Have you ever sent an email to customers only to get no response from his/her side? Did they even open it? Or opened it and sent it to trash? Maybe you don’t even know where your email campaigns are going wrong?
We’ve all gotten an email we promptly erased, set apart as spam or overlooked out and out.
This is going on to your messages, you have to decide why?
Possibly you aren’t successfully catching your gathering of audience’s eye. Or then again maybe your subject lines don’t connect and say “Open me!” or your suggestions to take action don’t shout “Snap me! Click me!”
Email Marketing is a fantastically great tool for getting messages straightforwardly to your customers and prospects. It reinforces customer connections and relationships and continues reminding your prospects to contact you.
Since we have already stepped-in festive season 2018. Have you all started email marketing?
Or still in doubt, if you’re using the right email marketing or marketing automation tool?
If you are, it’s okay, you’re not alone…
It’s a rush!
People keep on googling “What’s the best email service provider?” and “How to grow your email list this festive season?”
All because, it’s a human tendency, people always look for a better item, cheaper in price than that they are already using.
Since there are different email marketing tools available over the years, marketers have found something more charming. That’s a ConvertKit and here I’m going to share a complete overview of this pretty useful tool.
If you have used an email marketing tool before, you’ll be familiar with most of the ConvertKit features.
What may surprise you, and in a good way, is the combination of simplicity and robust functionality that is not easily found in other solutions.
Also, Why ConvertKit is one of the best email marketing provider for new or seasoned entrepreneurs.
What is ConvertKit?
An e-mail marketing tool built for bloggers, YouTuber users, podcasters, and other small businesses that are developing content, producing it and building strong audiences online.
If you have gone through ConvertKit then, there is tagline which says “Email marketing for professional bloggers,” but it’s more versatile than you think. It can be used for any type of organization, and the business you run online.
Something beyond social media and blog posts commenting. Which allows your small business to flourish with email marketing and automation.
Besides, email marketing, it also provides all the marketing automation capabilities that you’ll need together with integration with a wide range of platforms inclusive WooCommerce.
Top 10 Reasons you should use ConvertKit to grow your email list this festive season
Drop your shades off to get the 10 most fascinating features of ConvertKit which every marketer want in any email marketing software. But lemme tell you, it’s pretty more than that…
1. A simpler way to create text-based emails without focusing on its design
It is as simple as typing… and clicking on send. Simpler fields with no drag and drop text, image, and social fields. You don’t have to focus on the designing of your emails. Rather, it produces an easy interface to connect with your prospects and Order Bump
2. Hangouts with Tags
When all the five fingers are distinguished from one other, How you can consider all the customers to be same.
Coming to tags, they are endlessly powerful. And possess that potential which proves to be the game changer in your email marketing practices.
we all are subscriber-centric and ConvertKIt Tags allow you to organize and group your Subscribers based on actions, interest or more.
You will have only one list of subscribers. And Tags help you keep that one list organized and managed.
You wanted to send an email to someone who was interested in learning how to do Digital Marketing and has shown interest in your online tutorials but still hasn’t bought.
With ConvertKit, you can create a tag for those group to follow up with later to determine what’s the reason, they are not completing their purchase so far.
3. Turn your Cold Subscribers burning hot
Are you guys fed up from your cold subscribers? Are you planning to send an email to your ‘cold’ subscribers – those who haven’t opened your recent emails?
Thinking about sending an email to those who are tagged ‘digital marketing beginners’, in your ‘digital marketing sequence’ but have not bought your tutorials? Something like that!
Bring your concern, you’re only a few clicks away.
4. Follow the Sequences
Sequences are one of those amazing features of ConvertKit which will give your business liveliness. Tags can be your besties, but sequences are eternal soul-mates.
Create sequences related to any context, i.e starting from a welcome sequence, sales sequence, product sequence, services sequence, or any sequence you want to create…
You can build a limitless amount of sequences for everything you do or planning to execute.
5. Basic Forms And Landing Pages
If you are looking to add online audience to your email lists via coupons, offers, promotional codes, or content. Then, you need forms and landing pages to collect emails of your leads generated.
ConvertKit helps you create a form, assign it to a sequence, send your gift voucher, then redirect to the thank you page.
Your Subscribers will get fresh content every time when they visit the landing page.
6. Replicate your email and resend to those who haven’t opened it yet.
The Average open rate in each industry lies around 30%, that means all of your email subscribers aren’t reading your emails.
A matter to think!
Have you ever thought what is that holding you back?
Maybe a subject line, email timings, email frequency, and much more, that is why sending your email to the subscribers who have not opened your email is vital.
With ConvertKit, you can change the subject line and adjust the time and day it is being sent and schedule it out.
The important reminder is to be sure to ONLY send to those who did not open your email YET.
7. RFM-based Marketing Automation
Mostly, marketing automation platforms are targeted on B2B and are not really designed for B2C Business environments.
But, when you are in a B2C environment, you want to know more about the recency of purchase, the frequency of purchase and the monetary value associated with that.
- Recency Rating: A very valuable information regarding how recently a customer has purchased from you, information about RFM is covered later.
- Frequency Rating: A very valuable information regarding how many times a customer has purchased from you.
- Monetary Rating: A very valuable information regarding how much a customer has spent with you.
RFM segmentation helps product-targeted segments where you can create relevant offers for your clients or run lead nurturing campaigns.
This is customer value marketing since you are focussing on the customers’ value rather than the retailers’ point of view. By providing RFM-based information, online stores can increase the average value of their customers.
8. Choosing specific says and times for Sequences to send
Sending certain emails on certain days at certain times. This is applicable not only for single broadcast emails but, you can schedule sequences as well.
A Monday afternoon email may not get opened compared to a Tuesday morning email. You’ll have the flexibility to try out what best fits your audience.
9. Creating a link trigger
On the off chance that you thought, tags, sequences, and automation were superb, lemme tell you, Link triggers will explode your reality!
So here’s the fast in and out variant to link triggers, suppose you need to section your rundown into 3 classes:
- Beginners Digital Marketing
- Intermediate Digital Marketing
- Expert Digital Marketing
1. You can create 3 basic pages on your website or landing page provider for each category saying something like, ” Good option. We have some awesome stuff for you releasing in an upcoming week everything about (topic). Tomorrow you get your first email on (insert topic). We will stay in touch with you very soon”.
2. Next step, you will create 3 tags inside of ConvertKit. One for each category.
3. Lastly, you’ll create an automation for each category/page you created that says, “every time someone clicks this link they will be tagged (insert category) and entered into (insert category) sequence.
Now, whenever someone receives that email, they are automatically gets segmented based on their most desired requirement.
This makes email marketing an extremely effective. Since you know have a targeted group of people who are looking forward to the content based on their interest and preferences.
10. Measure the results
ConvertKit gives a very intellectual way to display stats whether its open rates, click through rates(CTR), conversion rates, visitors, subscribers, and conversion rate and much more.
How we have made email marketing stronger with ConvertKit?
It is not easy to find the email marketing tool which is both simple and robust. Since there are various tools available in the market but, what ConvertKit offers makes me surprised.
Whether you’re just starting out and looking to build your email list, or you want more intellectual capabilities to start segmenting your audience, target them with relevant sequences, and grow your list – this tool can help you achieve your goals.
We have come up with the coolest integration ever – ConvertKit WooCommerce Integration Pro. The integration which syncs customers with their order information from your WooCommerce store to ConvertKit.
Integrate your WooCommerce Store to ConvertKit in just One Click
You can create custom fields in ConvertKit that provides valuable customers information and their orders they have placed from your store.
Our Integration lets you work smarter than before, as it gets blend with your WooCommerce store and thus, mark the efficiency of your WooCommerce store jump to the best.
5 Gem Features of ConvertKit and WooCommerce Integration Pro
- Provides real-time syncing of your store customers to ConvertKit.
- Syncs customer information when a new customer registers, customer information updates, customer checkouts a new order and customer order status is changed.
- RFM segmentation provides valuable information about your store customers.
- Identify loyal customers and customers who might be getting disengaged.
- Enables to create powerful Automation and Sequences in ConvertKit based on customer information from your WooCommerce store.
Smart move. ConvertKit. Smart move.
We all about say goodbye but goodbyes are not forever. The festive season has already started and everyone wants the huge sale and maximum revenue from upcoming 2-3 months.
Let’s make a good deal this festive season and integrate your WooCoomerce store with ConvertKit using our solution.
Connect with us, and cherish this holiday season with best sales 2018. And enhance the flavor of joy with ConverKit.
Share your thoughts, what more points you want from my side, to get well-versed information on that.
Give your experiences by commenting below, I would love to hear from you. And what are your thoughts on ConvertKit? What tool(s) are you using for your email marketing and automation needs?