How do you say Happy Vacations to your Loyal Customers? What’s your idea for Holiday Sales Promotion?
It’s time for the holiday cheers for customers and for eCommerce store owners too. Holiday Sales Promotion & marketing campaigns are planned everywhere during this period. It is an engaging period of time for eCommerce retailers. These are the days to –
- Boost Sales And Marketing Activities
- Retain Customers
- Building Brand Loyalty
- Defining Strategic Plans
- Targeting Potential Customers
etc… etc…
The holiday season brings in the opportunities for eCommerce Retailers. Read on further “How you can plan your Customer Loyalty Program for the upcoming holiday season?”
The Strategy
Every marketer creates its own unique strategies every year to surpass its earlier sales. Promoting sales in the holiday season fetches great results in terms of revenue and new customers.
Building strategic plans along with the learning from previous experiences is a must. The point of consideration here is to have a deep look at the metrics and dimensions considered for building strategies. Let’s read on “How We Can Build The Effective Strategy For Holiday Sales Promotion?” in the following points.
1. Review Your Previous Holiday Sales Promotion Results
-
Measure Your Holiday Business
- Revenue generated
- Margin levied for coupons, discounts, promotional offers, etc.
- Number of views received on your holiday sales offer page/landing page
- Track down your website traffic segmented into organic and paid traffic
-
Analyze Your Total Customer Base
- New customers
- Old customers
- At-risk customers
- Reactivated customers
- Customers from organic & paid sources
- Referrals
-
Track Your Campaigns
- Check CTRs
- Monitor Average Order Value
- Observe the Ads performance
- Review the number of coupons redeemed out of total coupons rewarded
- Evaluate your revenue against the number of clicks and impressions witnessed throughout the campaign
- Check conversion rate and the total number of conversions
-
Check Multidimensional Phases For Actual Revenue Analysis
- Product type
- Demographic details
- Seasonal sale data
- Featured Ads data
2. Analyze Decisions Taken With Results Achieved Using Tools
- SWOT Analysis
- Cost-Benefit Analysis
- Decision-Tree Analysis
- Expert Analysis
- Market-Basket Analysis
3. Upgrade Your Strategies
- Revise the placement of your products
- Define product costs and offers peculiarly
- Leverage the benefits of email marketing and automated business processes
- Level-up your customer reward system
- Check your loyalty program’s point system
- Reward customers with holiday gifts that provide the value to your business
- Conducting customer retention activities
Your sales promotion activities for this holiday season should uplift business growth. The growth shouldn’t be centric to revenue. It should cover every aspect of the business. If you’d read along with each point, you’ll know how effective your end result will be. Checking on each point you’ll already know your shortcomings, your strengths and in which direction you need to work upon. Once you are ready with the calculated strategies, the next essential step that counts in is planning.
The Plan
The most common mistake that every marketer do is, they build their holiday sales promotion campaign targeting the season. But, what about pre-season sales and post-season promotions.
You’ll never find the best time for planning your Holiday sales promotion campaign. It’s never too early or too late. It all depends on how well you plan and how gracefully you manage the campaigns.
Well, for planning you need strategies. You have already decided on your strategies from the above points… I hope! Considering the top-marketers’ theories, start your planning at least 3 months prior to your targeted holiday sales. Also, think of the after season sales and build your post plans accordingly.
Pre-Plans
1. Call Back Your Vulnerable Customers To Generate Value From Them
Not all your customers are regular. Does it mean to not target them? Of course not. Your seasonal customers should be your first priority for retargeting.
Three months prior to holiday sales, you have sufficient time to reconnect with your “At-risk” and “Seasonal” customers. These customers are the most under-rated loyal customers. Because they always turn-up to you every season to shop for their special ones. Offer them your personalized gift cards, with irresistible offers and discounts.
Float emails offering them to be an early bird shopper to avail the best offers. Try to convince them to join your loyalty program for additional benefits. Provide pricing points on product, redeemable in the form of coupons and price-drop on next cart value. Offer them to participate in social games and contests organized on your social handles for more exciting rewards. Your any creative strategy that is targeting & converting is good to go.
2. Fascinate The Countenance
Every business holds a set of customers for its goodwill. This set of customers are real advocates. They trust your brand and products and will always voice up in your favor.
Ask them to share their reviews and they’ll be happy to provide their suggestions too. You can popularize your loyalty program through them. The customers with such strong passions for products usually spread the benefits of the products among their groups.
Here, you need to target them emotionally. Convince them to refer your products to their friends and relatives through your referral program. You can initiate this step approximately two months prior to your campaign.
Anyways, these days whatever marketer says are considered as some sort of promotional activity. In such scenarios, if your elite customers float out their “word of mouth” among their networks. It will surely fetch you a convinced audience.
3. Bond-In With Your Loyal Customers
As I have mentioned earlier in my blog on customer loyalty that only awarding points to customers and making them redeem the points is not enough. And therefore, a month prior to your campaign, you need to develop a relationship with your loyal customers. and keep pushing in efforts to maintain the relationship for long.
To do so, you can organize an event for all your loyal customers. In this way, they’ll have the opportunity to connect with your other customers too. This will, hence, help you in building your own community.
You can even lend out special offers or personalized gifts for your customers on their special occasions.
Well, that was all that you can do to plan your Loyalty program. And, also to build customers’ strength for your Holiday Sales Promotion prior to the actual period of time.
For the Holiday season, you already have your strategy and plan build. The next aspect that you need to cover up before the holidays arrive is, “How you’ll maintain this customer base after the holiday season takes your leave?“
And so, we have got your back for your postseason-sales-plan.
Post-Plans
1. Increase Customer Lifetime Value
- Decrease your churn rate by providing easy onboarding processes
- Increase customer engagement through quality content
- Provide 24/7 customer support and instant chat/ call support
- Listen to what your customers have to say
- Take their feedback
- Suggestions for improvements
- Provide knowledge base to sort out their doubts and queries
- Build a relationship and keep making efforts to maintain it
2. Make Your Customers Your PROMOTERS
- Reward price points to your customers for purchasing from you in the festive season
- Ask them to post their reviews and experience on your social handles (indirect marketing). This will also increase the engagement rate on your social platforms
- If you have physical stores too, promote retail sales with end-season sales and more
- Provide referral offers to your customers and their referrals
3. Post-Holiday Sale Promotion
- Extend sale till year-end
- Provide coupons and gift cards in the festive season for post-season shopping
- Target mobile shoppers
- Initiate lucky draw for mobile and desktop shoppers
- Re-target your abandoned shopping carts with cross-selling, upsell, or downsell. Make sure to consider the cart items and your business returns.
- Captivate the information of the users. Re-confirm the details post-sales for the ones who have ticked the product as “Gift” while purchasing.
Keep Your Customers Engaged Always!
It is not necessary to keep your customers always purchasing something from you. It was an old mindset. Although, it is important that your customer keeps shopping from you. So, it is more important in today’s market to keep your customers interacted and engaged with you.
Building Loyalty Programs makes your customer feel more humane and trustful towards you. You need to conquer the emotions of your customers while promoting your sales.
Keep practicing new and innovative approaches for your loyalty programs. And start attaining the benefits from them.
Happy Holiday Sales!
