[LATEST] How to Boost eCommerce Sales with Email Marketing Automation?

Are you fed up with ‘junk leads’? low open rates?  repetitive rejections? or downfall sale?

Even though you have the best products or services, you are not able to target the right people for your business?

Yes? it happens!

When you are doing business online, there are as many things which need your attention. First priority is your customers. 

And, Marketing Trends 2019 also says, Audiences and Automation would be the prime focus of eCommerce marketing and businesses worldwide.

Practically, what is the right method of attracting the audience, engage them in person, and take them to conversion?

This is 2019, and that’s Email Marketing. And, it’s no wonder, around 82% of B2B and B2C companies are using Email Marketing Automation.

In this blog?

 

What is Email Marketing Automation?

Typically, Email Marketing is one segment of internet marketing, it encompasses online marketing via websites, social media, blogs, etc. Essentially, it is same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email, says The Balance.

Email Marketing Automation in simple words!

Emails always stand out in the crowd when we talk about marketing, it is still the #1 communication channel. 

Email Marketing is a powerful digital marketing approach to communicate with the prospects and customers through digital channels. 

Using Marketing Automation in Email Marketing enables you to create campaigns that speak to your audience on an even more personal level. In this Era, marketers need to do more with less, they need to connect with highly targeted buyers in the crowd of prospects.

6 Reasons why your business needs Email Marketing?

#1 Better Reach to your customers

Emails are the best ways to hold your customers in-touch if you periodically say “Hi! We have a special offer for you! You’re on my mind.” that will eventually raise the customer’s interest, that will give them positive feeling that you were thinking of them.

#2 Hyper-Targeted Segmentation

Segment your email list based on behavioral, demographic or social attributes to deliver highly-relevant and contextual emails.

#3 Email Beats Twitter and Facebook for online sales

Did you know, HubSpot survey states that 91% of your intended audience uses email.

#4 Dynamic Personalized Emails

With the growth in popularity of Email Marketing platforms like HubSpot, Mautic etc. Customers are looking to connect these applications with their CRMsystems.

Moreover, you can better target your intended audience with email campaigns based on personalization demographically.

#5 Easy Email Exchanges at Affordable Rates

Effective correspondence with your clients, and an efficient internal messaging channel with your Audience.

It’s a kinda affordable thing. You can hit a broader audience with very fewer investments, It has Huge mailboxes with Unlimited aliases, group lists & forwarding.

#6 Drive more revenue

As per Campaign Monitor surveys, 320% more revenue is generated by automated emails than non-automated emails.

The beauty of triggered email campaigns is that once created, they continue to automatically drive revenue from the intended audience without you having to do anything.

Email Marketing for Online Stores like WooCommerce, Netsuite enable you to create amazing Email Marketing campaigns, as well as, track all customer behavior and events to maximize revenue and repeat purchases.

What is the Need for Email Marketing Automation?

You are sending emails to your prospects week-by-week. and people are not opening emails, How would you achieve your goal? Exactly, that’s where you need Email Marketing.

Do you also feel like the same?

• Who is my target audience?
• What would I achieve from these emails?
• Am I confident about my email marketing strategy?

It is observed, many of us have been watching this out – email marketing is dull but, stats don’t lie. According to recent research by the Direct Marketing Association, it is found –

Let’s learn how Email Marketing will help you to boost up your sales…

 

Top 7 Ways How Email Marketing Software benefits e-commerce business?

#1  Transactional Emails

Timing is everything. Timely-triggered shipping updates, Order details and other transactional emails to grip users notified. 

#2 Automate back in stock alerts

Send and trigger email alerts such as price drop, back-in-stock in the user’s cart and wishlist.

#3 Renewal Emails for subscriptions as Alerts

Remind your customers to renew their subscription by sending timely automated email alerts.

#4 Regain Lost Customers via Win Back Campaigns

Strengthen your funnel performance by targeting dormant customers with drip campaigns aimed at winning them back.

#5 Increase Sales via Promotional Emails

Boost sales by keeping customers engaged through promotional emails and timely newsletters.

#6 Turn your Subscribers Into your Customers

Send targeted, personalized emails and get your email list subscribers to make their first purchase.

We want your Feedback!

An email will always be the king. With this, we have come to the very end of eCommerce Email Marketing. If you are expecting conclusions, I would say, Email was Past, Email is Present and Email will be the Future.

Email marketing automation has huge potential to reach the right people, at the right time with the right message.

Email has much larger possibilities and applying some immediate tweaks to your present strategy.

That’s the power of Email Marketing – and if you’re not using this effectively you’re leaving money on the table. 

What’s your opinion on this? You have spent your time here if you leave without commenting, you would definitely regret. Be an active reader, and share your views, here!