Yes, it is still in fashion as it adds freshness & an edge to content piece.
Marketing as we denote is a complex way to project your message for audience engagement. But, how cleverly we present it for our target is the real thing. With the rise of story-telling in the main domain, digital marketing has seen changes in its setup. Well, you can get this as one of the usual things which many of the blogs tell you to do. But here, we will tell you how you can optimize your marketing strategy (straightforwardly saying) with 5 ways to increase engagement with your target audience through the sweetness of ‘Storytelling‘.
Well, we would not start like- ‘Gone are the days….‘ as we are still implementing storytelling in our audience engagement strategy. But, we just need to brush up the basics before we all hurl up to shout out our message.
So, buckle up to know how to reach your target market with marketing strategies based on storytelling.
Well, before we proceed with these points, let’s know
How to understand our target audience better?
Target Audience as we all know is a group of people who can be business tycoons, clients, stakeholders and much more. They are the group of influencers who pass through every litmus test which businesses put up for them. It can be a piece of content, blog posts, social media, guest post, landing pages or any other user content. The results get streamlined as organic traffic and paid traffic as a whole.
So according to our assumptions which is mostly implement for my business
- Mark your words loud and clear through the publication they choose most.
- Speaking out is the ultimate solution for everything. Here, too via speaking to your audience you can build up new channels of media to work with.
- Getting your online website improved with the hack of SEO is a must.
- Nerve up with the circulation of social media. It is the building platform for all your promotional and audience engagement strategy to get floored in no time.
- Amidst of chucking updates over SEO, we advice-you should know the Google Updates which maybe you have missed.
- Alongway, you can also understand the jump of Google Algorithm which shivered starting from much loved February.
After you are able to understand your target audience better, you need to focus upon the ways to increase engagement via storytelling for them.
So, lets elaborate:
#1 Align your story with the buyer’s journey
Knowing your customers and clients inside-out is one the most important things when targeting them. Imagine that you are running a florist shop which has online space too, you would be keen to learn ways to increase traffic. So, how will you start?
Would you just throw offers at the time of Valentine’s Day or birthdays and anniversaries to strike a cord of upselling into your business or simply
Write down interesting blogs and articles related to usage of flowers as home decor, placing of apt flowers according to your horoscope, or simply easy care of flowers in living space with perfect lighting and air.
My advice to you: Don’t ever tell your reader how your products will help them. Tell them how good they do with the products they already have. And also keep in mind to present all this in a story form. This will definitely increase engagement with your target audience.
#2 Encourage more organic traffic via search result
Make your content feasible according to your traffic. Remember that, you don’t just need to get the topic across in general phenomena but make a target audience well influenced to buy your product through a story form.
Make sure, you should include topics like
-Watch out all the related information here.
-Click here and know which solution is best for your business.
-Ready to buy?
So, with the help of Google or other search engines, you can streamline all your target audience’s journey like these question setup. After all these all will let you know which all topics your target is finding?
#3 Break the ice of false believe
Well, your target audience is not a child anymore. They are well grown up and can understand what is right for them.
Create content that is true and avoid any false theories or facts which you don’t trust yourself. It should create a sense of question in the mind of your reader that till now whether they are following the right methodology or wrong.
Help your customers to clear out their doubts with your clever marketing strategy.
#4 David and Goliath concept stories
Storytelling is a magic trick for every piece of content. You should incorporate it to increase engagement with your target audience.
Remember, to target the right audience, you should pick this shade of storytelling which calls for engagement. To prove the same, according to research it states that people likely to read more of the common story which stands equivalent to their life.
#5 Email stories
There is a misconception that Emails are mostly ignored and marked as spam content of the sender. But it is not so as emails have, it too has sweet stories with them too.
You must have come across many of the emails which state product description and function that bought. Well, many of these emails also invite responses. Many don’t but many which have a further active response, themselves becomes a story.
How many times, have we received negative responses or suggestion to improve the product or service? It is too a story in itself.
It is not needed that how your customers respond but the engagement you people can incur is most vital.
Ending line
According to the famous book on ‘The Storytelling Animal’ by Jonathan Gottschall – ‘Human beings don’t just enjoy stories ‘. Stories urge them to know new things. This helps every aspect of life, including the topic which humans tend to think as fiction or adornment.
Storytelling is a serious concept of letting people know what we are experiencing on a daily basis. And that’s why, in earlier times, there was usage of Jatra and other folk styles of storytelling to help people relate more.
Keeping the steam high, you can also include the native style of marketing so increase engagement with your target audience.
So, keep it short-sweet and interesting!