How can you Prepare your Online Store for the Retail Holiday Sales

Want to encourage retail holiday sales at your store in 2019? Well, you are at the right place to sharpen your holiday marketing tips…

Fact says:

During the last two months of the year, 20-40% of yearly sales takes place by small and mid-level retailers.

–National Retail Federation

Although, you have halloweens in October. You still need a checklist to prepare your store for black friday and cyber monday. According to stats mentioned, especially Black Friday in the USA and Britain is considered as ‘Most Important’ in Retail Sector.

With the advancement of mobile, its total spending crosses $1 billion in sales during black friday.

Nevertheless, you need to prepare ecommerce store for the holiday season like:

10 Ways to Prepare your Online Store for the Retail Holiday Sales

It’s not about having the right opportunities. It’s about handling the opportunities right

– Mark Hunter

Good marketing campaigns rightfully works upon the lines mentioned above. Let’s get down and better understand how we can prepare ecommerce store for the holiday season…

1. Choose Holidays precisely for your sales

When it comes to boost sales, nothing better works than running profitable holiday sales season. According to stats mentioned over websitesetup.org– ‘Holiday retail sales crossed the trillion mark for the first time in 2018’. An estimate of 40% of 2018’s holiday digital revenue received during Cyber Monday.

So, go on and read about our Sales Marketing Tools which we have been using!

2. Prepare your inventory

If you are having a store and want to run retail holiday sales , then it can be your favorite point. Every year buyers go out store-to-store purchasing things and crossing out the names from the shopping list.

But, you need to prepare your ecommerce store for the holiday season in terms of stocking up with inventory.

Have you heard about last-hour sale? Your extended retail sales should be well fitting for this situation as well.

So, don’t wait for any minute. Just secure your ecommerce site during the holiday season.

3. Easy Shipping & Return policies

It is festive after all and you cannot leave your prospects hassled and annoyed. During this peak time, you just need to keep the checklist to prepare your store for black friday and cyber monday. In that you surely need to take care of liberal return policies. Which will not hamper any client relations.

For profitable retail holiday sales, you just need to erase strict return/refund policies and let the successful holiday marketing campaigns refresh your retail store.

4. Ensure more Traffic to your Website

Enlighten your website in such a way that it shows

• A symbol of festivity sale.
• Optimize your product pages.
• Highlight your products in a very attractive manner.

Every 9 of 10% of shopper looks for festive deals starting from Halloweens. This can consist of both genuine buyers and window-shoppers who makes enumerable ins and outs from your ecommerce site. For this large traffic, you simply need to get prepared with latest marketing trends.

Here, you need to take special care of the web hosting service you take to handle this spike. This will secure your ecommerce site during the bump of holiday season sale.

5. Create effective Navigation

It is all about retail holiday sales, poor navigation will break the interest of buying stuff from your store. This is very important at the time of your holiday sale to make your navigation system easy & accessible. Follow these tips to ensure easy navigation and increase online sales during the 2019 holiday season-

• Highlight your search field to make it customer friendly.
• Should be accessible on any device like Mobile, Laptops etc.
• Attach a filter option to customize your searches.
• Add a history page to facilitate your customers find out their previous searches.
• Also, include sorting options so that customers can search as per their choice by price or by relevance.

6. Strategize your Content Marketing

Remember, your campaign ideas should be including Content Marketing as the main gasoline for your preparation. Counting upon the major festivity, black friday and cyber monday plays the big player to earning revenue. Here, you may include planning for social posts, ads, blogs, articles and even guest blogs with their posting time.

As said by Jared Atchison of WPForms- You should plan your blog posts for festivals and holidays which may be used to target audience on Facebook and other platforms.

You must always look forth for profitable holiday sales season and segmentation of content marketing is a must as pre-planning stage to boost sales.

7. Enhance Checkout Process

Checkout process should be seamless enough for keeping the holiday season intact. It should be containing just a simple click before purchasing. You main motto should marketing to increase sales. Your retail holiday sales should be simple which will greet customer loyalty for better purchases.

Even you can encourage guest purchase for profitable holiday sales season.

8. Be ready with quick Server and Back-Up Plans

Successful holiday marketing campaign should be including everything. Starting from holiday sales calendar to easy backup plan, assure for better performance of your site. The restoring plan should be all set with important data which amplify retail holiday sales.

Program a session to make all your staff members aware of how to act at the time of emergency.

Therefore, it’s better to advance this planning before facing any such situation in your holiday sales plan.

9. Pace up with Email Marketing

Stats say, emails have total 24% of open-rate during 2018 ThanksGiving holiday season. This has been segmented from Direct Website Traffic with holiday sales at 25.3%.

Assist your customers with sales discount on your products in return for subscribing to your emails. Black Friday deals or Cyber Monday Offers can be the best topics for attracting maximum of sales through email marketing

Also, read- Tune up your email marketing with iContact Pro this festive season

10. Evaluate your Sales Progress

Now since you have done all the efforts to produce the best of your online store for the retail holiday sales, you need to keep a continuous evaluation of all your plan whether it is working in the right direction or not.

Google Analytics, yes this is one of the essential tools which will help you to track the traffic of your website & promotional campaigns too. You can assess how much is the views of your blogs, product pages, click-rates, advertising ROI, social networking sites and interactions per pages visits etc.

Therefore, tracking your sales progress will make a complete blueprint to start your next holiday sales plan.

Final words

Its never too late to begin a work!

Yes, the holiday season is just on the door & in this scenario of cut-throat competition, there is still much time left to scale up your sales for the upcoming list of holidays.

If you want to know ‘Whether cyber monday vs black friday’ is the perfect fit for your successful holiday marketing campaigns, then you first go through these 10 points listed above and prepare a draft!

Be it any festival- Halloweens, Black Friday, Cyber Monday or even New Year you can use retail holiday sales for better revenue generation.

If you want your strategies your holiday season by us, don’t hesitate to drop a message at once!

And, who knows this strategy by us, helps your retail store to earn lavishly which it hasn’t in the past 5 years….