As We have already discussed in our previous blogs that Email Marketing has a larger Outreach, is the most preferred Communication Channel for growing your Business.
Building your email list, unlike building a social media following, is a stable long-term investment that will pay off for many years to come.
If You want to take your business to the next level but are stuck for ideas, you’ve come to the right place.
Here are 10 Simple but Powerful Email Marketing Hacks that will give a nitrous boost to your basic engine of marketing. These Email Marketing Hacks will increase everything with your email marketing, from your Subscribers to your Sales.
Let’s dive right in…
What are Hacks? Why we Need them?
A hack can be any trick, shortcut, skill, or method of Innovation that increases productivity and efficiency.
Hacks are required because they are time-saving, In today’s era Marketers need to do More with Less, in order to boost Sales and Earn More Revenue with limited Resources they have.
Check out the Email Marketing Hacks below
#1 The Perfect Subject Line
Just as the Goalkeeper prevents the football from entering the Goal. Similarly, Your Subject line can block the prospect from opening the email.
Words like “$$$”, “FREE”, “lottery” and “earn extra cash” frequently get blocked by spam filters but they could have reasonable uses.
We’ll start with our top 7 best!
- I promise it’s worthy…- Trust
- Unwrap your gift, before it expires? – Curiosity
- [LAST CHANCE] 87% off sale ends today! – Scarcity
- Have a look on these 5 killer traffic campaigns – Offer | Self-Interest
- This friend is how you sell with email… – Story | Social Proof
- How “Jennifer Neon” became “SEO-Expert”- Example
- Your new favorite marketing tool… – Interest
So, what makes the good subject line? Perhaps not the content, But the Right Approach.
- Write like a human being
- Avoid catchy slogans
- Don’t Capitalise each word
- Ask questions
- Take care of Your first sentence
- Avoid Misspellings
#2 Little Bit More Personalised
Personalise your subject lines with the recipient’s name, It was bit older thing but Still, it works. For Example:
Email A: Grab the offer before it ends.
Email B: [First Name], Grab the offer before it ends.
The second one is more likely to get responded than Email A, As it is more targeted and more Client-Centered.
#3 Collect the email addresses from everywhere, even from Facebook, Twitter
You can have a form on your blog to collect the email addresses. There are still a variety of ways to collect data from pop-ups and from others but social sites such as Facebook and Twitter is a very cool way to collect data.
Adding a link to the tweet. One can easily subscribe and unsubscribe to the website with a single click.
Yeah! Really simple it is.
#4 Storytelling brings Emotions that’s what needed.
Storytelling makes email marketing campaigns work. And that stories provide a strong foundation for effective communication.
The easiest type of story can be a case study, start with your customers. Contact with some of your happy customers and find out how they found your product and what results they have from it.
#5 Be Negative
Sometimes, Much More Positivity does not work well in case of emails, Try to raise issues which says about the real-time situations and all the controversies. For example:
Version A: 5 Content Marketing Tips to Help Your Business.
Version B: 5 Content Marketing Mistakes, Which are hurting your Business.
Both subject lines led readers to the same post, but version B, the one that had a little bit of negativity, is a winning
#6 Single Call to action (CTA) per email
It will be overwhelming and give customers too much choice when you add too many Calls for Action, so customers will most often be confused and do nothing.
Instead, use one CTA to focus the attention of the recipient, increasing the likelihood of click-throughs
#7 Proper Segmentation
It is highly essential you should send emails to your customers in accordance with the customer’s need, interest, nature of his business, also the place where he lives, shop or trade.
You can also Read my blog on How to Transform your Emails from basic to best with Email Marketing Segmentation?
#8 Every email should be valuable.
This Email Marketing Hack doesn’t need to get introduced. Providing Value Content to your customers must be your goal!
If you are just sticking to the schedule and don’t really believe in changes then You have chosen the wrong way.
Offer Discounts to your First Time Buyers can be the Thumbs-Up situation for you.
As per DMA, 30% of retailers offer a 10% discount in the first email to a new subscriber. That’s something in figures but how we really come across? Take Readers survey, if you are not sure about the content.
Reply to every email you receive from a subscriber. Various tools like HubSpot, Mautic etc. are available in the market that will make this process completely hassle free and fully automatic.
#9 An Unsubscribe link
Wait! Don’t hold your subscribers as hostages.
Letting them go quietly is a lot easier than dealing with the fallout from complaints. Especially when things can escalate very quickly in the public eye with the use of social media.
#10 Do not use an Image alone.
This hack is kept at last in Email Marketing Hacks list but this is a sure-fire way to have deliverability issues. We’ve seen many users sending a beautiful HTML email containing one big image only.
However, if the plaintext part is missing or is too short compared to the HTML part, the email is considered spam.
Thus, you should design an email with text and images.
Optimise your Email Marketing Campaign with Some of the best Email Marketing Tools
“Don’t let your Customers leave you for no reason, Give them one which holds them Longer.”
Combining your email marketing campaign with marketing automation tools can help your business achieve more in less time.
HubSpot’s drag-and-drop feature says there’s no need for designers or an IT person to create a professional email design As it is fully customizable.
With tools to make every part of your process more human, HubSpot has surpassed itself especially in the field of Marketing Automation.
The best part? You can schedule your email campaign, then sit back and relax knowing your emails will show up in each inbox at the most optimal time, regardless of time zones. Cheers!
Automation is the future of marketing And the Mautic believes in giving every person the power to understand, manage, and grow their business or organization.
Mautic is focused on helping this belief become a reality by getting powerful marketing automation software into the hands of everyone.
There are several other mistakes that we make but I only included the most fatal ones in my Email Marketing Hacks. If you have any suggestions that we should have added to the list or your own story of making a mistake which eventually cost you badly, do share them in the comments.