Why Is Digital Gifting Essential For Online Businesses?

Digital Gift Cards are one of the most high-paying assets in the world of the digital gifting market. Many popular and established gift cards prove uniqueness to the Digital Gifting concept. These are Walmart Gift Cards, Disney Gift Cards, Starbucks Gift Cards, eBay Gift Cards, and many more. Likewise, you too need to implement such virtual gifts for your customers to be prior in their list than your competitors!

With the ease and results that digital marketing provides, all businesses are due to earn more with it. But are you satisfied with just the revenue generation?

Of course, there’s so much more to store growth factors than revenue like customer satisfaction, user engagement, etc. Offering digital gifting options on your eCommerce store helps you achieve the results from these other factors as well.

Digital gifting not only helps you plan personalized gifting, but it is also a savior for last-minute shoppers.

Let’s take a look at the following instance –

Well, if you’re caught up in a situation like this and unable to decide,  digital gift cards are the best option. Your self-gift certificates will help to embrace your customers from having face-lose in familiar or special events like Birthdays, anniversaries, Valentines, Mother’s Day, Father’s Day, and others. These ensure that your customers can easily skip from getting trapped in the false position.

Or even better, as a token of digital gifting, you can also create your gift certificates according to the place you’re residing (for instance your native festivals like Tomatina, Rio Carnival, Guelaguetza Festival, and more). You should believe in the concept that –

Gifting is the Future of Digital Marketing

Lately, Digital Gifting has seen tremendous growth in the buying and selling scenario which isn’t barred to just selling goods conveniently. Selling gift cards have come a long way from getting displayed as simple virtual gift processes to extending multiple loyalty programs and referral programs.

Let’s dig in for more information related to digital gift cards and how they are effective to help you in excelling in business for 2020.

What Is A Digital Gift Card?

Digital Gift Card is a virtual gift option that allows one to take the help of e-Gift cards when he/she is unsure regarding the gifting option according to the person concerned. These gift cards can be emailed for any purpose like birthdays, anniversaries, or other events.

Any eCommerce business/merchants that offer products or services can have the bliss of WooCommerce gift cards in their virtual marketplace. Brands like Allen Solly, Dominos, Flying Machine, Crossword, Helios, Hidesign, Lakme Salon, Thomas Cook, and much more.

Now that you know who all can sell gift cards, you must’ve understood why Gift Cards have become an essential part of the upcoming future.

How Gift Cards Will Benefit You?

As A Merchant, You Can

• Decide upon the ‘Date’ for sending out gift cards.
• Enable gift card products on your shopping page.
• Permit the users for individual use to redeem gift cards and free shipping.
• Set a prefix message based upon the event or occasion you are planning to send.
• Set a distinguishing look for gift card email with a clear display of a brand logo and disclaimer text.
• Take a great interest in digital gift cards that are used offline as well for industries like food/beverage and entertainment.
• Send ‘ThankYou’ electronic gift cards to your regular client for their purchases and also top it up with discount coupons for more shopping.

As A Customer, You Can

• Buy a gift card as a completely new product in the store.
• Present a digital gift card as a benevolent digital gift to your family members, friends, or others.
• Select easy shipment options as set by the merchant.
• Purchase a new gift card from the existing gift certificate.

Gearing Up With e-Gift Cards For The Future?

Digital Gifting is a trend certain to be followed by almost all businesses this year and beyond even more extensively.

Running a business is not a child’s play. But it can be a smoother journey with the introduction of gift cards for WooCommerce onboard.

Note:- You can check the best eCommerce developers to help out with your site development.

But, before starting, don’t you want to know what luck, do gift cards have in-store for you? Why is digital gifting considered essential for online marketing?

Furthermore, we’ll be discussing 6 major reasons that remark the efficiency of digital gift cards for eCommerce setups.

Let’s dig deep into it…

6 Reasons to Prove Efficiency of Digital Giftings

1. Amplify Sales Exponentially

Can you guess who is that man who doesn’t like sales in his business?

Well, the answer is no one. And so to erase your doubts forever, digital gift cards are the best options for it. Nowadays, electronic gift cards have become the most favored option to give someone with their much-desired gift.

For instance, if you want to lift up your sister’s mood when she’s unable to come back home on Christmas, gifting one of Domino’s e Gift cards or perhaps the shopping gift card from Shoppers Stop are the most delectable digital gifting options that you can choose for her during the festivity.

2. Entice Consumers Into Spending More

Being a digital marketer myself, I believe that I should convince every customer of my store to buy more. Digital gifting plays an important piece of contribution to the giant jigsaw puzzle of the marketing world. Selling gift cards or even presenting discounted virtual gift cards or virtual gift boxes is a great option that urges users to buy more to avail the benefits of that e-gift card and save money. However, there are still a few mistakes that digital gift card sellers should avoid.

Also Read: 11 Gift card mistakes that marketers often commit and tips to avoid them

What’s more of a value is that digital gifting is an equivalent convenient option for corporate giftings as well. Creating a digital gifting experience for your fellow business acquaintances by sending them digital gift cards for business events upvotes to be a great approach in building business relationships. Hence, ensuring better opportunities to sell more and earn more.

3. Multi-Celebration From Solo Gift Card

As said, gift cards are the ‘GALA’ for any business to enjoy and welcome more and more footfalls. But, do you know that gift cards are the solo multi-celebration carrier?

I guess you don’t.

eCommerce gift cards are referred to as seasonal sales promoters for a reason. Catering with billions and trillions of reasons to sell gift cards, it too dares to be a multi-celebration pact for any event or season. Many businesses offer digital gift cards valid to use over specific occasions like holiday sales, Christmas sales, festive weekends, etc.

4. Share Gift Cards On Email

We stay at different longitudes and latitudes. It gets more disheartening when your friends and family are far away from you during the festivities and holiday seasons. It is digital gifting that brings you closer to your loved ones even staying physically apart.

Digital gift cards are email compatible. This means that gift cards support easy buying, selling, and sharing of gift cards through emails. It, further, became easy for the gift card sellers to sell gift cards to customers living at a distant location.

5. Introduce Varied Gift Card Types To Your Business

Gift cards are not specific to single-use and type. As the name suggests, WooCommerce digital gift cards are not just virtual gifts that you can urge your customers to buy or extend a ‘Thank You Gift Card’ for their purchases from your store. It is much more than that. They are easy to repurpose and mold as the need arises like –

• Gift cards for birthdays/anniversaries
• Holiday sales gift cards
• Gift cards for Christmas
• BFCM gift cards
• Gift cards for wedding shopping, etc.

6. Boost in Cash Flow

Considering the gifting nature of digital gift cards, it is quite obvious that they help you in boosting your cash inflow too. Although digital gift cards experience high sales during festive seasons; they are still pretty supportive in other months of the year too.

Planning A Gift For The Future!

Digital Gifting has a bright future in the months to come. You just need to learn the art of buying and selling transactions with captivating gift card programs.

And, then you can push back on your comfortable couch, sip hot coffee and read your favorite novel.

I hope this article has answered all the pending questions which you are finding on Gift Cards and how it is essential for the future of Digital Gifting. If you have any queries, doubts, or suggestions, feel free to mention them in the comments section below.