MakeWebBetter’s 2023 Achievements: Marching Out With A Heart Full Of Accomplishments

Let’s step into the exhilarating world of MakeWebBetter’s 2023 triumphs!

From cutting-edge innovations to forging unshakeable partnerships, we’ve crafted a tale of success that will grow exponentially in 2024. Join us as we look back and reminisce about this fruitful year.

2023 was bigger and better than ever — we built lasting memories, innovative solutions, enduring relationships, and most of all, engagement all along the way. Read on for the highlights of 2023 achievements that bring great excitement to MakeWebBetter.

Continuing The Streak of Winning

At the beginning of the year, we achieved the HubSpot top-tier status and became the first and only HubSpot Elite Solutions Partner agency in India. This marked a fresh start to our year, and we later joined the invite-only HubSpot Partner Scaled Onboarding (PSO) program at MakeWebBetter.

Alongside this, the planned launches & upgrades picked up the pace and refined our arsenal of HubSpot solutions. Our most anticipated upgrade, “FormPay” began afresh as it was loaded with new features, enabling revamped payment functionalities in HubSpot. We will get to know more about these FormPay upgrades further in this read.

Moreover, we expanded with a few of our projects — HubSpot BigCommerce Integration, HubSpot Shopline integration, HubSpot modules, add-ons, and a lot more going on.

Later in the year, we earned the accreditations that promise to have sharpened our capabilities as a certified HubSpot Partner. We received — HubSpot Data Migration Accreditation, HubSpot Onboarding, & HubSpot Solutions Architecture Design Accreditation. These all contribute to our quality as HubSpot service providers & the solutions we extend.

The year concluded with profitable proceedings out of our efforts as we crossed the industry standards and marked 40% year-on-year growth. Furthermore, the achievements made by MakeWebBetter in 2023 and the recognitions besides the exponential growth not only validate our proficiency but also equip us to contribute better as HubSpotter.

This prologue doesn’t suffice, let’s find out how we got here. Shall we?

Monumental MakeWebBetter’s 2023 Achievements That Shape Our Future

We feel immense joy as we have been announced with some renowned titles. Most of these include the recognition by HubSpot and assure us of being the best-in-breed HubSpot experts.

Top Tier With HubSpot Elite Partners Status

MakeWebBetter has topped the HubSpot Partner tiers and has been the first to have achieved this feat in India. Yes, we are HubSpot Elite Solutions Partners.

Agencies and firms that provide HubSpot services related to HubSpot’s platform, including marketing strategy, implementation, and support, are the target of the HubSpot Solutions Partner Program.

The special requirements to obtain the Elite Status include:

• Achieving an Average C$R (Customer Dollar Retention) of at least 85%,
• Holding at least 100 user certifications among your employees,
• Being invited for the HubSpot Elite partners status by HubSpot.

The HubSpot Elite partner status is for existing agencies and partners based on their performance and commitment to the HubSpot platform. Typically, HubSpot evaluates Partner tiers based on factors such as monthly recurring revenue (MRR), customer retention, and overall engagement with HubSpot.

HubSpot Solution Partner with Ace-High Deck

We bring the full package with three HubSpot accreditations in-house for onboarding, migration & development in the popular CRM.

• HubSpot Data Migration Accreditation
• HubSpot Onboarding Accreditation
• HubSpot Solutions Architecture Design Accreditation

The HubSpot accreditations obtained by the MakeWebBetter team above serve as evidence that we are authenticated by HubSpot and capable of fulfilling any requirement related to HubSpot. You need to qualify a specific HubSpot accreditation criteria. Here’s how to become a HubSpot partner that has accreditation.

• Being a HubSpot Elite Partners, Platinum, or Diamond.
• Have completed related projects within the last 12 months and have access and the right to share documents, proposals, project plans, and resources leveraged with HubSpot.
• Meet the HubSpot Academy certification prerequisites.

After meeting the eligibility criteria, there is a rigorous application process consisting of several rounds, associated with each accreditation to qualify.

MakeWebBetter qualified for the invite-only Partner Scaled Onboarding (PSO) program. This special distinction means that we are more than equipped and have a top-notch understanding of HubSpot. Also, as a HubSpot PSO Partner, we can fulfill any HubSpot onboarding requirements.

Here’s how to become a HubSpot partner PSO:

• HubSpot PSO is an invite-only program.
• Must have HubSpot Onboarding Accreditation.
• Being a HubSpot Elite Partners, Platinum, or Diamond.
• Meeting HubSpot Academy certification requirements and having the right resources to fulfill onboarding requests.
• Having experience with customer onboarding (objective-based) projects for Professional or Enterprise editions or both, HubSpot Marketing Hub and Sales Hub (latest in the past 12 months).

It means that we as a HubSpot Onboarding Partner, have the following for your optimum HubSpot strategy and understanding:

• Better HubSpot proficiency.
• A specialized team of experts trained exclusively by HubSpot.
• Special access to HubSpot resource material.
• Early access to HubSpot tools & features for testing & strategy.

Google Premier Partner 2023

MakeWebBetter was recognized as Google Premier Partner 2023. Google Premier Partner program offered by Google to recognize and reward advertising agencies and digital marketing professionals who have demonstrated a high level of expertise in Google Ads.

The following is the criterion for Google Premier Partners 2023 as stated by the Google Support page:

• Performance: Our Google Partners registered Ads manager account needs to have a minimum optimization score of 70%
• Spend: Your Google Partners registered Ads Manager account needs to maintain a 90-day ad spend of USD 10,000 across managed accounts.
• Certification: Your Google Partners registered Ads manager account needs to have a minimum of 50% of your account strategists certified in Google Ads (capped at 100 users), with at least one certification in each product area with campaign spend of $500 USD or more in 90 days (for example Search, Display, Video, Shopping, or Apps).

This exclusive designation signifies our commitment to delivering unparalleled performance and results in the realm of online advertising.

Skyrocketing Growth With Growing Clientele

Team MakeWebBetter has showcased an impressive trajectory of growth and an expanding clientele. Our commitment to excellence and innovation has propelled it to achieve a staggering 40% year-on-year growth.

This rise in performance is not only a testament to our dedication as top-notch HubSpot service providers but also reflects the trust and satisfaction of an ever-growing clientele. We have witnessed a two-fold increase in its customer base, a clear indicator of the quality and effectiveness of its solutions.

MakeWebBetter’s success story showcases its ability to stay ahead of the curve in an industry marked by rapid advancements. The team’s proficiency in leveraging cutting-edge technologies, coupled with a client-centric approach, has positioned us as a preferred choice for businesses seeking unparalleled digital solutions through HubSpot.

Riding the AI Tide: Networking With The Industry Experts

The synergies created by these milestones propelled MakeWebBetter into a position of influence within the industry, fostering a culture of continuous improvement and innovation. And so we found ourselves surrounded by prominent industry experts as we partook in the following events this year.

HubSpot Inbound 2023

The HubSpot Inbound is an annual conference that takes place in Boston. HubSpot defines Inbound as the premier conference that brings together business, marketing, and sales leaders to network, learn, and grow.

We have been part of the HubSpot Inbound since 2019. The Hubspot Inbound 2023 was nothing short of appreciation. For the first time in 9 years of being a certified HubSpot Partner, we felt celebrated when we were invited in-person to the Inbound event.

During the HubSpot inbound conference, HubSpot introduced tons of new features & tools. It was the podium for new HubSpot launches — HubSpot AI, HubSpot Commerce Hub, revamped HubSpot Sales Hub, and more.

Moreover, the attendees were treated to a wealth of knowledge about the evolving eCommerce landscape, during the entire Hubspot inbound conference including the HubSpot Spotlight & Partners Day. The interactions were packed with great insights. We had the opportunity to connect with outstanding industry leaders and HubSpot luminaries including Dharmesh Shah and Brian Halligan.

Shoptalk 2023

A premier industry gathering, Shoptalk serves as a transformative podium where visionaries, trailblazers, and thought leaders come together to shape the coming years of retail.

During the event, we spent our time there in several meetings with strategic partners. Big players such as Google, TikTok, Buy with Prime, Walmart, Wish, Michaels, Adobe Commerce, WooCommerce, and others were there to discuss the latest trends and innovations in the retail industry.

Our CEO and Co-founders, Mr. Abhishek Jaiswal and Himanshu Rauthan, took the valuable opportunity to connect with merchants, partners, and friends. The discussions ranged from multichannel capabilities to social commerce growth, commercial advertising, and various aspects of the eCommerce landscape.

Revolutionizing The Payment Landscape With Grand FormPay Update

FormPay is the prime choice if you want to sit worryless with your payment solution. The app chiefly aims at making HubSpot Payments globally accessible.

As an Elite HubSpot agency, we observed a “need”. The necessity to revamp the payment structure was to enable all HubSpot clients (especially clients who are based outside of the US) to enjoy all of HubSpot’s payment features and go beyond.

In this direction, the HubSpot payment integration “FormPay” was brought into focus. Following were the things we managed to get for HubSpot users all around the world:

• In-HubSpot payment functionalities: Convert HubSpot forms into payment forms conversion, create deal/contact specific payment links through CRM Card, use FormPay payment properties for automation & reporting.
• Subscription management: Curate subscription management with automated payment link generation, support for multiple line items, billing data sync, and dedicated subscription properties.
• Quotes: Create professional quotes effortlessly using quote templates along with payment options under Signature & Payments.
• Stripe features: Enable tax on transactions & offer Google Pay/ Apple Pay payment modes to your customers.
• Improved Tracking: Seamless contact & payment data sync, direct payment gateway link to transaction, and separate subscription & one-time transaction data.
• Coupons: Utilize comprehensive coupon rules in HubSpot for product exclusion, redemption, and various discount types.

Consequently, payment aspects such as payment automation, subscription management, quotes, discount coupons, and in-HubSpot payment functionality were enabled.

A Year Brimming With Exciting Product Premieres

It was a busy year, packed with product launches, new upgrades, and innovation all along. Read on to find out what we have created this year.

HubSpot Shopline Integration

The year started with the HubSpot Shopline Integration launch. This integration is designed to unlock the potential for growth and efficiency for Shopline users.

We created this CRM integration for Shopline to explore the opportunities for fruitful and long-lasting customer relationships and seize them with HubSpot.

The primary function of the integration is to sync the data related to contacts, products, and orders. Along with this integration, you get popular custom properties, lists, and workflows to manage everything friction-free. This way you have everything in place even before you start using HubSpot.

HubSpot BigCommerce Integration

We launched the HubSpot BigCommerce Integration at the end of the first quarter of 2023. The BigCommerce HubSpot connector was an effort to significantly enhance the operational efficiency, marketing capabilities, and customer interactions for BigCommerce users.

The integration sends your BigCommerce data related to customers, products, orders, & abandoned carts to HubSpot. This data is then utilized through HubSpot for communication, marketing, sales, reporting & analysis. Along with the seamless data sync, the integration creates popular HubSpot lists, workflows, and custom properties in your HubSpot.

New Launches: HubSpot Modules & Addons

We have introduced game-changing addons and modules that push the boundaries of what’s possible in HubSpot. Redefining the way we interact with technology and harness its capabilities.

These were the HubSpot modules launched as an effort to uplift the HubSpot experience:

• FAQ Module: A free module to add a list of frequently asked questions and answers to your website pages.
• FAQ Pro Module: The pro version of the FAQs module gives you certain layout options. More importantly, the module comes with schema markup, thus helping you with SEO-friendliness and giving you better chances at ranking your content.
• Location Finder Module: If you’ve brick-and-mortar stores, then this one’s for you. Use this module to help your visitors to find the nearest location of your business or organization.
• Donation Module: The comprehensive Donate Now module is a free module that bolsters your fundraising efforts and ensures secure transactions as an NPO.

These are the Addons launched:

• HubSpot Magneto Two-Way Syncing Addon: Enable bi-directional data sync between HubSpot & Magento store, ensuring real-time updates and consistency.
• HubSpot Magneto Field Mapping Addon: Streamline Magento order mapping for HubSpot by defining the fields effortlessly, for improved data accuracy and efficiency.

MakeWebBetter’s New Aesthetics: Redesigning Our Website

MakeWebBetter’s website is undergoing a major facelift. But that’s not it, the new look will soon be unveiled. The redesign is beyond aesthetics, the new MakeWebBetter website will be the first medium where you’ll be able to access the new line of products and services.

Yes, the new line of services includes Ad services under performance marketing — Google Ads, LinkedIn Ads, Facebook Ads, & Instagram Ads. Moreover, the planned products also strategically include dedicated eCommerce Onboarding for HubSpot clients. Therefore, the website is aimed we bring for the HubSpot users to capacitate the specialized set  and does justice to what our clients expect from us.

Extending Heartfelt Thanks To Our Valuable Clients

We want to take this rare opportunity to express our deepest gratitude to each and every one of our clients. Your trust, collaboration, and unwavering support have been the cornerstone of our success.

Together, we’ve navigated challenges, celebrated achievements, primed success, and forged enduring partnerships. Your commitment to excellence has fueled our drive to deliver the highest quality service and products.

Targets for 2024

Packed with new upgrades in our pockets and motivated hearts, we are stepping into 2024, a year anew. We are aiming at 2024 with eCommerce-oriented solutions for those who consider the HubSpot CRM platform as a great choice for online selling.

With our eyes set on the horizon, MakeWebBetter’s 2023 achievements set the stage for a year filled with exciting opportunities, collaborative ventures, and a commitment to pushing the boundaries of what is possible in the realm of digital solutions.

We wish you all the success and we are happy to be part of it.