Marketers who use Marketing Automation Software tend to outperform than the marketers who don’t.
But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition.
What exactly is marketing automation and why do you need it in the festive sale? Let’s take a pause and get back to the essentials.
Did you know plenty of marketers smitten with it, but at the end of the day…What is marketing automation and why should you be interested in it? It’s pretty simple.
Clearly, Streamlining, automate, and measure marketing tasks and workflows blah – blah… The marketing automation does them all.
I will clear all your doubts towards Marketing Automation and what is the best solution available in the market…
According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology.
Pretty impressive, Right?
Let’s start by investigating the problem first…
It’s a fact, Marketing is the whole soul of every B2B and B2C (or prospect) relationship. And when It comes to festive sales, the whole scenario gets wild.
Marketing Automation is also heavily integrated with sales. Even, talking about now, when the company first launches, they’re typically run by builders and sellers. The tasks of a builder are to create the product while sellers run out to establish the connection between the company and potential customers.
As a company starts growing, maintaining a 1:1 relationships with all the clients, as well as visitors becomes difficult. So, at this point in time what you will you do?
Your company needs a Marketing Strategist, Campaign Planner, digital marketer, and PR specialist, and most importantly a marketing expert who can build sales-driven, conversion-centric programs.
Before that, you must assess your company, then when exactly you need marketing automation software in your company? and what is the importance of inbound marketing automation in your WooCommerce business…
Marketing Automation – Seriously Now?
I have prepared a questionnaire to give you an idea of what marketing automation can do for you. Buckle up yourself, and answer these questions before creating any superstition for marketing automation…
Are you able to…
- identify, track and, engage your visitors/customers online?
- prioritize the list of customers, based on fit and nature of business?’
- recover your lost abandoned carts?
- filter leads based on the level of engagement and interest?
- Can you measure the revenue contribution of every single one of your marketing campaigns?
Are the above-mentioned things are carried by you without beating your head back. Is your answer sounds No?
Listen, If you had marketing automation, this is possible…
The Inbound Approach to Marketing Automation: A Software for Business Growth
The best marketing teams use marketing automation to make their campaigns more accurate, workflows and to empower their sales team with better leads and achieve greater ROI.
What workflows, campaigns, events am I talking about? Here are some of the things marketing automation allows you to do more effectively:
- Email marketing
- Lead generation
- Lead nurturing and scoring
- Customer Retention
- Measuring ROI
You must have heard of all the above mentioned Marketing Strategies, but if you don’t have any equipment, these all strategies will still remain in your diaries.
Even if you are a startup or a running company, trust me it doesn’t matter at all. If you have a good strength of marketing team, there comes a point at which you can no longer manage 1:1 connections with customers using the manual tools you have available.
That’s exactly a place where you need a Marketing Automation Tool for your company.
Let’s dive in to see how marketing automation helps in bringing these marketing strategies automated…
Why Marketing Automation, and Why Now?
Boost Sales, Automate all the marketing activities, have Fun with an Integration which quickly gets implement and helps you grow.
#1 Email marketing
It has become a must of every eCommerce business to build an effective online presence. For that, they need to automate their promotions with highly personalized product offers to match individual customer profiles.
Connect with your customers through email, so make sure you’re getting the most out of your efforts. HubSpot helps you create beautiful email campaigns that deliver results.
You can create beautiful emails using pre-formatted templates or a simple, visual editor. Run A/B testing, and test against spam filters, with the facility of sending them now, or schedule them for later.
You can also view rendering reports. With this, you can easily track your success with email marketing campaigns.
What can you do with email marketing automation?
- Create highly segmented email lists that are automatically updated based on user data.
- More quickly convert potential customers into actual customers.
- More easily continue engaging with potential and existing customers.
- Increase efficiency by automating the repetitive tasks associated with customer relationship management(CRM).
- Improve engagement by delivering subscribers more relevant, personalized and timely message
The advancing need for such solutions was increasing in the market. Well, we came up with HubSpot WooCommerce Integration and by our great professional output and a desire to help humanity grow, HubSpot too made its way to include us onboard.
#2 Forms And Landing Pages
Leads, yes Leads! easily collect prospect information using forms and custom landing pages.
#3 Blended Lead Scoring And Grading
It would be seriously a waste of time if you chasing those dead ends, I mean playing blindly is useless. Marketing Automation Software will help you understand who’s showing interest in you, and follow up with only those meeting your ideal customer profile.
#4 Automate Workflows
In addition to sending automated emails, potential customers should be nurtured across multiple channels. With automated workflow, you can also set reminders within campaigns to create notifications to reach out via phone or to send a piece of mail when appropriate.
#5 Lead Nurturing
Nurture your leads by set-up personalized, automated engagement tracks that free up time to focus on hot leads while preventing early-stage leads from slipping through the cracks.
#6 Prospect Activity Tracking with ROI
Easily Track your conversions, make a check how much revenue your workflows and campaigns generate and track your return on investment (ROI).
Marketing Automation also includes RFM segmentation, which lets you understand each customer’s interest and activities during the specific period of time, you can also set alerts to know who to follow up with in real time.
#7 Closed-loop Reporting
When you start the marketing campaign, At the very moment, it opens the door to a data pool. From, the contacts you create, the buyer personas you build, to the landing pages you run, Deals you close, the emails you send, and everything in between — Reporting dashboard can help you understand your performance.
Gives you access to reports that tell you just how well your marketing automation campaigns are working, and where leads are coming from.
Marketing Automation does not stop here…
Stuck in problems? We have a solution for you!
If you find these strategies pretty much exciting, then it is much relieving for you that we have developed a solution for you and named it HubSpot WooCommerce Integration. A Marketing Automation tool to simplify your work to great extent.
This integration will solve all your marketing automation needs from pre-formatted segmented emails to well-set email campaigns including RFM Segmentation, ROI tracking and much more…
This integration will give you ease to for automated processes for workflow, additionally, how to gain abandoned cart, hold back your customers via coupon code, mapping HubSpot contact with WordPress users.
Time to time we have received issues from our WooCommerce clients related to creating groups, lists, contact properties and syncing the real-time data for incorporating customer contact details.
Below mentioned questions are Top trending ones, Luckily we have a solution to all the problems and issues you are facing with your sales and marketing…
It’s time to turn your leads into customers with Less Effort. Let’s introduce you with Some of the super useful HubSpot Add-ons for Traffic – Sales – Leads…
Q. How can I target my customers more personally and hold their attention?
You can effectively target your specific audience with RFM Segmentation. With HubSpot WooCommerce Integration, you can create different types of customer segments with RFM analysis, Instead of reaching out to 100% of your audience, you need to identify and target only specific customer groups that will turn out to be most profitable for your eCommerce business.
Q. How can I track my store’s overall Sales and Revenue?
Shop order can be seen as HubSpot Deals with the associated revenue and contact with that. Per Order HubSpot Deals provide easy forecasting of revenue.
Q. How can I get my customers’ back?
Get a solution which leads to Steadily recovering all the abandoned cart orders which were once left or forgotten by your customers from your brand. HubSpot Abandoned Cart Recovery will help your client base to re-establish again. It automates the follow-up process and increases conversions from cart abandoners.
Q. How do I map HubSpot contact with WordPress users?
You can map existing HubSpot contact properties with the WordPress users’ fields (custom/default both). The selected properties through HubSpot Field to Field Sync can be mapped to the desired WordPress user field.
Q. Is there a WooCommerce coupon plugin for auto generate coupon?
Yes, we have a plugin which auto-generate single-use coupon code which you can send to your potential and regular customers, even to your leads.
A marketing automation software like HubSpot allows you to tag all of your marketing activities with the campaign they’re associated with and also see comprehensive analytics of your traffic, conversion rates, clicks, etc. all in one place.
Robust, multi-functional tools like this give you a big picture of your data and how everything works together, rather than forcing you to jump from platform to platform.
So, if you want a solution for your e-commerce store with best of inbound marketing toppings here, HubSpot WooCommerce Integration certification turned integration will be your great tool to amplify your sale and also get back the deals which had gone missing.
Believe me, it’s a lifesaver…
For more Detailed information, please go through HubSpot WooCommerce Integration.