Every business has one desire. Do you know what’s that?
Is to establish their brand name all over the world. Every business desires for the same whether it’s a medium or small business.
If you want to spread your business boundaries then one of the easiest ways to achieve this desire is by creating an online website.
By creating online websites you would not be restricted to a brick and mortar store. The eCommerce websites provide you the opportunity to reach out the wide audience present outside.
People think that online websites are only for eCommerce marketers. But in actual it doesn’t matter what is your business. Even if you are in a retail business you can create your own online website.
Some of the retail marketers like bakery owners, craft makers, and bloggers have already shifted to online business.
You must be wondering why there is a need to create an eCommerce website? As there is already an uncountable number of website present outside. Then why one more?
Just look at the following points to understand why it’s important
- The growth rate of the eCommerce website is faster than the traditional brick and mortar stores.
- It increases awareness towards the brand
- It creates engagement
- Helps in bringing conversions
- Builds customer loyalty
Therefore in this blog, I am going to discuss the points that will help eCommerce marketer to create an online website.
7 Ways to Create a Successful Website
1. Be clear about the Website goals
First of all, ask these questions to yourself
- What type of product and services your company sells
- Whether your company type is B2B or B2C
Create a website that best suits the product and services of your eCommerce business. Work on your website according to the company type.
If the company type is B2B then create a simple and decent website. Like- Nike, IBM Corp, Microsoft Corp, etc. And if it’s a B2C company then make your site enticing and impactful just like Myntra and Flipkart online shopping sites.
According to the objective of your business you have to choose the platform on which you have to work.
2. Register a Domain Name and Brand Name
Create a domain name that is easy to remember like .com and .org. And choose a brand name that can create a buzz in the eCommerce market.
To can create a domain name you can use the listed platforms
3. Choose a Platform
There are a number of platforms available in the marketplace like WooCommerce, Shopify, Magento, etc. You just need to decide which platform suits the best to your company product and services. These platforms come in all sizes and shapes providing world-class features to its audience.
Some of the platforms are best suited for large business size while others are suited for small business. So, it’s important to decide what is your company objective for the present and future. Because you have to choose the platform according to your business needs. Look at the following image to figure out which platform contribute the most.
As an eCommerce company, we decided to choose WooCommerce. The WooCommerce is a platform designed for eCommerce developers to make their task simpler and efficient. WooCommerce is an open source eCommerce plugin for WordPress.
Do you know WooCommerce is the world’s favorite eCommerce platform as it can be used by both the store owners and developers?
There are two versions of WooCommerce one, is WooCommerce.org and other is WooCommerce.com. The WooCommerce.org is non-profitable while the .com version is commercial. Whether it’s a small size business or large size business it can utilize by both the sizes.
4. Identify your Target Audience
The growth of any business depends on their audience. Therefore, identifying and segmenting customers is one of the main factors on which the company growth depends.
If you identify your target audience you can
- Determine in which product or services they have interest?
- Determine to which content they relate the most?
- Identify to which social network do they prefer?
- Determine what customer services they expect from the company?
If you identify your target audience you can build your website for the right audience. A company that targets their audience have more chances to succeed than those who don’t.
Enticing customers towards your business is one of the most challenging stuff in digital marketing. To identify the target audience, the eCommerce marketing companies create marketing tactics.
|Read below what other marketers do to identify their target audience|
To identify their target audience they create a call to action form which will include the personal detail of the customers. This type of forms will helps them to understand their customer’s interest. And through this, the eCommerce business filter their target audience. The call to action form includes the following details.
5. Prepare Social Media to spread awareness towards your Website
Create a social media account to stay up to date with your customers. Every social media platform has its own advantages. Therefore, don’t miss the chance to use all of them.
In the starting of this blog, I have said every company desires to spread awareness towards their brand name. And social media is a tool used to achieve this desire.
Through social channel, you can
- Entice new leads towards your business
- Spread brand awareness
- Enhance the engagement
- Stack up customer loyalty towards your brand
- Bring conversion rate
Determine which social channel is best suited for your eCommerce business. To know about the objective of social media then you should refer our blog 6 Objectives of Social Media for your eCommerce Business this Festive Season.
6. Make new Marketing Ideas with proper Analytics
While building your website, you should also make other marketing plans like content marketing, email marketing, stacking up a relationship, etc.
- Content Marketing- Through content, you have the power to change the perspective of your audience towards your products and services. With content, you can create curiosity towards your brand. Content can create awareness, engagement and you can even bring conversion for your eCommerce business.
But before creating a blog post you should know what type of content will help your business in bringing conversions. Should the content be product based or it should be completely generalized.
- Email Marketing- Don’t forget, to make an email marketing strategy as it can help in enticing and fostering your customers towards your brand.
Email marketing is one of the best strategies to regain lapsed customers. In the email messages, it’s easy to include offers like free shipping, coupons, and rewards. You can make an email list of customers to whom you want to provide offers that will be on based their purchase behavior.
- Build Trust for the Website- Building trust is one of the challenges that marketers face. It takes years to build trust towards the brand product or services.
Even in the starting, every few people knew about Amazon but now even kids know that Amazon is an online shopping site. To gain trust you have to stay calm and have to make marketing strategies that will help in building trust towards your brand.
But remember before investing in new marketing strategies you should do proper search and analytics towards it. By making new marketing strategies, the eCommerce companies can enhance their brand image.
To know how to build a holiday marketing campaign refer our blog 11 ideas for Holiday Marketing Campaign.
7. Make sure your Website is Optimized
Website optimization is a point which you should never neglect as a marketer. An optimized website is likely to produce more result than a non-optimized website. On more thing, while you are creating your eCommerce website don’t forget to review your technical foundation which includes
- Resolving the 404 error page
- Fixing the 301 redirects on lost landing pages and broken links
- Optimizing page speed
- Check the organic search performance of your site
- To ensure that the servers can handle traffic
- Use secure https
- Visible and Clear call to action
- Your website should be mobile & desktop optimized
According to statista, 63% of small businesses in the United State have a mobile-optimized website while only 33% of the small business doesn’t have an optimized website.
By checking your technical stuff, you are making your website foundation strong.
Refer our blog to know how to improve your company search engine optimization this festive season 15 SEO tips to increase Holiday Festive Season Sale of eCommerce Store.
The Final Words
Every business owner wants to make their own position in the marketplace. And by creating, a website the marketers have that opportunity to spread awareness about their brand.
Both the retail owners and eCommerce owners can make a profit for their business by creating an enticing website. In this blog, I have discussed 7 simple ways to create a successful website that will help your business to build your brand name.
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