Pitching up just once would never work… Be consistent and hail back your profits this festive gala
While thinking about a 4 inch big star which will look great to your Christmas tree decorated with strings and bells… only then…
So ma’am, may I have your confirmation, please….
Well, coming back from this most voluntary conversation, have you ever thought why these customer executive calls you again and again just to get your confirmation…
Or sometimes ‘a sharp NO’ and call drop…
The situation may differ from situations but the sales strategy has not gone overboard ever. It has just got improved over time.
The holiday season, as we all are desperately waiting for the gala to start, we should also get ready to tap up the customer’s records who have to get retargeted. Remember, remarketing strategy?
Yeahhhh, today just before we jump to our next holiday edition…. I just want to inform you that how important if this holiday season which is all drenched with great opportunities for your widest store.
Well, your great catch is…
E-commerce does not sleep…. Not for a single moment (of course if it is under-maintenance). You need to be really fast and fresh with your remarketing strategies.
In this blog, we have appropriate clubbed some handful marketing and sales strategies that can be helpful for your e-commerce store to retarget your existing customers this festive sale.
So, tapping in the first.
What is Remarketing?
This is also called as retargeting which is a dynamically powerful tool in the terms of marketing and sales. Basically, it is used to amplify traffic on site. Remarketing/retargeting is basically when you tag your website landing pages to give cookies to your visitors. You can target those visitors with custom tailored ads based on their website activity. Those ads follow them around throughout an advertising network.
Well, now that I have cleared out the doubt about remarketing/retargeting, I guess now we can count upon our leading remarketing tactics (must-to-have) for your store this festivity.
Your pick our top 10 solutions for your festive store!
1. Target all the website visitors and app users:
First and foremost remarketing strategy includes basic points to remarket. So to reach a big chunk of audience who have to visit your website or using the app. The recommended approach is to use the ‘Google Ads Optimized List.’ This helps you to reach website visitors, app users and another audience source.
This may include with:
Think mobile first and then web:
Today’s everyone’s talking about the growth of in payments and orders. According to research published by Sensor Tower Store Intelligence data, in-app-purchase has been improved by 12% which will get reflected back this Christmas.
Embed deep links on social media:
Use deep links, to forward customers from your corporate social pages to app pages or app landing pages. This means adding the button social media page that makes it possible to open your app from there. Post regularly above the app on your corporate social media pages-including pages of Facebook, Twitter, Instagram and many others.
Promote viral campaign on social media:
Mobile apps serve to build long-term, meaningful relationships with existing customers and turn them into brand advocates. But the app can also be solved common challenges when it comes to new customer acquisition.
2. Use a bid strategy that optimize conversion:
Enhanced CPC (cost per click) will automatically adjust your manual bids for a click that seems more or less likely to lead to a sale or conversion to your site.
Target CPA ( cost per acquisition) bidding, is an organization tool that can help you maximize your return on investment (ROI) by optimizing bids in real time, impression by impression. With target CPA bidding, you’d no longer need to adjust your bids manually to adjust to reach your conversion goals. Maximize conversion will seek to obtain the most conversion for your specified budget, independent of ROAS equal to your target.
Ok… I understand that it is going overboard. For your help, I tell you about CPC & CPA.
CPC: It is an internet advertising methodology which directs traffic to the website. This, on the other hand, creates a way for the advertisers to pay the publishers when the ad is clicked.
CPA: This is an online advertising pricing model where the advertisers pay for the acquisition or the actions which the visitor incorporate while staying in the site.
3. Use auto-target:
Automatic targeting helps optimize your group across the paid ads (display ads and banner ads), letting reach people know about your new plan or product or something special as in case of events. Think of it as simple, high-impact add-on that supplements the targeting you have already set. So, just pitch in your message to the audience who have come into your contact through any channel.
Well, don’t you want to know how to use automatic targeting
- Find more customers.
- Identify the best targeting to reach your most likely customers.
- Increase reach without increasing bids or cost per customer.
4. Re-engage visitors with the abandoned shopping cart:
Sometimes people will place items in their online shopping carts without completing their purchase. Since these customers are often very close to making a purchasing decision, it can be a valuable opportunity to reach out to them and help them purchase. To reach this audience, set up your remarketing list to target “Visitors of a page who did not visit another page,” and specify the URL of your shopping cart page and order confirmation page.
5. Upsell and cross-sell to existing customers:
While the festive season is all set to arrive, you need to do something to call back your existing customers. If you’re looking for quick wins and easy growth, here are some strategies that will help you cross-sell and upsell your clients. There are types of remarketing strategy which that will help to boost your online sale. Some to count upon are:
- Create customers case study
- Offer a trial
- Tell them they need it
- Offer discounts and incentive program and much more….
Want to know more about this, read Top 10 Upselling strategies you should bag this festive in 2018
6. Retarget by your Google paid:
Yes, retargeting has become paid and that too through google. Yet it is effective when customized for the specific audience. You can easily do this by creating a list of retargeted users per Ad Group subject by using the UTM parameter. Keeping this in mind, you should show up your content via Facebook, google display network or much more.
Whether you’re looking to drive sales activity, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of your advertising.
Yet, it too includes benefits like:
- Well-timed target: You can show your ads to people who’ve previously interacted with your business right when they’re searching elsewhere and are more likely to make a purchase. You already know, when they will be free to listen to you and get the bait in your remarketing strategy.
- Focused advertising: Your next remarketing strategy includes a smooth creation of remarketing lists to advertise for specific cases. For instance, you may create a remarketing list targeted for people who added a product in the cart but sadly did not completed their payment or precisely speaking transaction.
- Large-scale reach: You can surely increase your reach by tapping up the customer through website remarketing. This can be a great number as there can be browsers more than 2 million.
- Efficient pricing: Have you ever heard of Google Auction? Here, you need it! You can surely calculate the optimal bid for the person viewing your ad. Well, this will help you to win the ad auction with the best of the possible price.
- Easy ad creation: Produce text, images and video ads for free with ad gallery. Blend in the remarketing campaigns with ad gallery layouts so to pump up gallery ads across your products and services.
And much more
7. Promote ongoing offers:
Time and again you must have noticed that when browsing over the web, you must have come across multiple offers. Be it promo ad or providing an offer or even pop-up like. This will create a unique promo bar, which will display on the top of the website. This will guide the online traffic with the type of promo ads the business has and what type of offers the customer can avail.
8. Retarget the people who spend more time on your site:
Retargeting is the new hymn for the site. By any chance, you must have noticed the analytics for your dear blog in which you must have invested hours and hours. Through the analytics, these are a specific column of a number of views. If the reader has stopped over your blog even for 4 minutes. It is likely that your words and labour have well put on. But if this analytics stands for only seconds and thereby goes out vanish… maybe the reader could have been there accidentally to tend to find which did not invite his purpose.
9. Retarget those who leave the checkout page with a coupon:
Its festivity and in next one week or two the glare will start shining across all e-commerce platforms. Thereby, to grab the pressure of more sale and more happy customers. You seriously need to keep a check upon how many abandoned cart your business is wheeling.
My friend at this stage, remarketing strategy can have an issue like higher net value, not needed any more or per requirement or any other. A great way to entice them back is to serve them with a coupon or special offer via retargeting. Make sure to create a sense of urgency by putting a time limit on the offer.
10. Email retargeting:
It’s all basically pitching up your words in most eloquent and crisp manner. Additionally, engagement level is certainly high in this case. Since someone or the other will surely open your email as it could able to cater their need and purpose.
Well, as we all are writing blogs simply clarifying our festive editions. I will give a tip-off on ‘how to improve your email remarketing tricks this holiday season’.
- Update your email list
- Have a predefined ‘call to action’ on every email message.
- Try to shoot and pitch different days and time
- Don’t forget to personalize
- Choose a crisp and apt subject line to the whole message.
Well, it not the end…
If you want to read more, we have ample options:
Why GO HubSpot? Right Marketing and Sales Software for eCommerce
Email Marketing: The Right Message To The Right Person At The Right Time
While the Holidays have an important impact on e-commerce sales, thereby shouldn’t limit your efforts only to Holiday Season. Widen the prospects with remarketing strategy for your e-commerce site, through which you can create great deals throughout the year. This includes using onsite retargeting to increase your sales and leads by highlighting your best offers.
Remodel your holiday footfalls or any bonus holders into a brand with well-framed marketing and marketing campaigns.
Upcoming events where you can successfully improve upon your festive sale with the mesmerization of remarketing strategy:
11/11 | 11 November
Thanksgiving | 22 November
Black Friday | 23 November
Cyber Monday | 26 November
Green Monday | 10 December
12/12 | 12 December
Super Saturday | 22 December
Christmas Day | 25 December
New Year | 1st January
For more information: Explore The Ride Of E-Commerce Sales Holiday Season 2018.