Earn More, Act Less! Start Free Marketing Automation With Mautic

Are you not satisfied with your monthly revenue? Or not happy with your conversion rate? Do you want to increase the authority of your brand in your industry? Well, these are some questions every business owner will always answer with a yes. No matter how much they’re earning.

But plenty of business owners out there are seeking an answer for these questions genuinely. And for all of them, I have got a perfect answer, Free Marketing Automation. Many of those who aren’t familiar with marketing automation or never used it before, it may look unfeasible. Although it’s not.

There are various free marketing automation tools available in the market. These tools can help you automate your marketing operations with no hassle. And make your job a little less painful so you and your team can focus on other efforts that drive revenue.

So, as to balance everything that falls over you regularly, you need a free marketing automation tool that can save your time, consumed on your repetitive tasks. And marks your marketing actions with a bigger picture of data.

So let’s see how you’re gonna make all these things possible with marketing automation. But first, let’s have a quick glimpse of what marketing automation is.

What Is Marketing Automation?

Marketing automation refers to the software that helps you to automate your repetitive tasks in your marketing campaigns. Many repetitive tasks such as emails, social media tracking, and other website actions can be automated by that software.

Here are some facts from an article by Giselle Abramovich that portrays the importance of marketing automation.

• 77% of CMOs at top-performing companies show that their most compelling reason for implementing marketing automation is to grow revenue.
• Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
• 91% of marketers said a tool that enables their teams to review, analyze, and act on customer and marketing data in a continuous and real-time fashion would be valuable for their organizations.

Leveraging marketing automation for your business can provide you with these benefits. All you need is a marketing automation tool that requires minimal manual efforts to automate your marketing jobs.

There are numerous marketing automation tools in the market that provide various marketing automation features. However, to begin with automating your marketing activities, I’d recommend a tool that’s free, widely used, and reliable. And a tool I recall that packs all these things in it is Mautic.

What Is Mautic?

Mautic is a free, open-source, powerful marketing automation software. It provides you with the greatest level of integration and deep audience intelligence.

Mautic can take actions and automate them based on your visitors’/customers’ behavior. This enables you to make more meaningful connections with your customers interacting on your website.

Is Mautic Free?

Marketing Automation with mautic is free. There is plenty of marketing automation software available you can start free marketing automation with. But why spend a lot when we can manage it for free using the World’s largest Open-Source Marketing Automation Software.

With its modern approach to marketing automation, Mautic’s suite of tools enables marketers to deliver high performing marketing campaigns and content and achieve superior results.

What Does Mautic Do?

Mautic provides detailed contact tracking along with powerful contact nurturing tools to help you organize your marketing campaigns.

It automates finding and nurturing contacts through landing pages and forms, sending emails, text messages, web notifications, tracking social media, and integrating with your CRM and other systems.

In addition, we are listing the most important features. Some features may seem obvious to you, but we don’t want to miss anything important.

Top Features Of Mautic

1. Add Tracking Code

By adding a tracking code, you can track the activities of your customers like what products they’re viewing, what pages they’re visiting, etc. This helps you create and send more personalized content to those customers. You can either directly add HTML to your website or use one of the community created plugins.

2. Collect Lead Information

You can use forms and landing pages to collect specific information of a prospect. This eases your lead management program.

3. Nurture Leads

You can nurture leads through campaigns and other points of contact. Doing this can make you convert more leads into customers’ effortlessly.

4. Workflows

Use workflows, assets, and landing pages to provide value to your leads and improve your relationship. It will help you create and follow a proper roadmap to execute your plans precisely.

5. Integrate Points

You can define the most useful point values to properly weight your potential leads. This will help you identify what leads are ready to convert and what still needs time. To be more accurate, you should constantly update, improve, and modify your point values.

6. Define Outcomes & Goals

You can create the ideal outcome or the goal you want to achieve with each successfully nurtured lead. Example: Moving a lead from Mautic to your CRM of choice.

As I said, Mautic provides you with the greatest level of integration. But the one that can help most of the business owners can be with WooCommerce.

Why so?

Because almost one-third of eCommerce websites are built on WooCommerce. So if mautic can automate the WooCommerce store-related activities, a major number of eCommerce businesses will get its benefit. Therefore, MakeWebBetter has built a tool that integrates WooCommerce store with Mautic and helps admins automate their WooCommerce store.

How Can You Automate WooCommerce Sales & Marketing Using Mautic?

A one-liner and simplest answer for this question is- by installing Mautic WooCommerce Integration.

Mautic WooCommerce Integration helps you segment your WooCommerce customers, set automated campaigns, deliver personalized messages to delight your visitors and customers. Businesses of any size can increase their leads, sales, and conversions by using this integration.

Maybe I’m sounding like a salesman here who’s trying to sell his product. But I’m saying this because Mautic WooCommerce Integration can solve(and has solved) many problems. Some of those like:

• Less Converting Marketing Campaigns

We spend or in fact waste, loads of hours on creating, running, and observing the results of our campaigns. Campaigns that don’t convert, don’t drive traffic, don’t worth your labour.

A reason behind your marketing campaign failure can be that it doesn’t deliver customers what they want. With Mautic WooCommerce Integration, you analyze your customers’ behavior by tracking their activities on your site. This gives you an idea what they are interested in. And when you have that, you can create campaigns to show them relevant ads, deliver personalized content, etc. to persuade them to buy.

• Email Marketing Automation

Emails are still one of the primary marketing channels. 81% of SMBs still bank on emails for customer acquisition. And the most prominent data about email marketing is that brands can generate up to $42 on every $1 spent on email marketing.

However, handling all the email-related activities become a tough cookie for brands when they’ve a good number of users.

Here Mautic WooCommerce Integration can help business owners by providing them email marketing automation capabilities. This makes it easier for brands to connect with their customers. Simultaneously, it drives better results for the brands.

• Inbound Marketing

Inbound Marketing is a method that generates hot leads for your brand. Leads that can be most profitable for your business. The leads you generate with your inbound marketing strategies are more aware, educated, and interested in your brand. Hence, you don’t need to do too much to convince them to buy.

Mautic WooCommerce Integration plugin helps you create precise inbound marketing campaigns that persuade the prospects best. You can attract users through landing pages, segment customers as per their activities, nurture them with targeted content, retarget customers, etc.

This backs your inbound marketing and brings more qualified leads to your brand.

Marketing Automation with Mautic WooCommerce integration helps you create highly effective marketing campaigns to grow your business with fewer manual effort. The Integration passes all the customer data from your WooCommerce store to Mautic. Which include order information, abandoned carts, average order value and much more.

At the time of installation, the integration will take care of the custom fields that are required for your automation. And creates those fields on the mautic.

Based on the customer activities, it syncs those fields from your WooCommerce store to Mautic. The integration also creates a higher level of customer segmentation based on customers buying frequency, the amount they spend and their average order total amount.

Then with the help of mautic campaigns, you can automate your marketing to keep them engaged to spend more with you.

Wrapping Up…

The key difference between Mautic and most popular marketing automation solutions is, Mautic is open-source software. That means anyone can use it to get started with free marketing automation.

You can download and install Mautic for free on your existing hosting. And can assign the sub-domain from the domains that you already have. And, after connecting with your WooCommerce store, you can start free marketing automation with mautic.

Want to know more about mautic for eCommerce, and how the integration works? Feel free to connect with us anytime!