Leveraging WooCommerce Features For Smart Sales Strategies To Boost Your MRR

You don’t need additional tools or incorporate new WooCommerce features for a successful WooCommerce sales strategy.

All you need is to use your existing setup better!

What separates high-performing Woo stores from those stuck in a sales rut is a strategy to leverage the WooCommerce tools better.

How do you fix that?

I have compiled this list of WooCommerce features and tools for Woo store owners and stakeholders who want to push beyond the surface-level setups.

Deploying these tools aligns your tech stack for growth and can truly assure a fruitful WooCommerce sales strategy.

The Silent Growth Killer Of Your Woo Store

You’ve set up your WooCommerce store. Your WordPress admin is buzzing with extensions, WooCommerce plugins, page builders, reports, and themes.

You tweaked your product pages, configured the gateways, maybe even connected it to a CRM, and built a WooCommerce sales strategy—traffic’s showing up. Yet, your sales seem to flatline beyond a point.

Why? Because you’re treating your Woo store as a series of WooCommerce tools—not a connected system.

Here’s how you’re likely overlooking what’s already at your fingertips.

• No segmentation of your customers post-purchase.
• No behavioral nurturing for better customer lifetime value.
• No or poor cart abandonment recovery.
• Limited visibility into sales trends beyond WooCommerce’s native reports.
• Manual or one-off campaigns with no automation.
• Zero connection between your marketing and your sales data.

Now, let’s break down how the majority of these can be resolved using the right suite of WooCommerce tools and WooCommerce features—discovering an ideal way to use them.

Underused WooCommerce Features That Enrich Sales Opportunities

Most WooCommerce store owners get comfortable after setting up products and payment methods. But to stand out, you must leverage the fullest capabilities you have with WordPress and WooCommerce. They have sales-centric features built right in, which are often ignored result in missed opportunities to boost WooCommerce MRR (Monthly Recurring Revenue).

Cart Abandonment Recovery (Manual & Automation)

Cart abandonment is one of the biggest profit leaks in eCommerce. Most WooCommerce stores lose 60%-80% of carts. But there are possibilities to recover this lost revenue.

Start with “Unfinished Orders” in WooCommerce → Orders. However, this would require manual follow-ups via email or intimating through a text. Evidently, this isn’t an ideal solution for big-scale operations.

An alternative is installing WooCommerce plugins like AutomateWoo to recover carts. As the name suggests, AutomateWoo is a WooCommerce automation tool, offered at an annual fee of $159.

It enables you to create WooCommerce automation workflows for cart recovery. Using this, you can track and reach your lost customers via SMS & email, and entice them with rewards such as personalized coupons, referral rewards, VIP rewards, and birthday discounts.

Coupons & Automated Discounts

Rewards play a crucial role in modern sales, and WooCommerce has them for you. Using coupon rewards and targeted offers, you can encourage first-time purchases, high-value orders, or reactivations. This means you can generate leads, retain customers, steer your marketing ROI, and ultimately increase the sales count and boost WooCommerce MRR.

Navigate to Marketing → Coupons. While configuring coupons, you can decide on the discount type, expiry, usage limits, and redemption criteria. For maximum conversions, pair time-limited coupon discounts with exit popups and coupon email triggers.

Linked Products (Cross-Sells & Upsells)

Recommending complementary products on product pages or at checkout encourages additional purchases. This directly increased your Average Order Value (AOV) and eventually boost WooCommerce MRR while enhancing the shopping experience.

While there are no free in-built WooCommerce features for that. There are several WooCommerce plugins available at nominal prices of $4-$5 a month.

The linked products WooCommerce features let you:

• Upsells: Recommend premium alternatives when a user views a product.
• Cross-sells: Suggest relevant add-ons in the cart or product page.

Using this systematically ensures customers spend more without aggressive selling. Make logical recommendations (e.g., suggest “shoe polish” for leather shoes) rather than generic (like “more shoes”).

Stock Status & Backorders

Inventory is not for you to simply input stock quantity and forget it. There’s more to it!

Using certain WooCommerce features, you can generate sales for high-demand products even if you don’t have them in stock yet.

Enable the backorders in the stock status. This way, you can plan on expanding the inventory to achieve higher sales from popular products.

• Avoid lost sales when inventory runs low by allowing backorders (showing “Available on backorder”).
• Create real-time scarcity signals (“Only 2 left!”) that trigger impulse buying.
• Help plan restocking with the low stock and out-of-stock thresholds.

For this, navigate to Products → Edit Product → Inventory Tab. Use the ‘Allow, but notify customer’ setting for backorders to maintain transparency while locking in the sale.

Product Reviews for Social Proof

Some WooCommerce store owners disable reviews, fearing spam or negative feedback. That’s a big mistake! No matter how good your product is, it won’t be as impactful if there isn’t proof of authenticity.

Here’s how powerful reviews can be:

• Adding social proof helps visitors trust your product.
• It can influence buyer decisions, especially for new customers.
• Appear in search engines as rich snippets if your theme or WooCommerce plugins for SEO and Woo store marketing, structures them properly.
• Display average rating near the product title for maximum impact.
• Moderate reviews, but avoid over-curating. Honest feedback builds long-term trust.

WordPress Admin Features That Strengthen WooCommerce Sales Strategy

WooCommerce doesn’t work in isolation. You can stretch the WooCommerce features list by utilizing certain WordPress capabilities to complement your WooCommerce sales strategy. Here are the best of them to start with!

Conversion-Ready Pages with Gutenberg Blocks

A Sales Qualified Lead (SQL) comes from a CTA, after all, they think you’re sort of the right choice for them. WordPress’s Gutenberg editor is right on money with that. It makes it pretty easy to create compelling CTAs (Calls-to-Action) without needing extra WooCommerce plugins or code.

Gutenberg editor is a native WordPress feature and comes free with the latest WordPress versions. It gives you:

• Block-Based Flexibility: Create attractive CTAs without touching a single line of code.
• Design Control: Customize directly from the editor, so your CTA matches your branding.
• Reusable Blocks: Save your CTA as a reusable block or a pattern.
• Mobile Responsiveness: Gutenberg blocks ensure that CTAs look great on different devices.

Furthermore, Gutenberg lets to incorporate testimonials, product highlights, and scarcity widgets beyond the plain product description.

SEO and Structured Data

Speaking of the SQLs, search engines are still one of the strongest channels to bring purchase-ready traffic.

Free WooCommerce tools for SEO, like Yoast SEO or RankMath, help you:

• Automate Metadata: Meta titles and descriptions for your products can help you pick up the leads right from the search engine results page (SERP).
• Implement Structured Data (Schema): Imagine leads flowing in with a rich snippet display on Google. It is done through schema markup.
• Internal Linking Suggestions: Keep users moving deeper into your Woo store and cross-sell efficiently.
• Sitemap & Indexing Control: Make sure your product pages and categories are indexed, not hidden, helping Google prioritize the right pages for discovery.

Make your product pages easier to find, boosting organic sales without extra ad spend.

Exit-Intent Popups for Lead Capture

The traffic is pouring in now. You now have visitors to explore your products, but they can wander away.

No worries! Traffic leaving without buying is normal—but letting them go without trying is a wasted opportunity. That’s why you have in-built WooCommerce features that help you capture them. With exit-intent popups, capture your leads who are about to abandon your store, turning missed sales into future revenue.

You can achieve that by incorporating WooCommerce tools through free WooCommerce plugins like HollerBox. During the quiet time, you can offer time-sensitive discounts or ask them for email or contact information. If that doesn’t work, utilize guest user WooCommerce features to take follow-ups.

HubSpot WooCommerce Integration — Connecting The Dots

You’ve got your Woo store up and running. You’ve got the sales. Plus, you even have the rich leads data.

But are you planning on actually using that data to build longer customer relationships — to nurture or retain customers? Are you exploring the practical application of this data through WooCommerce automation to expand your brand and ultimately the boost WooCommerce MRR (Monthly Recurring Revenue)?

If so, then fret not, you’re not alone! That’s where most WooCommerce stores hit a ceiling. Sales happen, but growth stalls. Not because your products aren’t good, but because your systems aren’t built for nurturing, retention, or repeat business.

However, it could be easily resolved at no extra cost using a CRM for your WooCommerce. Yes, with free HubSpot WooCommerce integration.

Free HubSpot WooCommerce Integration By MakeWebBetter

Scoring one-time sales—that’s the gap you wanna close. And you can make that happen with the HubSpot WooCommerce Integration by MakeWebBetter. It is designed to transform raw order and customer data into structured insights and automated actions.

HubSpot WooCommerce Integration by MakeWebBetter solves this gap:

• Automatic Customer and Order Sync: Order or customer data in HubSpot will reduce the manual work and pave the way for multifaceted WooCommerce automation.
• Cart Abandonment Workflow Automation: You get WooCommerce cart recovery workflow templates and many other WooCommerce automation workflow templates to send welcome emails, post-purchase emails, all triggered by contact actions.
• Behavior-Triggered Email Automation: Leverage HubSpot email automation capabilities to share information, market & sell your product to your existing customers and new visitors, guiding them better on their buying journey.
• Smart Segmentation for Targeted Marketing: This integration by MakeWebBetter automatically populates lists and groups for easy segmentation. These are based on purchase patterns, order history, and lifetime value to run more relevant email campaigns.
• Email Campaign Personalization Based on Purchase Behavior: Go beyond “Hello [Name]”, deliver a personalized experience—send targeted emails based on what your customers actually bought.
• Closed-Loop Revenue Reporting: No more guessing which of your WooCommerce campaigns worked, as you can monitor the impact directly tied to the revenue through HubSpot analytics.
• Customer Lifecycle Staging & Lead Scoring: Know who’s new, who’s slipping away, and who’s ready to buy again — and act on it before the opportunity’s gone. You also get the RFM segmentation tool inside the HubSpot WooCommerce integration app.

Apart from the above benefits, there is abundance of opportunities in HubSpot to enhance your WooCommerce sales strategy and make it a bit more customer-centric.

In Essence

You might have the WooCommerce tools. Your WooCommerce store might have the right design.

But until you connect your customer data, automate retention, and build proactive journeys—you’re not running a revenue engine, you’re running a hope machine.

When WooCommerce, WordPress Admin, and HubSpot work together, with HubSpot WooCommerce Integration as the bridge, you don’t just sell more. You sell smarter, reduce churning, and build better chances to boost WooCommerce MRR.

That’s what creates a difference between a one-time buyer and a repeat customer.

It’s the journey you design after the first click.