7 Easy Steps To Generate HubSpot Dynamic Coupons

Automation is everywhere, actively adopted in all walks of life. Especially for recurring tasks.

Focusing on major tasks and leaving the teeny-tiny ones to automation. That’s smart work!

Does that sound like a plan? If you have an eCommerce store, it will be a definite yes for dynamic coupon generation.

An incentive in the form of a discount or a special offer is what a coupon is. But you don’t have to plan every single one and leave your coupon marketing dawdling.

Today, you’ll learn how to generate coupon codes automatically. So, here we are to satiate your quest and begin with the HubSpot Dynamic Coupons generation.

Coupons for Buyer’s Journey & Beyond

Coupons can be helpful at various stages of a buyer’s journey, but they are particularly effective during the decision-making stage.

The decision-making stage is where the buyer is close to making a purchase decision but hesitates due to cost concerns or doubts about whether the product or service will meet their needs. So, how do you make them believe that you and your product are worth it?

Source: Vericast

Speaking of facts, here are a few stats reported by consumers for decision-making,

• 45% would shop online more if they could use more coupons.
• 54% say coupons trigger impulse purchases or FOMO (Fear-of-missing-out).
• 60% indicated receiving a coupon or discount proves to be decisive in whether to make the purchase or not.

Evidently, discount coupons

• Give you more reach as a new brand.
• Contributes to Lead Generation.
• Give you satisfied and happy customers.
• Prevents & recovers Cart Abandonment.
• Hands your products/services more chances of being tried by prospects.

Moreover, discount coupons can also be used earlier in the buyer’s journey as a way to attract potential customers and develop an interest in a product or service.

So, what can you extract from this is,

Coupons are not just discounts. They are versatile marketing tools and an ultimate seller.

Learn to Create Dynamic Coupons for eCommerce Store

To address the need for a versatile coupon code generator, MakeWebBetter devised a mechanism versatile enough to suit every business offering.

Automated Coupons by MakeWebBetter is a tool that enables HubSpot Dynamic Coupons generation.

This HubSpot plugin app facilitates an automated process to create unique coupon codes. You can define coupon rules, personalize your coupons, and define coupon usage limitations. And finally, you can distribute them using HubSpot.

How to Generate HubSpot Dynamic Coupons

Ready to learn something new? Let’s just jump right into it and learn to create HubSpot Dynamic Coupons.

• Open the Automated Coupons app and use your HubSpot account credentials to sign up.
• Select the preferred HubSpot portal you’d like to continue with.

That’s it! Now, you have a coupon code generator for you to run your coupon marketing campaigns with.

• Complete a necessity. Add your eCommerce store URL to this app, which you’re creating the coupons for.
• And then you can begin with Coupon Rule creation. Start by clicking Coupon Rules from the sidebar of the page.
• Now, click “+ Create New Coupon Rule”.

• Fill in the fields as asked with Coupon Format, Discount Type, Product Discounted, and Expiry. And now you have through the process of HubSpot dynamic coupons generation.
• Finally, click Submit.

You now have a coupon rule that you could use with HubSpot campaigns, workflows & communication channels.

While you set the coupon rule, you can partially designate the coupon elements too, which also contributes to personalized coupon marketing.

Coupon Distribution Channels At HubSpot

After you have successfully generated HubSpot dynamic coupons, the next hurdle is to distribute them. (Ahmm… I meant the next opportunity.)

Push prospective buyers to learn more about your products, and maintain a constant flow of information which will be assisted by an intriguing interest “COUPONS”.

If you have access to a HubSpot account, then the above efforts can be aided by the following marketing channels. Let’s understand how these can contribute to your coupon marketing success and learn the potential of precise distribution one by one.

Read: 7 Benefits Of Using eCommerce Digital Coupons With HubSpot

Social Channels

Nowadays, people spend most of their time on social media. Make use of reach offered by the best of social media platforms such as Facebook, LinkedIn, Twitter, or Instagram. As HubSpot has got you covered.

HubSpot Social Post Creation Panel

As reported by Statista, the global social network penetration rate is nearly 54 percent as of the year 2022. The daily social media usage of internet users worldwide amounted to 147 minutes per day.

This explains that you have a better chance of communicating your coupon on these internet platforms to potential buyers as compared to listing it only on your website. Use the HubSpot Social panel, to schedule your postings in bulk for your upcoming coupon marketing campaign.

Popup Coupons

A coupon popup is aimed very precisely as you target viewers of a specific page. HubSpot lets you set up a more suitable personalized coupon popup with a coupon you generate from the Automated Coupon app.

So, design your popups centralized on the idea to gain something more than just a sale, say customer email. Matter of fact, over 80% of people in the U.S. sign up for emails only to receive online coupon codes.

HubSpot Coupon Popup Example

Now, set up an email capture CTA on the HubSpot popup form you create, alongside a workflow triggered by email capture done through the form you allot.

This way, you can capitalize on this crucial email information by targeting your marketing efforts on it.

Read: How to build your email list with HubSpot coupon popups?

Coupon Email

Another internet media (sometimes way before social media) comes to rescue your coupon marketing campaign. And HubSpot facilitates email communication amazingly, as you can manage responses and review engagement, besides creating beautiful emails to entice your prospects.

Email Coupons are tried & tested way to target sales.

Email Workflow Example

Automated email marketing at the HubSpot app, combined with an automated coupons app through the HubSpot app, will get you the desired results against your efforts.

Coupons For Targeted Landing Pages

HubSpot is finely equipped with allowing you to create a targeted landing page. Here you can fix the HubSpot dynamic coupons that you have generated. If you wish you can gather all the information on an active discount coupon and let your customers be aware of that.

Say, for a sale campaign, you need a well-styled page to redirect your customer to a product page. Through this page, you can inform your customers about the coupon more comprehensively (which is not possible with a page popup).

Coupon Landing Page Example

In HubSpot, you get a landing page creation mechanism with a drag-and-drop facility, which saves you time and enables you to create appealing pages with versatility.

Read: How To Add eCommerce Functionality To HubSpot Hosted Website?

Coupon Information Through Chatflows

After creating a coupon, you must be rushing to reach out to your prospective buyers. Communicating your coupon becomes easy when you have prospects reaching out to you.

HubSpot Chatflow Code Ready for Website Live Chat

What you could do is set up a HubSpot chatflow that is aimed at communicating the coupon information with prospective customers.

HubSpot Chatflows will let you induce a personalized coupon when you create a live chat. If the customer inquires about a specific product, sale, or service.

Workflows For Coupon Marketing

Coupon Automation isn’t just limited to generating a coupon code when you have a HubSpot account.

Create A HubSpot Account Now!

Jam in a workflow that lets send out your HubSpot dynamic coupons and communicate the possibility of reduced prices to your prospects. HubSpot workflows let you adapt for different channels and be agile, as you include more of them in your coupon marketing strategy.
Let’s discuss these workflows thoroughly in the section below!

Read: Impacts of unifying HubSpot Workflows with Coupons?

Purpose Your Dynamic Coupons With HubSpot Workflows

Determining the right trigger is essential and it becomes easy when you have HubSpot. If you wish to create a custom property or list then too HubSpot comes in handy.

The lists & properties molded to your business nature and style, are immensely helpful when creating a workflow.

Let’s first catch up on “how to create a workflow in HubSpot”.

In your HubSpot Account,

• Navigate to Workflows.
• Click Create Workflows in the top-right corner. Choose From Scratch from the drop-down.
• Under Contact-based, choose Blank Workflow for “How do you want this workflow to start?” and click Next.
• On the next page, click Set up triggers”.

• Choose filters mentioned under “Trigger Workflow When” (example: Contact Properties) from the right sidebar. Click on the desired trigger.
• After this, choose an Action by clicking the + Plus symbol below the Set up Triggers button.

Now, the best-suited workflows with triggers for coupon marketing are described below.

RFM Ratings

There’s no doubt that high spenders expect special discounts. It’s ethical shopping when you keep discounts in check while making bulk purchases or big purchases.

It’s the same with the customers purchasing more frequently from your site also. So, with the help of HubSpot workflows, you can meet customers’ expectations. Use the generated coupons alongside the workflows assigned with RFM (Recency, Frequency & Monetary) Rating properties.

Workflow Example:

Contact-based > Trigger Workflow Filter > Contact Properties > Total Number of Orders (RFM Information) > Choose Action Automated Coupons by MWB

Lists

HubSpot Custom Lists must top your list of priorities once you have a HubSpot account. Lists are a tremendous way to optimize marketing & personalization efforts which segment your contacts on grounds of certain properties.

Custom Lists can be created in HubSpot by assigning filters based on customer activities, events, and demographics. These lists will get auto-updated with new contacts as and when the applied conditions (filters) are qualified.

Workflow Example:

List Contact-based > Trigger Workflow Filter > Lists Memberships > Choose desired list > Choose Action Automated Coupons by MWB

Abandoned Cart

It’s obvious! An abandoned cart workflow can gain more success if you induce in a coupon code.

The customer was interested in purchasing your products, added it to the cart but suspended the decision to complete. You have to play the chance that it might be because of the price and what can you do about it.

It’s quite easy to reach out to your customer but the difficult part is getting inside the customer’s mind. Determine, what value will break even both parties’ interests. If you have HubSpot dynamic coupons in reach, which are personalized coupons that would make it too hard to resist.

Workflow Example:

Contact-based > Trigger Workflow Filter > Contact Properties > Choose Abandoned Cart Property > Choose Action Automated Coupons by MWB

Activities & Engagement

If you target certain activities of your customers, say clicked CTAs, product page visits, or tried contacting through email/live chat. Create workflows based on contact activities, email information, and metrics that suggest customer engagement.

Be quick to address such engagement. Remind your customers, persuade them by bringing a discount code into the bargain, and prevent product price become an issue.

Workflow Example:

Contact-based > Trigger Workflow Filter > Contact Properties > Choose desired property > Choose Action Automated Coupons by MWB

Ending Notes

Your customers would feel delighted to get a discount, get into their heads. Encourage the buyer to take action inspired by the usage of coupons and help alleviate cost concerns and create a sense of urgency.

Employ HubSpot dynamic coupons to drive sales, increase customer loyalty, and boost brand awareness. Make your patrons become brand advocates as you foster word-of-mouth marketing using automated coupons.

Don’t let your competitors get to your prospects before you. Get to automate how you generate coupon codes and implement this game-changing decision to speed through the world of automation and personalized marketing.

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