Journey To Brand Loyalty: Cultivating Longer Customer Relationships Using Coupons

What does it take to evoke brand loyalty? Can you build customer relationships using coupons? How do you make the most out of the customer’s lifetime?

It all revolves around delivering value above all and resides inside relevance in your customer communication. So, how can you formulate one such robust system for yourself and foster long-term connections with your customers?

Crafting a defined structure for building customer relationships can be achieved using an automated coupon system. This will also help you fit into the spending habits of your prospects & existing customers.

Furthermore, a successful coupon campaign encompasses every aspect of relationship marketing. So, we will be exploring what it is and go beyond to find the key to long-term success in customer relationships using coupons.

What is Customer Relationship Marketing?

“Customer retention is often more cost-effective than acquiring a new customer.”

Customer Relationship Marketing addresses this viewpoint. It aims to create a strong connection between the brand and the customer, fostering loyalty and repeat business.

The chief objective of customer relationship marketing is to encourage lasting relationships & repeat purchases. This can be achieved by employing ‘HubSpot’, a quality CRM that has the best options for marketing & communications, and automated coupons as persuasive relationship marketing tools. You will learn about automatic coupons further in this read and find ways to build lasting customer relationships using coupons.

Pillars of Long-Lasting Customer Relationships

The key elements that contribute to lasting customer loyalty are:

• Quality of Products or Services: Nothing comes before quality! The quality of your products and services automatically helps your customers find solutions in your brand.
• Value for Money: Offering competitive prices alongside quality shopping with coupons, tops the list of motivations behind customer loyalty and improves your conversion rate.
• Convenience and Accessibility: Make it convenient for your customers to access everything you want them to see. Products, discounts, new launches, and useful information & resources should be easily accessible through a simple interface and minimalistic navigation.
• Customer Service: Be accessible for your customers. Prompt and helpful responses to customer inquiries or concerns create a positive impression, demonstrating your commitment to their satisfaction.
• Brand Reputation: Consistently delivering on promises, maintaining ethical practices, and actively seeking customer feedback contribute to building a reputable brand image.
• Emotional Connection: Beyond transactions, cultivating an emotional connection with your customers helps create a bond that extends beyond the product or service. This could involve storytelling, personalization, and shared values that resonate with your target audience.

Benefits of Building Customer Relationships Using Coupons

Let’s understand what benefits you get when you choose to strategize building long-lasting customer relationships using coupons. Here is how coupons perform as some of the best relationship marketing tools.

• Reduced Churn: You use coupons to boost customer engagement, foster customer loyalty, and cut the risk of churn. Moreover, coupons reignite interest and bring your dormant customers back.
• Customer Acquisition Cost: Integrating coupons with popular channels such as social media & email amplifies engagement. Referral coupons are one of the other effective ways to lower acquisition costs.
• Appreciation for Loyalty: To build brand loyalty, you need to express appreciation for engagement. Exclusive discounts, loyalty programs, personalized collections, & purchase incentives are the ways to do it.
• Decisive for First Purchase: Coupons also help in the consideration & decision-making stage. They break entry barriers during the initial interactions.
• Encourages Succeeding Purchases: A successful sale followed by a thank-you message can be utilized for more, with coupons for repeat purchases.
• Consistent Revenue: Coupon campaigns cycle revenue, ensure marketing success, and encourage increased sales. Strategize your coupons for repeated purchases with feedback rewards, thank you messages, and exclusive promotions.
• Word-of-mouth Marketing: Claiming the exclusive discount that you got the best price with. This feeling of exclusivity, you’re telling it to everyone. That’s word-of-mouth marketing for you, conjured up by coupons.
• Cross-selling & Up-selling: When you have customer contact, you know they’re past the consideration stage, and they’re interested in your brand. This is the best situation to cross-sell and upsell alongside offering coupons.
• Competitive Advantage: The discount code strategies you plan out will determine the competitive edge. Better product, best price, and quality service outweigh everything else.
• Increased Customer Lifetime Value (CLV): Coupons ensure the total revenue a business can expect from a customer throughout their entire relationship.

Implementing Automated Coupons for Better Customer Relationships

• Identifying Target Audiences and Segmentation

Distributing coupons has to be strategic and this is why you need proper customer segmentation. This segmentation can be done based on demographic data such as age, gender, location, and income. Also, identify patterns in customer behavior, purchase history, and interaction with your brand.

Fit effective distribution in your digital coupon marketing strategy, identify frequent shoppers, and reward loyal customers with exclusive coupons. Target customers who haven’t made a purchase in a while with special reactivation coupons.

You also have to pinpoint customer’s personal preferences and tailor coupons based on the types of products customers have purchased or shown interest in. On top of it, find out about their communication preferences and consider how your audience prefers to receive and redeem coupons (email, SMS, app notifications).

Many CRM platforms like HubSpot, give you the option to create custom properties that can be utilized for the desired segmentation.

• Integrated Coupon Marketing Strategy

You need to steer your digital coupon marketing campaigns strategically and for effective implementation, it’s best to utilize proven CRM systems and for sale campaigns. Integrate automated coupon distribution into Customer Relationship Management (CRM) systems to achieve your goal of building long-lasting customer relationships using coupons.

Use marketing services and marketing automation platforms to schedule and send coupons based on triggers (e.g., birthdays, anniversaries, purchase history). Moreover, with CRM you can obtain multi-channel integration. You can implement coupons across various channels, including email, social media, PPC campaigns, website pop-ups, and mobile apps.

With all that in place, the next thing to do is, implement tracking mechanisms to monitor coupon performance and analyze customer response. Based on analytics, try A/B testing with different coupon types and delivery methods to identify the most effective coupon marketing strategy.

In addition, set up a feedback mechanism and encourage your customers to provide feedback on their coupon experience to continually optimize your approach. Luckily, CRMs such as the HubSpot CRM platform give each of the above elements and beyond.

• Creating Effective Coupon Campaigns

A path for your coupon campaigns is defined when you set clear objectives. Specify the goals of your coupon campaigns, which could be increasing sales, clearing inventory, or attracting new customers.

Creating tempting coupons and keeping them above your profit margin can be challenging. So, you will also have to decide on the variety of coupon offers (e.g. percentage & fixed discounts or free shipping).

In addition to the above, you can also bring in tiered rewards to encourage larger purchases, offering better discounts for higher spending. Moreover, provide exclusive coupons to specific segments or loyal customers to make them feel valued.

Furthermore, crafting a well-strategized coupon is not just about the types of rebates you can offer. More significantly, focus on creating time-sensitive offers to create urgency with limited-time offers or flash sales to prompt quick action.

Setting Up An Automated Coupons System

Choosing HubSpot as your CRM gives you a remarkable option to set up a complete digital coupon code platform. In addition, you could gain access to a proven platform to generate & distribute discount coupon codes – Automated Coupons by MakeWebBetter. The app is packed with everything to help you build long-lasting customer relationships using coupons.

The Automated Coupons app brings an exceptional interface to generate, customize, and distribute discount coupon codes. Moreover, the app has the capacity to create multiple coupon rules for multiple stores. With these rules, you decide on various factors such as coupon personalization, redemption, and expiry.

Furthermore, the strategized coupon triggers based on customer actions and demographic-based properties will be there to automate the generation and distribution of coupons through HubSpot CRM.

Configure Personalized Coupons With Personalization

The Automated Coupons app offers a bundle packed with coupon personalization based on customer information, redemption rules, occasion, discount type, and expiry.

Let’s learn how you can personalize the coupons by utilizing the coupon rule field specifics.

• Prefix & Suffix: Add a prefix & suffix text which will be the constant.
• Merge fields: Merge first name, last name, or email to your coupon code.

• Format: Select your coupon code format, the way you want to display it.

• Products: Include/Exclude products you want to apply coupon on.

Moreover, there will be some autogenerated random characters which will be fixed in between the suffix, prefix & merge fields. If you choose XMAS as a prefix & 50 as the suffix, the first name in the merge fields, and choose “Prefix Merge Field” in format; here is a coupon example XMAS_firstName_AUTOGENERATED_20.

Trigger Coupon Generation & Distribution With HubSpot Workflows

Follow these steps to build your first automated coupons workflow within HubSpot:

• Install our Automated Coupons app.
• Create a coupon rule in the app.
• Next, navigate to Workflows in your preferred HubSpot portal and create a workflow.

• Add a trigger & a delay, choose “MWB Create Coupon” coupon creation action, and select an email you are using to deliver the coupon with Automated Coupons app tokens.
• Save and publish the workflow.

Coupon Best Practices For Quality Customer Relationships

The full energy of an impactful coupon marketing strategy is channeled into the Automated Coupons app and now it has all the key elements to drive engagement in the span of a customer’s lifetime. Let’s explore what the app offers and how well it aligns with your goal to build customer relationships using coupons.

Personalized Offers

Use coupons and ensure relevance and effectiveness through targeted approaches. With customizable coupon offers based on customer profiles, you get to offer enhanced customer experience through personalization.

Time-Sensitive Campaigns

Create a sense of urgency by implementing time-sensitive coupon campaigns through the app and HubSpot. Use the countdown timer widget in HubSpot for maximum impact and coupon expiry settings in the app.

Multi-Channel Distribution

Utilize emails, social media, live chat, SMS, PPC, and website coupon popups to maximize reach and engagement on the automatic coupons and ensure consistent messaging across channels through one medium ‘HubSpot’.

Creating Seamless and User-Friendly Systems

Apart from making your coupons effortlessly accessible to your desired contact, you would also want a simplified mechanism, a digital coupon platform to help them obtain and redeem the coupons.

Monitoring Loyalty Metrics

It’s essential to determine the success of your campaigns and the engagement obtained from them. Use HubSpot analytics or Google Analytics/ GA4 to obtain this data — NPS, RPR, CLV, CLI, CES, Redemption Rate,

Optimization Over Time

Try A/B Testing your coupon campaigns and coupon types specifically, and discover what works best for you. HubSpot offers a dedicated A/B testing tool for your coupon email campaigns.

The Impact of Customer Retention on Business Success

Customer retention is a critical factor in determining the long-term success of a business. Building customer relationships using coupons is the sure-shot way to obtain it at any point in time during the customer’s lifetime with the brand.

Retained customers not only contribute to a stable revenue stream but also serve as brand advocates, influencing others through positive word-of-mouth and referrals. The cost of retaining existing customers is typically lower than acquiring new ones, making coupon an efficient strategy for maximizing the return on investment.

Beyond financial considerations, customer retention fosters a sense of loyalty and brand association, creating a solid foundation for long-lasting customer relationships. By consistently delivering value, addressing customer needs, and building trust, businesses can cultivate a loyal customer base.

Seal The Success!

Connecting with customers on a deeper, emotional level fosters customer loyalty and advocacy. And what better way is there to incorporate a rational decider in this and deliver ‘the bang for the bucks’? And so, we discovered the true magnitude of building customer relationships using coupons.

Shopping with coupons has been here for some time now, paving the way for businesses as one of the best relationship marketing tools. Get your Automated Coupons system packed and ready, and master the strategic implementation for maximizing sales and coupons.