Valentines Day Marketing Ideas For Your WooCommerce Store

Valentine’s day is around the corner, and as a WooCommerce store owner, you should be pretty much as excited as all the happy couples out there. To be true, there is no particular season of love. But, there are multiple seasons for marketing.

Every holiday season brings new hope for new marketing ideas. Therefore, this article is all about Valentine’s Day marketing ideas. It’s high time you should buck up your holiday marketing skills to attract visitors to your online store.

Online shopping is the most popular online activity. Consequently, after lockdown times, 2021 will see more of it. That is to say, e-retail revenues are estimated to be heightened to 6.54 trillion US dollars in 2023.

Moreover, the National Retail Federation predicts Valentine’s day total spending will amount to $21.8 Billion. So, it is showtime for WooCommerce store owners like you. To clarify, even if you think it is a bit too late to experiment with new Valentine Day marketing ideas, you will find out how most of them can be started right out and just in time.

Without much ado, let me just begin with the best Valentine Day marketing ideas and how to do Valentine’s day promotion for your WooCommerce store:

Revamp Your WooCommerce Store Look

We all dress up for special occasions and festivals. So, why not your WooCommerce store? Moreover, it is also the very first of all Valentine Day marketing ideas that will strike you. Celebrate the Valentine’s Day spirit with a romantic-themed storefront. For example, this is how Amazon storefront looks.

An eye-catching layout that will entertain the responsible shoppers and also remind the last-minute lazy ones. At the same time keeping in mind that it is only for a couple of days, you could make only a few significant changes. You could go with the tried and tested cliche red and pink or the vibrant rebel off-romantic theme.

However, for that is your decision to make, these are a few Valentine’s Day landing page ideas:

Welcome Pop-Ups

These instant pop-ups can be like a surprise for your visitors, directing them to your best or special Valentine’s day offers. Impress them with an adorable Valentine’s day slogan. This is an easy and quick solution for providing promo codes, coupons or discounts, and custom offers.

They are also handy if you are running out of time, yet you want to give your website Valentine’s touch. Attract customers with the perfect fortune wheel plugin. Admin can create the customized Valentine’s offer. Add the spinning wheel that will definitely collect leads with each spin.

Home Page Sliders

You can add a Valentine banner to your homepage slider. This is the position that makes the first impression of your store, as soon as a visitor comes in. You can find many free love themed templates. In fact, you can make use of your own Valentine design using a free tool like Canva.

Temporary Valentine’s Day Section

This is a mild solution to your website makeover. Instead of working on complete restructuring, your website considers creating a temporary Valentine’s Day products marketing section. Subsequently, here you can add all your products with specific subcategories. For example, “ Gifts for Him”, “Gifts for Her”, “Self-Love Gifts”, “Last-minute hampers”, etc

CTA’s On Header

Further, you could simply add an attractive Valentine’s Day sales header. These can pull off the exact trick if placed correctly. Moreover, adding fun, captivating, and addictive Valentine’s Day marketing slogans makes a stable and long-lasting place in the mind of the readers.

For instance, instead of “ Get XYZ% off on gift items”, try using “ All you need is love, but a little or XYZ% discount won’t hurt”. Well, again, it is something up to your creative mind to come up with unique Valentine’s Day marketing slogans.

Valentine’s Day Email Marketing

All those who have mastered the art of email marketing are already ahead of others. The best Valentine Day emails are not necessarily the ones sent out 2 weeks before. But, the ones with crisp irresistible lines and clear call-to-action, this Valentine.

You can promote the same offers as on your Valentine’s Day landing page. However, if you are not a whiz of email marketing, here are a few tips that will help you create a perfect Valentine Day email:

• Firstly, begin with a mind-blowing subject line. That is where all the magic of click-through rate depends. For example: “An early V-Day treat for you”, “Sweetheart deals for you”, “Hot-Valentine’s Day fares, just for you”, “Don’t mess this Valentine up- This won’t let you”.

• Secondly, you don’t know for sure if your customer is celebrating Valentine’s or not. So don’t be too much into it or off the theme as well. Address singles in all Valentine’s Day campaigns.
• Thirdly, try using emojis(not too many) at appropriate places. This can positively improve your click-through rate. Target Valentine Day email campaign precisely.
• Finally, you can introduce a mysterious element. Such that they are compelled to open the mail.

Re-Engagement With Loyal Customers

Don’t ever forget your loyal customers. Valentine’s day email is a great way to send customized coupons to them. They are the ones who deserve to get the first choice of your best Valentine’s day bundles, rewards, and offers. Send them all the details related to Valentine’s post, blog, contest, and giveaway to ensure their active participation.

You can always give an emotional touch and make it a multipurpose re-engagement and Valentine’s Day email. Therefore, segmentation and personalization never go wrong.

Social Media Engagement

Social media is the real hero for all your Valentine’s Day marketing ideas. We all are aware of the power of social media. The fastest and highest rate of the audience involved. Therefore, create Valentine’s day social media content from simple valentine’s post to heart-warming videos. So, you might as well begin your social media campaign for your Valentine’s Day marketing.

Check out these Valentine’s day social media ideas for your WooCommerce store:

Love Themed Polls

Creating polls can be fun and interactive. You can create one for each day in Valentine’s week. Increase its relevance by including your products in it. Make the poll according to your business. Include QnA’s. All major social media platforms support this feature.

 

Valentines Hashtag Ideas

Create and launch your own hashtags related to your brand. Thematic hashtags for instance #love #chocolate #myvalentine #blessed#Valentine hideaways drive easy brand awareness and engagement for Valentine’s Day marketing. Ask users to include hashtags in their posts and stories while using your product. And if you can’t find which hashtags to use, you can take help from a hashtag tool like RiteTag.

Reshare User-Generated-Content

Needless to say, update romantic cover pages and social media profile images. Follow the theme that best suits your business. Valentine’s day social media posts play a major role. At the same time, encourage people to upload pictures that promote your brand. In return, you can reshare their stories or repost their valentine’s day social media post.

Create Valentine’s Day Contest

Social media is the best place to organize a valentine’s day contest. There are so many Valentine’s Day social media ideas that grow here itself. Firstly, you can ask people to share their love stories or their ideal date night ideas on your social media account.

Or how singles are always stuck with their friends who are in a relationship. Moreover, if they think their love story is not inspiring enough, you can ask them to share the best love story they ever witnessed. It could be their parents, grandparents, best friends, etc.

Secondly, embracing both sides of nature, ask for terrible date stories or embarrassing, funny, and awkward moments. These work great in audience engagement. Such threads are always flooded with comments.

Hall Of Shame For Disastrous Valentine’s Day Gifts

There is no good without bad. Perfect Valentine’s day gifts exist because of the worst ones that were improved. Therefore, celebrate those funny moments to create Valentine’s day social media posts. Such a valentine’s day campaign can be run on Facebook, Twitter, Pinterest, or Instagram. And don’t forget to use tags too!

Valentines Giveaway Ideas

Finally, organize a Valentine giveaway. They’re popular and easy. With all the best love stories and terrible dates, don’t you think you could pick a winner for an amazing prize or a hamper? Organize this giveaway on Facebook, Instagram, and Twitter with different prizes or go for multi-network Valentine day promotion.

Set rules for the same, and you are ready to go. Even if you’re a brand that has nothing to do with Valentine’s day, you can still organize contests by simply giving away a pair of movie tickets to a lucky winner.

Create Valentine’s Themed Content

Creating Valentine’s day corresponding content is an overall good practice among all other Valentine day marketing ideas. Push out all Valentine Day promotion-related content. Give people everything. From “10+1 ways to impress him/her” to “Self-Love is Organic”. Create videos, case studies, gift guides, reels, YouTube content, answer Valentine’s related frequently asked questions, etc. Or maybe grab a camera and make a DIY homemade video.

Valentine’s Day Gift Guides and Bundles

With a load of beautiful gifting options this valentine’s day, make it easier for your customers to pick their favorites. Tell them how your best products make a perfect combo for him or her. For effective Valentine’s day marketing, pair up those products that work out admirably.

You can create categories for example,

1. Valentine gifts for teenagers, couples, mother, sister
2. Gifts for gym freaks, art lovers, homemakers
3. Gifts under $100, £50

Such Valentine day marketing ideas also highlight the unusual gifting options that may strike your visitors. Moreover, a perfect valentine post would be a gift guide blog(if you publish blogs) where you can directly link product pages of your WooCommerce store. Subsequently, they can add it to carts and check out quickly.

All these guides can’t just be stumbled on your audience. Keep valentines promotion on your mind and use your mobile app, and valentines day email wisely.

Last Minute Valentines Gifts And Urgency In Valentine Day Marketing

An early bird catches the worm. But during Valentine’s Day promotion, you can successfully target the late birds and yield to their lethargy. Combine urgency in Valentine day marketing and see how people become active to grab those best deals for their loved ones.

Try offering life savior deals for chronic procrastinators and people will fall in just like a moth to the candle. Use extreme urgency via Valentines day marketing slogans. For instance, ‘You’re losing it in…”, “ oh wait there’s one last left for you”, “ Final call/countdown”,” Not your usual V-day deals”, etc.

Additionally, induce Impulse buys by strategically presenting related products that are pleasing to the eyes. These are not a gift much alone but work perfectly as a sidekick. Furthermore, they can be bought without much hum and haw.

Highlight Date Night Products

Anything and everything that comes in use during Valentine’s week should be on the front display. Valentine day marketing ideas never fell short for people who want to make the most of every opportunity. For example, there may be couples avoiding going outside.

And, if you also deal in groceries, highlight how you can make a perfect valentine’s lunch or dinner along with a 3-course meal recipe. Promoting an intimate valentine’s evening could work perfectly with balloons, fairy lights, wine, bouquets, high-quality meat, cheese, candles, matching outfits, etc.

Two-For-One Deals, Free Valentine Goodies, And Special/Limited Offers

A handful of people will always bend to spend on an exotic limited edition present. Give the facility of online gift cards with customized offers and deals. Every next WooCommerce store owner will follow some pet Valentine day marketing ideas.

And even if you’re doing the same, try to stand out. The same generic ”Buy One Get One” won’t be a new thing for people. Rephrasing Valentine’s day marketing slogans and titles will invite traffic to your WooCommerce store.

Give them a complimentary add-on that may cost you insignificantly but would add great value to their order. Moreover, add a little more magic with a rose or a complimentary greeting card. Ask them to shop pre- Valentine and get double reward points.

Send Customized Valentine Card With Offers

Certainly, sending Valentine’s day cards is traditional. So, as Valentines day ideas for customers, this is the first one. They are an object of your affection, love, gratitude, and care.

Delight and encourage them to continue shopping from your WooCommerce store by including special offers. Moreover, incorporate sweet message for instance,

• YODA one for [your business/brand name]
• The world is a better place with you and [your store]
• We cherish what we do because of a family like you.
• You give us love and you get it back with [XYZ% or particular deal]

However, don’t be so intensely keen on Valentine Day Marketing ideas that you sound selfish. Just let this be one of the respectful gestures with small Valentine’s day gifts for clients.

Shipping And Gift Wrapping: Affordable/Free And Quick

Free shipping in a busy holiday season of love is great. But, if you add an adorable gift wrap along with fast shipping, it’s almost like finding true love. If you cannot possibly follow both of these Valentine day marketing ideas, you can lower its intensity. Wrapping up a gift could be a customer pain point.

You can add a threshold for the same. Depending on whether customers want a special customized wrapping type, you can set a minimum price for extra detailing. Free gift-wrapping is a superb Valentine day marketing idea to earn some serious goodwill.

If nothing, just make it affordable. Make the shipping dates of various items clearly visible on your product pages. What’s the use of ordering a product online if it reaches two days after Valentine’s day? Provide an exceptional experience to your visitors.

Anonymous Gift Delivery

Gear up your customer engagement with anonymous gift delivery. Dramatic? I know right! All those wanting to surprise their loved ones say no more! This Valentine’s day spice things up with your confession. Enable this feature and see for yourself how people will love it.

Valentines Day Ads: Instant Result With Google Ads

Google Adword Ads can give you quicker results than other digital marketing techniques like SEO, and social media that need practice for observation and perfection. Under Valentines day ads, launching a Google Adwords campaign can give you instant results. Google Keyword Planner can help you discover new keywords and narrow them down for your ads.

Valentine’s Day Ads: Facebook Engagement

Facebook retargeting ads are most effective in engaging with your customers. You can upload your user list, emails, and phone numbers through the Facebook Ads manager. Consequently, create your Custom Audience without a crazy budget. Therefore, you can create the best Valentine’s Day ads.

Don’t Forget Happiest People On Earth: HASHTAG SINGLES

Yes, Valentine’s Day promotion is done mainly for happy couples. But, if you look around there are happier people. #SINGLES. On the other hand, as much as couples are celebrated, singles may not resonate with that vibe. Valentine day marketing ideas stand true for singles as well.

You can:

• Create content like blogs, and videos for singles
• Promote different offers for them like the “Treat Yourself” campaign
• Email marketing for singles

Promote Galentine Events

Go with the trend and tailor a Galentine’s day for women celebrating friendship with each other. Moreover, make unusual and unique offers exclusively for women. That is to say, subtly celebrate Galentine’s day and promote your products at the same time.

Pet Owners

Above all, our perfect companion never had fewer than 4 feet. All pet owners out there know the feeling. People will definitely pamper their pets. Therefore, if you do not include them in your Valentine’s Day promotion, you’re (a cold-blooded stone-hearted beast) at a loss.

To be clear, 2020 saw a significant increase in pet ownership because of the global pandemic. As a result, this year, more than ever, you can expect an equal investment in them too.

Fasten A Cute Heart To Non-Profits

Valentine’s day is a perfect occasion to show how much you care. Demonstrate social responsibility. Doesn’t it sound like a valuable Valentine’s day marketing idea? Display how a part of your earnings will go to a non-profit organization.

Besides, there are NPO’s that make handmade products. You can include them in your special Valentine’s section. Or, provide an easy add-on at the checkout page.

Collaborate With Other eCommerce Brands

Part of being a human is about helping others. It’s great if you have a hugely successful business. But, you can double up your reach or help another small business during Valentine’s Day promotion.

If you analyze properly, you will find out many of those businesses are not even your direct competitors. In fact, their services complement your products and business. So, you can collaborate with them.

Push Notifications And Mobile Optimization

You should adapt to push notifications if you have a mobile application for your WooCommerce store. Consequently, beginning a week before is a fairly good practice. You can increase your Valentine’s day promotion with extended outreach.

But, create a strategy for this because sometimes push notifications can be annoying. On the other hand, optimizing websites for mobile users needs no description. That is to say, all these Valentine day marketing ideas will not really reach their peak if you skip out on this factor.

Your Valentine’s Day Marketing Soldiers: Our Best Products

If you have a WooCommerce or any eCommerce store, this section is for you.

All your visitors may not be enthralled by the idea of Valentine’s day celebration. But, these products will definitely increase your efficiency as a WooCommerce store owner. Subsequently, you can easily use these to add value to your Valentine day marketing ideas.

Recommend Customers To Spread Love Through Referral Program

You can give your customers additional referral points as Valentine’s Day promotion techniques so that they can share those with family and friends. You can add Valentine’s Day-themed pop-up animation or image over it. Moreover, it allows you to customize these coupons and pop-ups such that you can easily promote your Valentine’s Day marketing.

This is how Coupon Referral Program can help you grow engagement. And as for the customers, they can easily share these coupons through Facebook, email, and Twitter. What better option can there be with the click of a single button?

Influence Buyers With Reward Points

Reward your loyal customers by offering them reward points by simple check-ins that can be redeemed on Valentines day for extra discounts. Points and Rewards For WooCommerce go just right with the Coupon referral program.

Give extra reward points to loyal customers for capturing returning customers this Valentines Day and urging them to build memberships for long-term benefits.

Valentines Day Marketing Through Gift Cards

Gift Card marketing is a highly adopted Valentines day marketing strategy by almost every industry. Ring the interest of customers through the smoothest gifting option. All you need is to roll out your valentine’s day gift cards with special offers using the Ultimate Gift card plugin for your WooCommerce store.

Gift cards are a highly personalized option for Valentine’s day presents. With the latest feature of refund or cancel gift card products, the Ultimate Gift Card plugin can give new heights to your customer experience. You can even schedule gift card delivery for Valentine’s day. Therefore increase your traffic not only this valentine but forever with effortless gift card marketing.

Finally, Embrace The Occasion

Every little act of appreciation will count this year. As a matter of fact, this is the first celebration of love in 2021. Last year went away, giving us the most important lesson of the value of life. So, prepare to serve your customers with a positive outlook.

That is to say, with these Valentine Day marketing ideas, there is no chance that you are left out from cupid’s bag full of profits for you. Comment your favorite Valentine’s day promotion idea or add a new one for me. Keeping the best for the last, we too have an exclusive flash sale. Do have a look and you might end up with your match of products.