HubSpot CMS.
It’s no alien term for website design enthusiasts and professionals.
This powerful content management system is packed with features that make it an excellent choice for businesses of all sizes. From its intuitive editor assistance to apt analytics, HubSpot CMS makes it easy to create and manage a stunning website that converts visitors into customers.
But don’t just take my word for it – some of the world’s most successful companies use it to power their websites.
With its powerful SEO tools, flexible design options, and seamless integration with other HubSpot marketing tools, there’s no wonder why it is such a pick of the litter for businesses looking to take their online presence to the next level through HubSpot website design revolution.
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Starting with The Basic Features of HubSpot CMS
From drag-and-drop editing to customizable templates and SEO optimization, HubSpot CMS has everything you need to create a stunning and effective website. So let’s dive in and explore the features of HubSpot website design!
Drag-and-drop Editor for Creating and Customizing Web Pages
The drag-and-drop editor is a revolutionary tool that allows users to create stunning web pages without requiring any coding skills. By simply selecting and placing provided elements, users can reflect their brand’s identity while enjoying a plethora of customization options.
Templates for Creating Responsive and Visually Appealing Designs
Enhancing the design of your website is now effortless with the help of free interactive templates and HubSpot CMS themes. Not only are these designs visually appealing, but they are also optimized for maximum engagement and responsiveness, ensuring an exceptional user experience.
Built-in SEO Optimization Tools for Improving Search Engine Rankings
With HubSpot’s built-in SEO optimization tools, you can maximize your website’s search engine potential with ease. No need for plugins or third-party tools – the platform offers effortless optimization to help you achieve your online visibility goals.
Maximize your HubSpot Performance!
Get our free HubSpot audit guide to rev up your HubSpot CRM and get maximum results.
Analytics Dashboard for Tracking Web
A well-designed analytics dashboard powered by HubSpot can provide valuable insights into website performance and user behavior. Use it to optimize your website, get essential insights, and drive conversions.
Benefits of Using HubSpot CMS for Web Designing
Moving forward, let’s talk about the benefits of using HubSpot CMS for your website design. Explore the many advantages of CMS, from user-friendly interface to powerful marketing automation.
HubSpot CMS is User-friendly and Customizable
CMS simplifies content management by providing a user-friendly and customizable platform, empowering teams to create, edit, and publish content with ease.
HubSpot CMS is SEO Optimized
With HubSpot CMS’s built-in SEO optimization tools, you can ensure your content is optimized for search engines, increasing your visibility and driving traffic to your site.
HubSpot CMS is Mobile-responsive
With the rise of mobile devices, it’s crucial to have a mobile-responsive website. HubSpot CMS ensures your site looks great and performs well on any device, improving the user experience.
HubSpot CMS Includes Integrated Marketing Tools
CMS’s integrated marketing tools enable you to streamline your marketing efforts, providing a centralized platform to manage your email, social media, and other marketing activities.
HubSpot CMS Provides In-depth Analytics and Reporting
HubSpot’s robust reporting and analytics features provide valuable insights into your website’s performance, allowing you to track user behavior, identify areas for improvement, and make data-driven decisions.
Getting Started with HubSpot CMS in Just 5 Easy Steps
Now that we know the features and benefits of using HubSpot CMS, let’s start building our website through these basic five steps.
Sign Up for HubSpot
To get started with HubSpot CMS, sign up for an account on the website. You’ll need to provide some basic information, like your name and email address, and select a pricing plan that works for you. Once you’re signed up, you can begin setting up your website.
Choose A Template
Out of the extensive range of templates, choose the one that matches your business niche. These templates are pre-designed and optimized websites that you can customize to suit your needs. Browse the template library, opt for the one that best fits you, and begin personalizing it as explained in the next step.
Customize Your Website
Once you’ve selected a template, it’s time to customize your website. Use the drag-and-drop editor to add your own text, images, colors, and branding. You can also customize the layout and design of your website to match your brand. Ensure that your website is visually appealing and easy to navigate through.
Add Integrations
HubSpot CMS integrates with a variety of tools and platforms, like social media, analytics, and customer relationship management (CRM) software.
Look for HubSpot integrations that will help you streamline your marketing efforts and improve your website’s performance. Set up integrations to ensure that your website is connected to your other marketing channels.
Publish Your Website
Once your website is complete, it’s time to publish it. Review your website to make sure everything looks good and that all the links are working. Then, click the “Publish” button to make your website live. Congrats, your website is now up and running on the web!
Showcase of Reigning Websites Built on HubSpot CMS
In this section, we’ll take a look at some real-life HubSpot CMS Examples. From small businesses to large corporations, these HubSpot CMS examples demonstrate the versatility and effectiveness of the HubSpot platform.
We’ll examine the design, functionality, and overall user experience of each of these HubSpot CMS Examples to give you a better understanding of how this platform can help you create a digital presence for your own business.
Stellar Recruitment
Stellar Recruitment is a leading staffing and recruitment agency in Australia and New Zealand. It caters to two distinct groups – job seekers and employers. Their website design maintains consistency by incorporating a subtle blue color into their fonts and calls-to-action.
Stellar’s inclusion in the list of top HubSpot CMS Examples is due to several factors, such as:
- Clearly listing their services on the homepage.
- Utilizing straightforward messaging that doesn’t overwhelm visitors.
- Providing simple and user-friendly navigation to ensure a seamless user experience.
Synlait Swappa Bottle
Synlait Milk Limited is a milk nutrition organization dedicated to promoting innovation and sustainability. The company recently launched a new product called Swappa Bottle, a reusable milk bottle that reduces plastic waste.
The website layout of Synlait effectively communicates their mission of encouraging consumers to interact with their products and participate in their sustainability initiatives.
Synlait’s use of an integrated QR code function and a dynamic map helps create an inclusive experience for their customers. As a result, shoppers of Synlait Swappa Bottle feel fully engaged with the brand’s sustainability journey.
The Spicy Shark
For those with a knack for spicy food that brings summer heat to the tongue, this one might sound familiar. Spicy Shark, a B2C startup company, is devoted to producing the most delicious spicy food products available on the market.
Spice Shark provides detailed information about their products, including pricing information, images, social share buttons, and product videos. Spice Shark has managed to overcome the limitations of running an eCommerce website with their HubSpot CMS website. They chose to work with CMS Hub and Shopify integration to manage their eCommerce business.
What stood out to me was the variety of payment options powered by FormPay that Spice Shark offered, which enhances the customer’s purchasing experience. Do check out the landing pages’ design, they are so chic and imaginative that they hook you to explore more. An amazing marketing tactic if you ask me!
The Room
The Room is an excellent part of HubSpot CMS Examples that stands out due to its distinct aesthetics. The website targets two different audiences, i.e., influencers and brands, and utilizes a bright color scheme to segregate the navigation into separate sections for each audience.
Two aspects of The Room website stood out. Firstly, the brand has incorporated powerful copy on its pages, which effectively conveys its message of finding true love in authenticity to the target audience.
Even the call-to-action buttons on the website are clear and persuasive, encouraging users to click. Secondly, the website’s design elements, including the color palette, icons, animations, and images, give it a unique and appealing personality.
Coca Cola Beverages Northeast
Coca-Cola Beverages Northeast‘s website showcases the company’s culture to potential employees who are interested in working with Coca-Cola. The website’s main objective is to attract new employees and enhance their relationships with local customers and resellers. The site features high-quality images that are taken on-site with actual employees, adding a humanizing touch.
What’s interesting about Coca-Cola Beverages Northeast’s website is that they have embedded a set of Instagram posts on the homepage, which helps the brand build an active community of Coke consumers.
Best Practices to Create Effective Websites with HubSpot CMS
We’ve discussed the best HubSpot CMS Examples, but what is it that makes them top the list?
Here are the best practices adapted by leading HubSpot CMS Examples for you to implement in your content marketing strategy to yield better results.
Clear and Concise Branding
Consistent branding across your website enhances credibility and trust. Using brand colors, fonts, and imagery that reflect your company’s voice and values make a lasting impression on the user.
Take an example of Mint’s page, the colors, white spaces, fonts, and the content that gives you a good overview of the website at the first glance is enough to catch the visitor’s attention.
Simple Navigation
A well-organized navigation structure helps users find what they need easily. Keep it simple and intuitive, and make sure every page can be reached within three clicks.
Mobile Responsiveness
With more users accessing websites on their mobile devices, a mobile-responsive design is crucial. Ensure your site is optimized for smaller screens and offers a seamless browsing experience.
Effective Calls-to-action
Who doesn’t want more traffic? This CTA from Neil Patel’s website is an amazing example of a catchy call to action. Compelling CTAs motivate users to take action, whether it’s to sign up for a newsletter or make a purchase. Use clear and concise language, and place them prominently on your website.
SEO Implementation
Optimize your website properly to increase visibility and drive traffic. Use relevant keywords in title tags, meta descriptions, and content, and ensure your site is easily crawlable.
Continuous Improvement
A website is never truly complete. Continuously analyze your data and user feedback to identify areas for improvement, such as page load speed, content relevance, and user experience.
| “When designing a website on a CMS, make sure you have a clear plan and objective on what capabilities you want your website to have, and the user experience you want your target audience to have each time they use your site. Having these considerations in mind will help you create a roadmap for the design of your site that will guide you in meeting your stated objectives.” – Lisa Richards, CEO and Creator of the Candida Diet |
HubSpot Tools to Know About Before Designing CMS Websites
The treats of HubSpot CMS never end, now do they?
If the smooth integration, free customizable templates, and an extent of features and benefits wasn’t it for you, HubSpot also offers various tools for you to enhance your website’s functionality and user experience.
HubSpot provides a suite of apparatus that can help you create and manage your website. Understanding the various HubSpot tools and how they work together can help you create a website that not only looks great but also performs well and generates leads for your business.
Here are some tools from HubSpot that help you customize your webpage better and easier than ever!
HubSpot Design Manager
An essential tool that allows you to customize your website’s design with ease. You can edit templates, create new pages, and manage your content all from one place.
HubSpot Page Editor
An intuitive editor that lets you make changes to your website’s pages without any coding skills. You can drag and drop elements, edit text, and add images effortlessly.
HubSpot Blogging Platform
A feature-rich platform that enables you to create and publish blog posts on your website. You can manage your blog’s layout, categories, and comments all from one place.
HubSpot Forms
A tool that allows you to create customized forms for your website. You can create lead generation forms, survey forms, and more. You can also customize the fields and design of your forms.
HubSpot Analytics
A powerful analytics tool that provides you with insights on your website’s performance. It helps you track your traffic, engagement, and conversion rates. You can also create custom reports to monitor your progress.
Comparison of HubSpot CMS with WordPress CMS
| “It’s critical to compare the functionalities of each platform against other popular alternatives to ensure that you are getting the best value for money when you settle for one.” – James Wilkinson, Co-founder and CEO of Balance One Supplements |
When it comes to choosing a CMS, both HubSpot and WordPress offer unique benefits and features that can help businesses create and manage a powerful online presence.
While WordPress is a popular and flexible open-source platform with a wide range of customizable themes and plugins, HubSpot CMS offers a robust all-in-one solution with advanced marketing and sales tools built right in.
Whether you’re a small business owner or a marketing professional, both platforms have something to offer, making it essential to evaluate your specific needs and goals before making a decision.
So, here is an honest comparison of HubSpot vs WordPress CMS to make the choice easier for you.
Customization
HubSpot offers more intuitive and interactive customization options, while WordPress requires more technical expertise. Both platforms allow for extensive customization.
Ease of Use
HubSpot proves to be more user-friendly for non-technical users, while WordPress can get a little high tech. However, WordPress offers more flexibility for advanced users.
SEO
HubSpot offers built-in SEO features, while WordPress requires plugins for similar functionality. Both platforms allow for SEO optimization, but the former may be more efficient.
Integration
HubSpot powers seamless integration with its marketing tools, while WordPress has a wider range of third-party integrations available. Both platforms support integration with other systems.
Security
HubSpot provides a higher level of security with automatic updates and SSL certificates. WordPress may require additional security measures, but offers more control over website security.
Also read: 7 Steps To Migrate From WordPress To HubSpot
Advantages and Disadvantages of Using HubSpot CMS for Web Designing
We’ve learnt about the features and functionality of HubSpot CMS, now it’s time to weigh its advantages and disadvantages. Let’s explore the pros and cons to determine if it’s the right fit for your HubSpot web design needs.
Advantages of Using HubSpot CMS for Web Designing:
User-friendly Interface
One of the most remarkable things about this platform is its user-friendly interface. Even for those who don’t have any technical knowledge whatsoever. With the helpful HubSpot CMS features we talked about, this platform makes creating and modifying your website a breeze.
Whether you’re a seasoned web designer or a complete novice, you’ll find that this tool is incredibly easy to use. It will save you time and effort in the long run, and in no time you will be creating a beautiful website like in one of the HubSpot CMS platform examples we talked about.
Integrated Marketing Tools
When it comes to online marketing, having the right tools at your disposal can make all the difference. With this integrated platform, you can create and manage marketing campaigns, track leads, and analyze data all in one place.
This streamlined approach to marketing allows you to save time and resources while achieving better results.
Mobile Optimization
Now more than ever, it’s essential that your website is accessible and responsive to all users, regardless of the device they’re using. HubSpot takes care of everything automatically, ensuring that your website is mobile-friendly and easy to navigate on any device.
This feature is particularly useful for businesses that rely on mobile traffic, as it can significantly improve user engagement and conversion rates.
Disadvantages of Using HubSpot CMS for Web Designing:
Cost
One of the biggest demerits of HubSpot is that it can burn your pockets, especially if you are a small business or startup. The pricing structure is based on the number of contacts you have, which can quickly add up as your company flourishes.
For example, the Starter Hub for HubSpot CMS costs about 25$ a month. Although it doesn’t sound as costly, as your company grows, so will your needs. Hence, you will have to upgrade your plans to Professional Hub costing 360$ a month, and Enterprise Hub costing 1200$ a month, which possess more features and they come with even more cost.
Therefore, it is important for users to carefully evaluate the potential extent with the existing pricing range before fully committing to it.
Limited Third-Party Integrations
Despite being a reliable and user-friendly platform, one of the drawbacks of this software is that it currently offers only limited third-party integrations, which count to a total of 1398 integrations. And while that is a lot, there is still a probability that your third party software might not come under the list of HubSpot.
This can be particularly frustrating for businesses that depend heavily on specific tools or platforms, as the lack of integration can hinder their workflow to an extent, ultimately impacting their overall productivity and efficiency.
Steep Learning Curve
This platform can be challenging to learn, especially for those without prior experience. It has a lot of features and functionalities that can be overwhelming for beginners. But again, the free courses and knowledge base provided by HubSpot help users come to terms with how it works. We will talk about these resources further down the blog.
HubSpot CMS Pricing Table
Pay only for what suits you right!
Here is a pricing table for HubSpot CMS as well as the amenities you get with them.
Integrating HubSpot CMS with HubSpot Marketing Hub
HubSpot Marketing Hub is a powerful all-in-one marketing software that helps businesses attract, engage, and delight customers. It offers a wide range of marketing tools and features, including email marketing, social media management, lead generation, and analytics.
When integrated with HubSpot CMS, the Marketing Hub can improve your website’s marketing performance by enabling you to create and optimize landing pages, blog posts, and other content for maximum impact.
You can also use Marketing Hub to create targeted marketing campaigns that reach the right audience at the right time, helping you generate more leads and drive more conversions.
Here are some fields where marketing tools provided by HubSpot Marketing Hub come in handy:
Content Personalization
Marketing Hub provides tools to personalize your website content for individual visitors based on their behavior and demographics. By tailoring your content to their interests and preferences, you can increase engagement and traffic.
Lead Generation
It enables businesses to generate and capture leads through landing pages, forms, pop-ups, and calls-to-action. With its lead management features, you can nurture and qualify leads until they are ready to be handed off to sales.
Email Marketing
It includes an email marketing tool that allows you to create, send, and track your email campaigns. With features like segmentation, automation, and personalization, you can optimize your email marketing efforts for maximum impact.
SEO Optimization
It provides built-in SEO features that help improve your website’s search engine rankings. With tools like keyword research, on-page optimization, and tracking, you can ensure that your website is optimized for search engines and driving traffic to your site.
Social Media Integration
It allows you to integrate your social media accounts and manage your social media presence from one place. Social media scheduling, monitoring, and analytics are some features HubSpot provides you through which you can improve your social media strategy and engage with your audience more effectively.
HubSpot CMS and Marketing Hub Strategy Implementation
HubSpot CMS and Marketing Hub offer a useful combination of tools to drive effective marketing strategies. With these tools, you can streamline your marketing efforts and drive business growth.
Here explained are some of the strategies that HubSpot helps you carry out:
Content Marketing Strategy
With these tools, you can create and publish high-quality content that aligns with your brand’s goals and resonates with your target audience. You can use blog posts, social media, email newsletters, and other channels to distribute your content and increase your brand’s visibility.
By providing valuable information to your audience, you can build trust, establish your authority, and ultimately drive conversions.
Lead Nurturing Strategy
HubSpot makes it easy to nurture your leads throughout their journey, from initial interest to final purchase. Its amazing customizable features help you create personalized email campaigns, targeted content, and preferred workflows that guide leads through the sales funnel.
By delivering relevant, timely messages to your leads, you can build strong relationships and increase your chances of converting them into loyal customers.
Account-based Marketing Strategy
With ABM, you can personalize your messaging and outreach to specific accounts, rather than taking a one-size-fits-all approach. By tailoring your content and offers to the needs and interests of your target accounts, you can increase engagement and conversion rates.
Plus, ABM tools make it easy to track and measure your results, so you can continually optimize your strategy.
3 Resources to Guide You on HubSpot CMS Designing
If you’re feeling overwhelmed while using the HubSpot CMS design environment, don’t worry, you’re not alone. Even if you know the prerequisites and are familiar with it, there can be moments where you need guidance.
Luckily, there are some resources that you can turn to for help whenever you’re stuck.
HubSpot Knowledge Base
It’s a centralized database that has all the information you need on using HubSpot products. Think of it as a self-serve customer library that has information on all the HubSpot products, including CMS Hub, and topics to help the users find quick answers.
Personally, I found the HubSpot Knowledge Base to be a bliss. Learning about the ABCs and all the other letters of HubSpot is so much easier with this inclusive glossary.
HubSpot Academy
Another great resource is the HubSpot Academy. It’s a repository of a free and premium online training platform for inbound marketing, sales, and customer service professionals. Here, you’ll find all the courses that help you stay sharp by learning from leading experts through online videos.
If you’re a complete beginner and just starting your journey of website designing with HubSpot CMS, the HubSpot Academy is the place you need to refer to.
At HubSpot, there are some top courses that have helped millions of users across the world, such as –
- Building a Website in CMS Hub Starter
- How to Set Up a Website in CMS Hub Starter
- HubSpot CMS Best Practices for Developers
- Powering Your Website With CMS Hub Enterprise
With the help of these courses, you can explore the CMS Hub and get the know-hows through interactive video tutorials.
MakeWebBetter Professionals
MakeWebBetter is HubSpot’s Elite Solutions Partner, and as a HubSpot Partnering Platform for over 7 years, we are confident to say that we know HubSpot like the back of our hand. So we are aptly experienced and equipped to help you establish your online presence.
With a focus on HubSpot CMS, MakeWebBetter can help you take advantage of the tools available in the HubSpot platform to build a website that is both visually appealing and highly functional.
Our key expertise include –
HubSpot for eCommerce
Our team of eCommerce specialists possesses extensive knowledge in implementing the most effective HubSpot strategies to push your business to its maximum potential.
Professional HubSpot Services
At MakeWebBetter, our skilled experts take pride in assisting our users in not only establishing their HubSpot portal from the ground up but also ensuring that they are utilizing the tools to their optimum capability.
HubSpot Development
Whether it’s designing or marketing, our development and marketing team work in unison to materialize your website ideas into a reality that accurately represents your brand.
By partnering with MakeWebBetter, you can take advantage of the full range of capabilities that HubSpot CMS has to offer, helping you to drive traffic to your site, convert visitors into customers, and improve your overall online presence.
With a track record of success and a dedication to customer satisfaction, MakeWebBetter is the ideal partner for businesses looking to grow and succeed in today’s digital marketplace.
Conclusion
To conclude, HubSpot CMS is a global platform offering designers and organizations valuable benefits. Its user-friendly process, flexibility, and ability to integrate seamlessly with other HubSpot tools make it an ideal choice for businesses of all sizes looking to build a robust digital property.
HubSpot CMS is a game-changer for web design, enabling businesses to take their online presence to new heights. If you’re a designer looking to provide clients with a robust digital marketing solution or a business looking to create a website that drives traffic, generates leads, and boosts conversions, it is the perfect tool for you.
So why wait? Sign up for HubSpot CMS today and take your business to the next level!
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Working with this exceptional team on my business website was an absolute pleasure, and I couldn’t be more thrilled with the results! Their designers truly understood my vision, bringing it to life with remarkable expertise and creativity.
Very interesting information!Perfect just what I was searching for!
Glad to know you like it! Do check out our HubSpot themes.