Whether it’s a small business or medium-sized business everyone wishes for organic traffic and to increase the sales and revenue. And the best time to increase sales is the time when the holiday season arrives.
As the holiday sale always appear to the customers enticing and fostering to buy more and more product. There are various holiday shopping days like Black Friday, Cyber Monday, Christmas Eve, Halloween, etc.
Black Friday and Cyber Monday is the biggest holiday sales day of the year among the major holiday sales day. Do you know according to Adobe Analytics, last year US online-retailers, earned $7.9 billion on Black Friday?
By the stats, you can understand what importance it holds for the eCommerce marketers.
In this blog, I am going to discuss how to boost your sale this holiday season by 15 SEO tips.
1. Search Holiday Specific Keywords
If you build a keyword campaign for your industry, you will be able to drive more traffic towards your site. The following image is an example of how we search keywords on SEMrush tool.
As we all know the holiday season is knocking the door, and every big and small business want to have the highest holiday season traffic on the site.
Therefore, by searching specific keywords for holiday sale that highly relate to your industry will help you to drive traffic. With specific keywords, you also need to search terms that users search the most.
Once You have identified what specific keywords your consumer’s search the most you will be able to entice them towards your site products and services. You can use these keywords in your blog and social advertisements.
There are various platforms where you can search keywords.
- Google Suggest
- Google Adwords Keyword Planner
- Trending Topics on Social Media
- LSI Keyword Generator
You can create a keyword search for each holiday[that is a separate keyword search for Black Friday, Cyber Monday, Christmas Eve, etc] which will help your business to generate site traffic for each holiday sale.
2. SEO friendly URL
URLs are the building blocks for your website and can help to get more organic traffic. The first thing through which the customer interacts with you is through the URL.
Always put more effort into building URLs as they can decide the engagement rate of your site. Make sure not to use the stopping keywords in the URLs they can decrease your google analytic ranks. The URLs you build should be users and search engine friendly.
Things you need to keep in mind while building URLs
- Remove stop keywords [e.g. you, with, for, etc]
- Use relevant holiday specific keywords
- The URLs should be readable
- [e.g. use abc.com/festive/increase-holiday-season-sale-2018 instead of abc.com/?%1234]
- Check your organic search performance
- Don’t forget to use hyphens [-] instead of underscores [ _ ]
- Match your URLs and titles with other sites
- Always remove unnecessary punctuation
- Use breadcrumbs
3. Create Holiday Landing Pages
Most of the organic traffic comes from the landing pages.
Nowadays, the eCommerce store has started building enticing landing pages for various events. They optimize and promote these landing pages on social media platforms, before the start of that event in order to rank on the search engine.
In the landing pages, the companies can create a visible call to action on their web pages. The call to action should be clear and understandable so, the customers can take the desired action according to their needs.
By creating landing pages, companies can entice new leads towards their product and services and can convert them into sales-ready leads. The above image is an example showing how you can create it.
[Know how to choose the right platform for your landing pages this holiday season by reading our blog.]
“The success of a page should be measured by one criteria: The visitors do what you want them to do?”
4. Create Holiday Sale Content
Tis the season of the holiday so, try to produce content on holiday seasons such as on Black Friday and Cyber Monday which are the biggest holiday sale days in the US.
Generate content which is emphasizing and which become memorable in your audience mind. Find out the trending content that best suits your industry this time of year by looking up at the seasonal keywords on Google trends and turning to buzzsumo.
Add video content for the product demo to boost SEO and sales. Try to create funnel based content for the topics related to your industry which make the buyer purchase instantly. You can also write a blog for product description that will help to increase the conversion rate of your company.
|Do you know, 70% holiday gift guides videos are consumed on smartphones?|
The content marketing strategy will help in building links with your target audience. According to the 45-day rule, if you publish your content 45 days in advance you will likely to get 50% engagement from the search engine traffic. Tis the time to spend efforts and money on promotions and content marketing ideas to increase the revenue and sales.
Things you need to keep in mind for generating a good content marketing strategy
- The keyword density for the focus keyword should be 3-5%
- Try to create engaging holiday season content for your audience
- Remember the 45-day rule
- Avoid keyword stuffing, try to use related phrases and keywords and spread throughout the blog
- Add videos, infographics, slides, gifs in your blog to become memorable in your audience mind
- Try to create content in points rather than lengthy paragraphs
“SEO without content is like an ice cream cone without the ice cream.”
5. Create your own Holiday Sale Links
Don’t forget to add external and internal links which can help your business to drive more organic traffic on your site and to increase the sales.
Make sure the links you add to your blogs should have a high reputation, good web traffic and should have listed by Google. And this will also help you in getting high-rank on your landing pages. The companies can also strengthen their relationship with other bloggers by including external and internal links.
Tis the season of holiday sale so, build your own internal and external links on topics like Black Friday, Cyber Monday, Halloween, Thanksgiving day, etc.
As SEO is all about building external and internal links that will increase the credibility of your content and also increases the probability that users find it.
Remember the following points
- Don’t forget to use internal links[try to make a cluster of your own blogs]
- Use external links but don’t forget to use the following code [rel=”nofollow”]
- Check page authority and domain authority
6. Know where you Stand in the Competition
In this world of digital marketers, it is necessary to know who’s your competition so, that you can stand and make your unique identity in the crowd of marketers.
Track and analyze what is sprawling in your competitors head. Once you have figured out the marketing strategy of your competitors, you can make your marketing campaign for present and future to stand with your competitors.
7. Create Holiday Gift Guides & Videos
This holiday season fosters your customers towards more purchase by creating special gift guides.
This holiday season creates perfect gift guides for your customers to nurture them towards more purchase.
These gift guides can be in the form of ebook or landing pages where your customers can learn about your products and services. Through gift guides, the industries can offer a wide variety of products and services to their online shoppers. These gift guides are helpful for the users who search by general terms like the best holiday gift for her or him.
If your gift guides, are on Youtube than nothing can be better than that for your industry. Do you know Google says 68% of shoppers turn to YouTube when they’re wondering what to buy? Therefore don’t forget to use videos if you want to increase the sale.
8. Use Social Media Platforms for Promotions
Social media will help you to establish external plus internal links with your potential customers. Nowadays, every industry involves themselves actively in various social media channels, to engage and to understand the needs/desire/wants of their customers.
Do you know the ways to generate leads through social media if don’t then please refer our blog 12 ways to generate leads with social media.
In this world of digital marketers, it’s easy to interact and connect with the customers on the social media channel like Facebook, Instagram, Pinterest, etc.
Benefits of social media channels
- Increases brand awareness
- Easy to the target audience
- Increases engagement with customers
- Strengthen the relationship between the merchant and customer
- Easy to organize a contest
- Through social media channels, the companies can offer discounts, coupons, and other rewards to their customers
- Easy to leverage social media networking site with holiday-themed content
- The eCommerce store has started distributing online content for their target audience by becoming socially active.
- It’s easy to entice and foster visitors through social media advertisements.
- Social media platform is used to advertise gift guides, blog post, and holiday content.
- It’s easy to create a sense of urgency by your social media post/content about product or services.
You have to determine which social media channel is best for promotions and which one can drive more engagement.
You can create engaging images on Instagram ads and Pinterest pins which separates your product and services from the competition. And on Facebook, you can create videos that describe the benefits of your product and services.
You can create a reward on the social media, for instance, if the users like or retweet a specific ad/image/video they will win a special gift. This holiday season you can also create ads like coming soon which will help you to rank in the search queries.
9. Create user-friendly Environment on Mobile Devices
As nowadays customers prefer online shopping which takes place on the desktop and mobile. The holiday shopping season is here, and your users will visit your site. Therefore don’t forget to optimize the page and site speed for the desktop as well as for mobile.
If you want your customer doesn’t go anywhere then you need to improve your mobile page performance. Make sure that your blog images are under 70 kb so, that it will take less time to load. If your website is mobile optimized, it will have a good SEO ranking pages and, it will deliver excellent service to your customer. Your content should be amp optimized for mobiles.
So, this holiday season provides your users with a mobile-friendly experience. Following are the conversion rates according to the trend report on the mobile device.
- 18% of local search on smartphones leads to purchase within a day.
- 87% of users who search on smartphones use a search engine at least once a day.
- 31% of online shoppers prefer to go online using their phones.
- 61% of customers who visit a mobile unfriendly site are more likely to purchase from the competitors.
- 58% of users want mobile sites load time should be faster than desktop sites.
10. Review your Technical SEO
Don’t forget to review your SEO basics and optimizing your website pages. Don’t forget to review your technical foundation which includes
- Resolving the 404 error page
- Fixing the 301 redirects on lost landing pages and broken links
- Optimizing page speed
- Check the organic search performance of your site
- To ensure that the servers can handle the high load traffic
- Use secure https
- Visible and Clear call to action
By reviewing all this technical stuff your business would be able to trend google search engine. [If you want to know the about the international SEO then please refer our blog ship on for better overseas SEO results.]
11. Your Servers should Handle the Load
Black Friday, Cyber Monday, Christmas Eve and New Year Eve these all are the biggest holiday sale days of the year which gains the highest traffic. And all the companies want a flood of traffic on their site. So, it’s become important to ensure that your servers can handle this much of site load.
Don’t forget to double check your servers before the start of holiday sale to make that no problem arises during the sale. And to resolve the error 404 pages and fix the lost landing pages, broken links, and 301 redirects.
12. Google Analytics
By using google analytics, it’s easy to determine which of your webpage is contributing the least for lead generation and lead conversion. The Google AdWords can be used to map out which touchpoints are underperforming using data-driven analytics.
Source- Google Analytics
“Thinking that you don’t have to intentionally market your website to rank well in Google is like thinking that if you just walk in any random direction, you’ll eventually arrive at your destination.”
13. Email Marketing
As through email marketing, it’s easy to target audience and to boost sale. Do you know the open rate of the emails can increase to 14% by writing a personalized email? And do you know, on Black Friday the email open rate increases by 60%?
So, don’t let it go this golden opportunity to increase the sale during Black Friday and Cyber Monday. Therefore, to increase the conversion rate of your business, you need to double your email spent rate.
For promoting gift guides and blog post expect social media, email marketing is also a good choice. It’s easy to make an email list of loyal customers to whom you want to offer discounts, coupons, and other rewards. And if you want to target your existing customers than for doing this email marketing is the best option.
The conversion rate of email marketing
- The emails opened rate on a mobile device is 56%.
- According to Mailchart’s, 40% of emails sent are mobile optimized.
- The online-retailers increases the frequency of email sent by an average of 50% during November and December.
14. Use SEO for Online Shopping
Nowadays, most of the users prefer to do online shopping rather than pedestrian shopping. Do you know, 71% of shoppers believe that they will get a better deal online rather than offline stores.
According to the prediction, by 2019, it is estimated that there will be 224 million digital shoppers in the US. From the statistics, it’s clear how important is online shopping for boosting eCommerce sale whether it’s holiday sale or not.
So. it’s necessary for digital marketers to know their competition. And after analyzing their competitors, they can make the keyword strategy and can decide which landing pages can drive more organic traffic to their site and can increase sales. Through SEO it’s easy to determine which products or services bring more traffic and sales.
Don’t forget to analyze the product pages of yours with the competitors in order to compete with them. Digital marketers can create special offers, for instance, the Black Friday deal is here don’t miss the offer grasp them before anyone else.
15. Marketing Strategy
With the right marketing strategy, you will be able to stand in the crowd. Users can easily find out your product and services if you implement the right marketing strategy.
Tis the season of the holiday so, this year make your own holiday sale strategy to entice and foster customers. For generating sales, you can use the following marketing strategies.
Social Media Advertising [Facebook Advertising, Pinterest Pins, Instagram Stories]- Through social media channels, you can create several enticing, fostering and engaging social media ads. You can also create social media ads to retarget your existing customers.
Email Marketing – It’s easy to target the existing customer and companies can also provide them with discounts, coupons and other forms of reward through email marketing.
Google Ads- To capture the right audience which can convert into potential customers you can use Google AdWords.
Content Marketing- By writing blogs on several topics you can entice and can increase the engagement of customers.
The Final Words
It’s clear that customers are spending more and more on holiday season shopping every year. So, it’s important for the marketers to start planning about the tactics to boost the holiday season sale. For any business increasing sales and revenue matters a lot.
Know how to increase the retail sales in our blog [Increase the Retail sales by Simple 10 Ways].
Therefore in this blog, I have discussed 15 simple tips that will help the eCommerce marketers to increase their sales and revenue. By using these holiday season tactics the eCommerce marketers are able to rank on google search engine and can strengthen the bond with their customer.
Share your comments if you find this post informative.