7 Google Ads Hacks To Boost Conversion Rate And Grow ROI [ROI Cheatsheet]

Meet Amayra Woods, Marketing Professional and Communication Manager at Vells. She is a well-garnered woman on the floor who can manage everything. But it burdened her hugely when one of the experienced Advertising Analysts left the company.

What next? Amayra Woods was up-voted for the post till the next hiring.

She had a pretty good experience in handling in-house marketing, but her knowledge of Google Ads was limited. As soon as she opened the Google Ads dashboard, it stressed her. Alas! the company was experiencing huge losses with bland conversions and low ROI.

Are you facing a similar challenge that Amayra is going through and looking for enhancements in your business?

If yes, then we believe to boost conversion rate and ROI and to understand the complete working of Google Ads Hacks, a blog is not enough. But, knowing the latest Google Ads Hacks in PPC, in a simplistic way, might help you.

There are chances that if you’re already engrossed in research for Google Ads Hacks, you might have seen and overlooked some of the simple hacks listed. But, we will help you to effectively use those techniques in a unique way to boost ROI and conversion rate simultaneously.

The best thing about these hacks is that they are specially crafted to meet the above mentioned common goals of every marketer whether he is running an online business or is a retailer.

If you’re not earning from your AdWords campaigns, you need to keep reading…

Since everything revolves around increased conversions and reduced CPC (Cost Per Conversion), investing your money without appropriate results hurts your business.

If you DON’T want to waste money, for taking random decisions in your online advertising campaigns, walk with me till the very end and ensure PPC success.

Top 7 Hacks for Google Ads to Freshen-up Your Online Advertising

1. Hack – Call only campaigns

As things are changing in a very fast pace, we too to get updated when it comes to getting connecting with our customers in real time. Potential customers tends to get converted into leads for businesses when are extended a smooth and well connected communication channel, so not for your brand as well! 

Call-only-campaign-means encourage customers about your brands/products/services through calling. Now, the best part of this campaign is that- till now you would be calling-up your customers convincing about your brand and its products/services, but here is a twist. In call-only-campaign, your customers are deemed to call you at the time when they click or tap upon the ad which you have placed. 

For instance, if you are running a real estate business then call-only-campaigns works the best option for your property buyers. Be it a plot or flat or even bungalow or villa, your support team will bring out the best response from your buyers in real time. You just need to place a well engaging and smart ad about your brand and let your prospect call you back. 

Another instance, Many businesses which lack a well-versed support system goes to choose JustDial ( as a third-party link), that is much more efficient with their support base. It is that when the professional team sum-up the amount of received responses from potential client then it is shifted to the concerned brand which is then taken-over by them. 

2. Hack – Run Ads on Competitors keywords

It is one of the most practical Google Ads hack that would not only help you get more clicks on your landing page, but also increase the ROI of your PPC campaign, and help you to stay ahead of your competitors.

Yes! that’s easy now. And, it’s permissible to take competitor’s keywords for targeting. And even Google allows you to bid on your competitors’ keywords. Because, if someone is interested in your competitors’ products and services, he/she would be interested in yours too.

That would be a good pick for you!

Those keywords would be less competitive and will create brand awareness, also easy to rank. You can also try this…

But, beware, maybe your competitor would be reading this. LOL!

3. Hack – Geotargeting

Don’t lose traffic on your store, by ignoring your Ad optimization according to the Location. Geo-targeting helps you target your visitor’s IP, GPS and WIFI data to find your ideal customer by assessing the customers’ behavior. Use local area ad extensions to maximize visibility.

Based on your visitors’ location, you can also create custom ad content for them.

Let’s see how you can start with geotargeting in Google Ads.

• In Google AdWords, At the very first, you just need to select the desired campaign, you wish to target and move to the Settings tab.
• After that, jump to the Locations and Languages section, and under locations, click edit.
• Select the Search tab and start filling in your aspired location.
• Choose that location, when it appears at the drop-down menu of related matches.

If you want to target a particular geographical location, you can also exclude areas you don’t want to target in your campaign. You can get this under the settings tab.

4. Hack – Add negative keywords

Negative keywords help you to determine, what to target and what not to. It helps you to exclude search terms in your campaign, which are irrelevant or not needed to be showed to your customers.

For example, if you are an optician who has an online store that sells eyeglasses, and lenses, then you would be adding wine glasses, drinking glasses, as negative keywords in your campaign. That would help you target better, resulting in increased ROI.

You will have greater chances to avoid fraudulent clicks. This helps you to save your money.

5. Hack – Quality Score

Running a PPC campaign in today’ competitive and digital world is a big thing, as you all will be investing large sum of money for your brand. Good Enough! But, do you know how you can measure your campaign’s performance? 

The answer to this is- ‘Quality Score’. 

So, what is it? According to Google- ‘It is an estimate of how relevant your ads, keywords and landing pages are to a person who sees your ad, higher quality scores typically lead to lower costs and ad positions’. 

So, it is not just writing down content for ad and pushing to get Live. 

You need to give special attention to: 

• Ad Relevance
• Click through rate
• Product Page

It would be favorable to acknowledge whether you are scoring low in ‘Quality Score’ or not. Because, the more you score high in AdWords quality score, you are entitled to welcome higher Return on Investment (ROI) and spend less over ad and thus vice-versa. So, let the magic begin with better precision…

6. Hack – Running ads on Google’s Display Network

There are two types of Networks – Search and Display Networks. If people are searching for specific products and services, Ads appear under Google Search Network. But, in Google Display Network, your ad gets place among thousands of websites which are similar or affiliation.

It is important for you to differentiate between the two. If you don’t know where your ads are listed, you can go to Display Network – > Placement, that would help you know exactly where your ad is listed.

For instance, your ads are listed in the top 10 sites, but do you seriously want those sites to get your ads listed?

If no, then have a check on this, reduce the number of fraudulent clicks, even if you are getting conversions, that’s not worthy.

You can fix this issue by duplicating the campaign you are already running, then remove all the existing ad display placements and now get ready to start preparing a list of your own.

You can get tricky, by hiring a trainee under you, who can help you find top 100 sites matching to your industry and business domain.

Make a list, and run both campaigns parallelly to judge, the difference between conversions, and clicks.

7. Hack – Draft Touchy Insane Ads

This Google Ad hack is one of my favorites! Always remember, what strikes you, will always be there in your mind. Draft compelling ad copies, by adding an emotional touch to your advertisements.

Let your content do the talking which your viewers cannot resist and finally pushes them to take ACTION! 

Make them click your ad. There are various definite ways to get results like including a question and empathetic voice.

Use a Title case, in your first heading, second heading should be clearly supporting the first one and the CTA should be clear. Show success, add reviews. If I talk about the context, adding USP (Unique Selling Points), would be the pro hack for you.

Yes, You Can Do It!

If you are cheeky for more traffic, genuine clicks, and fruity conversions, Google Ads is the best way out to get traffic to your site. If you are running short or possess limited information on PPC and Adwords, these 7 Google Ads hacks would be like a bone for a dog.

There can be various parameters or conversion metrics, that can help to raise the performance of your PPC campaigns, and level-up your online marketing by generating quality leads for your business.

If you find, I have missed something really important to mention, I would love to hear from you, do comment below.