponsored LinkedIn Marketing Ads that are running on the LinkedIn feed from the past 6 months by the advertisers. Besides that, they won’t charge for the engagement if the members click on these ads. And also these clicks won’t affect the campaign reporting.  

Through competitor analysis, more vital information like. This includes which ads your competitors are running and which of their ads are getting more engagement. Also what techniques they are following to reach their target audience over the network.

LinkedIn also stated that

It is the first of many updates to come as we continue to provide our members with useful information about the ads they see on LinkedIn.

So,  this new LinkedIn Marketing Ads tab will be rolling out globally to all LinkedIn users within a few weeks and to know more about LinkedIn advertising you can check out their website.