HubSpot AI: The New Age CRM For Improved Operational Efficiency

A flawless combination of HubSpot generative AI and predictive AI has been brought into the CRM tool. HubSpot AI is now actively present in all hubs that involve data or content. How about that!

During the Inbound 2023, HubSpot AI tools were made public and the efforts made with these are aimed at achieving excellence, besides saving on workaday operations. Let’s discover what is AI in HubSpot and what the newly introduced AI tools are.

Table of Contents

• HubSpot ChatSpot.AI for Smoother Operations.
• HubSpot Content Assistant
• AI Tools & Features in HubSpot
• AI-Backed HubSpot Sales Hub
• AI Analytics & Reporting on Real-Time Data

HubSpot ChatSpot.AI for Smoother Operations

HubSpot ChatSpot.AI was launched by HubSpot for its users to perform daily operations effortlessly. Like other AI tools emerging these days, the HubSpot AI assistant requires instructions in natural language and it will act on it.

Powered by OpenAI’s database — ChatGPT and Dall-E, HubSpot ChatSpot gives you every chance to be creative and precise. This also involves fewer dependencies for reporting, data assimilation, and record keeping. Following are some of the assistance provided by HubSpot ChatSpot.ai:

• Prompt Templates.
• Real-time Data Reports (Sales, Marketing, Team Performance).
• Content creation (images, social copies, landing pages, & more).

Type prompts to do your HubSpot tasks. Say, you want to create a new contact, simply type ‘New contact’ and the HubSpot ChatSpot will create a contact in your HubSpot account. ChatSpot is your Jarvis for HubSpot to get it all done with simple prompts.

HubSpot Content Assistant

Unsure about your marketing efforts? The HubSpot Content Assistant is to your rescue! The powerful HubSpot Marketing AI is designed to level your marketing and operational efficiency to the new age of AI. This AI tool is said to be the prime example of HubSpot generative AI.

This is one of the most versatile HubSpot AI tools that adds to the HubSpot digital marketing arsenal and is equipped to meet diverse content needs across all departments, including sales, marketing, customer service, and your website. Let’s discover what the HubSpot content assistant offers and how you can implement marketing automation through it.

HubSpot AI Content Writer

Yes, it’s true! You don’t need a person to write. Ughh! 🙄 However, the writing assistant requires a prompt to understand what you want it to write. (So, you do need to write a bit, hah!)

There are several sectors in which the AI content writer contributes. Like in the blog generator AI tool of HubSpot can help you create and edit blogs aligned with EAT SEO perspective. Similarly, the AI content writer helps you draft content for emails, website pages, & social posts and also assists you with sales conversations.

Smart Editor

The AI for content also features an intelligent editor accessible from any location through the / Slash command or by selecting text. Through this functionality, users can instruct the HubSpot writing assistant to rewrite, summarize, expand (stretch), and alter the tone of the provided content.

This versatile tool is available in any text editor within HubSpot, allowing effortless application in various contexts, including marketing emails, SMS, social media posts, pages, and blogs.

HubSpot AI Email Assistant

Emails aesthetically carry your message and serve a big part in sales, marketing, and the overall customer experience. So, how about having an expert on it too? Yes, you guessed it right! “The AI Email Generator of HubSpot.” Looks like you’re an expert too and soon you will be on emails too.

As you can see in the image, the AI Email Generator only requires some context of the email and would create a compelling email in the tone you prefer.

Subject Line Generator

Enlisting it to the perfect email assemblage, AI in HubSpot now offers a dedicated Subject Line Generator. This will help you craft email subject lines that are attractive, compelling, and clickable, and carry the message.

One-Click Title and Meta Description

With HubSpot writing assistant, you don’t need to worry about SEO. The AI fetches data from Semrush and crafts SEO-friendly titles and meta descriptions, besides creating quality page content with healthy keyword usage.

AI Image Generator

Elevate your visual content effortlessly with this dynamic duo — HubSpot + DALL-E. Get ready to empower your imaginations and seamlessly translate them into stunning visuals tailored to your graphic requirements. Simply input a prompt, and watch as HubSpot’s integration with DALL-E generates captivating images for your blogs, social media posts, and more of your marketing efforts.

HubSpot AI Tools & Features

Here are listed the best of AI features in HubSpotthat reduce the friction in operations and save you a lot of time (of course).

Website Builder

Aiming for a professional online presence? AI in HubSpot has encircled the largest portion of HubSpot design and development. The AI Website Builder helps you build a website from scratch by simply giving the prompts. You can customize the appearance, purpose, and UX/UI as per your preference using this HubSpot AI tool.

Let AI build your website and manage your website within HubSpot. Here are the steps involved when using the AI website builder:

• Describe Your Business: Company Name, Industry, and define your business in 500 characters.
• What are your goals for this website: Choose from options – Sell Products, Attract leads, Publish a Blog, Showcase my work, and Grow my online presence.
• Select a style for your website: Minimalistic, Modern, Fresh, Elegant, and Vibrant.

Once done, the HubSpot website builder will create a website that contains a home page and an incorporated CMS. Using the drag-and-drop editor functionality on the left. You can then add new pages, choose a different HubSpot theme, and set the language of the website or landing pages. So, there’s your complete AI website ready to launch.

AI Blog Generator with Semrush Data

The HubSpot Marketing AI essentially involves content generation. It secures your prompts, information, and data you provide, with OpenAI’s database and fetches related data to craft content copies for you.

Moreover, the AI Blog Generator also connects this data with the Semrush SEO tool and then creates blogs keyword-rich and search engine optimized. Following are the key facilities to ease through the blog creation process:

• Set the language of blog posts: Translate the complete blog page into the local language of the preferred region.
• Obtain Blog Ideas: Skip writer’s block every time and generate blog ideas based on Semrush data.
• Generate Outline: Get a detailed draft of the blog to begin your research and channel your ideas and solutions through it.
• Generate Complete Blog: Create a complete blog post in just a click, with SEO and the complete content piece.
• Edits & Curation: The HubSpot content assistant also gives you everything you need to improve the quality of the content.
• Blog Summary: After rewriting the content and adjusting the tone & SEO of the generated blog, you can obtain a summary for it.
• Image Generator for Blog: Wanna put in the keywords and the idea behind your blog in the feature image of the blog? You can get it in a minute with HubSpot generative AI.

HubSpot offers one of the finest AI for content assistance and powers your SEO with Semrush data, making your content competitive.

Free Live Chat – AI Agents

HubSpot live chat feature can now be your first line of communication. It grasps your articles, product pages, knowledge base, and other website pages to satisfy customer queries through their journey with your website. So, it pretty much can answer better than most.

Get AI-driven chatbots for your website for free. The chatbots that respond to incoming support inquiries and attend to your leads and automatically create HubSpot assets.

Campaign Assistant

Campaign Assistant, a HubSpot Marketing AI tool that is a marketing asset creator to your service. Create industry-standard landing pages, ad copy, and emails. The intuitive campaign assistant tops the list of HubSpot AI tools when it comes to creating marketing campaigns.

It is a free AI tool by HubSpot for campaigns (built into the HubSpot pricing plan) that lets you create landing page content, marketing emails, Google search ads, Facebook ads, LinkedIn ads, and Instagram Ads.

AI-Backed HubSpot Sales Hub

The HubSpot sales hub has also pumped up with new AI features. Let’s explore a few of them in detail.

AI Forecasting

HubSpot can turn your existing sales data into sales expectations. You can compare these forecasts with the actual data of the respective month. The AI reads your historical sales activity and projects your future sales.

To compare actual revenue with AI forecasting, hover over the metrics to view forecasted and actual data side by side.

Email Summary

With the conversation summary tools, you can now get the context of a conversation with one click. Create a concise summary of your conversation for improved team collaboration and faster hand-off. Find this new feature in the comments tab.

HubSpot shares your prompts and conversations with OpenAI in order to enable your use of this tool and OpenAI will store your prompts and conversations for content moderation purposes.

Sales Call Transcript & Summary

How would you like to have a complete summary of the conversation someone from your sales rep team had with the lead or an existing client? It’s the best option if you want to know the lead status, or what requirements or conflict they’re in. Maybe you simply want to keep an eye on how your sales team is performing.

AI in HubSpot captures voice data within the CRM and helps you obtain the transcript of the entire call with a click of a button. You can even search in the transcript for the items of the discussion.

CRM Associations

Seamlessly manage associations between tickets, products, line items, and their related contacts properties, companies, and deals. The AI in Smart HubSpot can identify the relationship between objects and assets, and form associations between them automatically.

It is one of the best HubSpot AI tools to ensure and maintain the data accuracy of your contact records and deals.

HubSpot Analytics & AI Reporting on Real-Time Data

Real-time data reports are now a thing and that too without any over-stretched long processes, losing the very meaning of “real-time” on the go. Your favorite CRM understood this and has brought it in. Let’s see what it offers without getting into what kinds of reports you can generate in HubSpot.

• AI Insights: AI-powered reporting can read patterns, guide you on the core web vitals, and can catch the best practices, quicker than a human eye. AI in HubSpot now incorporates a reporting feature (also accessible through HubSpot ChatSpot AI), where you command your desired reporting requests in words of your choice. This is where you gain “accessibility” in reporting.
• Real-Time Data: Data accuracy is the cornerstone of informed decision-making. You can employ the AI-reporting feature in HubSpot to fetch you the data
• Personalized Customer Experiences: You need actionable strategies to pursue your leads and capture them through personalized experiences. It requires data centralized and summarized with precision and in time, which is possible with AI.
• Automated Reporting: The accustomed manner of reporting is somehow not appreciated among sales & marketing teams. It is rather an expediency. Therefore, AI-verified data is required which can be cross-checked for vital information as per the current situation, and such factors make AI reporting reliable.

Gear Up With AI For HubSpot

The AI tools in HubSpot ensure complete reliance. Whether you need an SEO stronghold or safeguard the best interest of your clients.

Moreover, the AI for content in HubSpot assists you in many ways. It gives you command over the quality of the content you use in your website, landing pages, emails, blogs, and external communication.

ChatSpot is an AI assistant and also works as a HubSpot generative AI, this helps you and your team perform daily HubSpot operations. In addition, it’s the best HubSpot tool for reporting, giving your custom-made reports.

So, now we have our own AI for HubSpot to turn things around and make the most of our time. Cheers!