What ratio did you witness for your WooCommerce Abandoned carts against your sales?
Is “reduce shopping cart abandonment” count decreasing every day?
Have you heard of the WooCommerce One Click Checkout Process?
The biggest challenge an eCommerce store faces is to handle abandoned carts. Merchants are always looking for a better solution to recover abandoned carts.
But, before looking at the solution, Let’s know the reasons behind the exceeding cart abandonment rate.
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Reasons For Shopping Cart Abandonment
Source: Primary reason for digital shoppers in the United States to abandon their carts as of November 2018
If you clearly observe the eCommerce cart abandonment stats presented by Statista, you will notice how little issues are leading to greater impacts. The market researchers have concluded the 6 main reasons that lead to shopping cart abandonment.
Top 6 Reasons For Shopping Cart Abandonment
1. PageLoad Time
Many times it has been observed that potential buyers leave the checkout process due to page load speed. Your user is the busiest person and has no extra time to wait for your page to load.
A user may wait for 5- 10 seconds in the extreme case and may leave then. Your heavy loading speed is affecting your conversion rate and potential sales while leaving your cart abandoned.
2. Comparison Shopping
New to this term?
Do you compare the product you’re shopping online on different E-Stores? Well, that is comparison shopping. You may not know that your customer is checking out other eCommerce sites too for the same product. And may also purchase it from some other e-store after adding the product in cart on your store too.
There can be many reasons for this like better prices, discounts, less time-consuming checkout process, etc.
3. Traditional Checkout Process
A typical format is followed since decades from when the eCommerce concept came up. Traditional checkout process involves 4 steps. They are –
- Add products to the cart
- Reviewing the products in the Cart at Cart Page
- Creating an account before making the purchase order to feed in the shipping and billing details
- Moving to the checkout page, selecting the payment method and confirming the order.
The repetitive similar process is followed for each order every time. In view of the consumer, this process can be really tiresome and frustrating to feed in the same details every time they purchase. This pain refrains the potential and willing customer from shopping.
4. Time Restraints
The running hourglass never motivates the customer to purchase your product until you have an exciting deal to offer discounts. Many eCommerce stores start a timer as the product is added to the cart.
The timer represents the time period the customer has to finish the checkout process. If the checkout process is not completed within the time frame, the customer misses the deal and might have to wait long for the next deal.
Often, in such cases, customers leave your site & your cart abandoned and move to the other eCommerce store for their purchases.
5. Missing Shipping Information
How can shipping information be a reason for cart abandonment?
Well, why can’t! Customers are very peculiar for each penny they spend. While shopping online, customers do check the shipping charges before confirming the order. If the shipping charges are not mentioned, they’ll leave the page there itself and will move out.
Your customers will not wait to raise a query regarding the same neither they will ever be willing to be introduced to price shock, an unknown amount on shipping.
Your customers may also leave if they feel the shipping charges are not worth the product or it’s high and they can get the same product at minimum shipping cost from some other eCommerce site.
As per the statistics in the above figure, 63% of the customers abandoned carts due to high shipping charges and it is a serious area to figure out the solutions for.
6. Payment Processing Issues
Does your site hold variety in payment methods too?
Or Do you keep the card details saved for the future payments when once fed in?
You might be amazed to know that your customers are not always willing to enter their card details every time they shop from you. Neither they are willing to wait for the payment process to complete when the processing involves long waiting times. Therefore, customers abandon the cart too when they do not find their choice of the payment method or when the payment processing takes a lot of time.
What is the solution that can help to reduce shopping cart abandonment rate and help in recovering them?
The answer is One Click Checkout Process
What Is One Click Checkout Process?
One Click Checkout is the direct checkout. It eliminates the middle steps of the checkout process and redirects the user to the final checkout page from the product page.
The customer has no concern now with adding the product to the cart first and reviewing the cart, adding each detail for billing/shipping/payment again and again for every purchase.
Benefits of One Click Checkout Process
One Click Checkout Process owns a list of benefits that certainly helps to recover the abandoned cart –
- Saves customers’ shopping time by directing them to checkout page from the product page.
- No more worries to enter the details every time the product is purchased.
- All the details – billing/shipping/payment information are already stored from their first purchase or registration.
- No time for comparison shopping as now the product is not added to cart and simply navigated to the checkout page.
- Quick checkout process and simplified navigation.
- Last minute product variation swatches can also boost sales.
- As middle pages are avoided, page load speed will increase.
- Revive abandoned shopping carts and retain your customers.
How MakeWebBetter can help?
MakeWebBetter Team provides eCommerce solutions for all your needs. So, the team has come up with the one click checkout solution for all the WooCommerce store owners.
WooCommerce One Click Checkout is the plugin that offers you, as the store owner, to enable the “Buy Now” button on your product page that navigates the buyer to the direct checkout page.
The plugin is efficient and flexible with the features. You can select the list of products or product categories that you wish to add for quick checkout. While you can also select the products to remove from the “Buy Now” category.
Your customers will have a better experience on your site and ultimately you will witness a growth in your sales and revenue and reduce shopping cart abandonment.
To learn more about the plugin and to grab yours, connect with us @MakeWebBetter.