INBOUND 2024 just wrapped up, and if you missed it, trust me—you missed out on something special.
But that’s okay. I got you with INBOUND 2024 highlights!
I am bringing to you the latest updates on all that happened during the INBOUND 2024 Conference in Boston, and I assure you that this INBOUND 2024 highlights blog will make you feel like you were just there.
For those lucky enough to attend, this year’s event wasn’t just a conference; it was a playground for the boldest ideas and a launching pad for the next big things in marketing, sales, and innovation.
The Boston Convention and Exhibition Center was buzzing with energy as thousands of industry professionals converged for INBOUND 2024.
Here’s a look back at the INBOUND 2024 highlights that will keep the buzz going long after the event.
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What Exactly is the HubSpot INBOUND 2024 Buzz?
INBOUND is more than just an event; it’s the heartbeat of the industry. Every year, thousands of marketing pros, sales experts, and business leaders gather to share, learn, and innovate.
What makes HubSpot INBOUND 2024 truly special is the energy it generates.
Months before, anticipation builds around who will speak and what groundbreaking ideas will be unveiled.
When the event arrives, the atmosphere is electric—keynotes spark collective ‘aha’ moments, breakout sessions dive into cutting-edge topics, and spontaneous meetings lead to game-changing partnerships.
INBOUND isn’t just a conference; it’s a catalyst for innovation and growth. Attendees leave inspired, ready to turn ideas into action, and keep the buzz alive long after the event ends.
HubSpot Spotlight: Dropping BIG bombs!
If there’s one thing you can count on at INBOUND 2024, it’s that HubSpot will deliver, and this year was no exception.
In the HubSpot Spotlight, they didn’t just make waves—they dropped bombshells that are set to reshape the way we think about marketing, sales, and customer experience.
Whether you’re a die-hard HubSpot fan or just curious about what’s new, this was the moment everyone was waiting for.
From groundbreaking product launches to bold new features, HubSpot once again proved why they’re at the forefront of the industry.
Let’s dive into the game-changing announcements that had everyone talking. I am, for one, so excited to talk about this year’s HubSpot Spotlight!
Breeze Intelligence: Copilot & Agents
Prepare to meet the future of business with Breeze—the all-in-one AI solution that’s revolutionizing the way you work.
Breeze doesn’t just simplify tasks; it’s designed to supercharge productivity, accelerate growth, and unify your operations like never before.
Breeze Copilot: Your AI Sidekick
Source: HubSpot
Ever dreamt of having a personal assistant who’s always on point?
That’s Breeze Copilot for you.
This AI-powered companion is embedded in HubSpot, using generative AI and your CRM data to help you tackle tasks quickly and efficiently.
Whether you’re drafting emails, analyzing data, or managing customer interactions, Breeze Copilot makes sure you’re always a step ahead. It’s like having your very own AI best friend, ready to assist wherever you are in HubSpot.
Breeze Agents: Automation on Steroids
Source: HubSpot
Why hire more staff when you can scale smarter?
Breeze Agents are the AI experts that automate your workflows across the board—from content creation and social media management to sales prospecting and customer service.
Breeze Agents allow you to enhance productivity and drive growth without the need for additional headcount. It’s like having a team of specialists at your fingertips, streamlining your operations and freeing you to focus on what matters most.
Breeze Intelligence: Data That Delivers
Source: HubSpot
Good AI is only as good as the data behind it, and Breeze Intelligence takes this to the next level.
It enriches your CRM with insights drawn from over 200 million buyer and company profiles, enabling you to improve form conversion rates, identify buyer intent, and keep your database fresh.
With Breeze Intelligence, you’re not just making decisions—you’re making the right ones, every time.
Breeze Features: Work Smarter, Not Harder
Source: HubSpot
Wave goodbye to creative blocks and endless brainstorming sessions. Breeze features are seamlessly integrated across HubSpot’s platform, empowering marketers, salespeople, and customer service reps to do more with less.
From automating repetitive tasks to enhancing creative workflows, Breeze helps you breeze through your day with ease.
And here’s the clincher: 95% of HubSpot customers find these AI tools incredibly easy to use. Breeze is more than just an AI solution—it’s the future of work, designed to make your business thrive.
Breeze AI is a true one stop shop for all things AI, and because it is so good, I bring to you a complete blog dedicated solely to Breeze AI!
Are you ready to feel the Breeze?
Marketing & Content Hub Updates
Welcome to the future of marketing with HubSpot’s revamped Marketing Hub and Content Hub.
These tools are designed to help you generate more leads, streamline your workflow, and build stronger customer connections with AI-driven features.
Key Highlights:
- Lead Scoring: Find your hottest leads using a mix of AI recommendations and manual scoring.
- Marketing Home: Centralize approvals, manage tasks, and view reports—all in one place.
- Campaign Reporting: Get deep insights into ROI and optimize your campaigns with data-driven tweaks.
- Messaging Insights: Personalize emails with AI-guided suggestions.
Plus, let Breeze AI create your case studies—upload notes, and watch it craft polished, comprehensive documents.
With seamless app integrations like Amplitude, Canva, and HeyGen, the Marketing Hub and Content Hub are your keys to outpacing the competition.
That’s not it! Here follow some more new INBOUND 2024 highlights announcements.
AI Powered Guided Selling
Source: HubSpot
Empower your sales teams with AI-driven tools to build more pipelines and close more deals with HubSpot’s Sales Hub.
Key Features:
- AI-Powered Actions: Use AI to identify and prioritize the next-best actions for reps.
- Boost Productivity: Streamline deal summaries, meeting prep, and content generation with AI.
- Guided Selling: Focus on impactful actions that lead to more relevant, personalized outreach.
Sales Hub helps reps prioritize their tasks efficiently, ensuring they connect with the right leads at the right time.
With AI-guided selling, your team can minimize busy work and maximize results, leading to better pipeline management and more closed deals.
Sales Hub isn’t just smarter—it’s your path to smarter selling.
HubSpot App Cards
Unlock more productivity by customizing app cards in HubSpot, bringing actionable insights from your favorite tools directly into your workflow.
Seamlessly connect apps like DocuSign and Shopify across all hubs, unifying your tech stack without sacrificing flexibility or cost.
Key Highlights:
- Boost Productivity: App cards reduce context-switching, letting your team work smarter, not harder.
- Drive Growth: Companies that customize their CRM are 1.2x more likely to experience organizational growth.
- Popular Use Cases: Enhance lead generation, accelerate deals, and close tickets faster with dynamic, personalized experiences.
Apps like PandaDoc, Sendoso, and QuotaPath integrate seamlessly to support your marketing, sales, and service efforts, helping your team deliver better results, faster.
Customize your CRM with app cards and work the way that suits your business best.
Commerce Hub: Your Commerce Process Perfected with HubSpot’s Smart CRM
Simplify your billing and payment process by managing everything within HubSpot’s Smart CRM.
With quoting, payments, reporting, and customer data all in one place, you can focus on growing your business with ease.
Key Highlights:
- Get Paid Faster: Use revenue tools like invoices, payment links, and quotes to accelerate your payment process. Choose between HubSpot Payments or Stripe for seamless payment processing.
- Invoices: Convert quotes to cash quickly with invoices sent directly from your CRM, and manage overdue payments effortlessly.
- Payment Links: Sell from anywhere by creating easy-to-use payment links for your website, emails, and forms.
- Quotes: Send beautifully branded quotes directly from your CRM, making the sales process smoother and more professional.
Increase Recurring Revenue:
- Subscriptions: Automate subscription management and recurring billing, ensuring you never miss a renewal.
- B2B Checkout: Deliver an exceptional checkout experience tailored to B2B customers, all within HubSpot.
Save Time with Automation and Reporting:
- Custom Billing Automation: Eliminate manual tasks like collections and renewal management with automated processes.
- Revenue Reporting: Combine commerce and CRM data to create custom reports, giving you deep insights into revenue performance.
- QuickBooks Online Integration: Sync invoices and payments seamlessly with QuickBooks, keeping your financials up to date.
With HubSpot’s Smart CRM, commerce just got a lot easier.
Now comes the controversial section, playing favoritism!
My Favorite HubSpot INBOUND 2024 Sessions
Talking about my favorite sessions from the Inbound conference, there is so much to choose from, but here are my personal top three INBOUND 2024 highlights:
Content Is Not King: The New Approach To Content Marketing
As a content writer myself, this particular session both caught my eye and scared me with the title.
Neil Patel‘s session on “Content Is Not King: The New Approach to Content Marketing” was a revelation.
The alarming stats he shared—like 94% of content in Google’s index getting zero visitors—made it clear that the old methods just don’t cut it anymore.
Neil’s insights on how to truly stand out in a crowded space were invaluable. I left feeling inspired and equipped with new strategies to create content that genuinely resonates and drives engagement.
Meet Breeze
Meeting Breeze was hands down the most exciting part of the entire event for me.
Seeing how AI can transform business operations and getting a glimpse into the future of HubSpot’s AI innovations into 2024 and beyond was truly inspiring.
The deep dive into Breeze’s latest features, especially Breeze Intelligence, showed just how pivotal AI will be in helping businesses grow better.
It wasn’t just a look at what’s possible now, but a thrilling preview of how AI will continue to shape the way we work and succeed.
State of HubSpot 2024: How The Best Do It Different
The “State of HubSpot 2024: How The Best Do It Different” session was a standout for me.
Revenue leaders face a critical choice: stay stagnant and risk failure, or innovate boldly with GTM strategies.
This panel, led by top thinkers in the HubSpot Ecosystem, Jonathan Burg, Sam Jacobs, Beau Brooks, Peter Caputa IV, and Jill Rowley, tackled the tough questions on being truly customer-centric, smart CRM investments, and leveraging AI to stay ahead.
It was insightful to see how the best in the business are pushing boundaries to achieve success.
MakeWebBetter At INBOUND 2024
We were at HubSpot INBOUND 2024, representing MakeWebBetter in full force!
If the buzz around us didn’t make it obvious, representing us were the Head of MakeWebBetter, Umakant Sharma & our Co-Founder Himanshu Rauthan, rubbing shoulders with industry giants like Dharmesh Shah, Yamini Rangan, Andy Pitre, Brian Halligan, Karen Ng, Fabio Pancaldi, Alison Elworthy, and Shashidhar Bellur, who, of course, need no introduction.
Our presence was more than just felt—we made a serious dent in the INBOUND ground!
But that’s not all. We also proudly introduced our new Core HubSpot iPaaS, a game-changer in the making.
Did you get a chance to meet us and dive into how this innovation can transform your business?
If not, let’s just say you missed out on one of the most exciting developments at the event!
But not to worry, we can talk about it right away!
As the dust settles, we’re already gearing up for what’s next.
The connections, insights, and innovations we’ve brought back are setting the stage for another year of bold moves and breakthrough moments.
So, keep your eyes on MakeWebBetter—this is only the beginning!
Want to Expand Your Network With Us?
Schedule a quick call with MakeWebBetter today!
