5 Ways to Generate Leads with Social Media

It won’t be wrong to say “customers are the roots of any successful business”.

It doesn’t matter what type of business you hold. In the end, you need customers to make your business flourishing.

Social media is one of the tools that elevates leads in funnel in the most robust and cost-effective manner. Along with this, social media also saves you from spending a heavy budget on lead generation tools.

Spreading brand awareness, acquiring engagement, and elevating traffic on site, the role of Social Media is not restricted only to THIS!

Social media platforms help us in making our presence persistent in our audience’s mind. So, if you are planning or already have a social media marketing strategy, I would suggest you to go through all the points I am going to share in this blog post, to make your brand stand out from your competitors.

Hey, Wait!

Before jumping to the ways to generate leads with social media, I have one question for you. Do you know basic marketing terms like lead, lead generation or lead conversion? If no, then please go through our blogs to know about all these terms.

• Lead Generation: A Complete Guide for Beginners
• Top 11 Lead Conversion Strategies

5 Effective Ways To Generate Leads With Social Media

1. Target Your Audience

Before implementing social media lead generation strategy for your own business or for your client, make sure you have identified the target audience for your social media campaign.

Remember, without identifying your target group of audience you can’t accomplish what you desire or deserve!

Suppose,

One of your customers has requested you to create a social media campaign to increase awareness for their diabetic medicines. But, rather than concentrating on a specific audience you targeted the group who is interested in knowing the latest fashion trends.

Let me tell you in this case, the result of your social media marketing will be equal to zero. All the exertion you put in planning, designing, and implementing your social campaign will be worthless. Adding to this, your customer will never come back to your store door.

So, always remember targeting your audience is your first responsibility before implementing it!

2. Select “THE RIGHT” Social Media Platform

Choose the social media platform that is elevating audience engagement and traffic for your brand. In short, you are converting something from that platform either by hook or crook.

I know it’s not possible to count social media platforms on fingertips as they are present in bulk quantity. But still, if you want to convert your exertions, select only those platforms that are benefiting your business in any form.

To select that platform for your business or for your client, bi-weekly generate a report. This report will help you in identifying and measuring the performance of each social media platform you are using for your business. And finally, you will be proficient to detect the social media platform that is elevating leads for your social media lead generation campaign.

3. Attract Leads

You have identified your target audience and platform, now you have to attract them.

“Attract leads” is a term that sounds simple, isn’t it? But trust me, marketers spend a heavy budget for attracting leads for their business even when all they need is acquiring only a few leads in the funnel.

So, if you are planning to attract leads either for your business or your client, make sure you have a proper strategy for it. For attracting your audience you need to …

• Prepare valuable and engaging content
• Participate in the ongoing conversation

a). Develop Smart content

By developing valuable and engaging content, you can gain audience’s attention towards your social media posts, ads, and videos.

You need to make sure you are preparing content, “not bulk content”. If you emphasize more on creating bulk content you can’t gain your customer’s interest in your business. You will be having more content but according to me, this wasn’t your goal.

So, “create less but with more quality” if you want to convert your leads into your customers. Along with this make sure you are posting different content on each platform.

I have observed marketers post the same content on each platform and as a result, their audience loses interest in their brand.

Ok… you are posting the same content on each platform to save your energy and time required for creating different content. But I have one question for the marketers who are posting the same content.

If one of your leads has liked and commented on your Instagram post why do they perform the same action on Facebook if your Instagram and Facebook post are same?

In this case, in one platform you are getting likes, comments, and shares but on the other platform, there is drought.

Each and every platform that social media holds has its own benefit and importance. So, if you want to take full benefit from it post only that content that best suits that social platform.

Tips-

• “Reuse & Recycle” your old post to get more eyes on them.
• For enhancing your content use alluring images and colors in your social media posts, ads, and videos.

b). Make your Presence Potent

To make your presence potent in your audience’s mind participate in the ongoing conversation. If you share your thoughts, opinions, knowledge, and experience among your audience you can easily attain their attention towards you. So, do share what you know to acquire leads for your business.

4. Maintain Their Engagement

Once you have acquired your audience’s attention it becomes important to maintain their engagement. Many marketers fail to do so. To maintain your audience engagement use CSO

C- Contest S- Survey O- Offers

Through these three points, you can effortlessly maintain your audience engagement in your business products and services.

To maintain our audience engagement we have implemented CSO in our social media marketing strategy. And as a result, the engagement level of our audience has increased at a whopping level.

So, don’t forget to include CSO while planning social media lead generation campaign for your business or clients.

Along with CSO, attempt to form a connection with your audience. Reply to reviews and try to start a conversation with your clients. This will also help you in getting their trust and loyalty towards your business. Make your customer feel like they are not just a resource for you.

5. Measure Your Performance

To reach the goal we all put our maximum exertions. But when we are putting our efforts for achieving something it’s also vital to track its performance. And through proper tracking and analysis, we can determine the strong and weak points of any campaign.

To measure the performance of social media campaign there are tools like SocialBakers, Sendible, Oktopost, Hootsuite, Buffer, and Zoho Social.

Bi-weekly generate a report using any of these social media tools. In the report track how many new leads you have acquired from your continuous efforts in social media lead generation marketing strategy.

A Small Tip-

Try to spread information and knowledge. If you only talk about your products and services day and night, it will be very greedy. I know in life we all do greedy things but remember Me, Me, Me is not always good. So, disperse what you know to gain audience’s attention in your business.

Over To You!

Social media is one of the potent tools used to stack up leads for business.

The use of social media platforms is not restricted to only online marketers. Even the owners of retail stores can build a social media marketing strategy for the type of business they have. Using social media for lead generation is easy, cost-effective, and full of results. If you want to generate leads for your business “contact us” we have a team that will help you in generating leads through social media platforms.  Comment and share if you find this blog post informative.