If you are a Business owner at some company or at any designatory position, you generally fed up with back-to-back meetings, ensuring your team is on the track to meet their goals for the quarter, double checking your new campaign and the list goes on and on…
It becomes really difficult for all of us to meet everything on time. Or, to continue the stuff with the same peace of mind as you had started your day with.
So, as to balance everything that falls over you regularly. You need something which saves time consumed on your repetitive tasks and marks your marketing actions with a bigger picture of data. With marketing automation, no need to worry about “manually”.
Marketing Automation tools make your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue.
Let’s get started…
Marketing Automation defined
Marketing automation refers to the software that helps you to automate your marketing actions. Many marketing actions are repetitive tasks such as emails, social media tracking, and other website actions and can be automated by that software.
Need Marketing Automation? Really!
Let’s go over some of the facts from the article by Giselle Abramovich so you’ll see why Marketing Automation is important for your business.
- Modern technology could automate 45% of the activities people are paid to perform, and about 60% of all occupations could see 30% or more of their activities automated.
- 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels.
- 77% of CMOs at top-performing companies indicate their most compelling reason for implementing marketing automation is to grow revenue.
- Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
- 91% of marketers said a tool that enables their teams to review, analyze, and act on customer and marketing data in a continuous and real-time fashion would be valuable for their organizations.
- 88% of marketers said that reducing the time spent on preparing reports and analysis, thereby granting more time for strategy and focusing on customer interactions, would be valuable.
How can we achieve Marketing Automation for Free?
There is plenty of marketing automation software available you can choose to start your marketing automation. But why spending a lot when we can achieve it for free using the World’s Largest Open-Source Marketing Automation – Mautic.
With its modern approach to Marketing Automation, Mautic’s suite of tools enables marketers to deliver higher performing campaigns and content, and achieve superior results.
What is Mautic?
Mautic is a powerful, Open Source Marketing Software. It is a platform which provides you with the greatest level of integration and deep audience intelligence.
Most importantly, It can take actions and automate them, based on your visitors’/customers’ behaviors. It enables you to make more meaningful connections with your customers interacting with your website.
What does it do?
Mautic provides detailed contact tracking along with powerful contact nurturing tools to help you organize your marketing campaigns.
It automates the process of finding and nurturing contacts through landing pages and forms, sending email, text messages, web notifications, tracking social media, and integrating with your CRM and other systems.
We are listing the most important features. Some of the features may seem obvious to you, but We don’t want to miss anything important.
#1 Add Tracking code
Either directly add HTML to your website, or use one of the community created plugins.
#2 Collect lead information
Anonymous visitors need to be converted to known visitors. You can use forms and landing pages to collect specific information.
#3 Nurture Leads
You need to nurture leads through campaigns and other points of contact.
Use workflows, assets, and landing pages to provide value to your leads and improve your relationship.
#5 Integrate points
You should define the most useful point values to properly weight your potential leads. Important: You should constantly be updating, improving and modifying your point values to be more accurate.
#6 Define outcomes & goals
Create the ideal outcome or the goal you want to achieve with each successfully nurtured lead. Example: Moving a lead from Mautic to your CRM of choice.
How can I automate WooCommerce Sales & Marketing using mautic?
Deciding which of your marketing efforts you have to automate and implementing it for your business is time taking and needs developer assistance, to eliminate those steps, Mautic WooCommerce Integration by MakeWebBetter is doing all the steps for you.
Mautic WooCommerce Marketing Automation help in segmenting your customers, set automated campaigns to delight your visitors and customers as well, designed for businesses of any size, which allows you to increase your leads, sales, and conversions.
With Mautic, you can create highly effective marketing campaigns to grow your business without any manual effort. The Integration passes all the customer data from your WooCommerce store to Mautic, including order information, abandoned carts, average order value and much more.
At the time of installation, the integration will take care of the customer fields that are required for your automation, and creates those fields on the mautic.
Based on the customer activities, It sync those fields from your WooCommerce store to Mautic, the integration also creates the higher level of customer segmentation like based on customers purchase frequency, the amount they spend and their average order total amount.
Then with the help of mautic campaigns you can automate your marketing to keep them engaged to spend more with you.
Wrapping up with…
The key difference between Mautic and most, if not all, of the popular marketing automation solutions. Mautic is open source software. That means anyone can use it and adapt it without having to pay anything.
You can download and install Mautic for free on your existing hosting, can assign the subdomain from the domains that you already have, and after connecting with your WooCommerce store, a Free marketing automation is ready for you.
Want to know more about how integration works? Contact us!