It’s another biggie from HubSpot! CMS Hub was replaced with HubSpot Content Hub.
How beneficial is it? Is it an upgrade or a new suite of tools? For now, let’s just say, it is both an upgrade and we also have exciting new HubSpot features with the mix of HubSpot Marketing Hub features & CMS Hub.
As we get on with this post, we will obtain all the answers to the queries. First, let’s answer — the why, learn what it is, and then how you can make the most out of it. Lastly, we will discuss the HubSpot content hub pricing. Let’s begin learning about this premier content marketing software!
Table of Content
Why HubSpot Content Hub Replaced CMS Hub?
For reach! Everything you do is aimed at making your offering more appealing to users, and the right content is key to that. And this is all about equipping you to achieve those objectives with the ‘right content at the right time’.
Moreover, this shift to Content Hub addresses challenges like tool fragmentation, brand inconsistency, and inefficient content management by centralizing functionalities and introducing new features.
So, to address the primary issues that HubSpot CMS Hub encountered, Content Hub was devised to resolve them, by putting together HubSpot Marketing Hub features & CMS Hub features.
- Centralization of Tools: It eliminates the fragmentation we had with CMS Hub features. HubSpot website management, blogs, and landing pages — all rolled into one neat platform.
- Enhanced HubSpot Features: It isn’t just a rebrand; it comes with a bunch of cool new content marketing tools — Content Remix, Brand Voice Tool, and AI Content Translation. Plus, it supports a variety of content types, including podcasts.
- AI-Powered Capabilities: The new platform leverages artificial intelligence to make content creation a breeze. So that you create personalized and engaging content produced more efficiently, enhancing user engagement and accessibility.
- Response to Market Needs: The content landscape is changing, and audiences now expect your presence everywhere. In this case, HubSpot is stepping up to meet the expectations and give marketers the right tools to thrive.
The HubSpot Transition from CMS Hub to HubSpot Content Hub
From the good old CMS to podcast hosting, and HubSpot website building tools to the complete content marketing software with automation. Fortunately, HubSpot has devised an array of tools & services that comprises everything you need to mold a complete HubSpot content strategy that qualifies for your objectives as a brand, from scratch.
If you’re already using HubSpot CMS Hub, then no worries. You can keep using your current tools, but upgrading to Content Hub software will unlock all these new features. Unquestionably, the transition is designed to be seamless, so you get to enjoy the new capabilities without losing any of the functionalities you rely on.
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What is HubSpot Content Hub?
Content Hub is a comprehensive suite that includes a powerful CMS, AI assistants, Generative AI, content management tools, automation & scheduling, and whatnot. The all-embracing set of tools powers you to establish a strong HubSpot content marketing strategy that suits your business and its core objectives.
It’s for every form of content, from social media to blogs, websites, landing pages, podcasts, communication channels, lead-capturing content, email marketing automation, and campaign builders.
HubSpot AI, ChatSpot & Content Assistant
Certainly, using a well-structured prompt and just a click, marketers can now create images & blogs, schedule social posts, and everything in between. Guess who makes this happen? Yes, HubSpot AI ChatSpot!
After all, several AI features, including the AI blog and image generators, are assembled into the evolved HubSpot ChatSpot. Moreover, the AI Translations feature further assures your efforts to shout to the world and devise an unmatched reader experience. Therefore, having the remarkable set of HubSpot Content Hub software is truly getting every bang for your buck.
Furthermore, ChatSpot can also assist you tailor bespoke content requests for a variety of formats, incorporating preset branding, and automating your visibility across multiple platforms.
Key Features of HubSpot Content Hub
Evidently, there are several advanced HubSpot Marketing Hub features that enhance current functionality compared to the HubSpot CMS Hub. Here are some notable additions:
Content Remix
Evidently, this feature is for marketers who love cost-effective HubSpot content strategy. Content Remix chiefly enables you to repurpose existing content into fresh new formats. With this, the content can be reused for various formats, such as social media posts, landing pages, and audio snippets. Thereby, sustaining the content distribution process.
Brand Voice Consistency
This feature helps maintain a consistent tone across all content types, ensuring that messaging aligns with the brand’s identity. Without a doubt, brand voice ensures your messaging stays consistent across different types of content.
Podcast Creation and Management
Users can create and host podcasts directly on the platform, upload pre-recorded audio, or generate AI-driven content, making it simple to connect with audio-focused audiences. For this, the paid HubSpot plans support up to 5 podcasts to 5,000 episodes.
AI Blog Generator & Narration Tool
Crafting SEO-optimized blog posts is a breeze with HubSpot’s AI blog generator. Moreover, you can create SEO-backed posts from scratch, personalize, and fine-tune your content—everything from the title and outline to a full-length article. Plus, the blog post narration module converts your written posts into audio, which can be embedded directly within your blog posts. Exciting, isn’t it?
AI Image Generation
No need to turn to any other platform for your graphic requirements. HubSpot now partners with OpenAI’s DALL-E which helps you create visuals that complement your written content. As has been noted, you can create images for emails, social posts, blogs, websites, and landing pages, boosting appeal and engagement. However, note that this beta feature is strictly available through paid HubSpot plans.
Video Management
Video embeds are now more accessible in various formats of content within HubSpot. With the HubSpot video module, you embed external media even in your targeted emails. Additionally, you can even generate video scripts using the content remix tool and AI assistants within HubSpot.
Memberships & Gated content
Engage your audience and generate higher-quality leads through Memberships and Gated Content. In this direction, you can offer exclusive digital assets like audio, video, and PDFs by requiring a login. With the Gated Content Library, you can create premium resource libraries accessible through form submissions, making it ideal for lead generation, nurturing, and engagement—especially for EdTech platforms.
Integration with CRM Data
By integrating with CRM data, you can create highly personalized content experiences. In addition, the HubSpot Dynamic Content feature, helps your content adapt in real-time to the specific needs, preferences, and behaviors of individual users, making your content more relevant and engaging.
In-built SEO Capabilities
With SEO Recommendations and Semrush-Powered Content Generation, HubSpot SEO offers full site auditing and topic suggestions to keep your content optimized. Additionally, you get SEO analytics and mobile optimization to ensure your site performs well across devices.
AI HubSpot Website Builder
Build an entire website or add pages using drag-and-drop editor & HubSpot themes, all optimized for SEO from the start with the comprehensive Content Hub software. Moreover, you can use custom code and integrate tools and platforms via HubSpot’s APIs for added flexibility and tailored online presence.
Migrate To HubSpot CRM
Discover your true potential by digging out the possibilities and opportunities you have with HubSpot CRM. Connect with a HubSpot expert to know more.
Core CRM Features With HubSpot Content Hub
With Content Hub software, you get tons of core HubSpot CRM features to streamline different organizational aspects and operations — including CMS & website management, marketing, lead management, and sales.
Scalable CMS: Content Creation and Management
- 30 – 10,000 Landing Pages
- Website Security Features
- HubSpot dynamic Content for Pages
- Managed Cloud Hosting
- Custom Domain & Root Domains
- Product Library
Dedicated HubSpot Marketing Hub Features
- Social Scheduler
- AI Email Assistant & Personalization tokens
- CTA Custom Targeting
- Ads Management
Lead Management Tools
- Lead Capture Tools & Forms
- AI Conversation Summary
- Live chat & Email support & Conversational bots
- HubSpot Payments & Stripe Payment Processing
- Advanced Analytics and Reporting
Suggested Read: 9 Reasons for CRM Implementation Failure
Tips for Making The Most Out of HubSpot Content Hub
There is a multitude of new HubSpot features and become the largest of the Hubspot Hubs. Here’s how you can establish a successful HubSpot content marketing strategy, by leveraging the vastness of the content hub software.
- Define Your HubSpot Content Strategy: Know your goals, audience, and type of content.
- Utilize HubSpot Dynamic Content: Serve different content based on user behavior or demographics.
- Leverage SEO Tools: Optimize with on-page SEO recommendations.
- Implement Automation: Automate content distribution for timely and relevant delivery.
- Use Editorial Calendar: Plan, schedule, and track your content to maintain consistency.
- Personalize Content: Segment contacts and tailor messaging using segmentation tools.
- Repurpose Content: Convert existing content into different formats to maximize reach.
- Integrate with Other Tools: Enhance your strategy by utilizing the HubSpot integration capabilities.
- Analyze and Optimize: Gain insights and test content variations with analytics and A/B testing.
HubSpot Content Hub Pricing Teardown
There are a few HubSpot features that aren’t included in the free version and are only accessible to the ones with paid HubSpot plans of Content Hub. Subsequently, these chiefly include – URL mappings, CTAs, HubSpot Payments, multiple currencies, AI assistants, AI image generators, personalization tokens, and 1:1 technical support by HubSpot.
Evidently, HubSpot content hub pricing is designed such that you can use most content marketing tools in the free version.
- Content Hub Free Plan: Basic content creation tools, limited access to AI-powered features, and foundational content management capabilities.
- Content Hub Starter Plan: Contrary to the free plan, it includes all Free features plus additional content marketing tools for content creation and management, basic analytics, and lead capture capabilities.
- Content Hub Professional Plan: Comprehensive tools for content management, advanced analytics, A/B testing, SEO recommendations, and access to AI features like Content Remix and AI Translations.
- Content Hub Enterprise Plan: All Professional features plus enhanced customization options, advanced reporting, and additional AI functionalities tailored for larger teams and more complex content strategies.
Summing Up
With HubSpot Content Hub HubSpotters are empowered to expand their reach and ride the AI tide alongside HubSpot content marketing tools like a pro. Indeed, the hub is designed to deliver not just what you want but what your business needs.
With this, HubSpot aims to bolster content creation and management and bring out a more comprehensive content marketing software.
A bundle to create – generate – optimize – automate – personalize – and deliver content experiences – across various channels.
In a nutshell, the big move to switch from HubSpot CMS Hub to Content Hub software represents a strategic evolution to keep up with the pacing digital world.