Are you fed up with ‘junk leads‘? Are you tired of repetitive rejections and downstream sales? Despite having the best products or services, Are you still out of reach from your customers? Is your leads list turning to the bunch of disappointments with low open rates? Is your answer sounds like Yes? It happens!
Let’s have a closer look at the existing problem, Yeah! Emails After all, if people don’t open your emails, you won’t achieve your goals, that’s where we need Email Marketing.
Lots of Questions arise when Marketers start their campaign…
Amongst the types of questions you should be asking here are:
⇒ Exactly whom am I targeting?
⇒ What do I hope to achieve with these emails?
⇒ Am I confident about my marketing strategy?
You can get answers to all your questions, till you are here on this page!
Email remains the most effective way to nurture leads and turn them into customers and one-time buyers to the regular ones as well as promoters of your brand.
Do you want to get learn how Email Marketing will help you to boost up your sales?
Let’s get started…
What is Email Marketing?
Email Marketing is one segment of internet marketing, it encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email, says The Balance.
Email Marketing is not limited to these bunch of words but is much more than that…
Emails always stand out in the crowd when we talk about marketing, it is still #1 communication channel. Email is simply the best way to make sales online.
Email Marketing is the highly effective digital marketing strategy of sending emails to the prospects and customers through digital channels.
Using Marketing Automation in Email Marketing enables you to create campaigns that speak to your audience on an even more personal level. In this Era, marketers need to do more with less, they need to connect with highly targeted buyers in the crowd of prospects.
In E-commerce, Email Marketing wouldn’t work unless it was automated, because most e-commerce stores are targeting hundreds or thousands of customers at a time. You can’t spend all your time writing emails…there’s more important things to do.
Why Email Marketing?
Top reasons why you should adopt Email Marketing in your business:
According to recent research by the Direct Marketing Association:
» The ROI of email is 3,800%.
» 72% of people would rather receive promotional material via email than social media.
» 38% of people say receiving special offers is the top reason they subscribe to an email list.
⇒ Better Reach to your customers
Emails are the best ways to keep your customers in-touch if you periodically say “Hi! We have a special offer for you! You’re on my mind.” that will eventually raise the customer’s interest, that will give them positive feeling that you were thinking of them.
⇒ Hyper-Targeted Segmentation
Segment your email list based on behavioral, demographic or social attributes to deliver highly-relevant and contextual emails.
⇒ Email Outperforms Twitter and Facebook for Selling Online
A HubSpot survey states that 91% of consumers use email. That alone should be enough to convince you to explore the tool.
⇒ Dynamic Personalized Emails
You can better target your audience with email campaigns based on individual personalization tokens such as name, location, product preference and more for increased relevance.
⇒ Easy Email Exchanges at Affordable Rates
Effective correspondence with your clients, and an efficient internal messaging channel with your Audience.
It’s a kinda affordable thing. You can hit a large number of audience with very fewer investments, It has Huge mailboxes with Unlimited aliases, group lists & forwarding.
⇒ Drive more revenue, Automatically
As per Campaign Monitor surveys, 320% more revenue is generated by automated emails than non-automated emails.
The beauty of triggered email campaigns is that once created, they continue to automatically drive revenue from your prospects and customers without you having to do anything.
Email Marketing for Online Stores like WooCommerce, Netsuite enable you to create amazing Email Marketing campaigns, as well as, track all customer behavior and events to maximize revenue and repeat purchases.
Benefits of Using Email Marketing Software in E-commerce
If you’re not actively using e-commerce Email Marketing as a major component of your strategy to move customers along your sales funnel, you’re missing out on huge potential customers.
⇒ Keep Customers Informed With Transactional Emails
Timing is everything. The time an email is delivered is almost as important as the message it communicates. Consider your audience, the product being sold, and the time of day it gets delivered.
Read My blog on Email Frequency- How frequently you should send emails to your subscribers ?
Timely-triggered shipping updates, order details and other transactional emails to keep users informed.
⇒ Send Product Recommendations To Upsell & Cross-Sell
Emails with personalized product recommendations that are generated based on user’s behavior on your online store.
⇒ Automate Price Drop, Back In Stock Alerts
Send alerts such as price drop, back in stock and more for items in user’s shopping cart and wishlist.
⇒ Trigger Renewal Alert Emails For Subscriptions
Remind your customers to renew their subscription by sending timely automated email alerts.
⇒ Reactivate Lost Customers Through Win Back Campaigns
Strengthen your funnel performance by targeting dormant customers with drip campaigns aimed at winning them back.
⇒ Boost Sales Through Promotional Emails
Boost sales by keeping customers engaged through promotional emails and timely newsletters.
⇒ Convert Your Email Subscribers Into Customers
Send targeted, personalized emails and get your email list subscribers to make their first purchase.
Let’s Wrap Up!
This post has only really touched the surface of what you can do with e-commerce Email Marketing. But it’s enough to get you thinking about the possibilities and applying some immediate tweaks to your present strategy.
That’s the power of Email Marketing – and if you’re not using this effectively you’re leaving a LOT of money on the table.
You have swords, why use hands?
Wide range of Amazing Marketing Automation Tools specialized in email marketing like HubSpot, Mautic, MailChimp, Marketo, ActiveCampaign etc are available in the market that will moderate your work with automated workflows and so you and your team can focus your time and attention on other efforts that drive revenue.