In sales, a referral is the key to the door of resistance.
Let’s check out how Referral Marketing helped online marketers!
So, this is what termed as Referrals!
But if we go with Technical Words. It would be defined as-
“Referral Programs are created and promoted by marketers to enhance their business presence and make more ROI from the queue of online marketers. In referral programs, marketers reward both the referrer and referred with the purpose to turn them into loyal and trustworthy Customers.”
In this conversation, Tashima Meru was the referrer and Nick Watt was the referred user. They both will earn some kind of reward for their contribution towards the shop of Mr.Brown. Tashima will get rewarded for referring Nick Watt whereas Nick watt will earn a discount for making his first purchase on the store referred by Miss. Meru. So, this is how Referral Marketing works!
From the image, it’s crystal clear that referral marketing is not born today! It’s been in use since the ’80s and ’90s. People purchase from the referred shop because they trust the referrer. The belief that referrer would never suggest something wrong or misleading is the base of referral marketing.
The concept of referral marketing or to say word of mouth has spread at such a vast level that every other business owner has started implementing this for their own business.
But the irony is, marketers, don’t even know when it had entered into their lives and become so imperative for their business success!
I used to prepare technical content to make our business more stand out in Google Search Engine Results and to share the knowledge about our products in an artistic and innovative approach.
When I got this referral marketing topic, I thought why not prepare a case study to make my audience more aware of the term, concept, and need for referral marketing strategy. For this, I decided to have a one to one interaction with the marketing team to know is their any history regarding referrals.
And Imagine What Happened!
While having a chit chat about the referral program, I got to know about Myra! Business owner of a small organization who wants to make her business more stand out and potent through coupon referrals. She wanted to merge coupons and referrals for her online shopping store.
Coupon and referrals both together in the same boat! 🤨
After knowing this idea of her I was damn curious to interact and know the inspiration behind her new theory. Finally, I got the chance to reach her through the social networking site – Facebook.
I asked. How you got this amazing idea of combining referrals and coupons into one set?
Myra said in a small get together with her friends while having a discussion about online shopping behavior she got this coupon referral idea. With coffee in hand, they all were discussing how online shopping has become an essential part for shoppers.
Some of her friends were saying ABC site is the best as they provide coupons while others were saying buy from XYZ site because they offer referral discount to their shoppers.
After this long coffee debate, I thought why not to combine these two into one! And this is how Myra’s Coupon Referral Program journey has got his roots!
I have to admit Myra was really smart. Before taking things into action she planned out all the stuff smartly with perfection. She knew before implementing anything knowing about it is more important. So, she first prepared a list containing all the benefits that a Coupon Referral Program may hold for her business.
Benefits of Coupon Referral Program
- Customers Trust Referrals
- It Improves ROI in Minimum TAT
- Makes the Audience Aware of your Brand
- Enhances Brand Reputation
- Easy to Implement
- Builds Customer Loyalty
- Increases Audience Engagement Level
- Referrals are easy to Market and Promote
After knowing all the benefits she wanted to implement the coupon referral campaign for her business. And for this, she had two options.
- She could either ask a developer to create a plugin
- Hire any other agency that could help her in achieving the desire in minimum time
As the employee base she was having then, was not adequate and she wanted to elevate results in minimum possible time from the project. So, she finally decided to went with the second option and this is how she contacted us.
She listed all the issues she was having and what she wanted to achieve from this project.
The issues Myra was having were
- Countable Number of Employees
- Not Acquiring Traffic and Engagement on Site
- There is No Word like Customer Loyalty in her Business
- Her Business wasn’t Reaching the Right Audience at the Right Time
- There is No Brand Recognition
Making your business an open book to a third party is not an easy thing but, Myra had believed and maintained faith in us and as a result, we introduced her with Coupon Referral Program.
To meet her business requirements and specifications we crafted Coupon Referral Program plugin with full keen. As a result Coupon Referral Program helped her in all aspects to make her business long-lasting in her audience mind.
So, let’s see how Coupon Referral Program helped Myra to accomplish her business objectives.
1. Coupon Referral Program Helped Myra In Building Her Customer Base Vigorous Than Her Competitors!
Coupon Referral Program provides coupons to users when they sign-up or refer their friends and family members to Myra’s shopping website. Nowadays shoppers prefer to shop from those websites that elevate variations in the form of providing coupons.
This plugin helped Myra for elevating those coupon variations for her customers and that’s how she managed to maintain to acquire and retain customers to make her customer base vigorous.
Through Coupon Referral Program Myra can decide whether she wants to offer coupon on sign-up to ALL USERS or ONLY TO REFERRED USERS.
Not only on sign-up but, this plugin also provides coupons on referral purchase. That is when the referred user makes any purchase from Myra’s shopping site the referred will also earn some kind of reward in the form of coupons for sharing the referral link.
By offering variations in coupon marketing Myra maintained her audience Engagement, Trust, and loyalty!
2. Coupon Referral Program Created Presence On Social Networking Site And Helped In Maintaining Relationships!
Social media is all about building relationships!
Coupon Referral Program truly knows and understands this fact and that’s why they helped Myra in establishing a healthy and friendly relationship with her customers. This plugin enables its audience to share the referral link on social networking sites like Facebook and Twitter.
Not only social networking sites but, Myra could also leverage email marketing to enhance brand reputation among her audience. With Coupon Referral Program her audience could share the referral link via Facebook, Twitter, and Email.
This is how Coupon Referral Program helped Myra in creating her business’s online presence, building brand reputation, and relationship with her audience!
3. Coupon Referral Program Enables You To Leverage Points As Well!
With Coupon Referral Program Myra was not only restricted to coupons or coupon referrals! She could also leverage points to make her business grow and glow as Moon does. But for leveraging this point feature, she needed to have WooCommerce Points and Rewards plugin in her e-store.
Through this point and reward functionality, she can permit her audience to earn points rather than coupons on sign-up and referral purchase.
Coupon Referral Program helped Myra in creating an impactful and potent presence in her audience sight.
4. The Revenue Of Myra’s Brand Had Increased At A Whopping Level Via Coupon Referral Program!
By using Coupon Referral Program Myra was able to increase its customer acquisition and customer retention rate in minimum time. Which ultimately benefited in improving her overall business revenue.
Coupon referral program provides coupons to the referred users when they sign-up and the referrer when the referred user makes a purchase from the same online store. In this way, the Coupon Referral Program keeps both users gratified and happy.
Online shoppers want coupons for their shopping. Coupon referral program is simply fulfilling this requirement of online shoppers and thus helping Myra in increasing and enhancing her revenue day by day!
Myra’s Success Secret Is Not A Secret Anymore!
Myra was one of the entrepreneurs who are passionate about their work. Myra wants to grow and expand her business and for this, she decided to leverage coupon referrals. We simply helped her in building Coupon Referral Program that can elevate positive results for her business.
We gave our every bit to accomplish the specifications of Myra’s business. Coupon Referral Program is what Myra needed to make her business shine! The plugin includes all the functionality that any business may require to leave his competitors behind.
If you are like Myra and want to enlarge your business boundaries then please think about Coupon Referral Program before coming to any conclusion!
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