The COVID-19 spread has drastically changed the business prospects for all industries and their genres. And its economic impact is equally visible on how the businesses are transforming their strategies for achieving the target holiday sales hoping that this festive season may bring back the lifeline to their decreasing businesses.
We really hope that this article will help you in building your holiday marketing campaign and serving your customers amidst this Corona effect and that your business will bloom again. The following stats show the impact of COVID-19 on eCommerce business sales.
These stats simply show that you need to pull your socks if you really desire to stand out in the crowd of marketers and outgrow your sales amidst corona.
Festivals are at the door. People are thinking about how to shop for their dear ones with the constant fear of corona spread. But they still wish to have a suitable solution.
So, if you really don’t want to miss this golden opportunity to boost your sales and revenue, start planning your Holiday Season Marketing Campaign along with the safety norms for your customers NOW!!!
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Plan your marketing strategies for 2020 holiday sales and post-festive season
9 Successful Ways To Plan Your Holiday Marketing Campaign
Nowadays, customers prefer online shopping for their special ones on auspicious days. In the U.S., Halloween, Thanksgiving Day, Black Friday, Cyber Monday, and Christmas Eve are the biggest holiday shopping days.
I know standing out from the crowd is the desire of every marketer. Therefore in this blog, I am going to share some of the holiday marketing ideas that will help your business to boost sales during this holiday shopping season.
(Read our blog to know more about BFCM 2020 )
9 Successful Holiday Marketing Campaign Tips
1. Analyze Your Performance
Performance metrics are numbers in context, results related to the strategic goals of the business. – Pearl Zhu, The Change Agent CIO
It’s fine if your last year’s sales number is not that great. It is normal. Every business faces ups and downs. But it’s important to learn from the past and to start making new plans.
Measure the sales and revenues your company dreamed of and what percentage came to reality. I am sure you will find the stuff on which you need to focus this holiday season.
Well, once you are done with analysis and reporting, you need to jot down the points that concern your employee first. Your employees directly connect your brand with your customers. Figure out what skills and training are required to optimize the efficiency of your employees.
Make sure your staff knows how to deal with the customers on different platforms such as support chats, social media, or while on calls. If you engage yourself in employee training, you will be able to entice more and more customers towards your store.
2. Personalize Your Website
Personalization — it is not about first/last name. It’s about relevant content. – Dan Jak
This holiday season, create eye-catching and soothing landing pages. The landing pages are the first thing that can easily entice new or existing customers towards your eCommerce business values and can also help you to promote your website in better ways.
Design holiday-themed landing pages for each festive day whether it’s Halloween, Christmas, Thanksgiving Day, Black Friday, or Cyber Monday just like the given example.
Once done with designing, focus on your content too. The more personalized content the better the chances of organic conversions.
If you want more traffic on your site, start writing content before 45 days of holiday seasonal sales. It will help you to get 50% engagement from the search engine traffic.
Generate personalized content, i.e., the user should feel that your content is just for him and no one else.
The next point in the queue is, “keep your site mobile optimized”. As per facts,
Remember 61% of customers who visit a mobile unfriendly site are more likely to purchase from the competitors.
Things to keep in mind to boost holiday sales by mobile
- Optimize pages and site speed
- If you are planning to invest in content marketing, all your blog post images should be under 70 kb
- The content should be AMP optimized
- If your website is not mobile optimized, it won’t be having a good SEO ranking
What Is AMP Optimized?
AMP or Accelerated Mobile Pages is an open-source standard backed by Google. The prospect of developing this standard was to optimize the loading speed of the webpages on mobile devices.
AMP framework serves the mission “to provide a user first-format for web content”.
(To learn more about the AMP optimized Mobile pages and its implications, read The Definitive Guide to Accelerated Mobile Pages (AMP) by Neil Patel.)
( For more stats of mobile refer to our blog 15 SEO tips to increase Holiday Festive Season Sale of eCommerce Store. )
3. Email Marketing Is FOREVER!
The Email has an ability many channels don’t: creating valuable, personal touches—at scale. – David Newman
Email Marketing continues to hold the major marketing section for marketing during the holiday season. An email is a relevant tool, unregarded of what you’re promoting, to generate a huge amount of targeted sales.
The marketing surveys show that people tend to be more enduring towards the promotional mails like offers and deals during the festive hour sales. Hence, don’t feel shy to share your branded content and ideations during the holiday season sales. Email campaigns are also effective for the eCommerce website owners as they have a great opportunity to target back their lost or abandoned cart sales.
4. Take Time To Design Your Resources
Resources are hired to give results, not reasons. ― Amit Kalantri, Wealth of Words
We all know how powerful content can be in attracting and engaging traffic when done rightly. And a matter of fact here is that different content types attract a different section of the audience.
So, plan your holiday marketing campaign strategies this festive season with a variety of content. Build your resources like photos and videos and plan how you can use them to build your portfolio and showcase the aesthetics of your business.
If you are a product vendor, you may plan a photoshoot campaign to assemble photos and design your storyboards on Pinterest. Or you can create various videos for your products, customers, and their experience and post them on video platforms like youtube or other social handles like IGTV, Pinterest, etc.
5. Prepare Your Social and Ads Marketing Blueprint
Personalized marketing and advertising are not about sales. It’s about building a relationship with the customer. – Julian Hillebrand
Festive seasons witness great deals and offer all round the corner of streets and the on the social platforms as well the growing online business concepts.
Hence, planning your social calendar and ad structure prior to the start of the festive season will not only keep you focussed and streamlined in achieving your target holiday sales. Rather, it will also help you in connecting with your influencers and colleagues ensuring the same working pace among all departments involved with the holiday sales campaigns.
Festive and holiday season sales are also a great opportunity to plan new product launch campaigns. It’s easy to create a buzz for the surprise launch of your product among your valued customers and influencers you’re planning to launch soon.
6. Create Custom Hashtags
You don’t need any special software, coding experience, or a college degree to create a hashtag. – Sue B. Zimmerman Enterprise, LLC
Hashtags are proven tactics used by digital marketers to increase their reach on social media platforms. Be it spreading awareness, or creating a buzz, the use of appropriate hashtags keeps you trending. Therefore, while you brainstorm on designing your social marketing blueprint, spare equal time for creating custom hashtags along with the existing trending hashtags.
Considering the recent example, the Indian Prime Minister, Mr. Narendra Modi initiated the campaign to boost local business more among the country citizens and used the slogan “Vocal For Local”. Soon this slogan was used as Hashtags by all the local merchants to promote their products and cause for the campaign. The #VocalForLocal soon started trending on various social platforms like Instagram and Twitter resulting in the awareness of citizens and growth of the local market.
Similarly, many flourished brands are also using the same methodology of creating and using hashtags to uniquely highlight their cause and campaign.
7. Aware Your Customers & Potential Audience
Awareness is the greatest agent for change and growth. – Eckhart Tolle
Awareness is of utmost importance. Let your customers know about your products, offers, contests, etc. Email Marketing and Social Media Channels are the most preferred modes to communicate with the customer base.
Through email marketing, you can target new and existing customers towards your products and services. It’s easy to make an email list of users who have become your “At Risk” customers or to whom you want to provide offers.
Promoting your strategies is yet another important sphere in making the audience aware. Promotional activities target the audience with the awareness and attract phase both.
Hence, you can use Social Media Promotions, Display paid ads with PPC Campaigns, and buzz out your offers.
Through social ads, you can directly engage yourself with your target audience. If you want to know how it should be, take a look at the image for reference.
Through social media and other digital channels, you can create urgency in the mind of the customers about the coming offers. Add videos on Facebook as video marketing will help to produce more organic traffic. Use Instagram and Pinterest to upload enticing and memorable infographics.
Make sure if you are using social media platforms then the ads should have content according to your customers’ behavior or interest.
8. Optimize Customer Retention Program
You know if you start investing only 5% in customer retention programs you will be able to boost your sales by 23-95%.
Customer retention program helps in increasing the Customer Lifetime Value. You may include offers, loyalty programs, contests, games, etc.
Organizing contests and fun games will enhance your engagement rate. You can reward the winners with special prizes such as a perfect gift for her/him. There have been traditional ways to woo customers like Lucky Draws, Spin The Wheel, etc. Contests and Games can be planned in many ways. But, it is essential to keep your customer knowledge updated and draft the plans around the same.
Also, you can combine your loyalty program to your contest and games. Ultimately, building trust and offering loyalty reward points and discounts are all what customers actually look for.
As per stats, before purchasing anything online customers first check on the coupons and discount offers. And if they don’t find a relevant coupon or offer they might go to your competitors.
In 2018, 135.9 million US online shoppers had used digital coupons and it’s projected to increase 145.3 million in 2021 as shown in the above image.
Do you know?
According to the March 2018 findings, 53.8 percent of internet users ranging between the ages of 18 to 29 years stated that discounts and coupons were a very important feature in the overall digital purchasing decision.
In your offers, if you provide gift ideas to your customers then, it’s just like a cherry on the top of the cake. Coupons can also help in spreading brand awareness of the products and services.
The following image shows how we provide offers on our product and services during the festive seasonal sales.
Through coupons and discounts, you can directly increase your sales. Also, if you have a regular set of customers active only during the festive period, you can retain them by analyzing their shopping behavior.
(To know how to create a customer retention program refer 10 ways to Increase Customer Retention this Festive Season. )
9. Finalize Your Campaign
If you have connected the above points, then you have the blueprint for your Holiday Marketing Campaign already drafted. You just need to Finalize the bits together.
Collect your last year’s customer data from the holiday campaign 2019. It’s time to analyze what modification is required in your new holiday marketing campaign.
Even if you are new to this business, try to track and measure the successful holiday marketing campaign ideas of your competitors. To make your own position in this world of marketers.
Don’t forget to include content marketing ideas, social media marketing strategies for the promotions, email marketing to directly target the audience, offers like free shipping, fun-loving contest, buy-one-get-one, and to create urgency through landing pages this holiday season.
You can even create separate holiday marketing strategies for each holiday sale day like a Thanksgiving marketing campaign. Provide your users with a complete gift guide which can be either in the form of landing pages or ebooks.
Want To Learn More On How Gift Cards Can Benefit Your Business?
Get This Guide Handy Now!
If you are in the online retail business make your holiday marketing strategies the best holiday retail campaign. Such that every medium or small business wishes to follow your holiday marketing ideas.
Want To Increase Your Retail Sales This Holiday Season?
Strategize your retail holiday promotions with these 16 easy tips and grow your sales exponentially!
The Final Words
In this blog, I have discussed 9 strategies to support your holiday marketing campaign. This will help the eCommerce stores to boost their sales this festive season. Using these tactics you can increase the chance to win potential customers. Read and learn the above tactics and decide which marketing tool suits your industry the most.
At last, I would like to share a holiday season marketing slogan-“ If you don’t believe, you won’t achieve.”
If you find this blog informative, please comment and share.