Your eCommerce business is definitely proceeding in the right direction if you’re getting heavy traffic and leads. These leads prove to be your potential customers. However, getting leads doesn’t always imply conversion. If you are getting good traffic and leads, yet your sales aren’t increasing then this traffic is of no purpose.
Traffic, leads, etc are all mere metrics to analyze the various phases of business. Sales actually remark the growth of the business. It isn’t hard to understand that 98% of site visitors actually do comparison shopping while making an online purchase.
They simply visit your site, look for a product, add the product to the cart(if they like it), and switch to another platform to repeat the same activity. The visitors on-site only make a purchase when they’re sure of the comparison outcomes.
It is the major reason for increasing eCommerce cart abandonment problems. However, there are other reasons too that promote the shopping cart abandonment ratio. The lengthy checkout, indecent process flows, emails spamming inboxes, no coupons/discounts/point rewards, lack of offers, unavailable options to recover failed orders or repeat orders, and so much more.
Nevertheless, it’s never too late for the ones who keep trying. If you’re also witnessing more cart abandonment issues & lack of loyal customers, you must have a look further. There are some tools that can easily automate tougher functionalities and decrease shopping cart abandonment problems. Let’s see how each of the tools mentioned reduces eCommerce cart abandonment problems.
Top 6 Plugins For Reducing Cart Abandonment Problems
#Problem 1. Comparison Shopping
Online shoppers prefer comparison shopping. They look out for the best options for the products they are looking for over various sites. While doing so, they simply add the product to the cart to save the count & buy in case they didn’t find the better option on other sites. And if they get a better deal on a different platform then they leave that cart abandoned. It’s not always the same case though. There can be other reasons too for cart abandonment problems.
Recommended Plugin: HubSpot Abandoned Cart Recovery
This extended tool helps in recovering abandoned sales by sending follow-up email reminders to customers having items added to the cart. The Abandoned Cart Recovery tool with HubSpot integration facilitates dynamic marketing strategies to improve traffic and increase conversion. However, this HubSpot cart recovery tool guarantees more sales via fewer abandoned carts. Hence, enhancing branding and nurturing customer loyalty.
Top Features
- Track Cart Activities of Guest Users via Emails & HubSpot Pop-Ups
- Nurture Cart Abandoners
- Automated Workflows
- Personalized Emails for Retargeting
Explore HubSpot Abandoned Cart Recovery Plugin…
#Problem 2. No Coupon
It isn’t always easy to offer great deals to customers especially when you have a diverse customer base. Customers leave the cart abandoned at times due to no coupons/discounts available. But, to resolve this you can’t start floating coupons, vouchers, or discounts to all sorts of your customers. Proper planning is required to offer different coupons/discounts to different customers so that their loyalty towards your brand is kept intact.
Recommended Plugin: HubSpot Dynamic Coupon Code Generation
A smart all-in-one solution designed to auto-generate digital coupon codes for the targeted audience. The use of Customer RFM Ratings simplifies the redeeming process for the single-use coupons generated for each customer. The automatic bulk coupon generation works extremely well with the categorical segmented audience. The targeted coupons generation flaunts the personalized effects and hence enhances branding via increasing traffic, conversion, and customer loyalty.
Top Features
- Generate 1-Click targeted coupon codes
- The Reward Program for Customers
- Better Customer-merchant Relationship with Email Workflows
Explore HubSpot Dynamic Coupon Code Plugin…
#Problem 3. No Loyalty Program
58.7% of internet users believe earning rewards and loyalty points is one of the most valued aspects of the shopping experience.
Source- smallbizgenius
Today, people look for loyalty programs, reward point systems and loyalty offers of the brands before they shop. The online retailers running the business without points and rewards often face a lack of customer trust and diverging of customers to other brands leaving carts abandoned.
Recommended Plugin: Points And Rewards For WooCommerce
A customer-oriented solution to gain trust and loyalty towards the brand. Points and Rewards attract huge traffic and increase the rate of potential shoppers in your e-stores. Awarding points on each purchase, referrals, sign-ups, and reviews, etc motivate the customers to earn more points that can be redeemed later. It rewards your customers with points and allows them to redeem points in the form of coupons or in cart subtotal.
Top Features
- Gain points on sign-up, product purchase & reviews, etc.
- It Supports Referral Marketing
- Provides Membership Benefits
- Email Notification for Points Collection and Transaction
Explore Points & Rewards for WooCommerce Plugin…
#Problem 4. Order Failure
Customers have nothing to do with any technical snag, network errors, or any other faults like a website crash. They are only concerned with the order they are placing. Order failure annoys your customers to the extent that they might leave your store. Order failure also fuels cart abandonment problems.
Recommended Plugin: WooCommerce Failed Order Recovery
A complete solution to monitor each failed order and the customer data of the ones who left due to order failure. This plugin aims to recover the failed orders. Hence, it creates a separate list for each order marked “failed” in status. It then retargets the cold customers with great deals in form of coupons and offers.
Top Features
- Recovery Notifications within the Specified Period to the Customers
- Re-active Notifications to Admin for Failed Order Recovery
- Customization of Order Recovery Feature Available
- Offers and Coupons can be Restructured by Admin
Explore WooCommerce Failed Order Recovery Plugin…
#Problem 5. Long Checkout Process
1 out of 4 online shoppers create cart abandonment due to the long checkout process.
Source- baymard
In this era of technology, automation, and hectic work roles, no one is actually interested to spend a lot of time over search & shopping online. The customers are very much considerate about what they want to buy. And they hate when they need to fill in the same billing and shipping details again and again for every purchase. Also, a reason why customers abandon the cart and merchants witness lower customer retention rates.
Recommended Plugin: WooCommerce One-Click Checkout
Why go for unnecessary hassles when a direct approach can be taken. Exactly what this plugin does. It eliminates the middle stages of a checkout process (i.e., “Add to Cart -> View Cart”, etc.) and provides direct checkout. It reduces the manual details input like billing & shipping addresses as the details are already saved during the registration process. 1-click checkout decreases the abandoned cart ratio and improves your business sales.
Top Features
- Direct Checkout Process
- Customizable Settings
- One-click Checkout For Selected Product Categories
Explore WooCommerce One-Click Checkout Plugin…
#Problem 6. Restriction On Shipping Address
Online shopping is more of a necessity now than a trend. People order gifts online to surprise their dear ones living far away. The issue that annoys the customers in such scenarios is when they plan for seasonal/festive giftings. As most of the sites allow single address delivery, it gets hard to order gifts for all at one go and get them delivered to their respective addresses. Again, demolishing the customer loyalty and building the abandoned cart stack taller.
Recommended Plugin: MWB WooCommerce Multiple Shipping Addresses
The easy-going solution to this problem is making the customers provide an address for each product they add to their cart for purchasing. It is a customer-centric designed plugin. It supports ordering products to be delivered to multiple shipping locations.
Top Features
- Manage Shipping Details for each Cart Product easily
- Allow Guest Users to Select Multiple Shipping Addresses
- Customize Saved Addresses
Explore MWB WooCommerce Multiple Shipping Addresses Plugin…
It’s Time Now!
Lesser the cart abandonment problems, the better the chances of growth. You have ample opportunities to work on your strategies and processes with multiple tools that guarantee lower rates of cart abandonment. Customer loyalty and trust towards the brand will automatically pace up when you’ll have a great shopping experience for your users. Using the mentioned recovery plugins, you can tackle shopping cart abandonment issues and also convert your abandoned carts to sales.