Top 10 Adobe Commerce B2B Features You Can’t Miss

Selling to businesses online is a different ball game. You’re not just dealing with one decision-maker or a one-time purchase—you’re handling big orders, account hierarchies, special pricing, and long-term relationships. And honestly? That can get complicated fast. That’s exactly why Adobe Commerce B2B features exist.

Instead of forcing B2B sellers to squeeze into a B2C mold, Adobe Commerce (primarily Magento B2B & Magento 2 B2B) gives you tools made for how businesses actually buy—whether that means creating custom catalogs, letting teams place orders under one company account, or offering flexible payment terms.

In this blog, we’re walking through the Adobe Commerce B2B features that really matter. The kind that can cut down friction, speed up ordering, and help your team stay focused on growth—not admin work.

Oh, and are you already using HubSpot? We make Adobe Commerce and HubSpot work better together. Talk to us.

1. Company Accounts

If you’re still handling B2B customers like one-person shoppers, you’re doing way too much manual work. One of the most practical Adobe Commerce B2B features is Company Accounts—and it’s a game changer for businesses that sell to, well… other businesses.

This feature lets an entire buying team work under a single company profile. So instead of ten different logins and scattered orders, you get one account with multiple users—each with their own role, permissions, and spending limits. Whether it’s the procurement head placing the order or the finance team approving it, everything stays connected.

Perfect for businesses with layered decision-making, and even better for sellers who want cleaner workflows without the back-and-forth emails.

To Sum Up: It’s not just an account—it’s a full-blown B2B buying structure, and one of the smartest Magento B2B features to lean on early.

How does HubSpot make it better?

HubSpot CRM automatically syncs company profiles as well as associated contacts. It means that when a procurement or finance team member makes a move, you can see it tied to the right company without any manual mapping mess.

➔ More organized relationships. Smarter follow-ups.

2. Quick Order & Requisition Lists

Let’s be honest—your bulk buyers aren’t here to browse. They know what they need, and they want to get in, order, and move on.

That’s where two of the most time-saving Adobe Commerce B2B features step in: Quick Order and Requisition Lists.

Quick Order lets repeat buyers skip the catalog entirely. They can punch in SKUs directly or upload a CSV file with everything they need—no clicking around, no wasted time. And with Requisition Lists, they can save frequently ordered products into easy-access lists for future purchases. It’s basically a smarter shopping cart that remembers what your customers need before they even do.

Bonus: This combo doesn’t just save time—it helps reduce cart abandonment by making reordering ridiculously simple.

B2B buyers love efficiency. These Magento B2B features deliver it.

How does HubSpot make it better?

With HubSpot, we can track which products are being quick-ordered or reordered frequently. HubSpot workflows trigger personalized marketing or sales actions based on buyer behavior.

➔ Automate re-engagement campaigns for your most valuable buyers.

3. Shared Catalogs & Custom Pricing

B2B buyers don’t want the same prices as retail customers—and honestly, they shouldn’t get them.

One of the most powerful Adobe Commerce B2B features is the ability to create Shared Catalogs with custom pricing. You can show different product selections, set special pricing for specific companies or customer groups, and even hide certain products if needed.

It’s a smarter way to segment your audience and deliver the kind of personalized experience Magento 2 B2B buyers expect. Whether you’re offering volume discounts, exclusive products, or contract-based pricing, Shared Catalogs give you full control over who sees what—and at what price.

Bottom line: It’s one of those Magento B2B features that quietly does a lot of heavy lifting—and helps you close more deals.

How does HubSpot make it better?

Log custom catalog interactions into HubSpot to segment your lists even better. With HubSpot, you can build laser-focused email nurtures or sales tasks based on buyer-specific pricing tiers.

➔ More relevance = better conversion rates.

4. Buyer Roles & Permissions

Not every team member should have the same buying power—and with Adobe, they don’t have to.

Thanks to one of the more underrated Adobe Commerce B2B features, you can assign roles and permissions that match how real B2B teams operate.

Whether it’s buyers placing orders, approvers giving the green light, or finance teams managing budgets, everyone gets access to exactly what they need (and nothing more).

This setup keeps your purchasing process organized and audit-proof—and yeah, it also cuts down on those surprise orders that somehow “weren’t approved.”

Pro tip: Role-based access isn’t just for control freaks—it’s one of the Adobe Commerce B2B features that makes scaling smoother.

How does HubSpot make it better?

With HubSpot, you get to track different buyer personas within the same company. You can also create workflows that are specific to buyers, approvers, or finance based contacts, making sure that the right message reaches the right person.

➔ Personalization, but with brains.

5. Credit Limit & Payment on Account

“Can I pay later?” is a classic B2B move—and with Adobe Commerce, the answer can be “yes” without creating chaos.

One of the most practical Adobe Commerce B2B features is support for credit purchasing and payment on account. You can offer net payment terms, set credit limits per customer, and automate the invoicing side of things—so your buyers get flexibility, and your finance team doesn’t spiral into spreadsheet mayhem.

It’s a win-win. Buyers get the breathing room they expect in a B2B relationship, and you get smoother operations with fewer manual follow-ups.

TL;DR: You become easier to buy from—without breaking your accounts team’s soul. Just another reason we love Adobe Commerce B2B features.

How does HubSpot make it better?

HubSpot deal pipelines help track credit approvals, payment status, outstanding balances and much more. Just integrate finance workflows to gently nudge accounts with pending payments.

➔ Finance and sales teams, finally in sync.

6. Request for Quote (RFQ)

Let’s face the fact: not every Magento B2B transaction fits well into a proper, neat price tag. The buyers often need bulk discounts or custom pricing plans, and Adobe Commerce B2B features like this one make it very easy to give the customers exactly what they need.

RFQ lets buyers send requests for custom quotes based on their specific needs – whether it’s about volume, unique requirements, or negotiations. This creates better conversations, increased flexibility, and a much higher chance to close bigger deals.

Basically: Not only does it smoothen the quoting process, but it’s also a great way to start meaningful conversations leading to more tailored deals.

How does HubSpot make it better?

In HubSpot, we can automatically capture RFQ submissions as deals. Furthermore, we can assign them to the right sales reps with predefined workflows for faster turnaround, allowing us to track negotiation stages like a boss.

➔ No more lost quotes or ghosted leads.

7. Integration-Ready APIs

Running a B2B business means dealing with a lot of moving parts—and you need your systems to talk to each other. That’s where Adobe Commerce B2B features like its Integration-Ready APIs come in.

With a solid API framework, Adobe Commerce lets you easily connect your eCommerce platform to just about any other tool in your stack—whether it’s your CRM, ERP, or even a custom warehouse system. No more patchwork solutions or wishing for better data flow.

Tip: Want to really supercharge your workflows? Pair it with our HubSpot Magento Integration Services for seamless, real-time data sync magic.

How does HubSpot make it better?

By now we know that Adobe B2B’s APIs make integrations easy. With HubSpot’s API-friendliness and middlewares (like MakeWebBetter’s very own homemade connectors), you can build real-time syncs for product data, orders, quotes, and customer activities.

➔ One ecosystem. No data silos.

8. Mobile-Optimized B2B Experience

Let’s be real: B2B buyers aren’t sitting at desks 24/7. They’re on the move, whether in the office, on the warehouse floor, or even stuck in traffic (we don’t judge).

That’s where Adobe Commerce B2B features like a mobile-optimized storefront come in. Your B2B site will look great and function smoothly across any device, so customers can place orders, request quotes, or manage accounts from anywhere.

It’s B2B flexibility at its finest—no desk required.

In Other Words: Now your customers can make purchases on their terms, whether they’re in the field or at the office.

How does HubSpot make it better?

HubSpot mobile app + mobile-friendly B2B commerce portal = complete pipeline visibility everywhere. Sales reps can respond to quotes, track customer orders, and manage accounts without being restricted by desktop handcuffs.

➔ Sell on the go, with no compromise.

9. Self-Service Account Management

In the world of B2B, buyers want control—and Adobe Commerce B2B features like Self-Service Account Management give them exactly that.

With Adobe’s intuitive B2B portal, your customers can manage everything from team access and orders to quotes and payment methods—all without ever having to reach out to support. This gives them the autonomy they need while freeing up your team for other important tasks.

Win-win: Less load on your team, more power to your customers. It’s a simple but powerful upgrade to the buying experience.

How does HubSpot make it better?

With HubSpot, we can track self-service behaviors like downloads, quote edits, reorder triggers, and score accounts based on the engagement. We can also set up alerts for “HOT” accounts ready for upsell or expansion.

➔ Work smarter, not harder.

10. Analytics & Reporting

Knowledge is everything, especially in B2B. Adobe Commerce B2B features include powerful Analytics & Reporting tools that give you clear insights into buyer behavior, purchasing patterns, and account activity.

With easy-to-read dashboards and customizable reports, you can spot trends, optimize pricing, and even uncover cross-sell opportunities. And if you’re looking to impress the higher-ups? This data will definitely do the trick.

Bottom line: Data isn’t just numbers—it’s your secret weapon for smarter decisions.

How does HubSpot make it better?

Adobe B2B’s analytics & reporting tools are amazing, and combining them with HubSpot reporting, you get a 360° view of buyer’s journeys, deal velocity, product interests, and customer lifetime value, all in dashboards that your execs will actually read.

➔ From raw data to real growth strategies.

Wrapping It Up

Adobe Commerce doesn’t just “do B2B”—it owns it. With features like tailored catalogs, company accounts, and advanced buyer roles, it’s built to match the pace and complexity of today’s digital B2B buyers.

So, if you’re still running a B2B operation with B2C tools… it might be time for an upgrade.

Need help implementing or optimizing Adobe Commerce for your B2B business? That’s exactly what we do. Get in touch with MakeWebBetter today and explore the full potential of your eCommerce engine.