How Order Tracking Process Can Improve Customers Purchasing Frequency?

The journey of knowing what you will have right in front of your eyes physically!! Order tracking process. Online shopping isn’t easy, and so is the order tracking process. Half work done is half work still left. The journey from manufacturer to a customer is long enough for the person waiting for the delivery.

The eCommerce order fulfillment process is a satisfying movement. I’m sure everyone has had that moment where you keep looking up on your device to know the exact location of your order, from food to goods. According to Tracktor, customers look up their order tracking page an average of 3.5 times per order. I believe it entirely because I do that too.

But is the order tracking process stressful enough for the store owners too? Yes. It is. How, what, and why. We will discuss everything regarding tracking orders list, order management, order view, order tracking system, and order actions focusing on the point of view of an as you keep reading.

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer focussed allows you to be more pioneering.”
– Jeff Bezoz, CEO of Amazon

The eCommerce shopping experience is the central focus of every eCommerce business owner. Buyers have prioritized the shopping experience above everything. Thus, it has become a defining factor for a successful eCommerce business. Allowing your customer to track their ordered products at every stage of the delivery process is a powerful way to improve their shopping experience.

As Brian Halligan, CEO and Co-Founder of HubSpot, said, ‘How They Sell is Why They Win’. Shopping experiences are brand differentiators. And so is the eCommerce order tracking process.

What Is The eCommerce Order Tracking Process?

To simplify, the order tracking facility notifies the store representatives and product buyers about the order’s current status. In this way, the eCommerce shipping tracking process keeps everyone on the same table and removes chaos between the buyer and seller.

So, it informs customers and website owners about the order status from scratch to finish. Mainly, the eCommerce order status has five stages.

The Five Stages of eCommerce Tracking Process Order Received: The customer places the order from your eCommerce store. Purchase order confirmed and sent to the vendor (if customizations applied). In-Progress/Processing: Seller begins the manufacturing and packing process. Shipped: Seller sends over the customer order (probably using a shipping service) to the provided address. Delivered: The order package dropped at the final destination successfully, i.e., customer address. (Customer has it now!) Completed: Delivery driver marks complete order status after completing all formalities. However, this procedure may differ depending on the nature of the business and the preferences of the store owner.

That is to say, the order delivery process depends on the store owner’s choices and preferences. The better the eCommerce order tracking system of the store owner, the more satisfied customers are.

For instance, customers can track whether their purchased product has been shipped from the warehouse or not. They can know the most expected delivery dates and timing to ensure their attendance on its arrival.

FYI, 38% of online shoppers will abandon their order if the delivery will take longer than a week. This compares to 16% who will abandon their order if delivery will take 6-7 days, 15% who will abandon their order if delivery will take 4-5 days and just 8% who will abandon their order if delivery will take 3 days or fewer.

With this, let’s come with the benefits of eCommerce order fulfillment tracking for customers and business owners.

Benefits of Online Order Tracking

eCommerce order tracking is an essential element of customer experience. Additionally, it boosts your:

• Customer Lifetime Value, Retention & Loyalty
• Brand Equity, Referrals, Revenue & Growth

And, there are not just one or two areas where you need to work to improve “How You Sell,” but include ALL the areas from start to end; after the future, for the next good start. Order tracking is one such area that has become a necessity of every buyer.It keeps me well updated with my product location and helps me with the expected delivery time. So, I don’t have to worry about where my order is, and I never receive them unexpectedly. The order tracking process helps customers identify their orders and benefits eCommerce marketers in gaining genuine business leads.

Why Does Order Tracking Matters So Much For The Buyers?

Online shopping already involves the facade of HD pictures. However, customers want to receive the purchased product in good condition with attractive yet practical packaging. So, they are thinking ‘Let’s Track My Order’ around three times a day to take their product tracking.

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Listing out the top order tracking process benefits from the customers POV:

1. Easy to track and manage order status
2. Streamlines the process and removes ambiguity
3. Customers don’t need to put effort into monitoring their orders
4. Gives satisfaction and assurance
5. Customers don’t require to call and wait for responses from support members. Which I tell you is really long!

Offbeat, but why do people order food from Uber Eats, Doordash, or Grubhub so often? Yes, because they have the least problematic, fastest delivery with transparent delivery charges!! The point is, in almost every industry, one in every four customers is willing to pay up to 10% more for excellent customer service.

Why Do Store Owners Use eCommerce Tracking Systems? Benefits POV Store Owners

An order tracking system for eCommerce store owners allows them to track all of their online orders and notify their customers about their status at any time. This system incorporates shipment tracking, estimated delivery dates, and frequent updates on the location of the order.

• It saves your support time and money as you don’t have to answer your customers order status-related issues personally
• It builds customers’ trust in your business
• Keeps you updated with your customers’ current order status
• Increases the purchase frequency of customers’
• It helps in achieving your customers’ expectations
• It saves time and paperwork
• Lastly, many more like this!

I said paperwork. Do you know why? Well, earlier, automation wasn’t present everywhere. People had to engage themselves in several activities at the same time manually. This consumes manual time, energy, and lots of paperwork. Everything was so complicated and complex that even a simple process took hours to complete, just like bookkeeping and accounting, long before accounting software.

The traditional order tracking process was utterly a mess as it included a bunch of paperwork by the procurement department. With technology and development, collecting and storing data has become simplified. Online stores can retrieve the customers’ order status data to acknowledge that everything is fine with the order, and the customer can have their delivery on time.

How Does Order Tracking Affect Purchase Frequency? Reality Check

eCommerce order tracking updates the buyer with the progressing stages of orders from order creation to completion. This way, sellers give a better shopping experience and meet customer expectations in the delivery process.

When a business succeeds in serving its customer base, its customers automatically increase their purchasing frequency. Along with this, their loyalty towards the business also increases.

The thing is, customers want comfort in their buying and order tracking process. They don’t want to invest their time or energy into meaningless and long efforts. That is to say, the order tracking system is a great solution for customer happiness! And, if things like online shopping start consuming users’ time, then it’s hard to say how long it’ll survive in their lives. Additionally, it is a universal fact,

Retail therapy is a STRESS BUSTER & RELIEVER

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The online tracking process facilitates customers to track and manage their order status. This makes them merrier. So, if your business provides an order tracking process, then it’s excellent, but if not, you should start planning for the same. Customer order tracking can:

• Firstly, help you meet your customers’ expectations
• Secondly, bring more satisfied loyal customers
• Lastly, reduce your support time, cost, and workforce

Therefore, it’s clear your customers need a real-time eCommerce order tracking facility for order management and gaining product tracking information.

What Else Do You Cover?

Well, the eCommerce order tracking process does not only guarantee you a customer shopping experience. If done correctly, here is an impressive chronology:

Customer places an order > you have an excellent eCommerce order fulfillment tracking process > Customer experiences great shopping experience > Highly recommends your store to friends and relatives > Leaves great reviews highlighting the great products and timely delivery > Customers shop more frequently > Win-Win (Revenue continues…)

Additionally, you can boost the purchase frequency even better. How?

• Go chargeless on shipping taxes. More than 90% of online buyers buy more products if free shipping options are available.

Source: Invesp

• Offer points and rewards for every purchase. Do you know you can offer reward points to customers on different shopping actions? For instance, some situations include offering loyalty rewards on birthdays (for extra shopping), daily logins, the total amount spent, etc.

Here’s a tip: If your customers haven’t yet signed up for your loyalty programs, you can even make it necessary to join your loyalty program eligible for free shipping.

Customer experience factors are ever-changing. If eCommerce order fulfillment tracking allows you to convert great reviews, then be it. After the complete order, don’t forget to ask for customer reviews. They complete your product page and descriptions with social proof. For more information on customer reviews, read this article to improve your store through customer feedback.

Do you have enough reviews on your eCommerce store? Showcase and manage product reviews on your store with the free plugin Product Reviews for WooCommerce.

Customers Talk On Social About Order Tracking

eCommerce order tracking does not start to end between you and your customers. With every shopping experience, customers are motivated to share it via social media. It counts as an integral part of the service experience too. Generation Alpha and Millennials are especially active on social media, talking about every minor update. Good or bad.

As an eCommerce business owner, you want to be in customers’ good books everywhere. Customers are great brand advocates. So, order tracking facility and package condition matter too. I’m sure you must have seen memes and videos of expedition versus reality nature.

Furthermore, people shop earlier for a definite event. For instance shopping for holidays, Christmas, birthdays, and festivals. And if they do not receive their order in time, they are likely to never shop from you again.

Hence, keep up your order management and order tracking process throughout the year consistently.

Examples of Order Tracking Processes

Customer services have changed a lot with time. Moreover, COVID-19 fueled the stay-at-home economy for everyone. From textiles and healthcare items to groceries and stationeries. And the order tracking process works on every one of these.

With enough of an order tracking process, let’s now see how brands and businesses worldwide carry out their delivery/shipping process, order management, and shipment tracking.

• Arrow’s Order Tracking Page

• Sephora’s App Order Tracking Page

Notice how there is also an option to sign up through a mobile number to get real-time updates of their order location and updates.

• ASOS’ App Order Tracking Page

• B&H Photo’s App Order Tracking Page

In these shipment tracking examples, they clearly mention:

1. 1. Expected delivery date and time
   2. Status of the delivery package
   3. Track Another Package
   4. Offer Feedback Option

Tools for Smooth Order Tracking Process

What to look for in an eCommerce order tracking system? For a good eCommerce order tracking tool, here is what you should make sure of:

1. 1. • Effective integrations with your eCommerce store
      • Automatic notifications and minimum manual handling
      • Customization Options ( for brand logos, colors & templates)

Now it’s time to check out the plugin that can be used to manage orders and provide a complete real-time tracking system. For better order tracking and delivery date management here are a few WooCommerce plugins that might be useful:

WooCommerce Order Tracker

WooCommerce Order Tracker provides a real-time tracking facility of purchased products to customers and shop owners.

The video above explains the live working of WooCommerce Order Tracking. The feature of eCommerce order tracking eliminates the situation of chaos, builds trust, and provides a gratifying user experience. All of this helps in increasing the purchasing frequency of buyers. The order status can be manually or automatically updated.

Along with this, customers can also track the estimated delivery of their purchased products. The features that WooCommerce Order Tracker provides to allure its customers are:

1. 1. • Order tracking facility from order creation to delivery.
      • Different tracking templates with full customization.
      • Enables to create unlimited custom order status.
      • Inform customers about their order status via email notification
      • Provides order tracking with third party shipping
      • Compatible with WPML … So, you don’t need to worry about the language.

For more information or queries, reach out to the support team.

WooCommerce order tracker enables you to track the status of your customers’ orders. But, I’ve three more plugins that can increase your customers’ loyalty to your business delivery tracking! Let’s have a quick look at them before wrapping this post.

WooCommerce Shipping Addresses

The WooCommerce Shipping Addresses allow users to enter multiple addresses for multiple products. So, your customers don’t have to repeat their purchase process repeatedly when they’re buying for multiple people at the same time. Features include:

• • • Sending multiple gifts during a single purchase
    • Add numerous addresses
    • A used address can be used by the user again
    • Customer-oriented plugin

WooCommerce Shipping Map

WooCommerce Shipping Map allows tracking of the shipping address of the online product on the map. It is WooCommerce compatible. It initiates every transaction on your store with the comfort of Google Maps. Features include:

1. 1. 1. Streamlines shipping address of the online product
      2. Measure product delivery area’s distance
      3. Admin can keep an eye on the delivery status of the product
      4. Syncs google maps with ease

Enhanced WooCommerce Shipment Tracking

WooCommerce Shipment Tracking lets you sync multiple shipping companies that come in the default section. It provides shipment tracking details, including order tracking via local shipping companies. Features include:

1. 1. 1. Track orders with different shipping companies
      2. Initiate custom shipping URL of companies
      3. Complete tracking from creation to delivering
      4. Inform your customers about the status of their order via email notification

The above-mentioned plugins can be used to give a powerful boost to the online shipping process of your online business.

Real-Time Order Tracking

Real-time tracking provides customers with an accurate picture of the location of a given delivery as it moves through the supply chain. I’m sure you must have used Google Maps. It’s similar to that.

That is to say, real-time order tracking allows the buyers to monitor the exact order location. The real-time order tracking becomes possible because of the combination of real-time updates from the field and GPS tracking.

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1. 1. • Shippo
      • ClickPost
      • ShipStation
      • Aftership
      • MetaPack
      • ShipWell

Order Tracking Process Facility: A Boon To Increase Sales

The online store that offers order tracking functionality gives a better overall shopping experience to the shoppers and gains more attention. Customers want to track their approaching products because they love doing it. It gives an overwhelming pleasant vibe to track down the approaching newly bought products.

The eCommerce order tracking process increases customers’ purchasing frequency, ultimately improving retention rates.

And, if you are looking for an order tracking tool for WooCommerce, then I would suggest giving your consideration to WooCommerce Order Tracker! It can keep you and your customers aware of the order status via a captivating graphical design.

Quality is remembered long after the price is forgotten.

Investing in eCommerce order fulfillment is one of the most effective ways to create a better shopping experience for your customers. That is to sayc Creating an order tracking system is one of your improvements to your fulfillment process, greatly benefiting your customer experience. Lastly, if you have any query regarding the eCommerce order tracking process, you can comment below.