About the Author: Surya Panicker

Surya is a highly experienced senior content writer at WebEngage with over 6 years of expertise in creating compelling content for the SaaS industry. She has worked extensively with a diverse range of B2C and B2B businesses, establishing a track record of excellence in crafting engaging and informative content. Surya's deep understanding of the industry and commitment to producing high-quality content have made her a valuable asset to WebEngage's team.