Cracking The HubSpot vs ZOHO Code: A Detailed Analogy

HubSpot vs ZOHO is a popular comparison that often pops up while you’re surfing for the best CRM for your business. While there are other options available in the market as well, when you compare HubSpot and ZOHO CRM, you realize these are the ones that straightforwardly cater to your business operations, sales, and marketing.

According to this CRM stat, “The global customer relationship management market was worth USD 52.4 billion in 2021, and it is expected to increase at a CAGR of 13.3% from 2022 to 2030.”

So we pretty much know that the CRM market is growing at a pace because users are getting aware of CRM benefits. Additionally, they’re providing simplified solutions for streamlined sales and marketing automation processes.

1. Overview: HubSpot CRM Vs. ZOHO

In this article, we will discover whether HubSpot is better than ZOHO. Or vice versa. Moreover, it is not just about the better CRM, but more about which serves your business needs better. Let us begin the HubSpot vs ZOHO CRM details:

HubSpot CRM

Customers can adapt HubSpot’s cloud-based customer relationship management (CRM) software to suit their needs without requiring complexity. Additionally, the start-up is simple, free, and flexible enough to let you build your business on HubSpot exactly as it would in the real world without requiring months of bespoke development work.

HubSpot’s marketing, sales, content management, and customer care tools help scaling businesses operate more effectively so they can grow more effectively. In addition to being cost-free, HubSpot promotes its CRM as a simple approach to improve lead conversion and monitor sales possibilities.

Moreover, another important feature of HubSpot CRM’s value proposition is its quick deployment, and many users say that it has a pleasant user experience.

It has 5 hubs or plans:

1. Sales Hub
2. Marketing Hub
3. Operations Hub
4. HubSpot CMS Hub
5. HubSpot Service Hub

ZOHO

For handling leads and customer connections, try ZOHO CRM. That is to say, its sales teams’ user interface (UI) features range from marketing automation to help desk support. Subsequently, other crucial elements of ZOHO include reporting, customer analytics, and product setup.

Moreover, another well-liked ZOHO function that has expanded with each passing year is email marketing. It thrives thanks to associated email integration and email insights. In actuality, ZOHO serves as a repository to consolidate your customer service, marketing, and sales-related activities.

Above all, ZOHO delivers everything you need to grow your business, including flexible sales automation, a wide range of customization possibilities, and strong analytics and deal management.

2. HubSpot Vs ZOHO: Compare Pricing

To clarify, businesses often ignore costly CRM because they’re not sure if they’ll recover their investment. Hence, let us show you the differences between ZOHO and HubSpot in terms of the overall cost and the number of users you may have.

However, both HubSpot CRM and ZOHO have free versions. I have rounded off to mention the value for each CRM.

HubSpot Pricing

Firstly, HubSpot’s CRM system is “100% free, forever.” However, if you want to make the most of HubSpot CRM, you’ll undoubtedly find yourself reaching for your money.

What plans does HubSpot offer?

HubSpot basically has 3 plans: Starter, Professional, and Enterprise for each of its hubs. You can check complete HubSpot pricing here.

	Starter	Professional	Enterprise
Marketing	$18/mo (1,000 contacts)	$800/mo (2,000 contacts)	$3,200/mo (10,000 contacts)
Sales	$18/mo (2 paid users)	$450/mo (5 paid users)	$1,200/mo (10 paid users)
Customer Service	$18/mo (2 paid users)	$450/mo (5 paid users)	$1,200/mo (10 paid users)
CMS	>$23/mo	$360/mo	$1,200/mo
Operations	$18/mo	$720/mo	$2,000/mo

ZOHO CRM Pricing

A free, bare-bones version of ZOHO CRM is accessible but only intended for teams with three or fewer people. Subsequently, let us learn more about ZOHO CRM pricing. ZOHO has 5 plans:

1. Firstly, Standard: The monthly cost of the Standard plan is $18 per user, per month. If you choose a yearly subscription, which costs $12 per user each month, you can save 20%.
2. Secondly, Professional: The monthly Professional plan will cost you $30 per user if you choose it. When you choose the yearly membership, your cost for ZOHO CRM will be reduced because it drops to $20 per person each month.
3. Thirdly, Enterprise: The Enterprise plan costs $45 per person each month for a subscription. If you choose an annual subscription, the cost rises to $35 per user per month.
4. Fourthly, Ultimate: The sole subscription option for the Ultimate plan is a yearly one. It costs $100 a month for each user.

Pricing Winner

I’d say, BOTH HubSpot CRM and ZOHO. On one side for non-paying customers, HubSpot has a tonne of tools available. While, for customers who need a comprehensive range of software options as part of their CRM package, ZOHO is significantly less expensive. How any CRM performs in this category will depend on your demands.

3. HubSpot CRM Vs ZOHO: Sales Automation Possibilities

According to the state of marketing automation report by ascend2.com, “Eighty-four percent of the marketers who participated in the survey reported using marketing automation to accomplish their top priorities”.

Marketing and sales automation are some of the most crucial features of any business software. It’s nearly hard to overlook automation capabilities while analyzing a CRM system.

The best CRM according to G2’s Spring 2022 CRM Grid is HubSpot Sales.

When it comes to sales automation, HubSpot and ZOHO are largely consistent. Both offer sales modules like leads, contacts, accounts, and deals. Both CRM systems retain the capability of logging and tracking tasks, calls, notes, events, and other particular records.

However, the ZOHO CRM platform only includes some more sophisticated capabilities, such as currencies, assignment rules, and scoring criteria.

These characteristics are essential for effective lead generation. For example, lead scoring enables you to determine whether a lead is “warm” or “cold,” enabling you to prioritize subsequent client contacts.

Not because HubSpot lacks these features. Simply put, they are more expensive. You won’t find web-to-case forms, auto-responders, or marketing campaigns on any HubSpot package.

ZOHO is named a leader by the Nucleus Research CRM Technology Value Matrix 2022.

Only higher-level subscriptions, including the Marketing Hub for $800 per month, can implement marketing automation in HubSpot. Additionally, this is distinct from the HubSpot Sales Hub, whose Professional level pricing begins at $450 per month.

Salesforce Automation Winner

ZOHO – Compared to HubSpot, ZOHO offers more functionality at a lower price.

4. HubSpot Vs ZOHO: Other Software Integrations

Integration with programs like G Suite, Outlook, and Mailchimp is essential when utilizing a CRM, and these two choices don’t disappoint you. While we compare HubSpot and ZOHO consider this:

HubSpot CRM Has The HubSpot App Ecosystem

We absolutely adored the “HubSpot App Ecosystem.” A sizable collection of more than 1100 third-party integrations that they continue to expand monthly.

Along with a plethora of additional HubSpot integrations that you may not be using but may find beneficial, you can find all of the well-known apps that you almost surely currently use, including G Suite, MailChimp, and WordPress.

ZOHO

The fact that ZOHO interacts with well-known brands like Google, Quickbooks, and Microsoft Outlook, as well as with other ZOHO platforms, is really beneficial if you’re a user of some of its other products. Additionally, it also offers integrations through Zapier. ZOHO integrations are limited as compared to HubSpot.

As was already noted, it also integrates effectively with social media, which is important if your company wants to improve its use of Facebook and Twitter for marketing.

Third-party Integrations Winner

HubSpot CRM wins.
HubSpot’s App Ecosystem offers a staggering number of integrations, making it the superior platform in terms of integration.

5. HubSpot Vs ZOHO: Support Comparison

It is easier to carry on with your work even after knowing a few functionality disorders if you know you have strong, quick & reliable support to fall back on. The support services offered by both alternatives are comparable, with a few minor exceptions.

HubSpot Support

We won’t penalize HubSpot CRM for charging for assistance because it’s not unusual to do so. Moreover, they make it simple to contact them by phone, email, or even Twitter.

If you don’t want to shell out money for the software’s commercial edition, which includes support, there is also a Help option in the app, and they have a large user base (HubSpot community) of users who can assist you with questions.

HubSpot also offers a vast database of articles and other resources to assist you with self-troubleshooting. HubSpot offers a free online learning platform, HubSpot Academy, the industry pioneer for teaching inbound marketing specialists.

Even though you have access to email and in-app support, phone support is hidden behind yet another paywall and is only available to Professional or Enterprise level customers. The only thing is the quality of HubSpot customer support is the best.

ZOHO Support

ZOHO support is just standard for free CRM. To access ZOHO’s limited after-hours help, you must buy one of their more expensive software packages. In addition, ZOHO provides a database of articles for users who like to solve problems independently. ZOHO also has a vibrant user base that can support any problems that may arise.

A vast knowledge base with free publications, tutorials, and how-to videos is available on the ZOHO website. All paying users of ZOHO receive a free email, live chat, and phone assistance. That’s accurate. Answers to your questions are only a dial tone away.

Support Winner

HubSpot CRM. Regarding support, HubSpot and ZOHO are comparable, but HubSpot’s additional channels through Twitter and the app persuade us to give them the nod in this case.

6. HubSpot Vs ZOHO: Key & Free Features

Depending on the platform you choose and how much you’re willing to pay, you’ll get CRM features like automation, sales forecasting, and social media lead generating.

ZOHO Features

Listing all popular free ZOHO features, there are,

1. Salesforce automation: leads, contacts, accounts, deals, tasks, events, call logs & notes, CRM views, Advanced filters
2. Product Management: page customization, rename tabs
3. Automation & process management: workflow rules, email notifications per day (50 emails/user license, 150 emails/day whichever is lower)
4. Marketing automation: 10 email templates, email authentication
5. Web forms: web-to-lead form(1 form/module), web-to-contact form(1 form/module)
6. Team Collaboration: Calendar, status updates, direct messages, attach files to feed, contact forms, follow-up rules
7. Document library: folder sharing, attaching documents, file versioning, reviews

Premium ZOHO features

Listed below are the few Premium ZOHO features that include the free ZOHO features plus

1. Salesforce automation: Sales forecasting, BCC dropbox for email, Email insights, Macros, Multiple currencies, Contextual custom-related lists, Advanced filters, Email Association with Deals, Multiple pipelines, scoring rules, etc.
2. Product Customization: Picklist history tracking, Canvas record detail page view, Validation & Layout Rules, Sandbox, Custom Layouts & buttons, etc.
3. Automation & process management: Approval Process, Active Blueprints, Schedules, Review Process, etc.
4. So many more features under the prediction and artificial intelligence, analytics & measurement, social, marketing automation, etc. that it is hard to list them all. But you know, the more the better!

HubSpot Features

Free features

HubSpot’s free features include free tools you can use as a beginner in customer relations management.

1. Contact management: Create views and execute automated processes to manage your contacts and data effortlessly.
2. Contact website activity: Learn what a contact is doing on your website by tracking their activity. See your sales activity, form submissions, page views, and more in one location.
3. Companies, Deals, Tasks & activities & Company insights: Keep data for each business in your database. View all of your business’s information and communications in one location.
4. Gmail, Outlook, and Microsoft Exchange integrations
5. Custom support form fields, Custom properties
6. Prospects, Ticketing, Forms & Ad management
7. Shared inbox
8. Reporting dashboard & Meeting scheduling
9. Email tracking & notifications, Email templates & Canned snippets

Premium HubSpot features

These are the popular premium features of HubSpot CRM. For particular sales-related or marketing-specific tools, you will need to buy one of the 5 hubs of HubSpot.

1. SEO tools for marketing automation, Hosting and managing videos, Tools for social media, creating blogs and content
2. Dashboards for analytics, Adaptable reports
3. Modern CRM, Automated sales, eSignatures, Predictive lead scoring, Automation in customer service
4. Smart send times, Email sequences, Multiple deal pipelines
5. Data quality automation, Programmable Automation
6. Team permissions & management
7. Multiple ticket pipelines, Data sets & data syncs

Features Winner

ZOHO. Basic modules for managing contacts, accounts, deals, and sales activities are offered by both ZOHO and HubSpot for sales representatives. To interact with CRM records and automate difficult activities, ZOHO provides a considerably wider range of options.

7. HubSpot Vs ZOHO: Ease Of Use

HubSpot

Since its inception, HubSpot has tended to accommodate the diverse experience levels of its numerous clients. HubSpot’s CRM has assisted over 143,000 businesses in scaling up as of today with their presence in over 120 countries.

HubSpot provides users with well-designed, user-friendly dashboards to manage their CRM efforts to reach all of these clients where they are. Everything about implementation, even setup, is straightforward. And HubSpot’s user-friendly user interface only emphasizes how simple it is.

Integrations with HubSpot in particular are unparalleled. They integrate your CRM system with pertinent third-party applications in a flash and there are many hundreds of them.

Utilizing these integrations is absurdly simple, much like using any simple software. And there’s no denying that many customers adore this aspect of HubSpot CRM.

ZOHO

In contrast, Zoho includes straightforward navigational functions as well, however, the average user finds the UI to be antiquated. A sophisticated CRM system is not exactly a welcoming challenge, and Zoho becomes more complex at higher pricing points. Especially with the feature bulk, it provides.

Ease of Use Winner

HubSpot. In the ease of use category, ZOHO compares lesser to HubSpot.

8. HubSpot CRM Vs ZOHO: Implementation Time

To clarify the implementation period refers to the overall amount of time needed to migrate from your old CRM to the new one, from beginning to end.

Above all, installation time is one of the crucial factors to consider while establishing a CRM. In general, businesses prefer software that requires less time to use.

That is to say, HubSpot prevails over ZOHO. As compared to ZOHO, HubSpot’s setup time is far shorter. Implementing HubSpot CRM can take a day or several weeks, depending on the size of your data, if you choose one of their premium plans or the free CRM. On the other side, ZOHO implementation requires a minimum of 30 days.

9. HubSpot Vs ZOHO: Online Reviews

Well, this last section is up to you. Subsequently, I have compiled reviews for each software so you know what’s what. Completely unbiased!

HubSpot

ZOHO

What’s Better? HubSpot CRM or ZOHO? Conclusion

The ZOHO app is an inexpensive product that provides users with a fundamental CRM. However, HubSpot’s various price choices, round-the-clock support, and top-notch service enable you to tap into its potential more quickly, giving your company greater adaptability and resilience.

Moreover, for users to create their apps and integrations, HubSpot and ZOHO offer a variety of developer tools and specific developer editions. However, it all boils down to one fact, “What are your business requirements?”

And if you know the right answer to this question, you know what CRM suits your best interest. I hope you could resolve the HubSpot CRM vs ZOHO conflict by now!

If you choose HubSpot, MakeWebbetter, HubSpot Diamond Solutions Partner offers you all-around support and services you might need for moving ahead. Let me know what you feel in the comment box.