Upbeat 2019! As we move into the new year, the time has come to consider new techniques and systems to design your upcoming email marketing campaigns. Email has been an aid and will keep on being omnipresent in the years to come.
Gamification, utilization of dynamic data, typography, hyper-personalization, smarter segmentation, and so on… are the absolute most unmistakable goals to anticipate in 2019.
The eCommerce market offers plenty of advanced functionality and numerous email marketing tools that you should be considering — as long as it’s something you’ll be benefited.
iContact Pro is one of them, a business solution that makes marketing automation simpler and cost-effective as well.
video-source: iContact Pro
If you are looking for a more advanced marketing automation package for your eCommerce store, overloaded with advanced marketing features, including high-end email marketing tools, advanced segmentation, orders syncing etc.
Then, iContact Pro turned out to be a good option. Let’s get started, with iContact Pro by listing some of the most amazing features, every marketer needs in his email marketing software.
Top 6 Features of iContact Pro Built for Today’s Marketing Challenges
It provides powerful campaign management which enhances the personalization and equipped with advanced email marketing practices which helps customers outsmart the competition and grow their business.
1. Identify your best customers with RFM Segmentation
RFM proves to be the most efficient method of marketing segmentation strategies.
Recency(R) Frequency(F) Monetary(M) is the technique to segment the customers based on customer buying behavior and trace how active and profitable any group is.
RFM Analysis helps you to create different customer segments. You don’t have to catch out to 100% of your audience.
2. One Click Order Sync
You can create an unlimited number of custom fields and perform date wise syncing of all your previous store orders to iContact Pro email marketing with just a single click. iContact Pro WooCommerce Integration Pro has aimed by keeping the requirements of modern marketers in mind.
Since, we all have a very large audience, with varying taste and behavior. Every growing B2B and B2C company get benefited by this feature, where the whole of the customer information and order details gets sync on adjusting simple settings.
3. Segments and Segment Criteria
When two fingers cannot be the same, so how can you expect your entire audience threaded into single yarn?
Segmenting your email lists helps in improving open and click-through rates(CTRs), and maintain email list status by sending emails only to those recipients who find the content relevant.
It’s crystal clear that segmenting can be beneficial to your email marketing practices and efforts. A recent Marketing Sherpa case study suggests a 208% higher conversion rate for targeted emails over regular, untargeted email blasts.
You can create intelligent Segments along with filtering criteria to segment your vast audiences. And what makes iContact Pro unique? It is our iContact WooCommerce Integration which creates 10+ segments just in a single click.
How to create segments?
In iContact Pro and WooCommerce Integration Pro, you can create a segment based on:
- When any new contact gets added to your account
- A subscriber or custom field
- The action was taken on a previous email you sent
You can set different criteria for segmenting you lists created creates 10+ segments just in a single click. Choose Segment criteria based on when the contact that has been added to your lists, or based on custom fields or subscribers.
4. Recover your abandoned cart orders
According to crazyegg study, the Average Cart Abandonment Rate was 78.6% in 2018. This number rose slightly in 2018 to 78.65%. Or you can say over 3/4 of shoppers leave the site without completing a successful purchase.
iContact Pro WooCommerce Integration Pro easily helps you recover all the abandoned cart orders which were once left or forgotten by your customers from your brand.
This wonderful feature will help your customer base to re-establish again. It automates the follow-up process and increases conversions from cart abandoners on your site.
5. ROI Tracking
Before going through ROI tracking, lemme tell you what is ROI?
The Return on Investment is a mathematical term that investors use to evaluate the efficiency of their investments and judge how well a particular investment has performed compared to other ones.
So, how it benefits us? With iContact Pro WooCommerce Integration Pro, you can easily track your customers’ conversions ratio for the different iContact Pro campaigns with the pre-defined ROI custom fields.
These ROI fields can be used to mark the customers’ conversion for the campaign they have gone through.
6. Marketing Automation
Awesomeness overloaded! Isn’t it?
Marketing Automation comes with a common goal. Thus, it is to automate previously complex marketing tasks so you can always send the right message to the right person at the right time.
On connecting, the sellers can automate their process by creating smarter workflows on iContact Pro based on Customer Groups, RFM rating, Purchase Details, Customer buying behavior, and other 30+ continuously synced contact fields.
Wrapping up…
It’s a high time to connect your WooCommerce store with super useful iContact Pro. Turn out to do simpler and robust marketing automation with unique email marketing software in the eCommerce industry.
This iContact pro email marketing contains wonderful features. If you have an online store and you are facing down-sale. Gift your e-store the blessing of our integration and get the best sales this festive season 2018.
If you are in dilemma and unable to connect with iContact Pro, get in touch with us, schedule one to one meeting at your convenience and share your doubts with us.
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