HubSpot launched Breeze AI during its annual conference INBOUND Spotlight event. Excited much? We can’t contain it either!
The trio—Yamini Rangan, Andy Pitre, and Dharmesh Shah, crowned the INBOUND 2024 opening with a massive launch. They unveiled a revolutionary AI solution for businesses in all walks—‘Breeze AI’—designed to accelerate growth at AI pace!
In this read, we will delve into the recently launched HubSpot artificial intelligence technology. And also learn about Breeze Intelligence, Copilot, and Agent AI.
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What is Breeze AI?
It’s all gathered and splattered together, but more!
HubSpot revamped and rebranded all its previously developed AI features and brought them under one roof. Now, it is collectively called “HubSpot Breeze AI”.
Nothing revised, but only expanded. We still have ChatSpot, generative AI, conversation intelligence, content mix, and all that you called HubSpot AI—plus so much more. Read on!
Incorporating all this, Breeze AI now stands as a comprehensive suite of intelligent tools, that live across the entire platform. The HubSpot AI tools help you power through mundane tasks while devising a space for creativity and efficiency in everything you do.
Generate podcasts, leverage intelligent data, score AI-managed leads, ensure brand messaging, and top it off with AI by your side.
Centralizing all of it, Breeze AI encapsulates a unified set of such marvelous technologies, branched into three:
- Breeze Intelligence
- Breeze Copilot
- Breeze Agent AI
These AI capabilities empower your smart CRM to process information, automate tasks, generate content, and assist you overall. Let’s explore each of these components in detail.
What is Breeze Copilot?
Say, Breeze Copilot is a shape-shifter, but it only obeys you and can be found across the HubSpot platform. The concept behind the Copilot is a prompt-based AI, which assists you anywhere inside HubSpot with a number of tasks.
For example—it can help you add objects, draft personalized email sequences, schedule calls, analyze data for insights, generate & summarize object reports, and even research entire companies’ data.
The major objective of having Breeze Copilot by your side is reducing friction and optimizing the efficiency of your daily workload. In other words, Copilot is ideated to rid you of the rut and make the best of the precious time you have. This also helps to focus on bettering your deals and all-round client management.
What are Breeze Agents?
Contrary to Copilot, you can hand over full control and rely on Breeze Agents AI for certain tasks. Agents AI are capable of performing prespecified creative tasks, chiefly under marketing, sales, and customer service.
Tasks like social posting, content generation, customer service, and lead sourcing; can be easily attended by assigning specific Breeze Agents. There are four AI-powered experts launched under Breeze AI:
- Social Media Agent
- Content Agent
- Prospecting Agent
- Customer Agent
Let’s understand each of them in a broader picture and investigate if they can really substitute a person.
Content Agent
The Content Agent has fulfilled the promise of generative AI. The AI-powered content agent not only simplifies a variety of content creation but also ensures your visibility.
Imagine delivering the right content at the right time. No, why imagine, you can make it happen with Breeze Content Agent. Landing pages, SEO-optimised blogs, podcasts, videos, case studies, success stories, and every marketing-oriented content for lead generation is streamlined.
Social Media Agent
Your strategy with the distribution channels defines who you target with the help of your content. The responsibility is huge and the creativity required is exhaustive. From planning to creation & posting (or social scheduling), it is so much and so rapid to keep up.
Social Agent is brought to maximize your social reach and align it with your branding strategy and overarching marketing goals.
Prospecting Agent
The Prospecting Agent lets you generate a personalized outreach email or even automate the entire outreach strategy with email sequences & workflows. Moreover, this AI also helps with identifying and targeting the most plausible lead, which can be easily lost in the manual data analysis.
The AI tool doesn’t just handle outreach and approaching your leads; the Prospecting Agent also automates pipeline progress. Thus, marking lead management in full circle and increasing conversion chances.
Customer Agent
Remember HubSpot Chatbot? They have also been juiced up with AI power. So, no more manual, tiresome chat flows. And no redundant bots which prove insufficient to reduce manual assistance and piling up the tickets and customer queries.
The Customer Agent makes your chatbots capable of finding appropriate and personalized responses to frequent queries. This is made possible by leveraging the information already available in knowledge base articles, website pages, and blogs.
What is Breeze Intelligence?
Breeze Intelligence is primarily focused on augmenting your data records while determining the customer intent and ultimately bringing efficiency in lead scoring.
Assessing your contact and company data, Breeze Intelligence hands you opportunities to target the leads who have a higher probability for conversion.
The HubSpot Intelligence facilitates the following functionalities:
- Data Enrichment: Automatically enhances your existing contact and company data within your CRM without manual intervention. Enrichment helps fill in missing details, keeping your contact and company properties up-to-date.
- Buyer Intent: Tracks companies that are visiting your website and engaging with your brand. Set and refine target markets while assessing intent based on the number of visits, unique visitors, and specific pages they view.
- Form Shortening: This is one smart technology! It pre-fills your HubSpot forms based on historical information, reducing the number of form fields and boosting win percentage by simplifying the lead capture process.
Why Breeze AI?
We have carefully examined the capabilities of Breeze, making it the obvious choice for your business compared to other AI tools. But, how does it stand out among the established ones?
Most AI platforms are fully capable of integrating with your business platform. You can automate certain tasks with them, however, they still lack the inside connection. On the other hand, HubSpot Breeze AI embodies the idea of ‘One AI for all organizational processes’.
If you have ever felt stuck in lead follow-ups, facing writer’s block, or juggling with customer support; then it’s for you. In other words, Breeze AI is for marketing, sales, customer services, and all kinds of RevOps who feel the dire need of assistance every now and then.
Ready For HubSpot?
Incorporating Breeze AI into your business seems like an ideal decision! Let’s connect you with a HubSpot implementation expert to explore your options further.
Over To You!
Breeze AI has redefined the CRM AI capacity. No matter what tasks you tackle within the CRM, it can transform those tedious responsibilities into a breeze.
As Andy Pitre stated at the Spotlight event of INBOUND 2024, “When it comes to AI we have only scratched the surface.”
While AI is still evolving, it shouldn’t be in your backseat—you need to let it take the wheel, venture off your predefined strategy, learn, and emerge stronger. Here’s to this marvelous solution by HubSpot.
