Benefits Of BigCommerce CRM Integration

“Choosing a BigCommerce CRM Integration streamlines all business operations and boosts customer engagement”.

If you own a BigCommerce store and haven’t bought into the idea of using a CRM tool yet, you must’ve encountered countless people (and blog posts) saying something similar to the first line of this blog.  

But why?

That’s because 9 out of 10 companies with 10 or more employees use CRM software. Thus, it will not be a good business move to be that one company that seems to be lagging, would it? 

So, let’s explore what BigCommerce CRM Integration is, what are the benefits of integrating CRM with BigCommerce, how MakeWebBetter’s HubSpot BigCommerce Integration stands out as a solution for eCommerce businesses. 

So, without any delay, let’s begin!

What is BigCommerce CRM Integration?  

As the name suggests, BigCommerce CRM Integration refers to integrating your BigCommerce store with a customer relationship management software like HubSpot CRM. Such integration allows you to sync crucial data such as customer information, orders, product details, and shopping behavior and bring it into the CRM of your choice, a centralized platform. 

Once integrated, you can use this data to improve your marketing, sales, and customer service strategies. Moreover, this integration acts as a bridge that connects your online storefront to customer engagement tools, your product inventory, and several other systems that make up your business.    

Now, this is all that you get when you choose to integrate your BigCommerce store with CRM. But before we elaborate on the benefits (that are seemingly countless AND convincing), let’s find out what you miss out on if you don’t integrate. Because in today’s business world, knowing what not to do is as important as knowing what to do. 

Explore HubSpot BigCommerce Integration by MWB

Why Your BigCommerce Store Needs a CRM? 

Surveys have reported that businesses lose 30% or more of their revenue solely due to bad data. That’s where connecting your online store with a CRM like HubSpot can make all the difference. Not doing that, on the other hand, results in scattered data, inefficient follow-ups, and very limited insight into your customer’s persona and behavior. Which means: 

• You don’t get a deeper understanding of your customer’s buying patterns, common grievances, etc. 
• Your marketing efforts lack the personalization they need. Statistics show that personalization should be at the center of every brand’s marketing plans. 
• Your business decisions in sales, marketing, or service won’t be well-backed by accurate data.  
• You will be unable to track your customers’ journeys from scratch, which will make it tricky for you to come up with strategies to retain existing customers and attract new ones. 

When you choose the right platform for your BigCommerce CRM Integration, it acts as a growth engine for your business. It not only boosts customer satisfaction but also ensures increased revenue for your business in the long run.  

But hey, if you make the obvious choice of tapping into BigCommerce CRM connection benefits, you don’t need to worry about these shortcomings. With that in mind, let’s get optimistic and explore the numerous BigCommerce CRM integration benefits and BigCommerce CRM features.   

How BigCommerce CRM Integration Helps Businesses?

Unified Customer Data

When you integrate your BigCommerce store with CRM software, you get to have a 360° view of your customer. Each and every interaction between your brand and the customer is captured and stored in one place. This means three things: 

• Less manual entry of data, which saves you time and energy that can be spent on creative and productive tasks. 
• Your entire team has access to the latest data, and each member is working with the latest information at hand.  
• You avoid the problem of isolated data that can hurt business growth in the long run.

Personalization via Segmentation 

If you choose a CRM tool like HubSpot, it enables you to segment customers based on their buying behavior, demographics, purchase history, and other factors. When you have these neat little customer segments, you can then send personalized marketing communications to them. 

You can create separate campaigns for each segment and ensure that they speak directly to the specific needs of that particular segment. In the long run, this builds trust among your customers while also boosting conversions. It also ensures that your conversations with your customers are planned, rather than being a hopeful shot in the dark. 

Marketing Automation

Another massive benefit of integrating your BigCommerce store with the CRM of your choice is the marketing automation functionalities. For instance, the HubSpot CRM allows businesses to: 

• Create workflows for abandoned cart recovery 
• Craft and shoot workflows for re-engagement campaigns
• Ensure consistent post-purchase follow-ups through workflows 

Again, these workflows save your company huge amounts of time, which you can use to devise innovative strategies that can bring in a revenue boost. It also makes sure that your customer has the same experience across different channels.  

Make the most of HubSpot workflows with MWB

Sales Alignment

Nearly 10 out of 10 sales leaders have emphasized the importance of trustworthy data. For sales teams, the accuracy of data for every buyer persona is as important as it gets. When you integrate your BigCommerce store with a CRM like HubSpot, your sales team has all the right information.  

Your sales team benefits from insights into customer behavior, past purchases, and engagement history. This helps in crafting more informed pitches, upsell recommendations and personalized offers. Ask any sales rep and you will find the same answer; there’s nothing more important for them than knowing a potential customer inside and out. 

Analytics and Reporting 

In order to improve sales and boost conversions, businesses need to constantly improve and reinvent. However, this isn’t possible without a robust analytics and reporting system. For your BigCommerce store, a comprehensive CRM system can prove to be just that. 

With a CRM like HubSpot, you can track metrics like customer lifetime value, order frequency, campaign performance, and more. With CRM dashboards, you can visualize your store’s performance and fine-tune strategies to improve outcomes. 

Customer Support Efficiency

BigCommerce CRM Integration benefits manifest themselves in customer service by providing a unified view of each customer’s journey, including order history, interactions, and preferences. 

This enables support teams to respond faster and more personally, anticipate customer needs, and resolve issues more efficiently. With real-time data syncing, businesses can ensure consistent communication across channels, leading to improved customer satisfaction and loyalty. 

AI-backed Business Growth

AI is transforming the way businesses operate today. The same goes for the e-commerce sector, as well. The ever-evolving capabilities of AI mean that businesses not only enhance operations but also get a deeper understanding of their customers and how they’re reacting to the brand. 

When you put all these AI capabilities into CRM software like Hubspot, the result can be absolutely game-changing for businesses. And when you integrate your BigCommerce store with a CRM that has impressive AI tools, you can do that with ease.  Moreover, it is likely that your competitors are already using AI for business growth. So, why should your business stay behind? 

Use AI for Business Growth with MWB

Why Choose HubSpot as CRM for your BigCommerce Store?

HubSpot offers a robust, user-friendly CRM that scales with your business. Furthermore, it includes powerful features like marketing automation, sales pipelines, customer service tools, in-depth analytics, and a whole host of AI capabilities. 

What makes HubSpot ideal for BigCommerce merchants:

• Free CRM core with premium tools as per your business needs. 
• Easy-to-use UI packed with drag-and-drop features for non-technical users. 
• Seamless workflows for marketing, sales, customer support, and internal operations. 
• Rich customer segmentation and personalization tools.

But hey, integrating your BigCommerce store with HubSpot can be tricky. However, MakeWebBetter’s HubSpot BigCommerce CRM Integration makes the transition super-easy for you! Add to that our experts and you get the best pre-sales and after-sale support you can find. Let’s elaborate on it a bit: 

Why Choose MakeWebBetter’s BigCommerce HubSpot Integration?

MakeWebBetter’s BigCommerce HubSpot Integration offers a seamless, feature-rich connection between your BigCommerce store and HubSpot CRM. Let’s find out why it stands out. Let’s look at some of its most important features. 

Explore MakeWebBetter’s HubSpot BigCommerce Integration

Seamless Two-Way Sync

• Automatically sync customer data, products, orders, and abandoned carts between BigCommerce and HubSpot. 
• Moreover, companies also enjoy real-time updates and save time with reduced manual effort.

Advanced eCommerce Properties

• Bring BigCommerce data into HubSpot as custom properties. This includes order count, average order value, cart status, and more. 
• When it comes to deep segmentation and personalization, such information is key, and HubSpot CRM helps you make the most of it. 

Smart Workflows and Automation

• Kickstart customer journeys with pre-built HubSpot workflows tailored for e-commerce. 
• From welcome emails to reorder prompts, everything runs on autopilot. 
• Make your customers feel important and turn them into loyal brand advocates.

Revenue Attribution and Reporting

• Track the full customer lifecycle from first visit to final purchase. 
• In addition, you can attribute revenue to specific marketing campaigns directly within HubSpot.
• This helps in understanding which of your efforts are bringing home the best results.

Cart Recovery and Lifecycle Marketing

• Automatically recover abandoned carts and drive conversions with personalized re-engagement campaigns. 
• Furthermore, you can use lifecycle stages to market differently to new and repeat buyers.
• Seeing how much of a problem abandoned carts are for online sellers, this becomes super important.

Dedicated Support and Onboarding

• Our team of certified HubSpot experts is always here to help you with any problems you face with your BigCommerce CRM Integration. 
• Moreover, they’ll help you with personalized onboarding, detailed documentation, and responsive support. 
• HubSpot showers one update after another on users. Thankfully, experts at MWB always stay in touch with them to help you make the most of the latest tools.

Are You Ready to take your BigCommerce store to the next level? 

BigCommerce CRM integration isn’t just an upgrade; it’s a massive advantage. It ensures that your company delivers personalized experiences, automate key processes, and scale your customer relationships. 

When paired with HubSpot’s powerful CRM and MakeWebBetter’s dedicated integration, you gain a complete solution for eCommerce growth. In fact, you get the very best among BigCommerce and CRM solutions. All you need to do is get in touch with us today and grow your business better with MakeWebBetter. 

Ready to connect your BigCommerce store to HubSpot the smart way?

Explore the MakeWebBetter BigCommerce HubSpot Integration and start turning customer data into revenue-driving insights today.