HubSpot For Education: Leveraging CRM For Edtech Personalization

Every student is a unique story. And every unique story is made up of tons of data. For educational institutions and EdTech companies, this data from thousands of learners is often scattered across platforms. In order to offer personalized experiences, they need to collect, unify, and make sense of this data. That’s where HubSpot for Education comes in!

In this blog, we bring you real-life use cases and statistics, along with the benefits of using the HubSpot CRM for education. In addition, we’ll also try to find out if HubSpot is the best CRM for education.

TL;DR

• Today, the education sector demands personalization at scale, and scattered data poses a challenge for companies in the sector. 
• HubSpot for educators helps unify data that is scattered across platforms, which, in turn, allows users to deliver exceptional personalized content. 
• HubSpot proves itself as one of the best CRM for education by providing a 360-degree customer view, smart segmentation features, robust AI-powered workflows, seamless integration with payment tools, and LMS. 
• However, your company can make the most of HubSpot’s capabilities only with the right partner agency in your corner, i.e., MakeWebBetter. 
• FormPay by MakeWebBetter allows users to collect payments through HubSpot forms and links, while supporting both one-time and recurring payments. This becomes especially useful for educational institutes and EdTech companies that charge both one-time fees and recurring payments in case of long-term courses. 

Why is HubSpot CRM for Education the ideal platform?

HubSpot is an all-in-one CRM platform that combines Marketing, Sales, Service, CMS, and Operations into one seamless experience. However, its real power lies in enabling personalization at scale, which it allows due to the ‘customer first’ approach across its functionalities. 

HubSpot for Education stands out as the perfect CRM solution, here’s why: 

• 360° Student View: Track every touchpoint from leads and learners to alumni.
• Personalized Nurturing: Automated, trigger-based workflows to engage students at every stage of their journey.  
• Smart Segmentation: Group contacts by interest, geography, learning stage, or course to deliver targeted content. 
• AI-powered Functionalities: HubSpot features a whole host of AI-based features, right from lead scoring and a high-quality sales pipeline to the Breeze AI customer agent, for instantly responding to customer queries. 
• Integration-Ready: HubSpot connects easily with a range of payment tools, learning management systems, and numerous custom apps.  

HubSpot for Education: Real-world Use Cases

Moreover, let’s explore how institutions and brands can utilize HubSpot for Education institutions and make the most of its strong capabilities:

Lead Capture & Admissions Funnel

• Design high-conversion landing pages and leverage HubSpot custom forms to collect vital information from prospective students.
  
• HubSpot for educators also allows them to build automated workflows for application follow-ups and reminders (which comes in super-handy in the education sector, where multiple stakeholders are involved in everyday processes).
  
• Use HubSpot Chatbots to interact with and engage prospective students with the aim of converting them eventually.    

Bonus Tip: FormPay by MakeWebBetter enables seamless fee collection via HubSpot forms, which is ideal for application fees, paid bootcamps, and even course subscriptions with recurring payments.      

Explore FormPay

Student Engagement & Nurture

• With the help of HubSpot’s automation and content generation capabilities, companies in education can attract, engage, and nurture students as they egg them on to enroll or seek admission.  
  
• Moreover, HubSpot features allow educators to track the engagement behaviour of prospective students (via open rate, clicks, and submissions). In addition, by analyzing this data on one unified platform, companies in education can send personalized content that strikes the right chords.
  
• Overall, HubSpot for education personalizes the entire student engagement and nurturing journey with seamless integration to other systems and tools.    

Progress & Academic Tracking

• In addition, HubSpot for education allows users to create custom properties to track academic data, such as course enrollment and fee payment to grades, and attendance.  
  
• Thanks to HubSpot’s workflow automation features, companies in the education sector can trigger alerts via email or notifications to disengaged students or the ones with overdue tasks. In fact, HubSpot workflows can send these triggers to all stakeholders, including students, parents, teachers, and administrators, making it one of the best CRM for educational institutions. 

Feedback & Student Support

• Educators can leverage HubSpot’s Service Hub to track and resolve students’ queries on one centralized dashboard. 
  
• Besides, educators can also build a robust Knowledge Base within the HubSpot CRM to help students find answers to their queries by themselves through guides, articles, etc.
  
• Furthermore,  HubSpot for education also allows users to gather valuable feedback from students on a course or lesson plan via HubSpot CSAT and NPS surveys. Consequently, this feedback can then be used to enhance course content, delivery, and the overall student experience. 

What do the Numbers say regarding HubSpot for Educators?

Source: HubSpot

As mentioned in the previous section, there are several scenarios where HubSpot for education can act as a game-changer. However, hypothetical scenarios might not be convincing enough. After all, your business might have a diverse set of challenges to deal with. 

Furthermore, here are some real-world statistics that show how useful 12 months of using HubSpot for education has been for companies.    

• Education sector companies have registered over a 200% increase in website traffic after using the HubSpot CRM for 12 months. 
• Similarly, they have secured a 310% increase in inbound leads after a year of using HubSpot. 
• In terms of closing deals, companies in the education sector have leveraged HubSpot to close 73% more deals.  

Real-world HubSpot success stories like that of Kaplan Early Learning Company also showcase the CRM platform’s ability to consolidate 12 disjointed tools into one unified platform, i.e, HubSpot. In summary, companies in the education sector have registered impressive growth just by switching to the HubSpot CRM.

HubSpot for Education Sector Companies: Use it ‘Better’ with MakeWebBetter 

From onboarding to advanced automation and reporting, MakeWebBetter has helped companies belonging to a diverse set of industries in maximizing HubSpot’s potential. As a HubSpot Elite Solutions Partner, we have worked with companies at different levels, from startups to enterprises.   

Our team of HubSpot experts can help your education company in: 

• Building customized student lifecycle funnels that suit your business requirements. 
• Automating time-consuming and repetitive administrative work to enhance operations. 
• Tracking students’ payment information and journey status with ease.   
• Creating and executing high-quality nurturing campaigns that will engage and delight your targeted audience.  

In a real-world example, MakeWebBetter only recently helped Coding Academy, a German brand that specializes in Programming Education, in developing a multilingual website and automating their lead management process. Overall, we bring you industry-specific solutions. After all, one-size-fits-all approach doesn’t work anymore in the evolving world of CRM. 

Bonus Tip: Simplify Fee Collection and Boost Personalization with FormPay by MakeWebBetter

At MakeWebBetter, we offer HubSpot-centric products along with technical and implementation expertise. One of our products, which is best-suited for companies in the education sector, is FormPay. 

Here’s Why: 

• FormPay allows users to collect payments through HubSpot forms and links. 
• It facilitates both one-time and recurring payments.
• Users from the education sector can also use FormPay to enable multiple payment modes. Moreover, they can do so across gateways like PayPal, Stripe, Amazon Pay, and more.  
• FormPay’s coupon generation features allow users to boost their personalized marketing efforts and engage prospective students. 
• Lastly, users track all the payment data and activities within HubSpot in the contact’s timeline with FormPay.  

Get Started Now! Maximize Your Business Potential with HubSpot for Education 

Now that you’ve reached this stage of our blog, we believe we can safely assume two things, these include: 

• You believe that HubSpot for Education sector companies can act as a literal game-changer.
• You’re willing to make a shift to the HubSpot CRM to maximize the extensive capabilities of the platform. 

If you’re picking an elite CRM for education to unify your data and business processes, why settle for less? Go with an elite partner too for your HubSpot Implementation.