Digital Coupons in eCommerce: How to Create [with 9 Amazing Benefits]

Digital coupons in eCommerce: The sales game-changer!

Imagine boosting customer loyalty, skyrocketing sales, and saving big – without hours of brainstorming and complex strategies. Enter digital coupon codes!

In today’s competitive online market, everyone’s after the best deals. But guess what? Digital coupon codes have you covered! From winning back abandoned carts to bringing repeat customers, they’re your ultimate sales and ROI catalysts.

Ready for the best part? Coupon code marketing doesn’t cost much, making it a smart addition to your savings strategy.

So, why wait?

Unlock the power of eCommerce digital coupon codes by combining it with automation! Let’s explore how they supercharge your sales and how to create discount coupons of your own.

Understanding Digital Coupons in eCommerce

eCommerce coupons are a powerful tool in online marketing, attracting and retaining customers while boosting sales. These coupons come in various types, such as percentage discounts, free shipping, or buy-one-get-one (BOGO) deals.

According to a survey, the global market of digital coupons was about $4.67 million in 2020. And in 2031, this number is expected to surpass $29.7 billion with an estimated CAGR of 18.6%.

Moreover, the prevalence of mobile shopping has made coupons even more accessible and effective. These eCommerce coupons seamlessly integrate into an digital coupon marketing strategy, allowing businesses to offer tailored promotions, drive traffic during slow periods, or clear inventory.

They can be strategically employed to attract new customers, reward loyal ones, or revitalize interest during seasonal campaigns. When implemented thoughtfully, digital coupons in eCommerce serve as a win-win solution for businesses and customers alike, fostering brand loyalty and driving revenue growth.

9 Benefits of Digital Coupons in eCommerce for your Business

Let’s first look at the benefits of coupons for your business and then we’ll move forward to see how to create them.

1. Lower Advertising Costs

The cost of creating digital coupons in eCommerce codes costs much less than the traditional online shopping coupons.

Moreover, generating coupon codes is almost free. All you need to pay is for the eCommerce coupon code generator and plan your budget for the discount offerings for your digital coupon marketing strategy.

On the other hand, traditional marketing practices like putting on sale banners, announcing the offers on television and radio, or rotating out the pamphlets actually cost you and your business a lot of money without any guarantee of return.

2. Increased Sales and Customer Acquisition

Digital coupons in eCommerce attract new customers and entice existing ones to make purchases, boosting sales and enhancing conversion rates.

The allure of discounts and savings serves as a powerful incentive for potential buyers to try your products or services, increasing customer acquisition. By offering exclusive deals and promotions, you can capture the attention of hesitant shoppers and encourage them to make a purchase.

Moreover, these coupons can be strategically used during peak seasons and events to maximize revenue and expand your customer base, making them an effective tool for driving growth in your online business.

3. Upselling and Cross-selling Opportunities

Discount coupons present excellent opportunities for upselling and cross-selling complementary products or services.

By offering discounts on related items when a customer purchases a main product, you can encourage them to add more items to their cart, increasing the overall order value.

Upselling involves promoting premium or upgraded versions of a product, while cross-selling involves suggesting additional items that complement the customer’s purchase.

Utilizing eCommerce coupons in this way not only boosts revenue per customer but also enhances the customer’s shopping experience by providing relevant and attractive offers.

4. Increase Traffic to your Online Storefront

In a research conducted by Retail Me Not, it was found that around 85% of consumers in the US look for coupons prior to visiting a store or making a purchase online.

However, you might think about how to promote digital coupon codes if you’re doing it to attract traffic?

Well, you can simply promote your eCommerce digital coupon codes on social media or run various email campaigns that cover a larger audience, you can estimate 80-90% sales in return, on average. You can also float your digital coupon codes on your website and various other coupon provider websites.

5. Coupons Work Extremely Well with Segmented Lists

If you’re new to building segmented email lists, you’re definitely missing out on an incredibly powerful means of online marketing… especially when combined with digital coupon codes.

Email marketing has been proven for some time now to be the second most effective means of digital marketing, second only to SEO.

This means you have an incredible opportunity to turbo-boost your emails with discount codes. If you take the time to craft an attractive coupon-based offer and send it to a segmented list of targeted users, the likelihood of picking up some sales is strong.

How strong?

Well, a poor-performing email marketing campaign usually generates sales of approximately 1-2%. So, if you turbo-boost your email marketing campaigns with relevant coupon-based offers, you’re likely to see a much higher return on your investment than this, resulting in a strong sales campaign by anyone’s standards!

6. Coupons can Enhance your Branding

Promo codes and eCommerce discount coupons would include your company name, website URL, branding, etc. As such, coupons can not only help you sell more but also promote your brand.

It was found that 68% of shoppers in the US strongly believe that digital coupons in eCommerce and promo codes help in building brand awareness and credibility.

7. Increase Customer Loyalty and Retention

eCommerce digital coupons increase the probability that both new and current customers will keep coming back to visit your online store, making them part of your customer base. Thus it plays a major role in customer loyalty programs.

Digital coupons in eCommerce increase the probability that both new and current customers will keep coming back to visit your online store, making them part of your customer base. Thus, it plays a major role in customer loyalty programs.

8. Track Coupons with Metrics and Analytics

The nature of digital coupons in eCommerce allows businesses to track coupons and therefore get various metrics and generate analytical data on their performance.

This, in turn, allows for better tracking and reporting on digital coupon ROI.

9. Coupons Increase Conversions

In a study by Market Track, they found that 83% of shoppers have made an unplanned purchase based on the availability of a coupon.

Many studies have already shown that online digital coupons in eCommerce can help increase conversions and reduce shopping cart abandonment. They act as sales magnets and psychologically affect the buying decision of your customers.

Having digital coupons in eCommerce instigate FOMO in your customers that they might miss on the lucrative deals if not acted on time.

How to Generate a Digital Coupon for Your Store?

Generating eCommerce coupons is fairly easy, inconsiderate of your eCommerce framework and CRM in use. It gets easier if you’re using HubSpot CRM to generate and manage your digital coupon codes.

Why?

Because, when it comes to customer engagement, eCommerce coupons do the best role-play in maximizing sales and hiking overall profits up to 20%-30% instantly. And, when it comes to customer experience, HubSpot leaves no page unturned.

Step 1. Specify the RFM Rating

In the very first step, you can specify the RFM rating for which your customers want the coupon to be generated.

What is RFM Rating?

RFM helps customer group identification much easier. RFM segmentation immediately answers certain questions for your business…

• Who are your loyal customers?
• Which customers are just on the brink of buying?
• Who are your potential buyers?
• Who are inactive customers?

Now, you assign the coupons to the entire segment of the customers which was previously only done on the basis of RFM Ratings. You can get more information about the RFM segmentation in this blog.

Whenever the store’s customers’ data will get updated over HubSpot, then the coupon will be automatically generated and updated to that particular customer’s data over HubSpot.

Step 2. Decide the Coupon Code

It’s time to specify the coupon code full of custom words or terms. For differentiating between the coupon codes, the add-on automatically uses the customer’s store ID as a suffix in the code.

Step 3. Set the Coupon Discount Amount

How benevolent are you to your customers? Show that by setting up the amount of the discount you want to offer with this coupon code.

Step 4. Select Coupon Discount Type

Decide what kind of coupon codes you are requiring?

Meanwhile, select the coupon type as Percentage/Fixed Cart/Fixed Product as you want to provide the customer. You may also select “Allow free shipping” if you do not want to charge any extra amount for shipping your products. Set to allow free shipping for this offered promotional coupon code.

Step 5. Set the Coupon Expiry

Last but very important set of rules to focus on. Set the days for coupon expiry and it will be reflected in the customer’s data on HubSpot.

In the same manner, you can add multiple rules for the coupon code you are generating for your customers. You have reached the top of the cliff. Now, click on the “Save Change” button to save your settings.

Bingo!!! Coupons are generated…

Bonus: Why You Must Generate Coupons with Automated Coupons by MakeWebBetter?

As important as it is to generate digital coupon codes, coupon management strategy is of utmost importance too. To help you with it, we have developed a solution called Automated Coupons by MakeWebBetter.

The digital coupon generator app lets you create personalized coupons using HubSpot CRM and deliver it automatically to your customers. You can set various rules to create and deliver coupons to your customers based on different criteria and activities.

By sending these targeting discount coupons, you can personalize your customer experience at your store. And a report from SmarterHQ says, 72% of customers will only engage with personalized messaging.

This makes personalization even more important for your business.

The Power of HubSpot Automated Coupons

Let’s see what HubSpot Automated Coupons by MakeWebBetter is capable of.

Introduction to HubSpot’s coupon automation features

HubSpot Automated Coupons is loaded with helpful features like:

• Coupon Generation: You can create unique and personalized coupons for your customers based on their purchase history, behavior, or preferences. You can also set expiration dates, usage limits, and redemption rules for your eCommerce coupons.
• Coupon Delivery: You can send your eCommerce coupons to your customers via email, SMS, or web push notifications. You can also use HubSpot workflows to automate the coupon delivery based on triggers or conditions.
• Coupon Tracking: You can monitor the performance of your eCommerce coupons using HubSpot dashboards and reports. You can see how many coupons were sent, opened, clicked, redeemed, and expired. You can also measure the impact of your coupons on your sales and revenue.
• Coupon-based Segmentation: You can segment your customers based on their coupon usage and behavior. You can create lists, audiences, or smart content based on coupon criteria. You can also use coupon data to personalize your digital coupon marketing campaigns and messages.
• Coupon Integration: You can integrate your coupons with your eCommerce platforms such as WooCommerce, Shopify, Magento, or BigCommerce. You can also sync your coupon data with HubSpot CRM and other HubSpot tools.

How HubSpot simplifies the coupon creation and distribution process

By using automation.

That was the straightforward answer. But if I break it down, you will get two different methods to create and send eCommerce coupons to your customers.

1. HubSpot CRM Cards
2. HubSpot Workflows

Let’s discuss each one of them.

HubSpot CRM Cards

HubSpot CRM cards are the pieces of information displayed on the right side of every HubSpot CRM record. These cards enable you to take specific actions for a particular record. Installing HubSpot Automated Coupons in your CRM also creates a card in every record stored in your CRM.

In each of these records, you will see a Create coupon button in the CRM card. By clicking this button, you can create personalized coupons directly for that particular contact through your HubSpot CRM.

Once the coupon is created, you can deliver it by attaching this coupon as a token in your email.

Note: This method is best suited when you want to deliver coupons only to a few users and you don’t have workflows enabled in your HubSpot CRM.

HubSpot Workflows

HubSpot workflows automate your coupon creation as well as delivery.

Just follow these steps to automate these activities:

• Install our HubSpot automated coupons app
• After installing it, create digital coupon rules in the app
• Then go to your HubSpot portal and create a workflow
• Add a trigger, a delay, a coupon creation action and select an email you are using to deliver the coupon.
• Save and publish the workflow.

Now whenever your workflow triggers, a coupon will be automatically generated and delivered to the customer in an email.

Note: This method is helpful when you have the workflows feature in your CRM and you want to create and deliver eCommerce coupons to your customers on autopilot.

Integration with eCommerce platforms for seamless coupon implementation

To cater to a wider audience, we have made this digital coupon generator integration-ready with a widely popular eCommerce platform, WooCommerce.

According to Statista, there are more than 4 million live WooCommerce stores running across the globe. Hence, we have made this app compatible with this eCommerce platform.

So if you are running a WooCommerce store, you can use our HubSpot Automated Coupons app to woo your customers.

Boosting Sales with HubSpot Automated Coupons

Let’s see how this digital coupon generator by MakeWebBetter helps you grow your sales:

Personalization: Tailoring discounts to individual customers

Personalization is the core of HubSpot Automated Coupons app. This digital coupon generator lets you deliver personalized discount coupons to nudge your users to make a purchase.

Here are some of the features that make the personalization happen in this app:

• Coupon name: You can set the name of your coupon.
• Prefix: Add a prefix text to your coupon code.
• Suffix: Add a suffix text to your coupon code.
• Merge fields: Merge first name, last name or email to your coupon code.
• Format: Select the format of your coupon code to choose the way you want to display it.
• Products: Include/Exclude products you want to apply coupon on.

Here’s a snapshot of how it exactly looks like:

Configuring these fields will help you build a laser-targeting personalized discount coupon code. This code will look exactly the way you want.

Creating urgency: Utilizing time-sensitive coupon offers

Using the Automated Coupons app, you can create urgency for using discount coupons. This will create a FOMO among the user to push them to make a purchase right away.

For this, you get options like Active dates and Coupon usage:

• Active dates: This feature allows you to select an expiration date for discount coupon code. You can make your coupon always active, expire on a set date or after a certain period of time.
• Coupon usage: Set if you want your eCommerce coupons to be used once or multiple times.

These features will help you spark an urgency to use the coupon which will eventually result in a sale.

Upselling and cross-selling opportunities with targeted coupons

Upselling can spike your revenue up to 30%.

Thus, if you want to push your revenue and grab some more cash, upselling should be in your arsenal. And Automated coupons by MakeWebBetter helps you in upselling quite effectively.

Here’s how.

You can use a workflow to deliver a discount coupon whenever a purchase is made on your online store. After the purchase, you can send an email containing relevant products to the initial purchase with a discount coupon code.

When you do this, your customer (who has just made a purchase) will get a coupon for her next order. This discount coupon will persuade her to make another purchase since she will get the product cheaper.

This methodology will convince the customer to make repeated purchases at your store.

Tips for Effective Coupon Strategies

Effective coupon strategies require a well-planned approach to maximize their impact and achieve desired outcomes.

Here’s an explanation of the provided tips:

Setting clear goals and objectives

Before implementing any coupon strategy, it’s essential to define clear and specific goals. These goals can vary depending on what a business wants to achieve.

For example, it could be to increase sales, attract new customers, encourage repeat purchases, clear out excess inventory, or boost overall brand awareness. Setting clear goals helps guide the entire coupon campaign and ensures that efforts are focused on achieving specific outcomes.

A/B testing coupon offers for optimal results

A/B testing, also known as split testing, involves comparing two different versions of something (in this case, coupon offers) to determine which one performs better.

When employing coupon strategies, businesses can create multiple variations of eCommerce coupons with different offers, such as different discount percentages or different types of deals (e.g., buy one get one free vs. a flat discount).

By distributing these different eCommerce coupons to different segments of their target audience and measuring the results, businesses can identify the most effective coupon offers that yield the best results in terms of achieving their goals.

Monitoring and analyzing coupon performance

Once coupon strategies are put into action, it’s crucial to closely monitor their performance and analyze the data regularly.

This involves tracking the redemption rate of each coupon, the impact on sales revenue, customer acquisition costs, customer retention rates, and other relevant metrics. Analyzing this data provides insights into the effectiveness of the coupon campaign and whether it aligns with the predefined goals.

Based on the analysis, businesses can make informed decisions on adjusting coupon offers, refining their strategies, or implementing other digital coupon marketing tactics.

Final Thoughts!

Digital coupons in eCommerce prove to be an intense customer generation and retainer tool. In addition, the use of the HubSpot Automated Coupons by MakeWebBetter helps you automate your WooCommerce coupon creation and delivery.

With this, we have come to the end of this article which says coupons lead to sales.

Not only does digital coupon marketing put you ahead of the competition when competing on price. But will help you build a strong loyal following too.