7 Benefits of Connecting Shopline With HubSpot CRM

An eCommerce platform is all about the customer. And this demands a CRM, a centralized platform that is versatile enough.

That’s why you automate. But why not bring everything to one place?

The readiness required to compete and keep ahead of the on-coming opportunities is elusive. Thus, you must always seek assistance where you need it. Therefore, today we talk about Shopline HubSpot integration and key features.

Shopline: Does it lack something?

It’s best to have a dedicated platform to leverage the advantages of eCommerce and CRM automation for ultimate business success.

Here, you will find a discussion concentrated on the Shopline features.

Before jumping to the beneficial features, you must note that all Shopline packages are well-equipped with marketing & CRM features.

Streamlined Sales & Order Management

If you have an online & a POS store, then errorless order management is effectively feasible with Shopline OMO (Order Merge Offline) Retail strategy.

Your Shopline eCommerce platform has in-house facilities to monitor your sales. You can view the Shopline product sales overview in the product tab or your Shopline admin dashboard. All your goals pertinent to your products, sales & campaigns are monitorable in the Analytics tab.

Furthermore, you can access, monitor and manage all your orders from the respective orders tab, to have a clear view of your sales and establish Shopline tracking accurately.

Multi-tier Reward Systems & Memberships

Source: Shopline

You can’t find anything closer to the rewards program when trying to retain customers.

And Shopline has it for you. The eCommerce platform gives you an opportunity to build customer loyalty by employing the Multi-tier Reward Systems.

This also serves the idea of adding value for bigger purchases. The bigger the purchase, the greater the rewards for it.

The automatic upgrade setting allows automation of the program tiers and eventually, you automate customer loyalty.

Marketing & Social Commerce

Shopline eCommerce platform has built-in marketing tools for SEO optimization, email marketing, and social media management. Following are the Shopline marketing plugins & tools you get:

1. Bing and Yahoo Ad Tracking
2. Centralized Message Center for Broadcast
3. Facebook Business Extension
4. Facebook Messenger & Whatsapp Plugin
5. Google Ads Tracker
6. Google Analytics Tracking Tool
7. Google Remarketing Tag Setup
8. Google Tag Management Tool

In addition to this, you have access to add-ons facilitating upselling & cross-selling, store credits, affiliate marketing campaigns, and subscription orders.

Moreover, shoppers can also log into your online store using their Facebook accounts.

Customer Support

Generous customer service inspires loyalty. Shopline customer service facilities lifts up the overall customer experience for a shopper. Customer support is not just limited to communication, but also about

• Obtaining customer engagement.
• Quick redressal system for issues.
• Considering exceptions.

Moreover, for social channels, there are righteous arrangements for responding to comments and managing your posts through Shopline’s Centralized Message Center.

Shopline chat widget enables your customer to connect with you easily. You can enable the chat widget.

Analytics & Reporting

Analyzing your eCommerce data will give clarity and reason to your business goals, and also informs you about your strengths and weaknesses. The eCommerce platform has Shoplytics for analyzing data, it gives you a comprehensive overview and analysis of customer & product data.

Following are the key eCommerce analytics that you can monitor using Shoplytics:

• Product Sales Analysis,
• Repurchase Analysis,
• Shopper Analysis,
• Customer Segment Analysis,
• Order Overview,
• Sales and Promotions Analysis,
• Conversion Analysis,
• Customer Behavior,
• Shopping Cart Analysis, and
• Shop Search Analysis.

Shopline tracking features are neither subordinate nor substitute for Google Analytics. However, you get built-in analytics with Shopline tracking metrics most pertinent to eCommerce stores.

Why HubSpot?

Drive growth, improve customer satisfaction, and stay ahead of the competition.

A few numbers indicating unparalleled success with CRM,

• By 2023, 81% of organizations are expected to use AI-powered CRM systems to improve customer interactions.
• Companies that use CRM systems have seen a 17% increase in lead conversions, a 16% boost in customer retention, and a 21% improvement in agent productivity.
• 74% of online businesses claim that CRM software has improved their access to customer data.

HubSpot Features to Enhance Customer Relationship

Contact Management & Segmentation

The intelligent CRM segments your contacts by creating properties in response to details provided and activities performed by customers. This segmentation can be utilized to create lists and further into workflows to automate marketing.

You get automatically created contacts in HubSpot and that too in the form of properties and lists. This way, you save a lot of time & effort in segmenting contact.

The contacts segmented will simplify the process to create custom reports, workflows, and run marketing campaigns.

Customer Communication

HubSpot encircles all possible modes of customer communication and marketing channels. This includes Live Chat, Email, and Social Media.

• Live Chat – Personalized experience and customized chatflows.
• Email – Centralized inbox to respond and manage your emails. Create templates and automate email marketing campaigns.
• Social Media – Automate social posting and scheduling to have full control over what you publish.

Moreover, HubSpot feedback forms are among the unbeatable ways to have a clear idea of what the customer thinks about you and your service.

Goals & Sales

An effective channel of communication will surely help you catch up to your targets. The impactful HubSpot also helps you achieve faster.

Create, manage and track your goals in HubSpot itself. HubSpot also comes out as a complete sales tool. With features like Deals, Forecast, and Sales Analytics, you get a comprehensive overview of your position on your sales targets.

Moreover, you have all the facilities to manage your sales better with features like tasks and schedule meetings.

Analytics & Reporting

The above-mentioned tools come with all HubSpot versions (starter version also).

Moreover, In HubSpot using the properties and lists, it becomes easy to create reports and work according to the findings and insights of it.

You must check your analytics once a day or twice a week. So, won’t it be easy to have all your important data in one place? For it to be handy to compare, analyze and make decisions. You can customize your HubSpot analytics dashboard to bring such time-saving tactics to reality.

Furthermore, you always have the option to use integrations to be more effective. A popular one: integrate (GSC) Google Search Console with HubSpot.

Marketing Tools & Promotions

From email marketing to social media, goals, campaigns, and everything. The Shopline HubSpot integration will allow you to manage it all in one place and be good at it.

Create workflows based on contact properties & demographics, contact activities, social properties, deal information, web analytics, conversion & RFM information.

Use integrations & apps, and communicate with your customers for better marketing results at HubSpot.

The versatile HubSpot Workflows enable you to perform complex and repetitive tasks in one setting. Create contact-based, company-based & deal-based workflows to manage your customers & orders effectively and build lasting relationships.

In addition to this, use CTA & capture forms to help your prospects take the desired favorable action.

SEO For Store

The detailed SEO suggestions by HubSpot can play a key role in improving your website performance. And will get you the desired sales eventually.

The recommendations you get are based on — On-page SEO, Mobile Experience, Crawling and Indexing, Security, Performance, User Experience, and Accessibility.

HubSpot also suggests research topics and keywords for your content. Using this, you can gain a competitive edge. The analytics part under the SEO tab, provides you more insights when you integrate GSC (Google Search Console) in your HubSpot account.

Most-talked Benefits of Integrating Shopline with HubSpot

Integration of eCommerce Data

Connecting Shopline website with HubSpot CRM allows you better control over daily operations of your eCommerce store. It automatically syncs data, such as customer information, order history, and product data, between the two platforms.

This enables businesses to have a holistic view of their customers and sales data, leading to better decision-making and personalized marketing campaigns.

Streamlined Marketing Automation

The Shopline HubSpot integration enables businesses to automate marketing activities, in addition to sales and customer communications.

Using the CRM, you can automate sending targeted emails, creating personalized content, and nurturing leads based on customer behaviors and purchase history.

This helps you as a business, to effectively engage with customers, drive repeat purchases, and increase customer loyalty.

Customer Relationship & Proactive Service

By consolidating customer data from both platforms, businesses can gain insights into customer behavior, preferences, and purchasing patterns. Connecting Shopline with HubSpot allows businesses to manage their customer relationships more effectively.

This enables businesses to provide personalized experiences, offer relevant promotions, and improve customer satisfaction.

HubSpot helps you in obtaining better engagement and establishes a communication streak between you and your customers. This in turn improves customer relationships.

Sales and Marketing Alignment

Integrating Shopline website with HubSpot promotes better alignment between sales and marketing teams.

By sharing data and insights, both teams can work together to identify and pursue high-quality leads, optimize marketing strategies, and close more sales.

This leads to improved efficiency, higher revenue, and a more seamless customer journey.

Data-Driven Decision Making

You get comprehensive, valuable data to make an attainable goal and work towards it. With HubSpot access, you get data and insights which are pre-created in-check with popular lists and properties.

With HubSpot, you would become very considerate of choosing your strategy and derive results with a flawless progressive mindset. As you get all the data gathered in one place and that too a CRM, you get easy reporting & analytics.

Customer Retention & Loyalty

Thoughtful customer relationship management gives you a better chance at retaining them. The personalized experience is not just a trend but much of a sought-after strategy for treating your customers well.

Think by Google reports that 59% of people expect brands to personalize experiences based on their reported favorite items.

The personalized experience is a clear signal for your customer that you understand their problem and want to be their problem solver. This leads to customer loyalty and they become brand advocates.

Growth & Scalability

Remarkable growth that surmounts the scope of your business. With HubSpot, you gain massive potential to reach out to diverse segments of customers.

Contact segmentation, centralized social channels, payment integrations, and various quality features avail excellent potential for you to scale your business.

HubSpot surely adds value to what you offer by improving your customer experience and creating long-lasting relationships.

Shopline HubSpot Integration

HubSpot Shopline Integration by MakeWebBetter is a plugin that connects your Shopline to HubSpot. MakeWebBetter recently achieved the feat of becoming a HubSpot Elite Solutions Partner.

The key function of this integration app is to sync your Shopline store data to HubSpot CRM.

This Shopline HubSpot integration also focuses on creating custom lists and properties directly in HubSpot for better-targeted campaigns. With this, you can utilize HubSpot Marketing tools and assets for your contacts & deals using personalized workflows.

This convergence promises to help you effectively target buyers’ journey stages and derive favorable results for your marketing goals.

Beneficial Features Of Shopline HubSpot Integration

Data Syncing

Bringing your data on HubSpot will help you manage your contacts & deals better and maximize its usability. Having direct syncing for every new contact added from Shopline to your HubSpot account.

The syncing also involves orders placed on your Shopline eCommerce store. Using this integration, the products that you have on your Shopline store will also sync on HubSpot CRM.

Furthermore, from the integration panel, you can create contacts, products, and order for your Shopline website. And you’ll be able to monitor and manage them from your Shopline admin.

Historical Data

No worries, if you have maintained your contacts in a file format. You have the option to upload the file as per the required template. Use the drag-and-drop facility to upload the file (which simply won’t require accessing all your data to make an upload).

Import your existing Shopline contacts or import contacts that you might have in CLV, XLS or XLSX. In addition to contacts, you also can import data regarding client companies, deals, and existing products that you have on your Shopline to HubSpot.

You can sync historical data of contacts, deals (orders) & products from the respective tabs easily.

Contact Segmentation

Following are the groups of properties that you get along with this integration.

• Customer Group
• Shopping Cart Information
• Products Bought
• Order Information
• RFM Information
• Categories Bought
• SKUs Bought
• ROI Tracking
• Abandoned Cart Details
• Deal Information
• Product Information
• Contact Information

You can view and use all these lists in HubSpot once you connect your Shopline using this Shopline HubSpot integration.

Custom Lists

This HubSpot Shopline integration gives you popular lists based on new & existing contacts, buying patterns, customer engagement, customer activities, and events like cart abandonment.

The below-mentioned lists update automatically in accordance with activities, events, and property creation.

These lists will help you:

• Build customer loyalty.
• Develop RFM (Recency, Frequency & Monetary based approach).
• Have different communication with new customers.
• Recover abandoned carts.
• Upsell and design campaigns in accordance with these lists.
• Target customer lifecycle stage.
• Prevent churning.

Popular Workflows

You can now get back those sleeping contacts and recover abandoned carts. Using these workflows, approach big & frequent spenders, enhance lifecycle stages, automate new customer welcome, and propose 2nd & 3rd purchases. Moreover, automate ROI calculation and be efficient in all.

Along with seamless data syncing, you get all the above-mentioned workflows. With these popular workflows, you get pre assigned actions against events that happen most frequently in eCommerce. The event which you likely would want to be covered.

Deal Mapping

With this Shopline HubSpot integration you get deal mapping facility. It dodges confusion for you and enables easy translation of Shopline orders to HubSpot deals. The streamlined order tracking facilitates much accuracy for your Shopline eCommerce store.

Along with deal field mapping, the Shopline HubSpot integration plugin also comes with Deal stage functionality.

You will have all these key features and also some additional ones like data sync logs, activity logs, two-way sync (HubSpot to Shopline), and Shopline product field mapping. You will be able to manage and utilize all these from your Shopline admin only.

Put all your questions to our HubSpot Shopline integration support team and clear your doubts through these.

Final Thoughts

An eCommerce with CRM, is kind of a poem because it’s sweet for customers and flawless for your business.

But, it’s all so much to comprehend and perform manually day after day and again. HubSpot brings automation and you will have everything in place to shoot and score. Just connect Shopline with HubSpot CRM and get rid of complications.

Now you know how essential it is to have a CRM by your side and how it will help you. Your next step can be finding how you can fully utilize HubSpot’s massive reach.