10 Ways To Surefire Late Hours Sales During Festive Season

It is just a few days to count for the BIG BILLION SALE to start and make money. So, grab the best of digital marketing hacks to improve your e-commerce and handle the pressure of the gala. This type of deal is merely called an 11th-hour festive sale.

Well, you cannot be judgemental or precise that the time given for the festive outlook can get the maximum number of buyers on board. You can expect them even after the flash sale phase has been minimized or cut short!

You gotta keep your business ready to earn those extra revenues during the wink of the sale shut down in the seasonal sales time of the year. So, pick up the most beneficial tips and tricks to drive up your brand’s site during 11-hour festive sales.

In this post further, you’ll read the best 10 tips and tricks to mint in more during 11th-hour festive sale deals for this holiday season. 

#1 Email Campaigns Keep Taps With Alerts

Let your words be heard out of your receiver’s inbox.

An email has already witnessed a wave of change but survived through all the hurdles. Emails have proved their worth in marketing over time. One of the effective ways to flash sale during this festive sale is to shoot the most awaited announcement, “Just 1 more hour or your offer is gone forever!”

Email impacts a bigger presence in your customer’s minds. Hence, they’ll be more aware of you while making their end moment purchases. Inform them about the giveaways and discounts, free shipping, offers, social media contests, etc. through emails. 

Send emails to notify them about the least minutes opportunities and lucrative deals they still have a chance to avail. Do not forget to beautify the emails and make it as attractive as you can. If you aren’t willing to spend long hours or extra effort, you can even customize your content using Email Templates. 

#2 Create Product Bundles With Great Hampers

Festivity does not only mean organizing sales offers or making products available in physical stores. There can be perfect product bundles created to attract more sales. We all know, combos are always more preferable than buying many single products. Combos offer a combined range of products at delightful rates.

Benefits in doing this:

• Increase sale for more than one product
• Provide an all-new choice in clubbing things according to the buyers’ preference
• Facilitates gift wrapping paper with packing types for your customers to select
• Will display the trending products on your store via sidebar or footer display for a product which are on-demand or new launches.

Product bundle can be your pick if you implement it in a correct manner. As it is already laced with the dynamic power to grab the maximum number of shopping rush of the 11th-hour festive sale. Nevertheless, holiday season sale is something which is known to be a golden time for all the merchant to earn maximum.

#3 Lure Your Customers Into The Best Regards Of Cashback

In the course of time, you must have experienced the philanthropic behavior of cashback. Be it your favorite pizza or buying a 32 inch full HD LED TV. Is it making any benefit for your business? Yes, surely!

Cashback gives you a chance to relish a slice of the customer’s e-wallet and thereby pitch to buy more accordingly.

Just brushing the basics… It is quite a simple form of incentive levying over the discounted price which has been served to the buyer. This works as a refund in their wallet which can again be used for shopping products, any other service, paying bills and much more.

Benefits you will be enjoying being the merchant and implementing cashback in your e-store:

• Improves retention strategy
• Improves temptation to buy more
• Provides a gateway for the merchant to pitch in.

#4 Run Social Media Campaigns

In the recent past, you too will agree that social media has become the much-used voicing platform. Being the most powerful… it too has two dynamic sides of effect.

Nowadays, social media channel is the main turnkey which can fetch sale for your e-commerce store via online shopping. In no time, this becomes a trend. To hone your marketing strategies for the 11th-hour festive sale, you must clad your social media campaign with all sorts (big and small) discounts running, free shipping, gifts, and off-course giveaways. This style can be handled via Facebook, Twitter, Instagram, SnapChat and much more.

So, pep up your social media activities with interactive videos, claims, posts, banners and much more.

#5 Gifts, Discounts & Giveaways

Promotional strategies like gifts are truly an engaging method to attract customers and more traffic to your website during the peak 11th-hour shopping. Being the business owners, you just need to introduce coupon codes free gifts, and discounts to your existing and loyal customers. Nevertheless, you can do much more via social media channels and emails which can create a compelling situation for your customers to act (remember the AIDCA model) via your extending gifts and discounts.

Use your website to offer in-store festive discounts as it is the best place to extend this bliss to your buyers (especially in the header). Make sure the offers are branded, festive and highly-targeted to bring in qualified leads.

#6 Focus On The 2nd Sale

Every merchant on this earth expects to get nourished with the repeated sales from existing customers. Why? Does that improve a loyal customer base in your business profile? Yes, you are getting me right!

It is expected that 85% of the sale is yield via ‘word of mouth’. They are the result of someone referring to a friend or recommending to a friend after one’s use. But, how does it occur?

It is the result of satisfied customers.

Thereby, get focussed on developing future referral business with each customer. Being a marketer myself… I truly believe that everything you should do for your business should be aimed for the second sale. There should be a gnawing experience which pushes you for whether your customers require the same product which you’re providing or will this be beneficial to him/her which will be referred to his/her friend as a referral?

#7 Exciting Offers For First-Time Buyers

Yeah. This is one of the difficult points as the person whom you are pitching is all new to your business. You need to present your business in a positive light, much-trusted brand for the product or services, he is seeking help or assistance. As the first-time buyer will not hand you with his/her email address. You need to be really swift to gain momentum with your customer who is visiting your site for the very first time. You need to be vigilant enough to recommend with best of offers and deals wrapped up with products and services you are extending.

It is a festivity, you cannot go loose with your first-time admirer…

#8 Upsell and Cross-sell Can Also Work Best

Cross-sell and Upsell is the new marketing mix that will surely push your business to a new altitude even if it is 11th-hour festive sale. 

Well, if you have forgotten about upselling and cross-selling, then here is the explanation.

Nevertheless, there are 9 strategies which you can hold for this festive season and upsell your business:

• Choose the correct upsell this festive season
• Hand over upsell offers to boost the sales
• Pitch correct audience for upselling
• Create urgency for positive upsell
• Offer free shipping
• Control the price rise
• Flip-over offers
• Upsell after the purchase
• Follow up via upsell 

Well, if you want to know more about upsell and its magic, read here.

#9 Demonstrate And Spellbound Your Customers

The demonstration is the magic which should be spelled correctly as it holds your product. Train your employee (especially the customer care team) to explain the product precisely. Ask them to prepare a strong and engaging pitch to communicate which can lure more traffic to communication.

This is an excellent roadmap for the people to follow your product and thereby improve their business.

#10 Create A Sense Of Urgency

Urgency is that push which tells your customers to buy soon or repent later. The same thing should be used for your store as well.

Before heading to the last and final point of this blog, let’s count upon the points which will surely create a sense of urgency

• Email Countdown:

  Incorporating timer creates an ample push to your buyers who witness the time ticking and an adequate urge to act.

  Via email, a countdown timer will tick down hours and minutes left on flash sale and display the amount of time remaining until shipping cutoffs on the context of a holiday like Halloween, ThanksGiving, Christmas, New Year and much more.

  So, according to psychological effect seeing a countdown clock is a dynamic effect for the shoppers to take action and make a positive purchase.

• Fear Of Missing Out:

  Nobody in this world wants to feel left out… even if it is 11th-hour festive sale shopping. Great deals should be spaced out to grab a maximum of holiday season sale. FOMO or fear of missing out is the most powerful marketing tactics that make it more countable in your language.

  Including phrases like ‘you are missing something great in your cart’, ‘best offers you are ignoring’ encourages your recipient to shop before it’s too late.

• Compelling Language:

  Nothing works as good as pitching something in their native language. For instance, if you are selling pink blossom plant for traffic residing in Amsterdam, Netherland… one expects the sale copy would be worded in Dutch. Adding to this, your ad will also carry a CTA button which will encourage to act simultaneously.

• Re-call Your Customers Who Have Abandoned Carts:

  Cart abandonment is the most vital and crucial thing to handle. Well, that doesn’t mean to miss opportunities via pitching through emails. You should acknowledge emails are the great source to recall the abandoned carts that had been left out for some purpose. Offering discounts and other promotional gimmicks will be surefire to call back the shoppers back on your store especially during holiday season sale. So make the maximum for the 11th-hour purchase even via email marketing.

11+1 Festive Sale Suggestion:

Nevertheless, we cannot forget the guaranteed bliss which one commence when he/she get hold of paid ads. It is a universal truth that paid ads to give assurance that your ads clad with limited time offers and the discount will not go in vain. With the holiday season rush, you can seriously tap in revenues of flash sales through paid ads. Remember, through paid ads, you are not selling your products… you are selling your brand too. Make this convoy a happy process because, its 11th-hour festive sale. Make it LARGE!

To learn more: Why Users Abandon you and 12 Ways to revive from Shopping Cart Abandonment

Make Your Customers Remember & Come Whenever They Want To Buy:

Guarantee and security stand firm whenever your customers want and come back to you. So, make this instance work for you and your business because something great is always cherished even it is the last hour for sale. Remember,

Take the help of this mantra this holiday and I believe that your business will definitely grow if it follows with care and complete determination.