Why Go HubSpot? It’s Time To Upgrade Your Business

Why go HubSpot? What’s so special?
Why should anyone invest in HubSpot?

Are you also engrossed in such never-ending queries to say whether HubSpot is the right choice for your business or not?

Well, this is 2022, and gone are the days of cold calling and cheesy TV commercials, exfoliated emails with no personalization. Consequently, the digital shopping space has reached the horizon, where all the brands are shifting to pay more attention to their shopper’s behavior, interest, and other information that can help them understand their customers better.

With the constantly evolving eCommerce space, sales and marketing are becoming more sophisticated and customer-experience oriented. That’s to say if you want customers to keep coming back, you have to treat them in a more personalized way.

66% of customers say they’ll pay more for a great experience.

Hence, keeping these numbers in mind, I guess you should start improving your customer experience right away.

And that’s where HubSpot rolls in.

What is HubSpot?

HubSpot is an eCommerce marketing and sales platform that allows your business to grow without compromising the inbound approach.

It is often referred to as an “All-in-one” platform or a “Complete Package” because it gives you the full marketing, sales, and service support needed by a business to increase leads and accelerate sales.

Marketing is taking a different shape because of automation. Therefore, to get ahead in the world, you need tools that can automate your business activities. As a result, giving you enhanced sales.

As they say –

Powerful alone. Better together.

HubSpot can easily be integrated and synced with your eCommerce store (irrespective of the eCommerce platform you’re using) with the help of HubSpot eCommerce integrations. Moreover, HubSpot Apps also play a vital role in adding unique features to your store’s functionality. Consequently, it streamlines your customer service (which will be covered in detail in this article – stay tuned).

Origin of HubSpot & Emergence

HubSpot was founded in 2006 as a software and marketing company that uses inbound marketing to promote businesses. The aim was to provide businesses with a platform that provides tools for,

• Social media marketing strategy
• Content management
• Lead generation
• Search engine optimization
• Customer relationship management

In February 2021, HubSpot announced its sparkling growth by surpassing the $1billion annual revenue mark and achieving 100,000 paying customers milestone.

HubSpot collabs the strengths of its CRM platform, marketing channel, automated sale, and marketing data-driven reports to analyze and predict the behavior of the captured leads throughout their journey to becoming a customer of your business.

With HubSpot in your eCommerce arsenal, you can create a remarkable, more meaningful, and personalized customer experience. Also, being a SaaS-based platform, there are no installation requirements for the software to work.

HubSpot has been very instrumental in making the lives of business owners easier.

So this was practically all about – “What is HubSpot?”

Although there is still a lot more to explore with HubSpot like “Who’s HubSpot for?” and its architectural overview which makes it an all-rounder platform.

Let’s dig in deeper…

Who’s HubSpot For?

HubSpot was originally designed and developed for marketers and their requirements. Gradually, it emerged as the one-stop standalone solution for everyone in the business.

HubSpot’s products include the tools for everyone, namely,

• Marketing Team
• Sales Team
• Customer Service & Support Team
• Operations Team, &
• Business Owners, of course.

Usually, it’s quite complex to align all your inter-team activities frictionlessly. With HubSpot by your side, aligning and managing tasks across teams gets a lot easier and hassle-free at the same time.

The powerful emergence of HubSpot owes its success to the inbound methodology it adopted and the flywheel concept of its buyer’s journey.

The Flywheel model adopted by HubSpot after refining the funnel stages remarks that capturing leads and nurturing them into customers is a never-ending process. It defines your growth momentum after aligning your processes & strategies around providing a flawless customer experience.

HubSpot Architecture Overview

Right from the beginning of this article, I’ve been calling HubSpot an all-in-one sales and marketing solution for eCommerce businesses. That’s because of its product’s architecture that all are different individually but collectively represent HubSpot as a single powerful solution.

 

HubSpot efficiently covers your 4 four major teams with its solutions called “Hubs”.

• Marketing Hub for your marketing team
• Sales Hub for your sales team
• Service Hub for your customer service and support team
• CMS Hub for the business owners, and
• Operations Hub for your operations team

Now, you may wonder why all these Hubs are integrated with one another and why they matter so much?

Well, working across cross teams can be challenging if you have to manually handle the reporting from each cross-department team. Especially when you’re tracking any particular lead or contact’s journey with your business. HubSpot’s integrated system helps you in managing all such activities with the help of its free CRM.

For example, if you are from a Sales team and tracking the progress journey of contact x, you can track it down easily on the CRM dashboard along with the support data of the contact (if any exists) like tickets raised and issues faced, etc.

HubSpot CRM is truly the backbone of each Hub as it efficiently reduces the friction and negative experiences of managing processes and customers, respectively.

Now, let’s have a look into each HubSpot Hub before you finally decide, “why go HubSpot?”

1. HubSpot Marketing Hub

The HubSpot Marketing Hub is a boon for companies looking to start marketing at scale. Before generating leads, you need to nurture them into your loyal customers. The HubSpot Marketing Hub allows you to personalize every bit of your brand.

With the HubSpot Marketing Hub, you can attract more visitors to your site. As a result, you can collect user data and convert them into qualified leads.

The marketing hub gives you tools like landing pages and automated kickback emails to quickly engage your website visitors. Your visitors just have to fill out a pop-form.

Voila!!

You’ll have all the necessary information about your customers for better personalization of each touchpoint.

You can even leverage the website visitor’s activity to make your marketing content for a more one-to-one customer experience through detailed segments.

Key Features of HubSpot Marketing Hub

• Landing pages
• Website live chat and chatbots
• Email marketing
• Lead scoring
• Marketing Automation
• SEO management
• Social media management
• Paid management and attribution reporting for Google, Facebook, and LinkedIn Ads.

2. HubSpot Sales Hub

The HubSpot Sales Hub gives business owners a collection of powerful tools much needed to close more deals faster. It allows you to automate your sales-related tasks and nurture them for conversion.

Let’s see some tools in the sales hub that let you close deals faster:

• Live Chat

The live chat gives you the ability to connect with your customers on a one-to-one basis. You can instantly answer your customers’ questions and solve their problems instantly.

• Quotes

The first point of contact with the customers is through a quote. A quote is a professional document that has a detailed list of products or services being offered before the order is confirmed. The HubSpot Sales Hub comes with a tool called Quotes that lets you create quotes. You can share them with potential customers, interested in your products and services.

• Email Scheduling

With HubSpot Sales Hub, you can create personalized emails for your customers and send them at the right time. Also, you can even track your emails and get notified when your emails are opened.

• Deal Pipeline

Another amazing tool in the Sales Hub is Deal Pipeline. This tool lets you predict your revenue and identify the roadblocks in your sales plan. With the Deal Pipeline, you can define stages for moving towards closing a deal.

Key Features of HubSpot Sales Hub

• Automated email and meeting tracking in CRM
• Calculated properties (eg. for auto calculating commissions)
• Custom Objects (Enterprise only)
• eSignatures
• Lead rotation
• Pipeline & deal management
• Product line items
• Sales forecasting
• Email sequences
• Sales analytics
• Meeting scheduling
• Sales automation
• Website Live chat and chatbots

3. HubSpot Service Hub

Bringing visitors to your website alone is not enough. You need to treat them well with the best possible customer service. The HubSpot Service Hub is an incredible solution that allows you to deliver the great customer experience that your customers deserve.

Here are some tools that are provided in the HubSpot Service Hub:

• Conversations

This is a universal inbox that helps your teams to collaborate on customer support at scale. The conversations tool is also available in the free CRM and is also a core component of Service Hub.

• Help Desk And Tickets

Another amazing feature of the HubSpot Service Hub. Tickets are a new way of fulfilling your customers’ growing demands. With the help of tickets, you can track your customers’ needs and deliver as per their expectations.

• Customer Feedback

We know how important customer reviews are for a brand. Feedback is the best way of doing word-of-mouth marketing. Even negative feedback plays an important role, it helps you know where your products or services are lagging.

Key Features of HubSpot Service Hub

• Multiple customizable ticket pipelines
• NPS (Net Promoter Score) & Surveys
• Communication tracking from a central support inbox that aggregates, emails, chats, calls, and social media-based support requests.
• Customizable knowledge base/help desk page
• Extensive reporting enhances customer service
• Ticket routing and automation

4. CMS Hub

Another powerful tool that lets you build and manage your tool is the CMS Hub. Owning a website is not just enough; you also need to keep a check on how it performs. Herein, comes the role of HubSpot’s content management system.

With HubSpot CMS Hub, you get the following advantages to empower your website:

• Security and Reliability

As your website grows, you cannot afford to compromise the security of your website. Thus, through HubSpot’s CMS, you can very easily manage your servers and monitor the health of your website.

• Speed

A few things cannot be ignored before choosing a CMS. Among those is the speed of your website. If your content management system is fast, it can have a huge impact on your business. Thus, HubSpot’s CMS Hub gives you tools that are needed for making your eCommerce store as fast as possible. After all, customer experience cannot be hampered.

• Scalability

While making a choice, make sure that your CMS is ready to accommodate your team as it grows. The CMS gives you the scalability to manage user roles. You can manage and limit the role of each member.

Bonus: HubSpot CRM – The Hub Integrator!

HubSpot knows very well that the most important and valuable asset for any business is customers. At its core, HubSpot is a free CRM that gives you full visibility into your sales pipeline in real-time.

HubSpot’s free CRM offers a centralized platform with an easy-to-use interface. The CRM gives you the ability to maintain strong relationships with your customers, and streamline the tasks between the marketing and sales team.

Now you see why I have been calling Hubspot an all-in-one eCommerce sales and marketing platform. It has everything you need to make the customers aware of your brand and later nurture them to conversions. Also, with tools like CRM and CMS, you can maintain a healthy customer relationship and accelerate site performance at the same time.

Still have second thoughts about – “why go HubSpot?” Then, let’s see some more convincing reasons.

Reason to Choose HubSpot Tools & Products

1. Real-Time Tracking of Prospects

Want to know who all visited your site? With HubSpot’s sales lead and prospecting software, you can very easily track who is interested in your business. HubSpot allows you to track prospects’ visits in real-time.

It gives you an opportunity to examine which visitor engaged with your site the most and take action accordingly. Here’s how real-tracking of prospects can be functional for your business:

• Get deep insights into the number of visitors, and the number of page views, and prioritize follow-ups for interested prospects. This saves you time chasing cold prospects.
• You can filter your prospects using various filter criteria like geo-location, number of visits, and more. With these filters, you can create custom views for your sales team and track-only qualified prospects.
• With HubSpot’s sales leads and prospecting software, you can set up automated email alerts for your prospects.

2. HubSpot Lets You Create Solutions For Your Clients

It might often happen that you have a huge influx of traffic but it doesn’t generate enough revenue. As I have discussed in my previous point, with HubSpot, you can track everything from page views to visitors’ engagement on your website.

This data can be used to serve a personalized behavior to your clients that are not engaging with your business. HubSpot shows you data like bounce rate and form submission, which is very fruitful in improving the customer experience on the website. You can even filter your audience based on pages visited by them and send follow-ups accordingly. Hence, saves you from sending follow-ups to cold leads.

With HubSpot, you can also track the engagement of your email campaigns. You can judge the success of your email campaigns by reading various metrics:

• Response rate
• Open rate
• Click-through rates
• Deliverability

3. Manage Social Media With Ease

Now, here’s another reason why go HubSpot. Yes, HubSpot even has a social media management software that lets you manage your social media chores with ease. This tool saves a lot of time which can be later used for interacting and connecting with people on social media.

Here’s how you can manage all your social media channels using a single platform:

• You can connect your social media channels with HubSpot and directly publish your content on all the handles. Does that make your job much easier?
• With HubSpot, you’ll never miss any conversations that are relevant to you. The platforms give you tools to track every mention of this, increasing your visibility.
• And last but not least, you get out-of-the-box performance reports. This allows you to compare the performance of different campaigns over each platform.

4. Customer Segmentation

Let me tell you a fact – “A successful marketing strategy is one that delivers the right message to the right person at the right time.”

In the stone age marketing era, personalizing marketing efforts was easier. Today, we’re living in a world where the competition in the market is high and everyone is striving to give their customers exclusive treatment. Thus, customer segmentation has become a very crucial exercise that helps you group your audience on various parameters.

With HubSpot, you can segment your audience into smaller groups based on demographic and behavioral data. Therefore, using HubSpot, you can set specific rules and parameters to divide your audience into lists.

5. Can Be Integrated With Third-Party Marketing Platforms

Do you have a marketing tool you cannot live without?

Don’t worry, here’s another attractive and strong reason to “why go HubSpot”.

The all-in-one eCommerce marketing and sales platform integrate with almost every third-party tool you can think of. From Gmail to SurveyMonkey to WhatsApp to Slack, HubSpot can be integrated with over 100 third-party marketing tools.

Moreover, HubSpot apps help you in scaling your business to grow better. Here is the list of some most preferred HubSpot Apps that you must look into for your business activities and processes: Checkout HubSpot Apps List

6. Perform Deep Analysis With Custom Reports

As a business owner, you need to take important decisions on behalf of your organization. But making choices without any knowledge might not always work for you. Thus, you need data, numbers, or some metric for making an informed decision.

With HubSpot, you get the flexibility to analyze objects and activities by creating custom reports.

Here’s how you can benefit from marketing reports:

• Firstly, you can simply review data and remove things from your strategy which is a waste of time.
• Secondly, you can draw multiple conclusions and plan further on how to use data.

Here are some forms of custom reports that you can create with HubSpot:

• Single object and cross-object reports for analyzing your objects that include contacts, deals, tickets, products, activities, or feedback submissions.
• Custom funnel reports for analyzing conversion rates.
• Multi-touch revenue attribution reports analyze the value of interactions that a customer has with your brand in terms of revenue.
• Custom contact attribution reports analyze the value of interactions that a lead has with your business in terms of conversion.

HubSpot has everything you need to grow your business using inbound marketing. You can even sync HubSpot to your online store and streamline your customer service. Yes, when HubSpot is integrated with an eCommerce platform, you can do everything you need to:

• Make customers aware of your brand.
• Attract them with your products and services.
• Nurture prospects.
• Ultimately converting your audience to qualified leads.

Coming to a very interesting part of this article. Now we’ll see how to integrate an online store with HubSpot to streamline customer services.

How To Integrate HubSpot with eCommerce Stores?

Imagine, you have a solution in your hands that integrates your eCommerce data with a powerful all-in-one marketing solution. Wouldn’t that be great?

You can automate all your marketing efforts while you can give your customers personalized treatment. Also, combining your online store with HubSpot gives you an in-depth knowledge of how your customers are behaving across your business.

So, how to integrate your online store with HubSpot?

Let’s take an example here to get this concept more clear: how you can integrate HubSpot with your eCommerce store.

Suppose, you have an online store setup on WooCommerce and you wish to connect it with HubSpot CRM. Well, you already know that HubSpot is flexible and can be integrated with 100+ third-party marketing tools and platforms. So it can also be integrated with WooCommerce using HubSpot For WooCommerce integration plugin.

Yes, with HubSpot for WooCommerce, you can turn your store into a marketing and sales powerhouse. The best part, the solution is freely available.

What Is HubSpot for WooCommerce?

HubSpot for WooCommerce is one solution that connects your WooCommerce store to HubSpot efficiently. This integration helps you sync your customer and order data into HubSpot CRM. Hence, making it far easier for you to analyze your data, and make meaningful decisions.

This software helps you with ready-made HubSpot campaigns, customer segments, and enhanced eCommerce reporting. Also, you can see the eCommerce sales leads you are missing and understand where they lie in the sales process.

And you know what’s amazing; all this can be seen in one place.

What HubSpot WooCommerce Integration Can Achieve?

HubSpot WooCommerce Integration is more than just an integration; it helps you in demand generation, customer acquisition, sales conversion, and reporting ROI.

Let’s see some really cool features that make integrating the WooCommerce store with HubSpot so important:

1. View All Your Ecommerce Data At One Place

Once the plugin is activated in the WordPress environment, it syncs all your WooCommerce data with HubSpot. Thus, letting you see all your WooCommerce data in one place.

Also, the centralized dashboard offers you some pre-mapped fields and pre-built workflows.

2. Performance Reports For Sustained Growth

As I mentioned earlier, for sustainable growth, you got to make data-driven decisions. The HubSpot For WooCommerce integration imports your WooCommerce data into HubSpot, finally you can see WooCommerce products, customers, and orders on one single screen.

Finally, you can use these eCommerce reports to make smarter decisions and boost your revenue.

3. Customer Segmentation Based On RFM Score

The Recency, Frequency, and Monetary (RFM) value is one of the most efficient ways to identify your best customers. The integration solution allows you to deeply analyze your customers’ behavior and segment them based on their RFM value.

With RFM segmentation, you can build a highly effective customer targeting strategy.

4. Automate Your Regular Marketing Tasks With Workflows

The automation feature of HubSpot is something to die for.

With the help of HubSpot for WooCommerce integration, you can create workflows for automating your regular marketing tasks. Also, you get some pre-built eCommerce templates that cover almost every aspect of the buyer’s journey.

5. User-Friendly Dashboard

No matter how many cool features a software has, it is a waste of time if it is not convenient to use. But this is not the case with HubSpot For WooCommerce. The integration solution comes with an easy-to-use dashboard that is very simple, even a non-technical person would love it.

So these were some generic features of the HubSpot for WooCommerce integration that make it so special. If you want me to summarize, then here you go, with HubSpot for WooCommerce, you can:

• Re-establish your relations with customers who abandoned your product before reaching the checkout page.
• Map your contacts’ properties in the form of WordPress user fields.
• Create custom reports and track your ROI.
• Lure customers by offering custom offers and discount coupons.

More HubSpot eCommerce Solutions & Apps from MakeWebBetter

MakeWebBetter is the fastest-growing HubSpot Agency Partners and is a dedicated platform to provide solutions and services to cater the needs of their clients. Following the same, MakeWebBetter joined hands with multiple eCommerce platforms to provide specific integrations with loaded features.

Some of these HubSpot integrations for eCommerce platforms solutions include,

• HubSpot Magento Integration
• BigCommerce Integration with HubSpot
• HubSpot Shopify Integration
• Prestashop HubSpot Integration
• Onboarding Assistant for HubSpot
• FormPay by MakeWebBetter

Summing Up!

HubSpot is a vast tool in itself. Connecting it with your online store can turn your business into a revenue-generating machine. But over a period of time, managing a CRM which is overloaded with features can become a daunting task.

Are you changing plans on going with HubSpot? Don’t worry!!!

Being HubSpot connoisseurs, we strive every day to help businesses break all the barriers to success. Our partnership with HubSpot is just an emblem of what I just said. Our experts are ready to take the load for you so that you can continue planning your success strategy.

We understand how important are quality leads for a business. Therefore, we improve marketing ROI with operational inbound marketing.

So this was it and finally, it’s time to say goodbye!!! In the end, I would like to conclude with a quote. Since somebody has already said it best:

The reality is the best marketers are using both inbound marketing and marketing automation together, and they are getting great returns.

– Greg Head, CMO of InfusionSoft.