Enterprise Marketing Strategy: Scope for HubSpot AI and Automation

In the AI age, the marketing world is going through massive change. Be it creating content, optimizing it, or analyzing campaign performances, artificial intelligence has a say in all of it. The same goes for crafting an enterprise marketing strategy. 

But wait, what is enterprise marketing? What are some of the common challenges that arise with it? 

In this post, we will try to uncover the challenges, best practices, some insider tips about enterprise marketing, and how AI is transforming it. Furthermore, we will also talk about the HubSpot CRM and how it is gradually becoming a super-useful tool for enterprise-level companies.

So, without further ado, let’s begin.  

What is Enterprise Marketing? 

However, before we delve into the obstacles in the way of a good enterprise marketing strategy, let’s first understand what it means. We’ll start doing that by figuring out what qualifies a business or company as an ‘enterprise’. 

“Enterprise businesses are companies that enjoy the lion’s share of the market value in their respective industries. In terms of sheer numbers, an enterprise business has between 250 and 1,000 employees and turns between $10 million- $1 billion in annual revenue.” 

Some of the key traits of an enterprise-scale business are:

• Enterprise businesses always aim for exponential growth. Hence, their marketing efforts need constant updates to improve. 
• In addition to that, enterprise businesses have a hefty consumer base that is often divided into several segments. 
• Also, enterprise businesses use a range of channels to reach out to their customers. These include both offline and numerous online channels.

However, these key characteristics of an enterprise business also come with their own set of challenges. Especially in marketing operations. Now, let’s study them in detail: 

Challenges While Creating an Enterprise Marketing Strategy

Large-scale organizations face unique marketing hurdles. From managing multi-touch campaigns and segmenting vast audiences to maintaining consistent communication across channels, crafting an enterprise marketing strategy is a tricky job. Moreover, traditional tools often fall short in addressing these complexities, resulting in: 

Isolated Customer Data

Fragmented data across different departments acts as a big hurdle for enterprise companies. It robs them of the opportunity to gain important business insights. In addition to that, it makes it hard for them to protect crucial customer data. 

Inefficient Business Processes

The lack of structured and unified data also leads to uninformed business processes. Why? Because different teams in an organization do not share the same information. Hence, their efforts are scattered as opposed to being unified by a common vision and plan. 

Lack of Personalization at Scale

Enterprise-level companies have a huge customer base. Hence, they have to manage a wide variety of customers across several marketing channels. This often leads to them settling for a ‘one size fits all’ approach. This means personalization goes out of the equation, which can hurt enterprise companies in retaining customers and converting potential leads.  

Misaligned Communication between Teams

When dealing with multiple customer segments and communication, teams often drift apart from each other. For small and medium businesses, maintaining team collaboration is easier. However, enterprise-level companies can find it challenging, despite cookie-cutter operational fixes. 

Missing Customer and Business Insights

For a company to keep growing, it is vital to gather valuable market insights. Moreover, these include both business and customer behaviour insights. This allows them to track changing consumer preferences, anticipate needs, and offer personalization across channels. 

The best possible solution to address these can be picking up a CRM software that provides a 360° view of the customer, offers marketing automation capabilities to improve efficiency, allows smooth collaboration between teams, features rich analytical capabilities, and boasts cutting-edge AI features. 

Why Choose HubSpot for Enterprise Marketing Strategy? 

Traditionally, HubSpot has been the go-to CRM platform for small and medium-sized businesses. However, the CRM platform has recently shifted to include features that can attract enterprise-level companies.  

HubSpot started as a marketing platform, gradually built itself as a complete CRM–comprising an arsenal of sales and services features. Gradually, HubSpot began to include every component to resolve all your customer-facing issues. 

With its recent advancement, HubSpot is not only introducing AI, but the renowned CRM is at the forefront of the evolving technology. It is mostly thanks to the ever-evolving HubSpot AI and automation tools.  

Additionally, let’s see why HubSpot can be a great platform for big brands looking for enterprise marketing solutions.  

Leverage HubSpot to Grow Your Business Better

Comprehensive CRM Capabilities

As discussed, HubSpot has now evolved beyond being a super-useful marketing tool. It is now as comprehensive as a CRM can get. It brings together marketing, sales, customer service, and operations capabilities under one roof. 

Moreover, HubSpot Enterprise solutions have eliminated the need for numerous disjointed tools that companies have to use to gain a 360° view of their customers.  

Customization Features 

When it comes to creating an enterprise marketing strategy, every company has its own set of preferences. This is where HubSpot’s customization features come in. For instance, HubSpot’s custom objects allow companies to store and organize data using their standards and operations. 

In other words, companies can innovate and go beyond the standard norms in terms of storing marketing, sales, and service data. This is important when a business is looking for solutions that suit its industry. 

Advanced Automation via Workflows

 

Large organizations and enterprise-level companies don’t look for one-size-fits-all marketing automation. In addition to that, what they’re looking for are advanced workflows that perfectly suit their processes across departments. 

This means two things, that are: 

• HubSpot’s advanced workflows mean that companies can make the most of them irrespective of which industry they operate in. The platform enables companies to make industry-specific workflows. 
• In addition to that, HubSpot also incorporates the capability to create advanced workflows for companies operating with different business models. 

Flexibility and Scalability

HubSpot boasts limitless capabilities when it comes to scalability and flexibility. This becomes super important because enterprise companies need solutions that can grow with them and adapt to their evolving capabilities. 

HubSpot’s integrated Hubs allow businesses to scale easily and make the most of the high volumes of customer data from a centralized platform. 

Moreover, the platform also allows businesses to act according to market changes, tap into available business opportunities, and trump competitors.  

Ease Of Use 

Large enterprises have huge and diverse teams. This may include tech-savvy developers and SEO experts, to individual contributors like writers and designers. So, they need a platform that is easy to use, whatever the contributor’s tech expertise is. 

While some CRM platforms are complex, the HubSpot CRM has ease of use as one of its major USPs. Be it the intuitive drag-and-drop features or the overall UI, the learning curve isn’t steep with HubSpot, and teams can get to work right away! 

When creating an enterprise marketing strategy, it means saving time and resources that can be used to ensure consistent growth.  

Reporting and Attribution Features 

Some HubSpot features, like its forecast tools, multi-touch attribution, and custom report builders, are game changers when it comes to attribution. These functionalities allow large enterprises to analyze marketing through the ROI lens and make timely changes. 

Moreover, these HubSpot Enterprise features ensure that sales and marketing teams can work together with the right shared information and a common vision. 

HubSpot AI Features to Boost Enterprise Marketing Strategy

Today, nearly 80% of businesses have adopted artificial intelligence to some extent. Moreover, these companies see it as an important area to invest in. Be it boosting productivity or deeper analytics, companies are using AI on a daily basis. 

And guess what? A significant chunk of such companies are enterprises with a huge employee base and a massive customer base. As a result, a lot of them are migrating to the HubSpot CRM, thanks to its ever-evolving AI tools for marketing, sales, and service, including HubSpot Breeze AI.  

• HubSpot AI Content Creation: AI tools for marketing within the HubSpot CRM now allow users to save time and boost productivity with a simple prompt. You can do everything from drafting a blog post and writing an email to generating on-point social media captions. 
• HubSpot AI Predictive Lead Scoring: Identifying high-intent leads and converting them is a vital aspect of any business. With HubSpot AI features now evolving, companies can use AI to segment and score leads based on engagement history and behavior. 
• HubSpot AI Chatbots and Live Chat: No customer likes to wait in line in the age of AI. HubSpot AI chatbots and live chat ensure that your company can deliver instant responses to your customers’ queries. 
• HubSpot AI Analytics and Forecasting: For a customer base as huge and diverse as that of an enterprise, it becomes important for them to constantly review and optimize campaigns. HubSpot AI Analytics and Forecasting allow users to review campaign performance and gauge its revenue impact. 
• HubSpot AI Conversational Intelligence: For enterprise sales teams, HubSpot’s Conversational Intelligence enables real-time analysis of sales calls and offers valuable insights to improve and personalize messaging.  

Maximize HubSpot’s AI Potential with MWB

How MakeWebBetter Helps Enterprises Scale with HubSpot?

At MakeWebBetter, we specialize in helping large organizations get the most out of HubSpot. As a result, from initial onboarding to complex automation builds, our HubSpot experts will do it all for you. 

• HubSpot Consulting: Strategic consulting for aligning the HubSpot CRM with your enterprise goals. 
• HubSpot Implementation: We offer custom automation and workflow development services to help your team get started with tapping into HubSpot’s limitless capabilities. 
• HubSpot Custom Integration: With us, you can customize your HubSpot CRM 
• HubSpot AI Readiness: We help your team make the most of HubSpot AI and automation features.  
• HubSpot Training and Support: Get continuous CRM optimization, training, and support from the HubSpot experts at MWB. 

What’s more, we don’t just implement the HubSpot CRM, we help you build a marketing engine for the future by making the most of HubSpot AI and automation features. 

Talk to a MWB HubSpot Expert

Enterprise Marketing Strategy: Time to Scale Smarter

Today’s enterprise business environment is a competitive one. The largest companies in their industries leave no stone unturned to trump their competitors and stride ahead. That’s where HubSpot AI and automation capabilities come in. 

Once focused on SMBs, HubSpot has now evolved to incorporate enterprise content marketing and other tools to become one of the most complete enterprise marketing solutions.  In fact, it has the full range of tools that companies need. Be it in terms of marketing, sales, service, or operations. 

So, if your organization is ready to scale smarter and faster, MakeWebBetter is here to help you unlock the full potential of HubSpot. Why? Because our HubSpot experts have already done it for numerous company across the world. 

Book a free consultation today and discover how AI and automation can redefine your enterprise marketing strategy.