12 Most Effective eCommerce Email Marketing Campaign Ideas

Dating the perfect match isn’t something in your hands, all destiny! But, Dating the Right Customer is.

This is 2020, and you can’t ensure, the person will fall for you in one go!

It takes efforts to make him think as you do. Likewise, in marketing, looking for conversions in one go is hard.

To catch your audience’s attention, you have to push your limits, target customers in multiple ways, and multiple times via marketing campaigns.

Marketers nowadays put a lot of stress on Artificial Intelligence, Social Media Chatbots, Influencers, etc. to market their customers. But these modern marketing channels shouldn’t divert you from one of the most beloved and yet effective communication channel—emails.

Let me share one surprising stat with you

An email has 6x more chances to get a click-through as compared to a tweet. Campaign Monitor

Your email marketing campaign ideas need to go the extra mile. Through this article, I’ll show you some eCommerce email marketing campaigns that can have the best impact at your WooCommerce store.

These automated campaigns can help you nurture your leads, retain customers, upsell to boost revenue, recover lost sales, etc.

But if you’re reading this article, a question may arise in your mind.

Where Will I Design These Campaigns?

Well, there are plenty of tools out there that help you design these email campaigns. But a few of them help you reap all the benefits I’ve mentioned above. Among those few, Mautic is the one that helps you create campaigns, convert, nurture, and retain customers with it.

But if you think, mautic alone gives you all these functionalities, you are halfway there. It has its own limitations. To implement email marketing campaign ideas at your eCommerce store, you need a tool that works as a bridge and connects your store with mautic.

And there’s a tool that lets you do that. We call it Mautic WooCommerce Integration. It provides you the ability to manage your WooCommerce store related data at one place.

Additionally, it

• Syncs Your WooCommerce Data Over Mautic Automatically

The most real-time data syncing, between WooCommerce and Mautic CRM. Sync your data, orders, and subscription information in one click.

• Creates 65+ Best Practice Mautic Custom Fields

Capture Customer and Order Information in Mautic Custom Fields.

• Segments WooCommerce Customers With Predefined Segments

Create over 15 predefined mautic segments to divide your customers based on their WooCommerce properties.

• Converts Abandoned Carts Into Sales

Capture and sync abandoned cart information via checkout form for registered and guest users.

• Creates Targeted And Converting Campaigns

Create a highly adaptive and converting eCommerce campaigns based on your customer’s information.

• Adds Tags Based On User And Order Activities

Add tags to a contact based on their user activities like registration, and order activities like failed, pending orders, etc.

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So let’s dive right in and find out the most effective eCommerce email marketing campaigns for the growth of your online store.

1. Welcome New Subscriber

Create a campaign to welcome new subscribers who have purchased nothing from your store yet. You can motivate them to make their first purchase by giving them an offer in this campaign.

A welcome email makes customers think you care for them. And if the content in the email is personalized, persuading them gets easier. If you get successful in persuading customers, they’re more likely to make a purchase at your store.

So to create a welcome email campaign

a. Create a new segment “New Subscribers” using properties “Customer Group User Role” as “Subscriber” with a combination of “Total Number of Orders” as empty or zero.

b. Create a new campaign “Welcome New Subscriber Campaign” using the above-created segment.

2. Welcome New Customer, Get The 2nd Order

You can create a campaign to welcome a customer who has just made his first purchase from your store. You can send him a thank you email, encouraging them for their next purchase.

Once the customer has bought a product at your store, s/he more likely to shop again. And you can take advantage of this situation by offering them a product in an email. Pitch a relevant product that relates to their interest or previously purchased product. If that product can add value to their life, they won’t think much before paying for that.

So to create get the 2nd order email campaign

a. There is a predefined segment “One Time Purchase Customers” which captures the customers who have placed only one order.

b. Create a new campaign and use the above segment as the target segment.

3. 2nd Order Thank You And Get The 3rd Order

You can create a campaign for acknowledging your customer’s 2nd purchase. You can send a thank you email encouraging them for their next purchase.

Thanking customers, again and again, is something you should never hesitate doing. After all, they’re paying you and it’s the least you can do. So creating a thank you and get the 3rd order campaign

a. There is a predefined segment “Two Time Purchase Customers” which captures the customers who have placed two orders.

b. Create a new campaign and use the above segment as the target segment.

 

4. Get The 3rd Order Thank You

You can create a campaign for acknowledging your customer’s 3rd purchase. As that customer has now become a loyal customer of your store, so you can offer them some exclusive offer or deals.

Loyal customers are more helpful than new customers. You should do everything that helps you retain them and creating email campaigns is one of those things. So to create this campaign

a. There is a predefined segment “Three Time Purchase Customers” which captures the customers who have placed three orders.

b. Create a new campaign and use the above segment as the target segment.

5. Pending Payment Reminder

This eCommerce email marketing campaign helps you remind the customers about their pending payments at your store. You can create a campaign to send pending payment reminders for your customers.

a. Create an order activity rule in the activity rule’s tab in the plugin.

b. Add a rule to add some tag when order status changes to pending payment.

c. Create a segment in mautic using that tag as a filter, say “Pending payment customers”.

d. Create a campaign using the above-created segment for sending reminder emails and remove the tag at the end of the campaign.

6. Failed Payment Reminders

You can create a campaign for sending failed payment reminders for your customers.

a. Create an order activity rule in the activity rule’s tab in the plugin.

b. Add a rule to add some tag when order status changes to a failed payment.

c. Create a segment in mautic using that tag as a filter, say “Failed payment customers”.

d. Create a campaign using the above-created segment for sending reminder emails and remove the tag at the end of the campaign.

7. Abandoned Cart Reminders

You can create a campaign for sending an abandoned cart reminder email to your customers and the guest user who filled the checkout form but didn’t complete their purchase.

With this email, you can also attach a coupon code the customer can redeem to get a discount on the product he abandoned. This encourages the customer to complete his/her purchase and eliminates your chances of losing a sale. So to create a cart abandonment campaign

a. There’s predefined a segment “Cart Abandoners” which captures all the contacts who have abandoned carts.

b. Create a campaign using the above-created segment for sending reminder emails. You also use abandoned cart properties in your email for personalizing the content.

8. Newsletter Campaign

You can create a campaign for sending newsletters and other marketing stuff to your customers who accept receiving those emails.

a. There is a predefined segment “Newsletter Subscribers” which captures all the contacts who have accepted to receive marketing email by checking the box at the checkout form.

b. You can create a campaign using the above segment to automatically send notifications about the new posts, offers, and other marketing content.

9. Best Customer Reward Campaign

Best customers are those who are buying several times from you. Remarketing the same customers can be easier with this campaign. You can create a campaign for acknowledging your best customer for showing their trust in your products or brand. You can delight them by rewarding some coupon code or free product via this campaign.

a. There is a predefined segment “Best Customers” which captures all the contacts who have Recency, Frequency and Monetary rating equal to 5. These customers are the top performers in your store.

b. You can use the above segment and create a targeted campaign around it.

10. Lost Customers Regain Campaign

You can create a campaign for regaining your lost customers who have not purchased from your store for a long time. Carry out this email marketing campaign idea by following these steps

a. There is a predefined segment “Lost Customers” which captures all the contacts who have Recency rating equal to 1.

b. You can use the above segment and create a targeted campaign around it.

11. Purchased Product-A, Get the Product-B

You can create a campaign for targeting your customers for their next purchase. If they have purchased a specific product. You can target them for the upsell product or maybe the other products of the same category.

a. Create a segment with the name “Product A customers”.

b. Use the customer field “Products Bought” as a filter and select the filter value as the name of the product you want to target for creating a segment.

c. It will capture all the contacts who have purchased “Product A”

d. You can target the above contact segment and create a campaign around it.

12. Purchased Category-A, Get the Category-B

You can create a campaign for targeting your customers for their next purchase. If they have purchased a specific category. You can target them for the upsell product of other categories or maybe the other products of the same category.

a. Create a segment with a name says “Category A customers”.

b. Use the customer field “Category Bought” as a filter and select the filter value as the name of the category you want to target for creating a segment.

c. It will capture all the contacts who have purchased “Category A”

d. You can target the above contact segment and create a campaign around it.

Before You Go…

Every campaign has a goal. To achieve the same, you need to organize your marketing activities by segmenting your customers in the form of a list.

Here is an effective list of email marketing tools for you to checkout.

If you consider Mautic, it is one of the most popular open-source marketing automation solutions for today’s business professionals and eCommerce store owners.

If you are investing your time and money, why not invest them wisely? Mautic Integration for WooCommerce is one and only marketing tool that will help you, WooCommerce store owners, to create highly converting eCommerce email marketing campaigns.

If you are facing low sales and your campaigns aren’t performing, implement these Email Marketing Campaign ideas in your eCommerce store.

Have anything to add in this discussion? Scroll down a bit more and use the comments box.