Top 7 PPC Trends 2020 [120+ Retargeting Audience List]

Recent studies say, Nowadays, people are more likely to prefer an energy drink or a pill over-exercise.

Do you know why?

Clearly, they don’t want to do efforts, and want instant results, without much wait. 

So as Pay Per Click Advertising!

One which has grabbed the attention of billions was the rebranding of Google’s renowned Advertising System – Google AdWords into Google Ads. The new interface has come with lots of functional enhancements, also a promising user experience for all the business gigs.

Amazon has become a new search engine and it has started dominating Google on the web. Bing Ad has changed its makeover, launching millions of features, and improvements so far.

How 2020 will be extraordinary for PPC Marketers?

If we talk about 2019 trends, you heard and read about Artificial Intelligence, voice search, personalization, audience targeting and much more.

Clearly, 2020 will be focused on Automation and Audience. As predicted, these two will be there in marketing trends.
Here are 7 of the biggest trends 2020 – includes paid search, remarketing, social, and  or Audiences vs. Keywords and much more

Let’s do not wait, let’s rush – Listing Top 7 biggest PPC trends 2020, that should know if you are running a pay per click campaign or part of Pay Per Click Advertising Agency, or anyhow you are connected, with digital marketing. 

It’s going to be really important to you.

Top 7 PPC Trends to jump on 2020

1. Customers will be in the limelight

Going through the sayings of famous marketing strategists and industrial trendsetters, 2020 will not be keyword specific anymore, they have declared, keywords will no more impactful.

Rather, this year will be focused on the audience. How?

Let’s see, How Aaron Levy of Elite SEM reacted on it.

“It’s been a long time coming; search engines have given us too many additional levers to handle along with keywords,” Levy said. “I believe next year will the beginning of the end for keywords as a primary search lever.”

But, many researchers and strategists stood in critics too. They believe that keywords will remain in limelight, either. Let’s see, how Purna Virji, Senior Manager of Global Engagement, Microsoft had words on running scenes.

“Drill down in them so your ad messaging can be as relevant and feel as personalized as possible,” she said. “This will be hugely important in 2020!”

There are as many suggestions, like as many people. But, the thing which has remained constant. Let’s drew some important conclusions.

If you want to excel on Google, you need to be customer-centric. You need to think like customers, act like that. Personalization is the key. Audience Targeting and Keywords will be equally important for high performing PPC search network.

2. Science of Marketing Funnel

I see nowadays, marketers have to interact across different marketing channels, with their audiences, in a variety of stages of the buying cycle to get productive results.

But, it is to be taken into consideration, which channel is on the top?

For instance, you have published a video on YouTube, Visitor has seen that, got engaged too. Then, he found a branded paid search AD running on Google; he clicked and visited your site and make a purchase. So, in this, which platform is more responsible?

Confused? But true, which channel has a greater share?

In today’s attribution scenario? Clicking attribution models have been stopped working. It’s happening all because your customers have not been limited to a single marketing channel but, it can convert them from different means.

Here, it is becoming difficult for marketers to find and measure the effectiveness channels available.

What we should do in this case?

Your PPC strategy needs a good multi-touch attribution model. But, if it is not there, you can save yourself with low-funnel marketing channels like paid search, which will ultimately deliver a good return-on-investment/return-on-ad-spend.

3. Over the Horizon, there is Amazon

With more than $1 trillion, net worth, this eCommerce platform is on the winning edge. For ad placement, note that it has so far captured the attention of Google, Facebook, and Bing.

Further, Researches says, this year going to be wondrous for e-commerce brands, more chance to reach potential buyers with a high-personalization.

4. Automation with a dip of human intelligence

You don’t have to carry automation with yourself, it’s already running with you.

Navah Hopkins, Services Innovation Strategist, WordStream, has put some concluding words in this domain.

He said, “Consider delegating grunt work (bid management, keyword variables, etc.) to automation and machine learning while keeping tasks requiring creativity and brand/business knowledge (ad copy, campaign strategy, etc.).”

Over the past years, PPC automation is going towards experiments and learning, thorough. This approach is one of the powerful ways to improve campaign performance with automation.

For everything go smooth, Setup campaigns so it should help algorithms help you.

You can carry out by implementing effective and accurate conversion tracking, writing compelling ad copy and identifying your ideal customers and keywords.

5. Kudos to Videos

Video marketing has out-performed in 2019 and will be bigger in 2020. The video is incredibly a powerful marketing strategy to publicize your products and services over the web.

And, we also see it, display ads get more clicks than text ads. As people will only buy when they see what are they really getting.

Other than PPC, if you are searching for – How to get famous quickly? Or how to attract visitors? Trust me, videos are the best, that anybody can earn popularity, along with good revenue.

If you are still not convinced, let me take you to stats:

• Over 8 billion videos are watched daily on Facebook.
• 96% of consumers find videos helpful when making purchase decisions online.
• 58% of consumers consider companies that produce video content to be more trustworthy.
• 71% of consumers say that videos leave a positive impression of a company.
• 77% of consumers consider companies that create an online video as more engaged with customers.

6. Rethink your ADS

Ads play a major role in your PPC campaigns and marketing success. If we look at the 2019 criteria of ranking, I find it. Those ad copies performed really well and have higher conversion rates, which were drafted well and were targeted with the right content for the right audience.

Observations say, go for multiple versions of headlines, test them by creating multiple headlines one, two, and three. And, use them with different descriptions.

This PPC trend is one of the most important Pay Per Click Advertising practices. If you can add extensions with your ads, that would be a cherry on the cake for you.

7. Reign of Retargeting

Why focus on remarketing in 2020. Why?

Because of high CTR (Click Through Rates) and higher conversion rates. If you think, on adding “BUY NOW”, “SHOP NOW” like keywords in your ads will help you convert. You are slightly mistaken here.

Remarketing is an audience-based marketing approach. Rather than endeavoring to beat individuals who aren’t prepared to become tied up with purchasing from you, utilize what you think about your group of onlookers and where they are at in the purchasing cycle to make advertisements that assistance them prepare to purchase.

Are you ready to rock?

And, there you have, seven hottest PPC trends 2020, that will be helpful for you the whole year. Let’s make this 2020, the biggest for you, in terms of revenue, sales, conversions or anything which benefits your brand in the long run.

If you want us to help you taking advantage of these PPC trends, let me know here or in the comments. I am happy to help!