Skyline International College
An Australia based, registered training organization regulated by the Australian Skills Quality Authority (ASQA) and CRICOS (Commonwealth Register of Institutions and Courses for Overseas Students). Committed to quality education and student satisfaction, they offer a wide range of courses in Information Technology, Hospitality, Automotive, Business, Accounting, and Graduate Courses.
Starting point & challenges
SIC aims to provide a high level of education standard that empowers students from various backgrounds to reach their full potentiality. However, they were unable to attract the international students (leads) and convince them to join SIC in their journey to build upscale careers.
Solution
MakeWebBetter helped them with the HubSpot CRM Services and Ad setups to increase their traffic from the targeted regions.
Results
SIC witnessed more than 100% growth rate in their overall website traffic and better email open rates. The ratio of lead generated to lead nurtured also boosted up by 50%.
Overview
Our Solutions
Services Provided :
- HubSpot CRM Services
- Lead Generation Services
- Ads Services
Key Features :
- Created Forms with HubSpot
- Setup Workflows
- Defined Email Marketing
- Run Ads for Retargeting
What were the challenges?
Before connecting with MakeWebBetter, SIC found its mission and vision trapped in the marketing conundrum.
SIC is very clear with its mission to provide quality education to students who are looking forward to their career studies in Australia. However, they lacked the efficiency to market their organizational values and spread awareness about their organization globally. Hence, they were missing out on the major section of their potential candidates from the targeted regions including Sydney, Nepal, Sri Lanka, and the Philippines.
The Solution
The MakeWebBetter team, firstly, analyzed the traffic sources and the existing leads management process for the Skyline International College. Thereafter, we created the inbound marketing strategy and sales funnel to involve their clients, following their buyer’s journey to nurture each lead falling in different stages of the funnel.
Therefore, we planned the solution in a 4 step process, each step further plotted according to the inbound flywheel concept to nurture the leads from the awareness phase till they’re converted and delighted with their experiences.
Results
As the result of our modifications in their processes and the services we provided, SIC witnessed a great change in their website’s overall performance.
Before MakeWebBetter, SIC’s performance was merely addressable as they were only able to convert 42 contacts in a year.
With MakeWebBetter’s Ad services implementation, their overall website traffic grew and contacts conversion rate also increased exponentially within the time frame of 3 months.
Moreover, the implementation of a chatbot to nurture leads via live chat and resolve their queries instantly helped SIC to tackle their chat abandonment rate to the minimum ratio.
Additionally, the implementation of an email marketing campaign helped SIC to increase their email open rates, click-through rates, and also minimized their rate of unsubscribers per each campaign.
The Impact
In our 6 monthly engagements with Skyline International College, MakeWebBetter successfully demonstrated the genuine impact of an inbound approach rowed by HubSpot’s robust tools. Their conversion rate increased following their customer satisfaction rate and have a surplus of leads for future campaigns. With the inbound-focused strategy, MakeWebBetter effectively drove results with an approximately 125% increase in their target conversions and a 4x increase in their engagement rate.
