5 Ecommerce Growth Hacks To Increase Average Order Value At Your Ecommerce Store

With user-friendly tools like WordPress, building an eCommerce website or getting your online store is not a complicated thing anymore.

Moreover, with the ever-expanding internet user base, your brand’s online presence is a vital factor for your overall success. But, what’s even more important is the way you treat your customers. Eventually, they matter the most.

A business is baseless without clients. Happy customers, is what every business aspires. But, this is not the only thing common among businesses. The other thing is that almost every business believes that delighting the customer is a difficult task.

The businesses who think it’s easy to keep their customers satisfied, use certain eCommerce growth hacks to increase average order value at their eCommerce store.

Average Order Value is the average amount spent by a customer on a particular purchase. Your company’s average order value can be calculated by dividing the total revenue by the total number of orders.

If the average order value is high, then even if you get a lesser number of customers, your overall revenue is increased. It also reflects that you have the power to retain customers and influence their buying decisions.

So, the eCommerce growth hacks listed below have been primarily focused to increase your store’s Average Order Value. Take a look.

5 Most Lucrative E-commerce Growth Hacks

Industry leaders combine experience with expertise to deliver results that make them stand out from the crowd. Since they’re already in the market for a good number of years, they know all trade secrets. So, to match their caliber will require some special strategies that ensure a growth-oriented business. The most effective strategies out of these include.

1. Use Discount Thresholds and Provide Volume Discounts

Offering discounts on eCommerce stores is an effective technique used by many big and small brands to attract customer’s attention. It is a quick and guaranteed way to earn and retain customers simultaneously. After all, who doesn’t want to save money?

Therefore, use discounts with a big heart and brisk calculation, to increase sales and boost your reputation. You can also use cashbacks in the form of gift cards or vouchers to persuade your customers. A lot of simple tools are available that enable you to provide discounts and gift cards in the form of attractive coupons to your customers.

You can use the best strategies to implement discounts on your eCommerce store and increase sales, conversions, per order value and revenue.

2. Upsell and Downsell

According to stats, 80% of future profits for a business comes from just 20% of existing customers.

So, don’t miss the chance to pitch your old customers with attractive offers, services, and add-ons after they have purchased something from you. In marketing terms, this process is known as Upselling and is used to sell a related product of higher value with the parent product. Downselling is the same thing but the related product is lower in value.

You can use different upselling strategies to bring more conversions, and increase the order value at your eCommerce store.

Remember, don’t be too pushy with upsell offers as it might lead to bad user experience.

3. Create a Loyalty Program

Loyalty Programs are imperative for online stores. It is one of the best marketing tools that need instant implementation if you’re still on the fence about it. The primary aim of loyalty programs is to retain existing customers and build customer loyalty. Moreover, with excellent marketing tools, you can automate these loyalty programs and reward customers based on their purchasing behavior.

It’s not necessary to offer only cash rewards. You can also offer store credit, discounts, convenience, or any other benefits that would encourage customers to be loyal to your business.

Know How to Build a Successful Customer Loyalty Program in eCommerce? and implement it in your marketing strategy to generate greater profits than ever.

4. Use Marketing Automation On Your Online Store

Marketing is a never-ending process. It begins before the customer comes to your online store and continues even after the customer has left your website. So, managing marketing campaigns smoothly is what most businesses face issues with. These issues can be easily resolved by automating tedious marketing tasks that ensure you get enough time to focus on other important things too.

Although, marketing automation on your online store is not just about managing “tedious” tasks. All the hacks mentioned above can be achieved by integrating this hack in your marketing strategy alone.

All you need is simple marketing automation and online store integration like HubSpot WooCommerce Integration and you can relax and see your online store explode with customers.

5. Provide Targeted and Relevant Content

From marketing to customer experience, relevant content is the basic building block of your brand’s online presence and authority. Therefore, knowing what, when and where to make your content accessible to your target audience is the first parameter for long-term growth.

The power of content marketing can be estimated from the fact that 91% of B2B marketers use content marketing to reach their customers.

This fact also tells you that the competition is intense. So, to stand out from the crowd, provide helpful content to your customers so that they come back and refer your content to others.

Remember, quality is not a parameter, it should be your habit.

If you’re unsure about what content you need, hire a content writing agency to do the research and help you generate content that matters. But, make sure it’s done right.

Want More E-commerce Growth Hacks For Your Online Store?

So, now you know all the primary hacks that guarantee increased average order value, revenue and customer retention. These eCommerce hacks, if implemented in the right way, can work wonders for your online store. So, if you’ve already not thought of implementing these diligent marketing strategies in your marketing plan, start your research and make a quick decision.

The eCommerce growth hacks discussed in this blog are being used by a number of businesses in the world to get positive results. Some lack in the plan while others lack in the implementation process.

For those who lack the plan, now you have a plan. Once you start implementing these powerful eCommerce growth strategies, you’ll see the results yourself.

For those who lack the implementation, make a suitable plan and hire a trusted agency to handle your eCommerce marketing and focus on the other important aspects of your online store.