Skyline International College

An Australia based, registered training organization regulated by the Australian Skills Quality Authority (ASQA) and CRICOS (Commonwealth Register of Institutions and Courses for Overseas Students). Committed to quality education and student satisfaction, they offer a wide range of courses in Information Technology, Hospitality, Automotive, Business, Accounting, and Graduate Courses.

Starting point & challenges

SIC aims to provide a high level of education standard that empowers students from various backgrounds to reach their full potentiality. However, they were unable to attract the international students (leads) and convince them to join SIC in their journey to build upscale careers.

Solution

MakeWebBetter helped them with the HubSpot CRM Services and Ad setups to increase their traffic from the targeted regions.

Results

SIC witnessed more than 100% growth rate in their overall website traffic and better email open rates. The ratio of lead generated to lead nurtured also boosted up by 50%.

  • Overview

Industry : Education

Website : https://sic.edu.au

Client Location : Australia

  • Our Solutions

Services Provided :

  • HubSpot CRM Services
  • Lead Generation Services
  • Ads Services

Key Features :

  • Created Forms with HubSpot
  • Setup Workflows
  • Defined Email Marketing 
  • Run Ads for Retargeting

What were the challenges?

Before connecting with MakeWebBetter, SIC found its mission and vision trapped in the marketing conundrum.

SIC is very clear with its mission to provide quality education to students who are looking forward to their career studies in Australia. However, they lacked the efficiency to market their organizational values and spread awareness about their organization globally. Hence, they were missing out on the major section of their potential candidates from the targeted regions including Sydney, Nepal, Sri Lanka, and the Philippines.

The Solution

The MakeWebBetter team, firstly, analyzed the traffic sources and the existing leads management process for the Skyline International College. Thereafter, we created the inbound marketing strategy and sales funnel to involve their clients, following their buyer’s journey to nurture each lead falling in different stages of the funnel.

Therefore, we planned the solution in a 4 step process, each step further plotted according to the inbound flywheel concept to nurture the leads from the awareness phase till they’re converted and delighted with their experiences.

Setup Workflows and Automation

We created the workflows and setup automation to proceed with a proper lead management strategy to nurture them smoothly. From the first phase when the lead is generated till the conversion is accomplished, our workflow automation setup carefully moves it through the inbound funnel steps.

Setup Chatbots for Live Chat

We setup two chatbots for them, one for their website to help the students get their primary queries resolved instantly via chatting with the chatbot. the other one was the chatbot for Facebook, to capture the potential leads (interested students) who came across Skyline International College’s courses on Facebook.

Planned Email Marketing Campaign

We planned their email marketing campaign to nurture cold leads and target potential leads to influence them with a personalized marketing approach. This process also was keenly designed with inbound concepts in view to render smooth experience to the targeted leads and not spamming them with irrational updates and messages.

Running Paid Ads Campaign

We put up the Paid Ads campaign to gather the offshore leads that they were missing out on due to a lack of strategic marketing. Under the paid marketing strategy, we did –

  • Proper Implementation of Facebook Pixel and Custom Events
  • Created lead capturing landing page for international students in Sydney using HubSpot CMS
  • Published lead capturing Facebook Lead forms for the students from Sri Lanka & Philippines who are willing to study in Australia
  • For Nepal we created Engagement Campaign to boost Facebook page likes

Results

As the result of our modifications in their processes and the services we provided, SIC witnessed a great change in their website’s overall performance.

Before MakeWebBetter, SIC’s performance was merely addressable as they were only able to convert 42 contacts in a year.

With MakeWebBetter’s Ad services implementation, their overall website traffic grew and contacts conversion rate also increased exponentially within the time frame of 3 months.

Moreover, the implementation of a chatbot to nurture leads via live chat and resolve their queries instantly helped SIC to tackle their chat abandonment rate to the minimum ratio.

Additionally, the implementation of an email marketing campaign helped SIC to increase their email open rates, click-through rates, and also minimized their rate of unsubscribers per each campaign.

The Impact

In our 6 monthly engagements with Skyline International College, MakeWebBetter successfully demonstrated the genuine impact of an inbound approach rowed by HubSpot’s robust tools. Their conversion rate increased following their customer satisfaction rate and have a surplus of leads for future campaigns. With the inbound-focused strategy, MakeWebBetter effectively drove results with an approximately 125% increase in their target conversions and a 4x increase in their engagement rate.

Hear It Direct From Our Client…

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